Best Living Systems

What Best Living Systems does

Best Living Systems, LLC (BLS) is a privately held manufacturer and distributor of indoor air quality (IAQ) products founded in 1996 and headquartered in Covington, Louisiana, operating with 11-50 employees. The company designs, manufactures, and sells air purification systems, HVAC filters, surface cleaning chemistries, and professional IAQ testing equipment under proprietary brands including KHAOS, MCI (Multi-Cluster Ionization), MAK Inline, MCI SynAIRgPure, 90DayFilter, BLS EVERYDAY, and BacShield. Its technical foundation is the trademarked MCI technology (USR Reg. 4,320,186), which combines PCO (Photocatalytic Oxidation), DBI (Dielectric Barrier Ionization), advanced filtration, and ionization to neutralize mold, bacteria, viruses, VOCs, and odors in air and on surfaces; BLS also holds EPA Establishment No. 87947-LA-2 and EPA Registration No. 81446-NC-001, enabling it to commercialize antimicrobial chemistries that competitors lacking these clearances cannot readily replicate.

BLS sells primarily through direct-to-consumer e-commerce at blsproducts.com supplemented by phone/email orders, and distributes via an affiliate dealer network (less than $15/month membership) that paid out over $85,000 in commissions in 2025. The customer base spans four segments: HVAC professionals and IAQ/mold remediation specialists (primary), residential homeowners (primary), affiliate marketers, and commercial/institutional facilities. Product pricing ranges from $14.99 consumables to $3,695 professional biotoxin assessment toolkits, with Whole-Home bundles priced above $2,700 and recurring-revenue auto-ship subscriptions on filter replacements.

The company generates revenue through three streams: hardware sales (e-commerce and affiliate channels), subscription/replenishment for filter and consumable auto-ship, and affiliate program membership dues. Strategic partnerships with NORMI (professional certification), NexLab Environmental (A2LA-accredited lab analysis), Lis Biotech, Sporecyte, uHoo, Kikkoman, and Vistaprint extend the platform into training, lab services, smart monitoring, and marketing support. BLS received ASHRAE Innovation Awards Honorable Mentions in 2013 (90DayFilter) and 2014 (MCI technology), and in January 2026 absorbed the pureAir product line following GreenTech Environmental's business closure. Geographic reach is global in marketing claim but effectively constrained by California CARB AB 2276 restrictions on ozone-producing products.

Name

Best Living Systems

Legal name

Best Living Systems, LLC

Website

https://blsproducts.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Living Systems is a Covington, Louisiana-based manufacturer and e-commerce distributor of proprietary MCI-based air purifiers, HVAC filters, EPA-registered antimicrobials, and professional IAQ testing kits, serving residential homeowners, HVAC/IAQ professionals, and commercial facilities through DTC and an affiliate dealer network.

Ownership category

akta.pro rank

Product category

Indoor Air Quality Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro industry

PRIMARYIMAHAKAI

Air Quality & Filtration Equipment (IAQ)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Refrigeration, HVAC & Thermal Equipment

SECONDARYHSAOAIAD

Indoor Air Quality (IAQ) Testing & Monitoring

Home & Personal Services/Plumbing, Electrical & HVAC Services/Air Duct Cleaning, Ventilation & Indoor Air Quality Services

SECONDARYHSAOAGAK

Indoor Air Quality Equipment Installation (Humidifiers, Dehumidifiers, Air Purifiers)

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Installation & Replacement

SECONDARYBPABAGAI

Indoor Air Quality (IAQ) Monitoring & Ventilation Optimization

Business & Public Services/Facilities Management & Building Services/Building Automation, Energy Management & Smart Building Services

SECONDARYCRAOAFAJ

HVAC, Water Heaters & Indoor Air Quality Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Air purification systems
• Indoor air quality
• HVAC filtration
• Mold remediation
• IAQ testing equipment

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct sales of air purification systems, HVAC filters, cleaning products, IAQ testing equipment, and consumables through blsproducts.com. Products include residential and commercial air purifiers, whole-home packages, surface cleaning chemistries, and professional IAQ assessment tools.
2. Subscription/Replenishment: Annual subscription programs for 90DayFilter convenience packs (4-pack auto-ship), KHAOS HEPA filter replacements, and other consumables. Customers sign up for automatic recurring shipments with annual billing.
3. Affiliate Program Membership: Affiliates pay less than $15 per month for membership access. Earn commissions on qualifying sales, quarterly rebates on eligible personal purchases, and team-building commissions. In 2025, over $85,000 was paid out in affiliate commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Best Living Systems manufactures and distributes a proprietary indoor air quality (IAQ) product ecosystem built around its trademarked MCI (Multi-Cluster Ionization) technology. The portfolio includes stand-alone and HVAC-integrated air purifiers (KHAOS, MAK Inline, MCI SynAIRgPure MINI-4, MCI BREEZE, MCI ProtectAIR), the award-winning 90DayFilter HVAC filter, EPA-registered surface cleaning chemistries (BLS EVERYDAY enzyme cleaner, BacShield surface protectant), and professional IAQ testing equipment (biotoxin and mold assessment kits, Kikkoman ATP luminometer, uHoo smart air monitor). Products are sold direct-to-consumer via blsproducts.com and through a network of independent affiliate dealers.

Product overview

Best Living Systems offers a diversified indoor air quality (IAQ) ecosystem built around its proprietary MCI™ (Multi-Cluster Ionization) technology. The core product portfolio spans air purification (stand-alone units like KHAOS™ and MCI™ BREEZE, and HVAC-integrated systems like MAK Inline™ and SynAIRgPure™ MINI-4), HVAC filtration (90DayFilter™), surface cleaning (BLS EVERYDAY enzyme cleaner and BacShield surface protectant), professional IAQ testing equipment (biotoxin and mold assessment kits, Kikkoman ATP luminometer, uHoo air monitor, MyMoldDetective), cleaning tools (CPI microfiber system), and educational resources (NORMI training manuals, Mold-Free Construction Workbook, Healthy Harmless Home book). Products are sold through an affiliate dealer network and are bundled into packages (Bronze, Silver, Gold, and HVAC Starter bundles) offering savings versus individual purchase. The portfolio is anchored by two award-winning technologies: MCI™ (ASHRAE 2014 Innovation Award) and 90DayFilter™ (AHR Expo 2013 Innovation Award).

Differentiator

Problem solved

Functional benefit

Brands

• NORMI: Training and certification program for indoor air quality and mold professionals, including CMA, CMR, CMW, and CBA certifications.
• 90DayFilter
• MCI (Multi-Cluster Ionization)
• KHAOS
• MCI SynAIRgPure
• MAK Inline
• BLS EVERYDAY
• BacShield

Products and services

• KHAOS™ Air Purifier Stand-alone residential air purifier combining MCI™ technology, PCO purification, and HEPA filtration to proactively eliminate bacteria, mold, viruses, VOCs, and odors from air and surfaces. Features a built-in VOC sensor, 5-speed brushless fan, and covers 4,000–12,000 cu ft (500–1,500 sq ft with 8' ceilings). Includes a MERV 16 HEPA-grade 3-way filter trapping particles as small as 0.3 microns. EPA Establishment No. 87947-LA-2.
• MAK Inline™ + MCI™ (9" Cell) - 24K HVAC in-duct air purification probe producing Energized Hydrogen Peroxide (eH2O2) molecules and using MCI™ DBI cells to neutralize mold, bacteria, viruses, VOCs, and odors throughout the indoor space. Filterless, silent operation, safe for occupied environments. EPA Establishment No. 87947-LA-2.
• MCI SynAIRgPure™ MINI-4 Customizable HVAC-mounted probe delivering proactive air and surface purification through existing ductwork. Supports 1–4 DBI cells to scale purification power based on environment size and contamination level. Protects HVAC coils and ductwork while actively destroying mold, mildew, bacteria, viruses, VOCs, and odors. Commercial variant available.
• MCI™ BREEZE Compact, table-mounted fan air purifier using MCI™ technology for residential air purification in smaller spaces.
• 90DayFilter MERV 7, 1-inch thick HVAC air filter treated with NORMI®-approved antimicrobial (Triclosan) on the downstream side, lasting a full 90 days. Features an internal frame (no cardboard), edge-to-edge design eliminating blow-by, and a 4-pack providing a 1-year supply.
• BLS EVERYDAY Enzyme Cleaner Highly concentrated 30:1 neutral enzyme-based multi-purpose cleaner for all water-washable surfaces. Uses natural enzyme action to penetrate and lift contaminants; enzymes can be reactivated with water for continued cleaning action for weeks. 100% biodegradable, non-hazardous to humans, animals, marine, and plant life. Shelf life: 2 years.
• BacShield Surface Protectant EPA-registered surface protectant (EPA No. 81446-NC-001) using chitosan derived from crab shells to inhibit growth of odor-causing bacteria, mold, mildew, and fungi on treated surfaces. Hypoallergenic; active ingredient is Chitosan. 21:1 concentrate yielding up to 3 gallons per pint.
• MCI™ ProtectAIR Portable MCI™ air purification device that adapts to space and lifestyle — can stand upright, mount to a wall, or be used on the go.
• BLS EVERYDAY + BacShield Package Combo package pairing BLS EVERYDAY enzyme cleaner (30:1, makes 7.5 gallons) with BacShield surface protectant (21:1, makes 3 gallons) plus 2 spray bottles, providing a 2-step cleaning and treatment process for mold, mildew, and surface contaminants.
• Whole-Home Package Deals (Bronze / Silver / Gold) Bundle packages combining air purification products for whole-home protection: Bronze Package (starts at $1,479.99), Silver Package (over $2,700 value), and Gold Package (over $2,700 value), each offering savings versus purchasing components separately.
• HVAC Starter Package Starter bundle combining MAK-24K inline unit with MINI-2 HVAC probe for whole-home HVAC purification at an introductory price of $1,966.99.
• NPM Biotoxin Assessment Kit (+Rental Pump) Do-it-yourself biotoxin assessment kit supporting the NORMI Level 4 Protocol. Includes MyMoldDetective air sampling pump (sterilized rental), 3 air sampling cassettes, 2 surface swabs, Sporecyte lab analysis prepaid, Lis Biotech HERTSMI-2 surface sampling prepaid, and optional 30-minute IAQ consultation. $699.00.
• Basic Mold Assessment Kit DIY mold assessment kit with 2 mold swabs, assessment booklet, IAQ survey brochure, chain of custody form, and prepaid lab registration. Supported by IAQscreening.com and designed for homeowners to assess their environment using professional forms, methods, and lab reports.
• Prepaid DIY Microbial Testing Kit (2 Swabs) DIY lab kit with 2 capped sterile surface dry swabs for sampling suspect areas. Samples are cultured and genera types of mold and bacteria load are identified and measured by NexLab Environmental Services. Includes lab report with pictures of petri dishes.
• Prepaid DIY Mold Screening Kit (2 Swabs) DIY mold screening kit with 2 sterile surface dry swabs and prepaid lab report. Samples suspect areas for mold contamination, which is then cultured and identified by the laboratory.
• MyMoldDetective Mold Test Kit Reusable air and surface mold testing kit using active-mold-spore-capturing technology (spore trap air cassettes) with professional equipment. Includes MyMoldDetective air sampling pump, 2 air cassettes, 2 tape lifts for surface sampling, and online lab report. Additional per-sample lab fees apply.
• Biotoxin Assessment Toolkit (Complete) Complete professional biotoxin testing toolkit for the NORMI Level 4 Protocol. Includes MyMoldDetective pump, 12 Air-O-Cell cassettes, 6 BioTape bulk slides, 16 swab samples, LisBiotech PCR swabs, Enthalpy test pump for TVOC/mVOC, 4 VOC testing tubes, Dylos 1100 Pro particle counter, MMH800 moisture meter, Kikkoman ATP luminometer, and Pelican carrying case. $3,695.00.
• Kikkoman Lumitester Smart ATP Tester Advanced ATP tester measuring ATP, ADP, and AMP for complete contamination profile. Delivers results in 10 seconds. Cloud-connected with app for tracking and analyzing hygiene data. Used with LuciPac A3 swabs for surface cleanliness verification. $1,499.00.
• uHoo Smart Air Monitor Comprehensive indoor air quality monitor measuring 9 IAQ factors in real time: temperature, relative humidity, air pressure, CO2, VOCs/TVOCs, PM2.5, CO, NO2, and ozone. Features the world's first patented Virus Index for real-time virus survival and transmission risk assessment. Integrates with Google Home Assistant and IFTTT (Ecobee, SmartThings, iRobot). $368.99.

Quantifiable outcome

• 99.9% bacteria removal rate with CPI Microfiber technology
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NexLab EnvironmentalcoreStrategic or Co-development PartnerNexLab is an A2LA accredited biological testing facility providing laboratory analysis for BLS IAQ testing products including Air-O-Cell cassettes, BioTape slides, and surface swabs. Located at 3400 Lakeside Drive, Suite 525, Miramar, FL 33027. Turnaround time includes same-day service for samples received by 5PM.
• NORMI (National Organization of Remediators and Mold Inspectors)coreStrategic or Co-development PartnerBLS partners with NORMI for professional IAQ training and certification programs. Products are 'NORMI approved' and the Level 4 Protocol is validated by NORMI Medical Advisory Board. BLS sells NORMI training manuals, e-books, and uses NORMI Professional Standards.
• Lis BiotechcoreTechnology or IntegrationCertified laboratory providing HERTSMI-2 analysis for surface sampling in biotoxin assessment kits. Part of the NPM Biotoxin Assessment Kit prepaid service.
• Sporecyte LabcoreTechnology or IntegrationLaboratory providing mold spore analysis for MyMoldDetective air sampling in biotoxin assessment kits. Part of the NPM Biotoxin Assessment Kit prepaid service.
• VistaprintminorGTM or Marketing PartnerBLS has partnered with Vistaprint to offer professional, customizable marketing materials and business essentials featuring NORMI and BLS Affiliate logos through the BLS Products Pro Shop.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• IQ Air: Premium residential and commercial HEPA-based air purifier manufacturer (HealthPro Plus, Atem). Directly competes with BLS's KHAOS in the high-end consumer IAQ segment with similar positioning around filter efficacy and VOC/smoke removal.
• Austin Air: Manufacturer of medical-grade and residential air purifiers (HealthMate Plus, Allergy Machine). Competes head-to-head in the premium standalone air purifier category with a similar target buyer focused on allergies, chemicals, and VOCs.
• Aerus: Manufacturer of active air and surface purification products (ActivePure) using proprietary PCO/ionization technology. Closest direct competitor to BLS's MCI technology, with overlapping claims around destroying pathogens in occupied spaces.
• Rabbit Air: DTC-focused designer air purifier brand (MinusA2, BioGS) with comparable premium positioning, emphasis on HEPA + activated carbon, and similar e-commerce-led go-to-market. Direct competition for KHAOS in the residential IAQ space.
• RGF Environmental Group: Manufacturer of HVAC-integrated air and surface purification systems (REME HALO, PHI) using proprietary ionization/PCO technologies. Closest comparable to BLS's MAK Inline and MCI SynAIRgPure product lines for in-duct IAQ.

Broad incumbents

• Lennox Industries: Lennox's PureAir system and Healthy Climate IAQ accessories include in-duct purification, filtration, and UV technologies — directly competing with BLS's HVAC-integrated MCI and MAK product lines for the HVAC professional channel.
• Carrier IAQ: Carrier's IAQ portfolio (UV lamps, filtration, humidification) is integrated into broader HVAC systems at scale. Their in-duct UV and filtration offerings overlap with BLS's MAK Inline, SynAIRgPure, and 90DayFilter products through contractor channels.
• Honeywell Home IAQ: Honeywell's air purifiers, HVAC filters, and whole-home IAQ portfolio (e.g., True HEPA, HPA series) compete across all BLS categories from consumer purifiers to HVAC-integrated filters, with broader distribution and R&D scale.
• Trane Technologies: Trane's CleanEffects and broader HVAC IAQ offerings compete with BLS on whole-home air purification, especially via professional installer/dealer channels that overlap BLS's HVAC contractor customer segment.

Emerging players

• EnviroBoss / Air Oasis: Niche manufacturer of ionization and PCO-based HVAC and standalone air purifiers (iAdaptAir, AirAngel). Comparable product technology stack to MCI and similar target market in residential/small commercial IAQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bestlivingsys

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Living Systems