Elnova
Elnova is a Delhi-based, privately held Indian OEM founded in 1975 that designs and sells UPS systems, servo stabilizers, CVTs, and emergency lights to home, SMB, data center, manufacturing, and healthcare customers, primarily through direct e-commerce and field sales.
- Company typePrivate
- Founded1975
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Elnova does
Elnova is a Delhi-based, privately held Indian manufacturer of power backup and protection equipment, operating since 1975 under the "Elnova Power" brand. Its product portfolio spans six core families: line-interactive UPS systems (T, I, and X Series from 600VA to 2kVA), online double-conversion UPS systems (ES Series 1-40kVA and KL Series 6-120kVA with built-in isolation transformers), high-capacity three-phase online UPS (HF Series 60-600kVA), constant voltage transformers (CVE Series 50VA-5kVA), servo stabilizers (1-20kVA), and emergency lighting, supported by an accessories ecosystem that includes battery racks up to 150AH, SNMP/parallel/relay cards, and interlink cables. The underlying technology is built on IGBT-based double-conversion topology, DSP digital control, input power factor correction, and microprocessor-based automatic voltage regulation, with products certified to IEC/EN62040-1/2/3, CE, and BIS standards.
Elnova firmographics
Firmographics- Name
- Elnova
- Legal name
- ELNOVA
- Website
- https://elnova.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elnova is a Delhi-based, privately held Indian OEM founded in 1975 that designs and sells UPS systems, servo stabilizers, CVTs, and emergency lights to home, SMB, data center, manufacturing, and healthcare customers, primarily through direct e-commerce and field sales.
- Ownership category
- akta.pro rank
Elnova industry classification
Industry- Product category
- Power Backup and Protection Equipment
- NAICS
- Electrical Equipment, Appliance, and Component Manufacturing (335), Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Equipment Manufacturing (3353), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Electronic Coils, Transformers & Other Inductors (3677), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Uninterruptible Power Supplies (UPS) (HDACAJAA)
- akta.pro secondary industries
- UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD), UPS Batteries & Energy Storage Modules (HDACAJAE), UPS Accessories & Monitoring (Network Cards, Software, Sensors) (HDACAJAF), Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)
Keywords
Where Elnova is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Elnova business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Direct sales of UPS systems, servo stabilizers, CVT units, and accessories through e-commerce platform and direct sales team. Products range from small home UPS to large industrial three-phase systems.
- Annual Maintenance Contracts (AMC): Recurring maintenance contracts for UPS systems ensuring smooth functioning and optimal performance throughout the year.
- UPS Rental: Temporary UPS rental services for businesses with short-term power backup requirements, providing various UPS types to meet specific power demands.
- Professional Services: Installation, commissioning, load assessment, and training services provided alongside product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Line Interactive UPS (600VA-2000VA) |
| Unit Pricing | Pay-as-you-go | Online UPS Single Phase (1kVA-10kVA) |
| Unit Pricing | Pay-as-you-go | Online UPS Three Phase (60kVA-300kVA) |
| Unit Pricing | Pay-as-you-go | Servo Stabilizers (1kVA-20kVA) |
| Unit Pricing | Pay-as-you-go | CVT/CVT Series (50VA-5000VA) |
| Unit Pricing | Pay-as-you-go | Accessories (Battery Racks, SNMP Cards, Cables) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Elnova product offering
Product offeringCore offering
Elnova designs, manufactures, and sells power protection and backup hardware including Online UPS systems (single-phase and three-phase), Line Interactive UPS, Servo Stabilizers, Constant Voltage Transformers (CVT), emergency lights, and supporting accessories such as battery racks, SNMP cards, and parallel cards. The company also provides installation, annual maintenance contracts (AMC), and short-term UPS rental services alongside its hardware sales.
Product overview
Elnova is a power backup solutions company offering a comprehensive range of UPS (Uninterruptible Power Supply) systems and power protection products. The product portfolio is organized into multiple series: ES Series and KL Series (online double-conversion UPS with high-frequency technology), HF Series (high-capacity three-phase online UPS from 60kVA to 600kVA), X Series and T/I Series (line interactive UPS for home and office use), and CVE Series (constant voltage transformers). Supporting products include servo stabilizers, emergency lighting, and a wide range of accessories including battery racks, power cables, circuit breakers, SNMP monitoring cards, parallel cards, and relay cards. The company also provides complementary services including installation and commissioning, annual maintenance contracts (AMC), UPS rental, and load calculation tools. All products are sold through an e-commerce platform with delivery across India and customer support based in Delhi.
Differentiator
Problem solved
Functional benefit
Brands
- Elnova Power: Power backup and UPS solutions brand featuring Online UPS, Line Interactive UPS, Servo Stabilizers, CVT, and related power protection products.
Products and services
- HF Series Online UPS High-frequency online UPS systems with three-phase input and output, ranging from 60kVA to 600kVA, using double conversion technology for continuous power protection in large industrial and data center applications.
- ES Series Online UPS High-frequency intelligent UPS with double conversion design and DSP digital control, available in single-phase and three-phase configurations from 1kVA to 40kVA, with input power factor correction for small and mid-range applications.
- KL Series Online UPS Online UPS with double conversion design and built-in isolation transformer for enhanced output electrical performance, available from 6kVA to 120kVA with LCD and LED display interfaces.
- X Series Line Interactive UPS Line interactive UPS using advanced CPU integrated control with automatic voltage regulation (AVR), models include X1000 (1000VA) and X2000 (2000VA) with external battery support and built-in surge suppression for home and small office use.
- T Series Line Interactive UPS Line interactive UPS models including T620 (600VA) with inbuilt battery, providing stepped approximation to sine wave output for home and small office power protection.
- I Series Line Interactive UPS Line interactive UPS with inbuilt battery such as I1002 (1000VA/600W), designed for home and small office applications.
- CVE Series Constant Voltage Transformer (CVT) Constant Voltage Transformers providing voltage regulation without interruption, with quick response to fluctuations and protection against undervoltage, overvoltage, and power interruptions, ranging from 50VA to 5000VA.
- Servo Stabilizer Voltage regulation products governing voltage fluctuations to protect appliances from undervoltage, overvoltage, interruption, and other power environment problems, available in single-phase configurations from 1kVA to 20kVA.
- Emergency Lights Emergency lighting products including KEL2 (2 LED lamps) and KEL3B (2 LED lamps with backlit LED and EXIT sign), providing illumination during power outages.
- Battery Rack Battery storage racks available in capacities from 7AH to 150AH to accommodate different battery quantities and UPS requirements.
- Installation and Commissioning Services Complete installation and commissioning services for power supplies, including site assessment, equipment selection, and professional installation for customers purchasing UPS systems.
Quantifiable outcome
- THD < 3% for pure sine wave output
- +2 more outcomes
Companies that use Elnova
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Elnova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Elnova partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Elnova competitors and assessment
Company assessmentDirect peers
- Vertiv: Global leader in critical digital infrastructure including UPS systems, power distribution, and thermal management. Directly comparable to Elnova across the same product categories (online UPS, line-interactive UPS, batteries, monitoring) but at much larger scale and with global enterprise/data center focus.
- Luminous Power Technologies: One of India's largest power backup brands (inverters, UPS, batteries, solar) with a much larger domestic distribution network than Elnova. Closest Indian direct competitor across home, small office, and SMB UPS segments.
- Schneider Electric (APC): Schneider's APC brand is a global benchmark in single-phase and three-phase UPS for homes, offices, and data centers — directly overlapping Elnova's product portfolio (Back-UPS, Smart-UPS, Galaxy series) across home/SMB/industrial customer segments.
- Su-Kam Power Systems: Indian UPS, inverter, and solar manufacturer with deep distribution in domestic and emerging markets — a comparable Indian brand competing across the same home, commercial, and industrial UPS price tiers.
- Microtek: Indian manufacturer of UPS, inverters, stabilizers, and batteries with a broad product catalog aimed at home and SMB customers — a direct competitor to Elnova's Line Interactive and consumer-grade UPS lines.
- Consul Neowatt: India-based UPS and power quality solutions provider serving industrial, healthcare, and IT customers with online UPS, isolation transformers, and active harmonic filters — overlaps with Elnova's industrial product lines and Indian enterprise focus.
- Numeric (Legrand): India-focused UPS brand owned by Legrand, offering online UPS from 1kVA to 800kVA with strong enterprise and data center presence — directly comparable to Elnova's ES, KL, and HF series in capacity and target customer.
- Eaton: Eaton's power quality division offers online double-conversion UPS (5P, 9PX, 93PM, 9395 series) with capacity ranges overlapping Elnova's 1kVA–600kVA portfolio, serving data center, industrial, and IT-room use cases.
Broad incumbents
- ABB: Global broadline industrial and electrification major with UPS offerings (e.g., PowerValue, DPA) and a strong Indian footprint. Overlaps with Elnova on industrial three-phase UPS for data centers, manufacturing, and utility customers but operates across a much wider portfolio.
Emerging players
- Socomec: European specialist in critical power (UPS, static transfer switches, power meters) with growing India presence; comparable on industrial-grade online UPS and modular systems though smaller in the Indian market than Vertiv/Schneider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Elnova social profiles
Digital presenceElnova compliance and trust
Trust signalCompliance5 records
Elnova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elnova leadership team
Management profileNumber of profiles
Elnova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elnova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elnova
What does Elnova do?
Elnova designs, manufactures, and sells power protection and backup hardware including Online UPS systems (single-phase and three-phase), Line Interactive UPS, Servo Stabilizers, Constant Voltage Transformers (CVT), emergency lights, and supporting accessories such as battery racks, SNMP cards, and parallel cards. The company also provides installation, annual maintenance contracts (AMC), and short-term UPS rental services alongside its hardware sales.
Is Elnova a public or private company?
Elnova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elnova founded?
Elnova was founded in 1975. It employs 11 to 50 people.
Where is Elnova based?
Elnova is headquartered in Delhi, India, in the Asia region.
How does Elnova make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are annual Maintenance Contracts (AMC), UPS Rental and professional Services.
Who are Elnova's main competitors?
Direct peers on record are Vertiv, Luminous Power Technologies, Schneider Electric (APC), Su-Kam Power Systems, Microtek, Consul Neowatt, Numeric (Legrand) and Eaton. ABB is listed as a broad incumbent. Socomec is listed as an emerging player.
Does Elnova have an API?
No public API is recorded for Elnova.
What industry is Elnova in?
Elnova's product category is Power Backup and Protection Equipment. Its primary akta.pro industry code is HDACAJAA, Uninterruptible Power Supplies (UPS), with a secondary code of IMAGADAD, UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup). Its NAICS code is 335 and its SIC code is 3600.