Butchers Fayre

What Butchers Fayre does

Butchers Fayre (legally Frank King (Wigan) Ltd) is a family-run traditional butcher established in 1888 and headquartered at Princess Street, Wigan, England (WN3 4HX). It operates a single physical retail store in Wigan — its Burnley branch, opened in 2012, closed in December 2022 — and is one of the North West's leading cooked meat producers, with an unblemished reputation for quality, freshness, and food safety built on recipes and methods passed through generations.

The core product range spans fresh meats (beef, lamb, pork, poultry), sausages and bacon, deli/cooked meats, BBQ cuts, curated meat boxes, and third-party Cottoms Famous Pies and Sausages. A seasonal Christmas pre-order service operates from a dedicated subdomain. The underlying technology stack is a standard WordPress e-commerce platform with online ordering, account management, and shopping cart functionality; the principal technical differentiator is a proprietary temperature-controlled packaging system that keeps products chilled for up to 48 hours during transit.

The business sells direct-to-consumer through three channels: walk-in retail at the Wigan store, click-and-collect, and a nationwide home delivery service (Tuesday–Friday) at a flat £5 fee. Pricing is unit-based, with no subscription tiers. Customer acquisition relies on local community presence, dual loyalty programmes (online club and in-store card), word-of-mouth, Trustpilot reviews, social media, Google AdWords remarketing, and community/sports partnerships (e.g., Ashley Barnes / Burnley FC in 2021). The customer base is primarily general consumers, with a secondary, lightly evidenced foodservice/hospitality segment. The company is independently owned by the founding family with no disclosed PE/VC backing.

Name

Butchers Fayre

Legal name

Frank King (Wigan) Ltd

Website

https://butchersfayre.co.uk

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

51–100 employees

Short description

Butchers Fayre is a family-run traditional butcher, established 1888, operating a single retail store in Wigan, England and a nationwide UK home delivery service for fresh and cooked meats, sausages, deli products, and seasonal Christmas orders.

Ownership category

akta.pro rank

Product category

Specialty Meat & Butchery

NAICS

Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industry

Butcher Box / DTC Meat & Seafood Delivery (AFAIANAD)

Keywords

• Traditional butcher
• Fresh meat
• Online meat delivery
• Cooked meats
• Meat boxes

Headquarters

HQ city

Wigan

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Meat Sales (In-Store and Online): Revenue generated from direct sales of fresh and cooked meat products to consumers through physical store purchases and online orders with home delivery. Products include beef, lamb, poultry, pork, sausages, bacon, deli meats, BBQ selections, and pre-assembled meat boxes. Orders are freshly prepared per customer request to maximise shelf life.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Butchers Fayre is a family-run traditional butcher that produces and sells fresh and cooked meat products — beef, lamb, pork, poultry, sausages, bacon, deli meats, BBQ selections, and curated meat boxes — through its Wigan storefront and a nationwide UK home delivery service. It supplements its own meat range with resale of Cottoms Famous Pies and Sausages, and offers seasonal Christmas pre-orders, click-and-collect, a loyalty card scheme, and a dedicated telephone delivery enquiry line.

Product overview

Butchers Fayre is a family-run traditional butcher operating primarily from Wigan, with a now-closed Burnley location. The company operates as a unified offering combining a physical butchers shop with an online delivery and click-and-collect service. The core product portfolio consists of fresh meats (beef, lamb, pork, poultry), sausages and bacon, deli/cooked meats, meat boxes, BBQ products, and Cottoms Famous Pies and Sausages. The business also offers seasonal Christmas order services and ancillary services including nationwide home delivery (Tuesday-Friday) and a loyalty card scheme for both online and in-store customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Meat Products (Beef, Lamb, Pork, Poultry) Fresh cuts of beef, lamb, pork, and poultry prepared to order and sold at the Wigan butchers counter and online for nationwide home delivery, targeted at UK households seeking butcher-quality meat.
• Sausages and Bacon Range of sausages and bacon products (including Italian meatballs and unsmoked bacon) available in-store and online for UK-wide delivery, for everyday and BBQ use by households.
• Deli / Cooked Meats Cooked and cured deli meats prepared in-house, sold at the Wigan store and online, positioning Butchers Fayre as one of the North West's leading cooked meat producers.
• Meat Boxes Pre-assembled curated bundles of meat products for convenient online purchase and nationwide home delivery, targeted at households wanting a variety pack in one order.
• BBQ Products Barbecue-ready meat selections and accessories sold in-store and online, targeted at UK households preparing for barbecues and outdoor gatherings.
• Cottoms Famous Pies and Sausages Family pies, hot pots and sausages supplied by Cottoms and resold at the Wigan store, broadening the in-store cooked food offering for walk-in customers.
• Christmas Orders Seasonal pre-order service for Christmas meat requirements (including turkeys and festive produce), allowing UK customers to plan and secure festive orders in advance through a dedicated Christmas portal.
• Home Delivery Service Nationwide UK fresh meat home delivery service operating Tuesday to Friday using temperature-controlled packaging that keeps products chilled for up to 48 hours, with a flat £5 delivery fee and delivery typically available within 24–48 hours of ordering.
• Click and Collect Click-and-collect fulfilment option that lets customers place orders online and collect them from the Wigan store, selected at checkout alongside their preferred collection date.
• Loyalty Card Scheme Customer loyalty programme offered in two formats — an online club and an in-store loyalty card — that lets customers earn points on every purchase and save money on future shop visits.

Quantifiable outcome

• Temperature-controlled boxes keep products chilled for up to 48 hours
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• CottomsOthersCottoms Famous Family Pies, Hot Pots and Sausages are available in-store at Butchers Fayre. This is a product supply relationship where Cottoms supplies cooked meat products for resale through Butchers Fayre's retail location.
• Ashley Barnes / Burnley FCminorGTM or Marketing PartnerIn January 2021, Butchers Fayre worked alongside Burnley FC and striker Ashley Barnes to promote the Burnley store. The collaboration generated a massively positive impact with huge social media reaction, boosting local brand awareness for the Burnley branch.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Ginger Pig: A premium Yorkshire-based butcher with strong heritage credentials, multiple farm shops, and a DTC delivery service across the UK. Competes with Butchers Fayre on quality positioning, traditional sourcing, and home delivery nationwide.
• Field & Flower: A UK DTC meat and fish specialist offering nationwide delivery of fresh, free-range, and prepared products. Direct competitor in the online butcher space with subscription, gift, and seasonal offerings similar to Butchers Fayre.
• Tom Hixson of Smithfield: A London-based heritage butcher (founded 1970s) specialising in dry-aged beef, with a strong DTC nationwide delivery business. Comparable to Butchers Fayre in combining butcher expertise with nationwide fresh meat delivery.
• Donald Russell: A well-established UK DTC mail-order butcher offering nationwide delivery of fresh, aged, and prepared meats. Direct competitor to Butchers Fayre's home delivery channel, with a similar heritage-driven brand positioning and overlapping customer base.

Broad incumbents

• Booths: A regional Northern England supermarket chain known for high-quality butcher counters and locally sourced meat. Overlaps with Butchers Fayre on meat quality, regional North West customer base, and traditional retail positioning.
• Waitrose: UK premium supermarket with a strong fresh meat and prepared-food offering, including online delivery. Competes with Butchers Fayre for higher-income consumers seeking quality fresh meat through home delivery channels.
• Morrisons: UK supermarket with one of the strongest in-store butcher propositions (including counter-service, fresh prep, and market street), competing with Butchers Fayre for everyday fresh meat purchases and offering economies of scale the independent butcher cannot match.

Emerging players

• Heck Foods: A North England-based sausage and protein-product brand that has scaled DTC and supermarket distribution. Comparable to Butchers Fayre in regional meat heritage origins and product overlap on sausages and cooked meats.
• Coopers Butchers: An independent UK butcher/charcuterie business with online ordering and regional retail presence. Comparable to Butchers Fayre as a small, heritage-driven butcher operating physical retail alongside an emerging DTC channel.

Others

• Cottoms: A regional Lancashire-based cooked-meat and pie producer whose pies and sausages are stocked at Butchers Fayre's Wigan store. Adjacent supplier and brand partner rather than a direct competitor, but illustrative of the broader regional cooked-meat category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ButchersFayreNationwideDelivery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butchers Fayre