Marcantonio

What Marcantonio does

Marcantonio (legal entity: MARCANTONIO Srl, VAT IT03548220262) is a privately held, independent Italian communication and advertising agency headquartered in Santa Lucia di Piave, in the province of Treviso, Veneto. Founded in 1993, the firm has operated continuously for over 30 years, delivering integrated communication services to a portfolio of B2B clients concentrated in regional Italian manufacturing sectors including wine, wood and parquet, fireplaces, knitwear, food distribution, energy systems, and outdoor furniture.

The agency's core offering is a full-service suite spanning six coordinated capabilities: Advertising (customized commercial campaigns delivered online and offline), Web Design (websites and applications built on accessibility and multi-device usability criteria), Social Media (engagement strategies with edited content and custom graphics), Photo and Video (commercial visual production for catalogs, e-commerce, and events), Graphic Design (brand identity from logo through packaging and coordinated brand image), and Events (trade fair setup and organization of commercial, celebratory, and cultural events). The underlying technology stack is a conventional communication and advertising services platform leveraging standard digital and traditional media channels; no proprietary AI/ML, software products, APIs, or data assets are disclosed.

Commercially, Marcantonio operates a professional services model with quote-based, project-priced engagements and multi-year client relationships, exemplified by CP Parquet's 7+ years of 360-degree communication management. The firm deliberately maintains a lean team of 1-10 employees, positioning small scale as a quality and agility advantage. Go-to-market is sales-led and relationship-driven, supported by direct client engagement, an active organic presence on Facebook, Instagram, and LinkedIn, a content marketing blog covering SEO and digital marketing topics, and a public portfolio website. The firm is founder-owned with no external institutional investors, no subsidiaries, and no parent company.

Name

Marcantonio

Legal name

MARCANTONIO Srl

Website

https://marcantonio.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Marcantonio is a privately held Italian communication and advertising agency founded in 1993 in Santa Lucia di Piave, Treviso, offering integrated advertising, web design, social media, photo/video, graphic design, and event services primarily to regional B2B manufacturing clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Conegliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Services: Customized commercial campaigns designed for clients, delivered both online and offline, capable of telling brand stories in distinctive and targeted ways
2. Web Design and Development: Website and application design based on accessibility, compatibility, and intuitiveness criteria, offering comfortable user experience across desktop and mobile devices
3. Social Media Management: Engagement strategies to maximize corporate visibility on social channels, combining content editing with customized graphics to favor user interactions
4. Photography and Video Production: Commercial photography and video services for complete visual advertising including corporate storytelling, still life for catalogs, e-commerce, and events
5. Graphic Design and Brand Identity: Brand identity development from logo design through complete brand image including packaging, catalogs, brochures, and other materials
6. Event Management: Trade fair and exhibition setup, commercial, celebratory, and cultural event organization with project, technical, and production coordination

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Marcantonio is a full-service communication and advertising agency that designs and delivers custom commercial campaigns, brand identity systems, websites and applications, social media strategies, commercial photography and video, and trade-show/event installations. It serves Italian and European business clients, particularly manufacturing companies, by combining strategic communication planning with creative execution across traditional and digital channels.

Product overview

Marcantonio is a full-service communication and advertising agency offering an integrated suite of creative services. The agency's core offerings include Advertising (custom commercial campaigns), Web Design (websites and applications), Social Media (engagement strategies and content), Photo and Video (commercial visual production), Graphic Design (brand identity and visual systems), and Events (trade shows and corporate events). These services work together as a coordinated communication offering, allowing the agency to provide comprehensive brand strategy and execution across multiple touchpoints. The agency operates as a deliberately lean, dynamic, and flexible structure focused on close client partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Custom commercial campaigns delivered across online and offline channels, designed to tell brand stories in distinctive, coherent ways targeted to specific audiences.
• Web Design Website and application development focused on accessibility, compatibility, and intuitiveness, providing a comfortable user experience across desktop and mobile devices.
• Social Media Management Engagement strategies to maximize business visibility on social channels, combining content editing with customized graphics to encourage user interactions and drive call-to-action responses.
• Photo and Video Production Commercial photography and video services providing complete visual advertising, including corporate storytelling, still life for catalogs, e-commerce, and events.
• Graphic Design and Brand Identity Brand identity development starting from logo design, extending to coordinated brand image for products and services including packaging, catalogs, brochures, and other materials.
• Events Trade show and exhibition setup with customized installations, plus organization of commercial, celebratory, and cultural events, coordinating design, technical, and production aspects.

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TBWA\Italia: Italy-based affiliate of TBWA Worldwide providing advertising, brand strategy, and integrated communications — comparable offering but with the backing of a global creative network.
• Wunderman Thompson Italy: Italian operations of the WPP-owned agency specializing in advertising, digital transformation, and customer experience — competes for the same integrated communication budgets but with global scale.
• Publicis Italy: Italian arm of the global Publicis network offering advertising, digital, media, and communication services to enterprise clients — overlapping capabilities but as part of a much larger holding-company portfolio.
• Ogilvy Italy: Italian operations of the global Ogilvy network delivering advertising, branding, PR, and digital services — broader portfolio but directly competes for the same Italian brand-building briefs.

Direct peers

• Armando Testa: One of Italy's longest-established independent advertising and communication agencies, serving major Italian brands across creative, digital and integrated campaigns — comparable heritage, Italian client base, and service breadth.
• Different Communication: Italian independent creative and communication agency offering advertising, branding, digital and content services to mid-market Italian and European brands — directly comparable scope and customer profile to Marcantonio.
• Connexia (Havas Italy): Milan-based integrated creative and digital agency serving Italian and international brands across advertising, content, social and events — overlapping full-service offering and customer base with Marcantonio.

Emerging players

• Mosca Partners: Italian design and branding agency with overlapping competencies in brand identity, packaging, and visual communication — comparable boutique positioning but a tighter focus on design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marcantonio.adv
• LinkedInit.linkedin.com/company/marcantonio-adv
• Instagraminstagram.com/marcantonio.adv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcantonio