ICEMD

What ICEMD does

ICEMD (Instituto de Innovaci\u00f3n de ESIC) is the innovation institute of ESIC University and ESIC Business & Marketing School, two nonprofit Spanish educational entities whose roots trace back to 1965. Founded as an institute in 1995 and headquartered in Pozuelo de Alarc\u00f3n (Madrid), ICEMD operates as a collaborative ecosystem that delivers specialized programs in AI and Digital Business, Marketing and Sales, Team Leadership, Innovation, Sustainability, and Corporate Governance. It sits within a broader ESIC group that also runs undergraduate degrees, MBAs, master's programs, executive education, vocational training (FP), and language programs.

The institute is delivered through a hybrid model combining nine physical Spanish campuses (Madrid, Barcelona, Valencia, Zaragoza, Pamplona, Bilbao, Sevilla, M\u00e1laga, Granada), international campuses in Medell\u00edn (Colombia) and Curitiba (Brazil), and the multi-language Campus Virtual 2.0 online platform (Spanish, English, French, German, Chinese) integrated with Microsoft Office 365. Its core technology layer centers on this proprietary learning management system, augmented by training content that incorporates generative AI tools (ChatGPT, Midjourney, DALL-E, Copilot, Firefly, Gemini) and marketing automation platforms (Salesforce).

ICEMD and the broader ESIC group monetize through multiple revenue streams: tuition and program fees for degrees, master's, MBAs, executive programs, FP and doctoral programs; customized corporate in-company training delivered on-site or remotely; international mobility and exchange programs via 145+ university agreements; foreign-language training (ESIC Idiomas); and editorial publications via ESIC Editorial. The institution targets three primary customer segments — university students, working professionals, and corporate clients — supported by an 80,000+ alumni network across 83 nationalities, 1,000+ events annually, and brand recognition including the #1 Spain ranking for marketing education by El Mundo and QS 5-star certification across all categories.

Name

ICEMD

Legal name

ICEMD - Instituto de Innovación de ESIC

Website

https://esic.edu

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

ICEMD is the innovation institute of Spain's ESIC University and ESIC Business & Marketing School, offering specialized training in AI, digital business, marketing, and innovation across nine Spanish and two international campuses plus online. It serves university students, working professionals, and corporate clients.

Ownership category

akta.pro rank

Product category

Business Education and Executive Training

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)

Keywords

• Executive education programs
• Digital marketing training
• Innovation institute programs
• Business school degrees
• Corporate in-company training

Headquarters

HQ city

Pozuelo De Alarcón

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Program Fees: Revenue from undergraduate degrees, master's programs, MBAs, executive programs, vocational training, and doctoral programs. Programs range from 3 months to 5 years with varying fee structures based on program type and format (campus vs online).
2. Corporate Training (In-Company): Customized training solutions for businesses across management, customer, and innovation-tech disciplines, delivered on-site or remotely for corporate clients.
3. International Programs: Revenue from international mobility programs, business study tours, and programs with international university partnerships.
4. Language Training (ESIC Idiomas): Foreign language training programs and preparation for official language certifications.
5. Editorial Publications: Revenue from ESIC Editorial publishing books on marketing, advertising, sales, HR, management, finance, and economics.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ICEMD (Instituto de Innovación de ESIC) operates as the innovation institute of ESIC University and ESIC Business & Marketing School, delivering executive programs and specialized courses in emerging disciplines including AI & Digital Business, Marketing & Sales, Innovation, Sustainability, and Corporate Governance. It functions as a collaborative educational ecosystem offering Senior Management Programs, an AI Generative Course, and master's-level specializations, complemented by corporate in-company training and online learning through Campus Virtual 2.0. Programs are designed for working professionals, corporate clients, and university students seeking credentials in marketing, business analytics, digital transformation, and innovation.

Product overview

ICEMD (Instituto de Innovación de ESIC) is a sub-brand/institute of ESIC University focused on innovation. It operates as a collaborative ecosystem offering specialized programs and knowledge in emerging disciplines. The institute provides Executive Programs including Senior Management Programs in areas such as AI & Digital Business, Marketing & Sales, Innovation, Sustainability, and Corporate Governance. ICEMD functions as the innovation arm of ESIC, complementing the university's broader academic offerings with specialized professional development programs.

Differentiator

Problem solved

Functional benefit

Products and services

• ICEMD Executive Programs in AI & Digital Business Senior Management Program covering artificial intelligence, digital business transformation, generative AI tools, and digital strategy for working professionals and executives. Designed for leaders and managers seeking to lead digital transformation in their organizations.
• ICEMD AI Generative Course Specialized course covering productivity and creativity tools including ChatGPT, Midjourney, DALL-E, Copilot, Firefly, and Gemini. Designed for marketing professionals, content creators, and business users seeking to apply generative AI in commercial contexts. Grants MicroCertificación from ESIC Business & Marketing School.
• ICEMD Executive Programs in Marketing & Sales Senior Management Program covering advanced marketing strategy, commercial management, sales leadership, customer experience, and digital marketing for senior professionals seeking to lead marketing and commercial functions.
• ICEMD Executive Programs in Innovation, Sustainability, and Corporate Governance Senior Management Programs covering innovation management, sustainability practices, and corporate governance frameworks for executives, senior managers, and board-level professionals seeking to lead responsible business transformation.
• ESIC Corporate In-Company Training Customized training solutions for businesses across management, customer experience, and innovation-tech disciplines, delivered on-site at client locations or remotely. Targets company leadership, managers, specialists, and teams seeking workforce transformation in marketing, sales, digital transformation, and leadership.
• ESIC Idiomas Language Training Foreign language training programs and preparation for official language certifications operated under the ESIC Idiomas brand. Supports student mobility programs and professional development needs across Spanish and international campuses.

Quantifiable outcome

• 94% graduate employability rate
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, regional, core and minor.

• Istituto MarangoniflagshipStrategic or Co-development Partner · 1 April 2026Historic alliance announced at Museo del Prado to drive the fashion and luxury sector in Spain, combining ESIC University's business education with Istituto Marangoni's fashion and design expertise.
• FEMEVAL (Federación Empresarial Metalúrgica Valenciana)regionalStrategic or Co-development PartnerESIC Business & Marketing School and FEMEVAL signed an agreement to promote talent development in Valencia region companies, supporting workforce training and professional development initiatives.
• 145+ International UniversitiescoreStrategic or Co-development PartnerExchange agreements with over 145 universities worldwide enabling student mobility, international programs, and cross-cultural educational experiences.
• Bilbao Chamber of CommerceregionalStrategic or Co-development PartnerESIC Bilbao campus located in the Chamber of Commerce building, supporting local business education and professional development.
• EIG EducationregionalChannel Partner/ Reseller/ DistributorPartnership with EIG Education for campuses in Sevilla, Málaga, and Granada regions, expanding physical presence in southern Spain.
• Foundación OrbayuminorOthersSocial commitment through collaboration with Fundación Orbayu supporting diversity and social sustainability programs.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EADA Business School: Barcelona-based private business school offering MBAs, master's, and executive education focused on management and marketing. Closely comparable in scale, positioning, and target audience to ESIC/ICEMD in the Spanish market.
• OBS Business School: Online-first business school from Planeta Formación y Universidades focused on MBAs, marketing, and digital-business master's. Competes directly with ICEMD in online and blended executive education for Spanish-speaking professionals.
• Barcelona School of Management (BSM-UPF): Management school of Pompeu Fabra University offering master's, MBAs, and executive programs in Barcelona. Competes with ICEMD for master's and executive candidates in marketing, analytics, and management.
• IESE Business School: University of Navarra's globally-ranked business school with campuses in Barcelona, Madrid, and globally. Competes for the same high-end executive and master's candidates as ICEMD, especially in management and leadership programs.
• CEF Centro de Estudios Financieros: Madrid-based private education group offering master's, MBAs, and corporate training across business, marketing, finance, and technology. Competes with ICEMD across professional and corporate education in Spain.
• IEBS Digital School: Madrid-based digital business school specializing in digital marketing, technology, and innovation programs. Highly comparable to ICEMD's digital and innovation focus and competes for the same professional upskilling segment.
• ESADE Business School: Barcelona- and Madrid-based top-ranked business school offering MBAs, master's, and executive education. Competes with ICEMD in the Spanish executive-education market, particularly for marketing, sales, and digital programs.
• IE Business School / IE University: Madrid-based private business school and university offering MBAs, master's, and executive programs with strong international positioning. Directly competes with ICEMD/ESIC for Spanish and Latin American executive-education candidates and corporate training contracts.

Emerging players

• Universidad Europea: Private Spanish university group offering undergraduate, master's, and online programs with strong marketing and business offerings. Overlaps with ICEMD on master's and online programs and competes for working professional segments.
• The Power MBA: Madrid-based online business school offering cohort-based programs in business, marketing, and product. Targets the same Spanish-speaking working-professional segment as ICEMD's online master's and executive tracks with a lower-priced, digital-native model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/icemd
• YouTubeyoutube.com/watch?v=oFoc5NjUbR8
• TikToktiktok.com/@esic.university
• Facebookfacebook.com/icemd
• LinkedInlinkedin.com/company/esic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICEMD