Thermen & Badewelt Sinsheim

What Thermen & Badewelt Sinsheim does

Thermen & Badewelt Sinsheim (legal entity Badewelt Sinsheim GmbH) operates a single-site thermal bath and wellness facility in Sinsheim, Germany, between Heidelberg and Heilbronn in the Kraichgau region. The venue is organized into three distinct bathing zones — Vitaltherme & Sauna (adults 16+, textile-free, with 13 themed saunas including a 166m² Koi-Sauna and the world's first independently driving sauna boat on a private lake), Palmenparadies (a year-round tropical lagoon environment with 400+ real South Sea palms at 32-34°C), and Sportbad (a 25-meter pool) — and is open 365 days per year. The facility serves individual wellness consumers, families, corporate groups, and overnight guests, with admission gated through mandatory online ticketing.

The company's underlying technology stack combines physical thermal infrastructure with a digital ecosystem branded BLUPHORIA. This includes a mobile app (BLUPHORIA-App) for ticketing, sauna boat reservations, loyalty (MyBLUPHORIA), and immersive experience booking; a subscription content service (MyBLUPHORIA Premium with a 14-day free trial); and on-site multisensory experiences such as Immersive Horizon (a 10-minute app-exclusive 'Breathing Planet' journey). Supporting technology consists of HubSpot CRM, Google Analytics 4, Meta and TikTok advertising pixels, Netigate NPS measurement, Mouseflow session analytics, Cloudflare/CloudFront CDN, and a Walls.io social wall. Back-office operations run on standard payment rails (Mastercard, Visa, PayPal, Apple Pay, Google Pay, Sofort).

Revenue is generated through a mix of transactional and recurring streams: day-dated entry tickets (full-day or 4-hour tariffs), gift vouchers and value cards, the rechargeable Thermencard with tiered top-up bonuses, on-site F&B (LivingGarden, Paradiso pool bars), massage and beauty services, BLUPHORIA merchandise (bath textiles, body care, drinks) via the BLUPHORIA Store and online shop (shipped via DHL GoGreen), seasonal event programming (Pool Beats, Sommernachtstraum, Surf Days, Familienzeit, Sommer-Konzerte), curated wellness journey packages, and the MyBLUPHORIA Premium subscription. The company is a privately held subsidiary of WUND Holding GmbH (Thermengruppe Josef Wund), sharing the BLUPHORIA digital ecosystem and MyBLUPHORIA loyalty program with sister properties Badeparadies Schwarzwald and Thermen & Badewelt Euskirchen.

Name

Thermen & Badewelt Sinsheim

Legal name

Badewelt Sinsheim GmbH

Website

https://badewelt-sinsheim.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Thermen & Badewelt Sinsheim operates a 365-day thermal bath and wellness facility in Sinsheim, Germany, serving individual wellness consumers, families, and corporate guests through three bathing zones (Vitaltherme & Sauna, Palmenparadies, Sportbad) anchored by the BLUPHORIA digital ecosystem of app, loyalty program, and Premium subscription.

Ownership category

akta.pro rank

Product category

Thermal Bath and Spa Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal bath facilities
• Wellness spa services
• Sauna experiences
• Aquatic fitness services
• Day spa admissions

Headquarters

HQ city

Sinsheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Thermal Bath Entry Tickets: Day-dated online tickets for admission to the Palmenparadies, Vitaltherme & Sauna, and Sportbad. Customers choose between full-day or 4-hour tariffs and can reserve preferred lounge seats.
2. BLUPHORIA Product Sales: Sale of BLUPHORIA branded bath textiles (towels, hammam towels, beach towels), bath salts, peeling products, shower gels, drinks, and other wellness products through the on-site BLUPHORIA Store and online shop.
3. Gift Vouchers and Value Cards: Sale of admission gift vouchers and value gift cards valid for all goods and services offered at the thermal baths. Gutscheine are valid until 31.12.2029.
4. Thermencard / Premiumcard: Rechargeable stored-value card with bonus credits on each top-up (first top-up bonus of EUR 10.00; additional bonuses based on top-up amount). Can be used to pay for all goods and services on-site.
5. MyBLUPHORIA Premium Subscription: Premium subscription offering guided relaxation sessions, sounds, and inspiring content for holistic wellbeing accessible anywhere and anytime. Offered with a 14-day free trial.
6. Sauna Boat Booking: 15-minute panoramic sauna boat experience booked via the BLUPHORIA app or at the service point (EUR 6.00 per person). BLUPHORIA Zeremonie add-on available at EUR 6.00 per person.
7. On-site Services: On-site spending on pool bar (LivingGarden, Paradiso), massage and beauty treatments, and event-based offerings such as Pool Beats, Sommernachtstraum, Surf Days, and Summer Concerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Thermen & Badewelt Sinsheim operates a large-scale thermal bath, sauna, and aquatic leisure complex in Sinsheim, Germany, offering indoor and outdoor pools, themed saunas, tropical relaxation areas, sports swimming, and ancillary wellness services such as massage and beauty treatments to individual consumers and groups on a day-visit basis.

Product overview

Thermen & Badewelt Sinsheim operates a multi-zone thermal spa and wellness facility open 365 days/year in Sinsheim, Germany, featuring tropical indoor environments with over 400 real South Sea palms, 34°C lagoon waters, and 32°C ambient temperatures. The core product comprises three distinct bathing zones: Vitaltherme & Sauna (adults 16+, textile-free, with 13 themed saunas and Saunaboot Freya), Palmenparadies (all-ages tropical lagoon paradise with Paradise Beach), and Sportbad (athletic swimming). The digital ecosystem centers on the BLUPHORIA-App and MyParadise loyalty platform for ticketing, reservations, and the MyBLUPHORIA Premium subscription. The BLUPHORIA brand extends to bath textiles, wellness ceremonies, immersive experiences (Immersive Horizon), and the physical BLUPHORIA Store. Supporting services include massage treatments, curated wellness journeys, DIY wellness content, gift vouchers, and seasonal event programming.

Differentiator

Problem solved

Functional benefit

Brands

• BLUPHORIA: Experience world of wellness products and immersive wellbeing experiences, including bath textiles, peeling salts, shower gels, and drinks. BLUPHORIA brings moments of wellbeing directly home, independent of space and time.
• Palmenparadies
• Vitaltherme & Sauna
• MyParadise / MyBLUPHORIA
• Immersive Wellbeing
• Immersive Horizon
• Saunaboot Freya

Products and services

• Vitaltherme & Sauna Combined thermal bath and sauna experience including indoor/outdoor pools and themed sauna areas, open year-round (365 days) for individual day visitors seeking wellness and relaxation.
• Palmenparadies Adventure and family pool area featuring water slides, themed attractions, and play elements designed for families and children as a day-visit leisure attraction.
• Sportbad 25-meter sports swimming pool for fitness and lap swimming, available to members and day visitors as a swimming and aquatic fitness facility.
• Massage & Beauty On-site massage and beauty treatment services provided as paid add-on services during a thermal bath visit.
• Saunaboot Freya Sauna boat offering a floating sauna experience on the bathing lake, marketed as a distinctive spa attraction.
• Immersive Horizon Premium wellness and relaxation concept offering an immersive, multi-sensory wellness experience.
• BLUPHORIA-App Mobile application providing facility information, content, and a digital loyalty/visit tracking experience for guests.
• MyBLUPHORIA Premium Paid premium membership tier offering enhanced benefits such as reduced entry pricing and discounts across Thermen & Badewelt Sinsheim and partner facilities.
• BLUPHORIA Online Shop E-commerce channel selling entry tickets, gift vouchers, Thermencard stored-value products, and branded merchandise.
• Thermencard Prepaid stored-value card loaded with credit (starting at €20) usable for admission, food, and other purchases at the facility, with bonus credit tiers.
• Gutscheine (Gift Vouchers) Gift voucher products in configurable denominations available through the online shop for redemption at the facility.

Quantifiable outcome

• 13 individually themed saunas including the world's largest Koi-Sauna at 166m²
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WUND Holding GmbHcoreStrategic or Co-development PartnerParent holding company of Thermengruppe Josef Wund, which operates Thermen & Badewelt Sinsheim alongside Thermen & Badewelt Euskirchen, Badeparadies Schwarzwald, and Therme Horizon GRS GmbH (formerly BLUPHORIA GmbH). Shares central customer management systems, the BLUPHORIA app ecosystem, and the MyBLUPHORIA cross-thermen loyalty program.
• Thermen & Badewelt Euskirchen GmbHcoreStrategic or Co-development PartnerFellow member of Thermengruppe Josef Wund operating a thermal bath and sauna facility in Euskirchen, Germany. Shares the BLUPHORIA app ecosystem, MyBLUPHORIA loyalty program, and central customer management platform with Sinsheim.
• Badeparadies Schwarzwald TN GmbHcoreStrategic or Co-development PartnerFellow member of Thermengruppe Josef Wund operating the Badeparadies Schwarzwald in Titisee-Neustadt. Shares the BLUPHORIA app ecosystem, MyBLUPHORIA loyalty program, and central customer management platform.
• Therme Horizon GRS GmbH (formerly BLUPHORIA GmbH)coreTechnology or IntegrationOperates the BLUPHORIA digital ecosystem including the BLUPHORIA app, MyBLUPHORIA loyalty program, and immersive wellbeing experiences. Formerly the BLUPHORIA GmbH, rebranded to Therme Horizon GRS GmbH. Shared data controller for the MyParadise customer portal.
• Partner Hotels (Sinsheim region)minorChannel Partner/ Reseller/ DistributorSelected partner hotels in Sinsheim and the Kraichgau region offer overnight wellness packages and arrangements that include access to the Thermen & Badewelt Sinsheim. Located between Heidelberg and Heilbronn near the Technik Museum Sinsheim.
• DHL (GoGreen)minorOthersClimate-neutral shipping partner for the online shop. Products are shipped climate-neutrally via DHL GoGreen within Germany, EU, and Switzerland.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCbJBTx5d35Ze4gXki5uKP6A/videos
• Facebookfacebook.com/badeweltsinsheim
• Instagraminstagram.com/badeweltsinsheim
• TikToktiktok.com/@badeweltsinsheim
• Xx.com/TBWSINSHEIM
• LinkedInlinkedin.com/company/thermen-badewelt-sinsheim

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thermen & Badewelt Sinsheim