Intercoil

What Intercoil does

Intercoil International, founded in 1974 in Dubai by the late Abbas Ali Al-Hazeem and currently led by Managing Director Hassan Abbas Al-Hazeem, is a vertically integrated manufacturer and retailer of mattresses, bedding, and bedroom furniture. The company operates two manufacturing facilities in the UAE — a Dubai site and a state-of-the-art foam factory in Ras Al Khaimah equipped with a silicon air mixer and a testing laboratory described as one of its kind in the Arab world. Its technology portfolio combines proprietary R&D with licensed innovations: exclusive Middle East rights to Simmons Beautyrest (including the Pocketed Coil technology), GCC rights to Therapedic, a distribution partnership for Dormeo's Octaspring memory foam springs, and integration of Gentherm's Climate Control Sleep System in its premium 'All Seasons' line. Product lines span the Intercoil flagship brand, Simmons, Beautyrest, Ghalya's, Therapedic, the Climate Control mattress (AED 14,200–15,100), and the Octaspring mattress (starting AED 10,999), plus industrial polyurethane foam for B2B customers.

The business operates a multi-channel revenue model anchored on four streams: (1) retail consumer sales through 22–23 owned 'The Bedroom by Intercoil' showrooms across the MENA region and Levant, complemented by an e-commerce store at thebedroom.com offering a 10-night trial with full refund and 0% installment plans through major UAE banks; (2) a dedicated hospitality B2B division with field sales serving Starwood, Rotana, Kempinski, InterContinental, Rezidor, Accor, EMAAR, and Four Seasons — including a co-developed 'Signature Sleep by Four Seasons' custom mattress program; (3) industrial and B2B foam products from the Ras Al Khaimah facility; and (4) licensing royalties, exemplified by the 2013 agreement with Kenya's Bobmil Group for local manufacturing and retail. Distribution is supported by eight regional distribution centers and exclusive distributors in Egypt and other African markets.

The company employs 350–400+ people and holds ISO 9001, ISO 14001, and OHSAS 18001 certifications — reportedly the first in the bedding industry to achieve all three. Recent strategic posture signals aggressive capacity and geographic expansion: AED 35 million has been invested in automation at the Ras Al Khaimah site with a stated goal to double mattress output by end of 2015, AED 20+ million has been directed to hospitality manufacturing capabilities, and the foreign licensing model is being extended into East Africa. Intercoil is privately held, family-owned (no institutional or PE investors are disclosed), and has accumulated regional recognition including the Mohammed Bin Rashid Al Maktoum Business Award (2013), the Dubai Human Development Appreciation Award (2014), a 4th-place ranking in Dubai SME 100, and four consecutive Dubai Chamber CSR Labels (2011–2014).

Name

Intercoil

Legal name

Intercoil Int. Co. L.L.C.

Website

https://intercoil.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Intercoil is a UAE-based, family-owned mattress and bedding manufacturer founded in 1974, operating 22+ retail showrooms across the MENA region under 'The Bedroom by Intercoil', holding exclusive Middle East licenses for Simmons and Therapedic, and supplying major hotel chains via a dedicated hospitality division.

Ownership category

akta.pro rank

Product category

Mattresses, Bedding and Bedroom Furniture Manufacturing

NAICS

Mattress Manufacturing (33791), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Mattress manufacturing
• Bedding products
• Bedroom furniture
• Industrial foam
• Hospitality sleep solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Mattress and Bedding Retail: Sale of mattresses, pillows, bedding accessories through owned retail showrooms and franchise stores
2. Bedroom Furniture: Manufacturing and retail of bedroom furniture including beds, headboards, nightstands
3. Industrial/B2B Foam: Polyurethane foam products for industrial and B2B customers from Ras Al Khaimah manufacturing facility
4. Hospitality Supply: Bespoke sleep solutions, mattresses and bedroom furniture for hotels, government departments and hospitals across MENA region
5. Licensing Royalties: Foreign licensing agreements allowing third parties to manufacture and sell Intercoil branded products (e.g., Kenyan Bobmil Group)

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Intercoil manufactures and distributes a multi-brand portfolio of mattresses, bedding accessories, bedroom furniture, and industrial foam products. Its offering includes the flagship Intercoil brand, licensed Simmons Beautyrest and Therapedic mattresses, the Climate Control and Octaspring specialty mattresses, complete bedroom furniture, and B2B polyurethane foam products, sold via owned showrooms, online store, hospitality sales, distribution centers, exclusive distributors, and franchisees across the MENA and Levant regions.

Product overview

Intercoil is a comprehensive sleep solutions company offering a multi-brand portfolio of mattresses, bedding, bedroom furniture, and industrial foam products. The product lineup includes the flagship Intercoil brand (spring and foam mattresses made in Dubai), licensed international brands Simmons and Beautyrest (featuring Pocketed Coil® technology), Therapedic (licensed for GCC), and Ghalya's. The company also offers specialized products like the Climate Control temperature-controlled mattress and Octaspring memory foam spring mattresses. Core offerings span mattresses, pillows, linen, mattress protectors, bedroom furniture, and B2B industrial foam. All products are supported by the company's own manufacturing facilities in UAE with ISO quality certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Intercoil: Flagship brand offering range of orthopedic mattresses, bedding and bedroom furniture
• SIMMONS
• Beautyrest
• Ghalya's
• Sleep Matters

Products and services

• Intercoil Mattresses (Flagship Brand) The flagship Intercoil brand range of world-class orthopedic spring and foam mattresses, bedding and bedroom furniture manufactured in Dubai, UAE. Targeted at retail consumers seeking premium sleep solutions.
• SIMMONS Mattresses Premium mattress brand under exclusive Middle East license featuring Simmons Pocketed Coil technology focused on motion separation, conformability and durability. Targeted at consumers seeking premium quality sleep.
• Beautyrest Mattresses Mattress brand featuring Simmons Pocketed Coil technology focused on motion separation, conformability and durability for premium sleep quality.
• Ghalya's Mattresses Regional mattress and bedding brand under the Intercoil portfolio offering orthopedic sleep solutions for the MENA market.
• Therapedic Mattresses Leading global mattress brand licensed to Intercoil for the GCC region, offered as part of the company's premium product portfolio.
• Climate Control Mattress (All Seasons) Temperature-controlled luxury mattress with patented Climate Control Sleep System featuring independent heating/cooling for each side of the bed (15°C to 40°C), with heat, cool and ventilate settings. Available in queen and king sizes with 10-year warranty.
• Octaspring Mattress Revolutionary memory foam spring mattress featuring eight-sided honeycomb design for extra support, durability and ventilation; 8 times more breathable than regular memory foam. Available in sizes 180x200 and 200x200 cm starting at AED 10,999.
• Beds & Bedding Accessories Wide range of mattresses, pillows, linen, mattress protectors and sleep accessories that form the foundation of a good night's sleep for retail consumers across the MENA region.
• Bedroom Furniture Complete bedroom furniture selection including beds, headboards, and nightstands designed to create personal bedroom spaces reflecting aesthetics and utility.
• Industrial & B2B Foam Products Diverse line of polyurethane foam products manufactured at the Ras Al Khaimah factory with state-of-the-art testing lab, serving industrial and B2B customers with technical specifications and volume requirements.

Quantifiable outcome

• Ranked 4th among Dubai SME 100 companies
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sleep Number: US premium mattress retailer and manufacturer specializing in adjustable firmness smart beds. Comparable premium positioning, technology-led product differentiation, and retail-store-driven model.
• Tempur Sealy International: Global leader in mattresses and bedding including Tempur-Pedic and Sealy brands. Competes in the same premium sleep category with broader geographic reach and a comparable mix of manufacturing, retail, and licensing models.
• Serta Simmons Bedding: One of the largest global mattress manufacturers and parent of the Simmons and Beautyrest brands that Intercoil licenses. Operates at significantly larger scale across multiple product tiers globally.

Direct peers

• Dormeo (Octaspring): Sleep products brand partnered with Intercoil to launch Octaspring in the Middle East. Sells mattresses and bedding through direct-to-consumer channels across multiple geographies, with comparable product and pricing structure.
• Magniflex: Italian premium mattress manufacturer with international distribution via licensed partners and own showrooms. Directly comparable product category, premium positioning, and multi-country distribution model.
• King Koil: Global mattress manufacturer using a licensing and regional partner model to produce and distribute under the King Koil brand. Highly comparable to Intercoil's exclusive licensee strategy with Simmons and Therapedic across MENA markets.
• Therapedic: Global mattress brand that licenses to regional manufacturers including Intercoil for the GCC. Operates in the same premium sleep product category with comparable channel and product breadth.
• Restonic: International mattress brand that licenses manufacturing and distribution to regional partners globally. Comparable to Intercoil's model of combining licensed global brands with owned regional manufacturing and retail.
• Hästens: Swedish premium bed and mattress manufacturer with global retail showrooms and a hospitality channel. Comparable positioning as a premium, design-led sleep brand with selective retail distribution.

Emerging players

• Emma Mattress: European direct-to-consumer mattress brand with compressed bed-in-box model expanding globally. Represents the disruptive DTC threat to traditional showroom-heavy retailers like Intercoil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intercoil
• YouTubeyoutube.com/user/IntercoilGroup
• Facebookfacebook.com/Intercoil
• LinkedInlinkedin.com/company/intercoil-group
• Instagraminstagram.com/intercoil

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intercoil