Lasting Sport

What Lasting Sport does

Lasting Sport s.r.o. is a Czech Republic-based, privately held manufacturer of specialized functional apparel founded in 1991 and headquartered in Sokolov. The company designs and produces Merino wool and synthetic functional clothing (base layers, underwear, hoodies, accessories) and a broad catalog of sport-specific socks, organized by activity (Trekking, Skiing, Running, Cycling, Compression, Hockey, etc.) and material (Merino 16-micron, Bamboo, Coolmax, X-Static Silver, Polypropylene, etc.). Its technical differentiation rests on premium raw inputs (Super Fine Merino at 16 microns vs. standard 18–22 microns) and proprietary construction techniques including seamless toe sewing, compression elastic integration, and reinforced foot architecture validated through testing with professional athletes.

The company operates a direct-to-consumer e-commerce model through its own storefront at shop.lasting.eu, with multi-language (Czech, English) and multi-currency (CZK, EUR) support and free-shipping thresholds targeted at the Czech Republic and Slovak Republic. Pricing is not publicly disclosed on the website; orders are fulfilled per transaction with promotional bundles and free-gift thresholds used as conversion levers. Marketing relies on the owned storefront, social login integrations, and email newsletters rather than third-party marketplaces, and there is no evidence of marketplace distribution, B2B wholesale scale, or institutional investment.

End customers are fragmented across multiple use-case segments — outdoor and adventure enthusiasts, athletes and fitness users, hunting/fishing, professionals, and a smaller urban-fashion segment — served primarily through individual one-time purchases rather than enterprise contracts. The company employs roughly 60 people at a single integrated manufacturing and headquarters facility in Sokolov, has no disclosed subsidiaries, funding rounds, or M&A activity, and shows no meaningful AI/ML capability in either product or operations.

Name

Lasting Sport

Legal name

Lasting Sport s.r.o.

Website

https://web.lasting.eu

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Lasting Sport s.r.o. is a Czech Republic-based manufacturer (founded 1991, Sokolov) of Merino wool and synthetic functional apparel plus sport-specific socks, selling direct-to-consumer through shop.lasting.eu to outdoor, athletic, hunting, professional, and urban consumers in the Czech Republic and Slovak Republic.

Ownership category

akta.pro rank

Product category

Functional Sportswear

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Merino wool clothing
• Functional sportswear
• Sport socks
• Outdoor apparel
• Workwear clothing

Headquarters

HQ city

Sokolov

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of functional underwear, socks, and accessories through their e-commerce platform. One-time purchase model for physical apparel products with occasional promotional bundles and free gift offers for orders exceeding thresholds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lasting Sport is a Czech manufacturer of specialized functional clothing and socks for sports, outdoor activities, and work use. The company designs and produces Merino wool apparel, synthetic performance garments, and sport-specific socks, and sells them directly to consumers through its own e-commerce storefront at shop.lasting.eu, primarily serving the Czech and Slovak markets.

Product overview

Lasting Sport is a Czech manufacturer of specialized clothing and accessories for sports, leisure, and industrial operations with nearly 30 years of tradition. The company offers two main product lines: (1) Merino Wool clothing made from Super Fine Merino Wool with 16-micron fiber diameter for men, women, and kids, including T-shirts, hoodies, underpants, and accessories; and (2) Functional clothing made from synthetic materials for various sports activities. Additionally, Lasting produces a comprehensive range of sport-specific socks categorized by activity (Trekking, Skiing, Running, Cycling, etc.) and material type (Merino wool, Bamboo, Coolmax, X-Static Silver, etc.), along with accessories like gloves, caps, and balaclavas. The company also offers sale items and vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Merino wool clothing line Apparel made from Merino wool, including the proprietary 16-micron Super Fine Merino Wool grade, designed as functional base layers and garments for outdoor, sports, and work use. Intended for individual consumers engaged in outdoor activities and sports.
• Functional synthetic clothing Synthetic performance garments for outdoor, sports, and work use, complementing the Merino wool range with technical fabrics suited to higher-activity or wet-weather conditions. Intended for individual consumers seeking technical performance apparel.
• Sport-specific socks Sport- and activity-specific socks engineered for outdoor pursuits, sports, hunting, fishing, and work use, featuring seamless toe construction to reduce blisters, reinforced foot construction for durability, and compression elastic material for fit and support. Intended for individual consumers requiring high-performance socks.
• Accessories Supporting accessories that complement the company's functional clothing and socks for outdoor, sports, and work use. Intended for individual consumers purchasing complete functional outfitting.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Professional AthletescoreOthersProducts are tested in cooperation with professional athletes to ensure performance quality. This collaboration informs product development and provides implicit endorsement of the product's performance capabilities.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Falke: German premium hosiery and sportswear manufacturer. Highly comparable as a heritage European specialty sock/base layer producer with a multi-decade brand and a similar premium positioning.
• Odlo: Norwegian functional base layer and sportswear brand. Directly competes in synthetic functional underwear and sports base layers — a core product category for Lasting Sport.
• Icebreaker: New Zealand-origin merino wool apparel and sock brand (now under VF Corporation). Closest comparable in merino-based base layers, outdoor positioning, and activity-specific merchandising.
• Bridgedale: UK/Northern Ireland-based outdoor sock manufacturer. Directly comparable in technical sport-specific socks (trekking, skiing, running) at the specialty outdoor tier.
• Lurbel: Spanish technical sports sock and base layer brand. Comparable in European specialty base layer and socks with technical fabric positioning (e.g., silver ion, seamless tech).
• Smartwool: US-based merino wool sock and apparel brand (a VF Corporation subsidiary). Direct competitor in premium merino socks and base layers, with similar activity-specific product categorization and a strong D2C-plus-retail omnichannel model.
• Darn Tough: US merino wool sock maker known for lifetime guarantee and activity-specific lines. Comparable in activity-segmented sock portfolios and premium merino positioning.
• Devold: Norwegian heritage merino wool apparel and base layer brand. Closely comparable in European heritage, merino specialization, and outdoor/sports base layer focus.
• Lorpen: Spanish technical sock manufacturer serving outdoor, ski, and running segments. Comparable European specialty sock maker with multi-layer construction and sport-specific SKUs.

Broad incumbents

• Helly Hansen: Norwegian-founded outdoor and performance apparel incumbent (now under Canadian Tire). Overlaps with Lasting Sport in merino base layers and outdoor socks but operates as a much broader multi-category outerwear brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasting Sport