Haug Chemie

What Haug Chemie does

Haug Chemie GmbH is a privately-held German specialty chemical manufacturer founded in 1966, headquartered in Sinsheim, Germany, with more than 110 employees across development, production, application technology, and field service. The company focuses on industrial surface treatment chemistry, producing organic and inorganic solutions for degreasing, phosphating, multimetallic cleaning, metal pretreatment (including nanoceramic and chrome-free processes), paint stripping, coagulation, dewatering/corrosion protection, and maintenance cleaning. Its portfolio is organized under the ESKA brand umbrella with nine registered sub-brands (ESKAPHOR, ESKANOL, ESKAPON, ESKASTRIP, ESKATEN, ESKAGEN, DEWATOL, ESKACLEAN-Nature), and the company is QUALICOAT-certified for the ESKAPHOR H 4070/4071 aluminum pretreatment system, with ISO 9001:2015 and ISO 14001:2015 certifications from DQS.

The company operates an enterprise field-sales GTM: 24 technical consultants conduct on-site application engineering, process bath checks, and on-site laboratory testing for customers, supported by an owned delivery fleet that provides free dock-to-door delivery for orders of 200 kg/liter or more. Revenue is generated through one-time unit-priced sales of specialty chemicals (kg/liter) with no SaaS or licensing layers. Primary customer verticals are automotive suppliers, mechanical engineering firms, and job coaters (contract coating service providers), with a horizontal cross-industry extension covering sheet metal working, control cabinet construction, medical technology, foil/screen printing, paint production, and drum reconditioning. Distribution combines wholly-owned subsidiaries in Poland (founded 2006), Belgium (2010), and Austria (2011) with a sales-partner network spanning more than 24 countries including China, Thailand, South Korea, and most of Europe. The company is managed by Dr. Andreas Stumpe as sole managing director, has no parent company or institutional investor involvement, and has not raised external funding.

Name

Haug Chemie

Legal name

Haug Chemie GmbH

Website

https://www.haugchemie.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Haug Chemie GmbH is a German specialty chemical manufacturer producing industrial surface treatment chemicals (degreasing, phosphating, nanoceramic pretreatment, cleaning, paint stripping) under the ESKA brand, serving automotive suppliers, mechanical engineering firms, and job coaters via direct field sales and international subsidiaries.

Ownership category

akta.pro rank

Product category

Industrial Specialty Chemicals (Surface Treatment)

NAICS

Soap and Cleaning Compound Manufacturing (32561), Other Chemical Product and Preparation Manufacturing (3259)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industries

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Industrial surface treatment
• Metal pretreatment chemicals
• Degreasing phosphating agents
• Nanoceramic coating pretreatment
• Specialty cleaning chemicals

Headquarters

HQ city

Sinsheim

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Chemical Products: Manufacture and sale of specialty chemicals for industrial surface treatment including solvents, cleaning agents, pretreatment products, coagulants, defoamers, paint strippers, corrosion protection, and maintenance products. Products sold directly through field sales team and via international distribution partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Haug Chemie GmbH manufactures and sells specialty chemicals for industrial surface treatment, including organic and inorganic solutions for degreasing, phosphating, cleaning, coating pretreatment, paint stripping, corrosion protection, and coagulation. Products are sold under the ESKA brand umbrella and sub-brands (ESKAPHOR, ESKANOL, ESKAPON, ESKASTRIP, ESKATEN, ESKAGEN, DEWATOL, ESKACLEAN-Nature) to industrial customers in the automotive, mechanical engineering, and contract coating sectors via direct field sales and international distribution partners.

Product overview

Haug Chemie GmbH is a surface treatment specialist offering a comprehensive portfolio of specialty chemicals under the ESKA brand umbrella and sub-brands (ESKAPHOR, ESKANOL, ESKAPON, ESKASTRIP, ESKATEN, ESKAGEN, DEWATOL). The product range is organized into 12 core product categories covering the entire surface treatment process: degreasing and phosphating, multimetallic cleaning systems, metal pretreatment including nanoceramic processes, plastic cleaning, pickling of aluminum and stainless steel, rust removal, corrosion protection/dewatering fluids, solvents and lacquer diluents, paint stripping, coagulation products, plant cleaning, and maintenance and care. Products serve the automotive, mechanical engineering, and contract coating industries, with a focus on both organic and inorganic solutions for surface treatment applications.

Differentiator

Problem solved

Functional benefit

Brands

• ESKA: Primary brand umbrella for organic and inorganic solutions for surface treatment including degreasing, phosphating, and cleaning products
• ESKAPHOR
• ESKANOL
• ESKAPON
• ESKASTRIP
• ESKATEN
• ESKAGEN
• DEWATOL
• ESKACLEAN-Nature

Products and services

• Degreasing and Phosphating Products Surface treatment solutions for spray, dipping, and high-pressure processes including degreasing and phosphatizing of metal surfaces, sold to industrial manufacturers in the automotive, mechanical engineering, and contract coating sectors.
• Multimetallic Cleaning Systems Neutral cleaners, high-pressure deburrers, cleaners based on renewable raw materials, and spray-immersed ultrasonic processes for multimetal industrial cleaning applications.
• Metal Pretreatment - Nanoceramic Processes (ESKAPHOR / ESKAGEN) Chrome-free pretreatment solutions including nanoceramic and zirconium phosphating processes for metal surface preparation, including the QUALICOAT-certified ESKAPHOR H 4070/4071 aluminum pretreatment system.
• Plastic Cleaning Products Acidic, alkaline, and neutral cleaning products for PowerWash systems used in plastic surface preparation before coating.
• Pickling Products (Aluminum and Stainless Steel) Acid-based pickling agents for aluminum and stainless steel surface treatment.
• Rust Removal Products (Steel) Chemical rust removal solutions for steel surfaces.
• Corrosion Protection / Dewatering Fluids (DEWATOL) Temporary corrosion protection products and dewatering fluids for processed metal parts, marketed under the DEWATOL brand.
• Solvents and Lacquer Diluents (ESKANOL) Solvent-based lacquer thinners, cleaning diluents, hydroflush diluents for water-based paints, cold degreasers, and modified alcohols including VOC-reduced formulations, marketed under the ESKANOL brand.
• Paint Stripping Products (ESKASTRIP) Environmentally-friendly stripping agents free of chlorinated and fluorinated hydrocarbons for aluminum, steel, and plastic in spray and dipping processes, marketed under the ESKASTRIP brand.
• Coagulation Products (ESKAPHOR flocculants) Flocking agents, defoamers, and bactericides for paint coagulation in spray booth systems.
• Plant Cleaning Products Acidic and alkaline cleaning products for pretreatment systems maintenance including lime and scale removal.
• Maintenance and Care Products Phosphate-free cleaning concentrates and high-pressure cleaners for paint booth maintenance, vehicle fleet, and warehouse cleaning.
• ESKAPHOR Z 1000 C Passivation agent for metal surface treatment within the ESKAPHOR nanoceramic and chrome-free pretreatment product line.
• ESKACLEAN-Nature Nature-based industrial cleaning product for environmentally conscious applications, based on renewable raw materials and biodegradable components.
• ESKAPON E 5300 Cold degreasing and cleaning agent within the ESKAPON halogen-free hydrocarbon product line for industrial surface treatment applications.

Quantifiable outcome

• Products comply with latest legislation and state of technology
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Haug Chemie Benelux B.V.B.AcoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary based in Genk, Belgium serving Benelux region. Founded 2010. Provides local sales, technical support, and distribution for the Haug Chemie product portfolio.
• Haug Chemie + Technik GmbHcoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary based in Vienna, Austria. Founded 2011. Serves Austrian market with local sales and technical support.
• Haug Chemie Polska Sp. z o.ocoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary based in Milanówek, Poland. Founded 2006. Serves Polish market with local sales and distribution.
• Reclay GroupminorStrategic or Co-development PartnerEnvironmental service partner providing recycling and recovery concepts for single-use packaging. Partnership enables Haug Chemie's sustainability commitment through appropriate recycling concepts for packaging materials.
• Nolle AG OberflächentechnikminorChannel Partner/ Reseller/ DistributorSales partner based in Wetzikon, Switzerland (CH-8620). Provides local distribution and technical support for Haug Chemie products in Swiss market.
• LACKRO-FINISHING s.r.lminorChannel Partner/ Reseller/ DistributorSales partner based in Timisoara, Romania (RO-1900). Provides local distribution and support for Haug Chemie products in Romanian market.
• Pers GroupminorChannel Partner/ Reseller/ DistributorSales partner based in Vejle Øst, Denmark (DK-7120). Serves Norway, Sweden, and Denmark markets for Haug Chemie products.
• IGP SYSTEM D.O.OminorChannel Partner/ Reseller/ DistributorSales partner based in Sremski Karlovci, Serbia. Provides local distribution and technical support for Serbian market.
• Proset Segovci d.o.ominorChannel Partner/ Reseller/ DistributorSales partner based in Apace, Slovenia (SI-9253). Provides local distribution and support for Slovenian market.
• PSS IntertrademinorChannel Partner/ Reseller/ DistributorSales partner based in Bangkok, Thailand. Provides distribution and support for Thai market.
• CHARVÁT Group s.r.ominorChannel Partner/ Reseller/ DistributorSales partner based in Zbraslavice, Czech Republic (285 21). Provides local distribution and technical support for Czech market.
• AVM d.o.ominorChannel Partner/ Reseller/ DistributorSales partner based in Lipnica, Bosnia-Herzegowina (75213). Provides local distribution and support for Bosnian market.
• Globulinks LtdminorChannel Partner/ Reseller/ DistributorSales partner based in Sofia, Bulgaria (BG-1301). Provides local distribution and support for Bulgarian market.
• Shanghai Antu Chemical Co.LtdminorChannel Partner/ Reseller/ DistributorSales partner based in Kunshan, Jiangsu, China. Provides local distribution and support for Chinese market.

Scale indicators4 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Chemetall (BASF Coatings division): BASF's surface treatment unit, headquartered in Germany, supplies pretreatment, cleaning, and coating chemicals for automotive, aerospace, and industrial finishing. Most direct competitor to Haug Chemie in Europe with overlapping product portfolios (degreasing, phosphating, nanoceramic pretreatment).
• Atotech (Element Solutions): Global leader in specialty chemicals for surface finishing, including plating, pretreatment, and cleaning chemistries used in automotive and industrial applications. Directly competes with Haug Chemie in metal pretreatment and offers comparable product breadth.
• MacDermid Enthone (Element Solutions): Specialty chemical supplier serving electronics, automotive, and industrial finishing with pretreatment, cleaning, and coating chemistries. Overlaps Haug Chemie's automotive and mechanical engineering customer base with comparable technology categories.
• SurTec (Kansai Paint subsidiary): German-based surface treatment specialist offering cleaning, pretreatment, and finishing chemicals for automotive and industrial applications. Haug Chemie's closest mid-sized direct competitor in DACH region with similar product portfolio.
• Nihon Parkerizing: Japanese leader in metal surface treatment chemicals including degreasing, phosphating, and coating pretreatment for automotive and industrial customers. Closest international functional equivalent to Haug Chemie's mid-sized specialty chemical model.
• Coventya (Element Solutions): Specialty chemicals supplier for surface finishing including pretreatment, plating, and coating chemicals serving automotive and industrial markets. Comparable mid-sized direct competitor with overlapping product categories.
• Walter Surface Technologies: Industrial surface treatment and metalworking solutions provider offering cleaning, finishing, and pretreatment chemistries. Comparable mid-sized competitor serving industrial and metalworking customers with similar product applications.

Broad incumbents

• Henkel (Adhesive Technologies): Global chemical major with a surface treatment division offering pretreatment, coating, and metal cleaning solutions alongside adhesives and sealants. Competes with Haug Chemie in industrial cleaning and pretreatment but within a much broader portfolio of products.
• PPG Industries (Industrial Coatings): Global coatings major with industrial pretreatment and cleaning chemistry segments serving automotive and industrial customers. Broad incumbent that competes with Haug Chemie in pretreatment but as part of a wider coatings portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haug Chemie