makeyourmedia

What makeyourmedia does

makeyourmedia is a privately held, founder-owned media advisory bureau headquartered in Gouda, Netherlands, with a second office in Rotterdam. Founded in 2008 by Marco Krösing and Kevin Voogd — both with prior experience on the media owner/operator side — the firm operates as a 1-10 person boutique targeting small to medium-sized advertisers who are underserved by large international media networks. Its core value proposition centers on personalized advisory, a single fixed contact per client, and competitive media procurement across all major channels.

The firm delivers an integrated four-service portfolio: Mediastrategie (media strategy consulting), Mediaplanning (media plan development), Media-inkoop (media buying with benchmarking), and Campagne management (continuous campaign optimization and reporting). The technology stack is conventional rather than proprietary, comprising Google Analytics for campaign measurement, DSP platforms for programmatic/RTB buying, and standard ad management systems. Capabilities span traditional channels (TV, Radio, Outdoor, Print) as well as Online and Social Media, with audience targeting, contextual targeting, and retargeting features. No AI/ML, proprietary models, or patents are indicated.

Revenue is generated through professional services fees, with customized quote-based pricing and multi-year contract structures. The client base is concentrated in Dutch non-profits and cultural institutions (Vluchtelingenwerk Nederland, Het Cultuurfonds, Museum Gouda, Singer Laren, Het Noordbrabants Museum, Terre des Hommes) with limited for-profit exposure (Sazas). GTM is sales-led, relying on direct outreach, referrals, and case study-based credibility rather than paid acquisition. The firm is GDPR/AVG compliant and has no external investors, parent company, or subsidiaries.

Name

makeyourmedia

Legal name

makeyourmedia

Website

https://makeyourmedia.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

makeyourmedia is a Netherlands-based, founder-owned media advisory boutique (1-10 employees) founded in 2008 that provides strategy, planning, buying, and campaign management services to small and medium-sized advertisers, with a client base concentrated in Dutch cultural and non-profit sectors.

Ownership category

akta.pro rank

Product category

Media Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media advisory services
• Media planning
• Media buying
• Campaign management
• Advertising consulting

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Advisory Services: Full-service media advisory bureau providing strategic consulting, media planning, media buying, and campaign management services to small and medium-sized advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

makeyourmedia is a full-service media advisory bureau that provides four integrated services: Mediastrategie (media strategy consulting), Mediaplanning (translation of strategy into concrete media plans), Media-inkoop (procurement of advertising at competitive rates), and Campagne management (ongoing optimization and reporting). Services cover TV, radio, outdoor, print, online, and social media channels and are delivered to small and medium-sized advertisers in the Netherlands.

Product overview

makeyourmedia is a full-service media consulting agency offering an integrated four-service portfolio: Mediastrategie (strategy consulting), Mediaplanning (media plan development), Media-inkoop (media purchasing), and Campagne management (campaign optimization). These services work sequentially — strategy informs planning, planning guides buying, and ongoing campaign management ensures optimization — providing a complete end-to-end solution for advertisers seeking personalized media advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediastrategie (Media Strategy) Strategic media consulting service that helps advertisers determine the optimal marketing and communication strategy to achieve their objectives, including audience identification and channel mix recommendations. Targeted at small and medium-sized advertisers in the Netherlands.
• Mediaplanning (Media Planning) Service that translates the media strategy into a concrete media plan, selecting specific titles, channels, and websites based on performance metrics, targeting capabilities, and budget optimization. Includes strategic use of DSP-based RTB buying, audience targeting, contextual targeting, and retargeting.
• Media-inkoop (Media Buying) Media purchasing service that procures advertising campaigns at the most competitive rates and conditions for clients, using benchmarking and optimization to maximize budget efficiency. Covers TV, radio, outdoor, print, online, and social channels.
• Campagne management (Campaign Management) Ongoing campaign optimization service featuring continuous monitoring, performance improvements, and structured reporting, with monitoring and reporting performed via Google Analytics and access to ad management systems to drive better results and inform future campaigns.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Museum GoudacoreStrategic or Co-development Partner · 1 January 2021Proud partner of Museum Gouda since 2021. Provides ongoing media campaign services for exhibitions including 'Kaarslicht' and 'Beleef het Wonder van Gouda'. Partnership commemorated the 750th anniversary of Gouda in collaboration with Goudse Sint-Jan.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/makeyourmedia
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about makeyourmedia