MVK

What MVK does

MVK (Международная выставочная компания / International Exhibition Company) is a Russian private B2B exhibition and conference organizer headquartered in Moscow, operating 50+ trade exhibitions and conferences annually across Central, Northwestern, Southern, and Ural Russia, with regional offices in Moscow, Saint Petersburg, Krasnodar, and Yekaterinburg, and additional venue presence in Mineralnye Vody. The company is described as the only Russian exhibition organizer with a comprehensive four-city regional office network, and ranks among the top-10 Russian exhibition organizers, reportedly leading by number of annually organized events. Its event portfolio covers at least 11 industry verticals including construction, food and beverage, furniture and woodworking, healthcare and dental, industrial machinery, power generation and oil & gas, transport and logistics, security, agriculture, waste management and ecology, and consumer goods and fashion.

MVK's underlying product is event organization services — it produces industry-specific exhibitions and conferences at major Russian venues including Crocus Expo, EXPOFORUM, Expograd Yug, and Ekaterinburg-Expo, leveraging partnerships with industry associations, the Ministry of Industry and Trade, and regional administrations for credibility and government support. Revenue is generated B2B primarily through exhibition booth and space rental to exhibitors, sponsorship deals, and visitor registration fees (some free, some paid via official event websites), with sales executed through a direct field-sales motion via the four regional offices and self-serve online registration for visitors. The company is privately held, does not disclose financials, and has been operationally independent since rebranding from ITE Expo to MVK in October 2018 after exiting the international ITE exhibition group. MVK is led by General Director Alexander Viktorovich Shtalenkov, and operates with a team of 200+ employees.

Name

MVK

Legal name

MVK LLC (ООО «Международная Выставочная Компания»)

Website

http://www.mvk.ru/

Company type

Private

Founded year

2002

Operating status

Operating

Short description

MVK is a Russian B2B exhibition and conference organizer operating 50+ trade events annually across Moscow, Saint Petersburg, Krasnodar, and Yekaterinburg, serving exhibitors and visitors across verticals including construction, manufacturing, healthcare, food and beverage, and agriculture.

Ownership category

akta.pro rank

Product category

Trade Exhibition & Conference Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Trade exhibition organization
• Conference management services
• Event marketing services
• B2B trade shows
• Exhibition venue services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition and Conference Services: Revenue generated from organizing trade exhibitions and conferences - booth/exhibition space rental to exhibitors, sponsorship deals, and visitor registration. The company operates on a B2B model serving businesses seeking market access in Russian regions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MVK organizes and operates more than 50 trade exhibitions and conferences annually across Russia, held in Moscow, Saint Petersburg, Krasnodar, Yekaterinburg and Mineralnye Vody. The company sells exhibition booth space, sponsorship packages and visitor registration to businesses seeking market access across industry verticals including construction, furniture, food and beverage, healthcare, electronics, energy, transport, security and agriculture. Events are held at partner venues such as Crocus Expo, EXPOFORUM, Expograd Yug and Ekaterinburg-Expo.

Product overview

MVK (Международная Выставочная Компания / International Exhibition Company) is a Russian exhibition organizer that operates a portfolio of over 50 trade exhibitions and conferences annually across Russia. The company runs events in four primary locations: Moscow, Saint-Petersburg, Krasnodar, and Yekaterinburg, with additional events in Mineralnye Vody. The product portfolio consists of industry-specific exhibitions covering sectors including: surface treatment and coatings (ExpoCoating Moscow), testing and measuring equipment (Testing & Control), industrial pumps and compressors (PCVExpo), power generation (HEAT&POWER), non-destructive testing (NDT Russia), fasteners (FastTec), parking solutions (Parking Russia), professional cleaning (CleanExpo), electronics (Электроника России), cable and wire products (Cabex), vacuum and cryogenic technologies (VacuumCryoTech), environmental technologies (Wasma), food ingredients (Global Ingredients Show), furniture and woodworking (UMIDS), building materials (YugBuild, InterStroyExpo, Build Ural), food and beverage (InterFood, FoodTech, Vinorus, Кубаньпродэкспо), dental care (Дентима, Дентал-Экспо), agriculture (Agroprom Ural), logistics (Translogistica), beauty and cosmetics (Beauty Show, МодаФест), security (Sfitex), and other industrial sectors. MVK is the only Russian exhibition organizer with a comprehensive regional office network spanning four major Russian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• ExpoCoating Moscow

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Key Industry UnionscoreStrategic or Co-development PartnerPartnership with key industry unions enables creation of specialized exhibitions aligned with industry needs and provides credibility to events
• Ministries and Government BodiescoreStrategic or Co-development PartnerContinuous cooperation with ministries and departments including Ministry of Industry and Trade, regional administrations for government-supported exhibitions and programs
• Leading Exhibition VenuescoreStrategic or Co-development PartnerExclusive relationships with leading exhibition venues across Russia including Crocus Expo, EXPOFORUM, Expograd Yug, and other major venues
• Crocus ExpocoreOthersMajor exhibition venue in Moscow hosting MVK events such as ExpoCoating, NDT Russia, Testing&Control, PCVExpo, HEAT&POWER
• Expograd YugcoreOthersMajor exhibition venue in Krasnodar hosting MVK regional events including UMIDS, YugBuild, FoodTech, InterFood
• EXPOFORUMcoreOthersExhibition venue in St. Petersburg hosting MVK events including InterStroyExpo, Dental-Expo, Smart Farm, TransLogistica
• Ekaterinburg-ExpocoreOthersExhibition center in Yekaterinburg hosting MVK events in the Ural region including Furniture&Woodworking Ural, Agroprom Ural
• MinvodyEXPOminorOthersExhibition venue in Mineralnye Vody hosting MVK events in the North Caucasus region including Dentima Minvody and Beauty Minvody

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: One of the world's largest trade exhibition organizers, operating flagship brands across industrial sectors overlapping MVK's portfolio (autonomous power, testing equipment, surface treatment). Serves as a benchmark for scaled international exhibition business models.
• Reed Exhibitions (RX, RELX): Global B2B exhibition organizer with extensive Russian presence prior to 2014 and partial withdrawal thereafter. Comparable in covering industrial verticals including electronics, healthcare, and manufacturing.
• Informa Markets: Major global exhibitions business running 450+ B2B events across multiple verticals overlapping MVK's portfolio (food, beauty, healthcare, construction). Provides a comparable multi-vertical exhibitions operating model at global scale.
• GL events: French-headquartered global exhibition organizer and venue operator with significant international venue/event management operations. Comparable in combining venue management with exhibition organization, but at significantly larger scale across global markets.
• ITE Group (Hyve Group): International exhibition organizer that was MVK's former parent before the 2018 split. Highly relevant as a direct historical comparator — same industry vertical focus, similar Russian exhibition roots, now operating globally under the Hyve Group rebrand.

Others

• Crocus Expo: Major Moscow exhibition venue and co-organizer of multiple MVK events (ExpoCoating, Testing & Control, PCVExpo, HEAT&POWER). Functions as both a venue partner (MVK's Moscow anchor) and a competing event organizer in the Russian exhibition market.
• ITE Expo (former MVK brand): Historical predecessor brand of MVK prior to the October 2018 rebrand following exit from the ITE Group. Provides direct historical context on MVK's origins and the corporate restructuring event that shaped its current independent identity.

Regional players

• ExpoForum (ЭкспоФорум): Saint Petersburg-based exhibition venue and organizer that hosts events (InterStroyExpo, Dental-Expo, Sfitex) also run by MVK. Functions as both a venue partner and competing exhibition organizer in the Northwestern Russia market.

Direct peers

• Expocentre (Экспоцентр): Russia's largest exhibition organizer based at the Central Exhibition Complex in Moscow. Direct competitor in organizing B2B trade exhibitions across multiple industrial verticals; comparable scale and Russian-only geographic focus.
• RESTEC (Рестэк): Major Russian exhibition organizer headquartered in Saint Petersburg, operating across industrial, food, and consumer verticals. Directly competes with MVK in the Northwestern Russia region and shares the same B2B trade show model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights1 record

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVK