What OSK Property does

OSK Property Holdings Berhad is a publicly listed Malaysian property developer (Bursa Malaysia) operating as the property arm of OSK Holdings Berhad. Founded as a property division in 1997 and consolidated through the 2015 merger with PJ Development Holdings' property operations, the company develops residential, township, commercial, and hospitality projects across Peninsular Malaysia — including Klang Valley, Penang, Kedah, Negeri Sembilan, Pahang, and Selangor — and internationally in Melbourne, Australia via its wholly-owned OSK Property Australia subsidiary.

The company's product portfolio spans approximately 25 active and launched projects across multiple categories: high-rise condominiums and serviced apartments (Hana Hills, NARA at Shorea Park, Mori Park, LEA by the Hills, MIRA at Shorea Park, ANYA at Shorea Park, YOU City III, RYAN & MIHO, Aura at Melbourne Square), landed terrace homes and bungalows (Taman Lang Aman, Ayra at OSK Yarra Park, Sierra at OSK Yarra Park), integrated townships (Yarra Park, Bandar Puteri Jaya, Iringan Bayu), commercial hubs (OSK Yarra 33, BPJ Business Park, Harbour Place components), and beachfront or resort-style developments (OSK Ombak, TimurBay, Windmill Upon Hills). Notable technical features include GreenRE certification on multiple residential projects, dual-key configurations for multigenerational or rental use, and the first Transit-Oriented Development (TOD) in Section 13 Shah Alam (Mori Park) connected to LRT3. Wholly-owned OSK Construction Sdn Bhd provides in-house vertical integration for build execution, cost control, and quality assurance.

OSK Property generates revenue primarily through one-time sale of developed residential and commercial units, with supplementary recurring streams from hospitality management (via affiliated Swiss-Grand Beach Resort servicing TimurBay and OSK Ombak) and a complimentary Assure+ home protection insurance bundling. Go-to-market combines nine physical sales galleries across Malaysia and Australia, mall-based exhibitions, online inquiry and registration channels, and Malaysian showcase events for overseas property sales. Customer segments include first-time homebuyers, young families, lifestyle and holiday-home buyers, property investors, SMB commercial tenants, and international buyers attracted to Melbourne's investment fundamentals. The company is led by CEO Chu Wai Lune (Malaysia) and Woon Chong Boon (Australia), and is ranked among Malaysia's top-10 developers with RM1 billion and above market capitalization.

Name

OSK Property

Legal name

OSK Property Holdings Berhad

Website

https://oskproperty.com.my

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OSK Property Holdings Berhad is a publicly listed Malaysian property developer (Bursa Malaysia) that develops residential, township, commercial, and beachfront projects across Peninsular Malaysia and Melbourne, Australia, serving homebuyers, investors, and SMB commercial tenants through 25+ projects and an in-house construction arm.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), Real Estate (531), Real Estate and Rental and Leasing (53)

SIC

Real Estate (6500), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Affordable Housing Property Management (BPAJAGAJ)

akta.pro secondary industries

Luxury Serviced Residences (THAGAEAJ), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Residential property development
• Commercial real estate
• Township development
• Condominium construction
• Integrated property development

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Residential Property Development: Primary revenue stream from development and sale of residential properties including condominiums, apartments, terrace homes, semi-detached homes, and bungalows across Malaysia and Australia.
2. Commercial Property Development: Development and sale of commercial spaces including retail units, business parks, and shoplots such as BPJ Business Park and OSK Yarra 33.
3. Hospitality Management: Through affiliated company Swiss-Grand Beach Resort, OSK provides hospitality services at beachfront developments like TimurBay and OSK Ombak.
4. Assure+ Home Protection Services: Complimentary home content protection, personal accident coverage, and insurance-related services bundled with property purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

OSK Property develops and sells residential, commercial, and township real estate across Malaysia and Australia. The portfolio includes high-rise condominiums, serviced apartments, terrace homes, semi-detached homes, bungalows, integrated townships, business parks, and beachfront resort-style residences, with complementary home protection services bundled as Assure+.

Product overview

OSK Property Holdings Berhad is a Malaysian property developer offering a diverse portfolio of residential, commercial, and township developments across Malaysia (Klang Valley, Northern, Southern, East Coast regions) and internationally (Melbourne, Australia). The company's core products include: (1) High-rise condominiums and serviced apartments (Hana Hills, NARA at Shorea Park, Mori Park, LEA by the Hills, MIRA at Shorea Park, ANYA at Shorea Park, YOU City III, RYAN & MIHO); (2) Terrace homes and townhouses (Taman Lang Aman, Ayra at OSK Yarra Park, Sierra at OSK Yarra Park); (3) Townships (Yarra Park, Bandar Puteri Jaya, Iringan Bayu); (4) Commercial developments (OSK Yarra 33, BPJ Business Park, Rubica, Luminari, Woodsbury Suites at Harbour Place); (5) Beachfront developments (OSK Ombak, TimurBay Seafront Residence, Windmill Upon Hills); (6) International projects (Melbourne Square with Aura tower). The portfolio also includes Assure+, a complementary home protection add-on offering content and accident coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Hana Hills Low-density condominium in Taman Melawati with 297 units featuring 3-4 bedroom layouts, Japanese-inspired wellness facilities, and balcony greenery views. Targets family buyers seeking wellness-focused urban living.
• NARA at Shorea Park Freehold nature-inspired residential community in Puchong living by a 1-acre central park with GreenRE certification and functional layouts from 1+1 to 4 bedrooms. Targets families seeking sustainable community living.
• Mori Park First Transit-Oriented Development (TOD) in Section 13 Shah Alam featuring commercial lifestyle retail, flexi suites, and serviced apartments connected to upcoming LRT3. Targets commuters and investors seeking transit-connected living.
• LEA by the Hills Low-density nature-focused condominium in Taman Melawati with 344 units featuring 3-4 bedroom layouts and recreational facilities for multigenerational living. Targets families seeking green, low-density living.
• ANYA at Shorea Park Freehold serviced apartment in Puchong with dual-key concept for multigenerational living, comprising 750 units in two towers with family-friendly lifestyle facilities. Targets families and investors seeking dual-key flexibility.
• YOU City III Freehold transit-oriented integrated development in Cheras featuring residences, retail, and transport hub with direct linked-bridge to MRT Taman Suntex. Targets commuters and urban professionals.
• OSK Ombak Freehold Mediterranean-inspired beachfront development in Kuantan along Balok Beach with 1,274 fully furnished serviced apartments across 3 blocks and 9 retail units. GreenRE Silver certified with dual-key layouts for short-stay rental flexibility. Targets holiday home buyers, investors, and lifestyle seekers.
• TIMURBAY Seafront Residence Serviced apartments along Balok Beach in Kuantan with sea views, fully-furnished resort-themed facilities, and proximity to Gebeng Industrial Park and MCKIP. Targets holiday home buyers and investors.
• Windmill Upon Hills Alpine resort-style development in Genting Permai with windmill-inspired design and 5 facilities decks with mountain landscape backdrop, with unit management option by Swiss Garden International. Targets mountain retreat buyers and holiday home seekers.
• Iringan Bayu Freehold township in Seremban with ecology planning creating green living neighborhood, featuring 22-acre Wetland Park, traffic-free environment with bicycle trails and jogging paths. FIABCI World Gold Winner in Environmental Category. Targets families seeking sustainable community living.
• Yarra Park 420-acre landscaped township in Sungai Petani serving as second phase of Bandar Puteri Jaya, with freehold Unifi network infrastructure, lush green landscapes, and proximity to urban amenities within 5km. Targets families and upgraders seeking integrated township living.
• Sierra at OSK Yarra Park Exclusive freehold sanctuary of semi-detached and bungalow residences in Sungai Petani with 35'x 75' plots, 4-5 bedrooms, built-up from 2,506 sqft with extended backyard. Targets affluent upgraders seeking landed luxury.
• Ayra at OSK Yarra Park Double-storey terrace homes at OSK Yarra Park in Sungai Petani with 4 bedrooms on 22'x 70'-133' lots, built-up from 1,789 sqft, connected to township via 11km bicycle lanes. Targets families seeking affordable landed homes.
• Taman Lang Aman Freehold township in Bandar Amanjaya, Sungai Petani with double-storey terrace homes on 20'x70' to 110' lots featuring 4 bedrooms, 3 bathrooms, guarded neighborhood with CCTV, cycling lane, and football field. Targets families seeking secure landed community.
• Harbour View Residence Affordable housing development in Butterworth, Penang with 373 units in 32-storey tower, built-up from 950 sqft with 3 bedrooms, 1km to Penang Sentral hub. Targets first-time homebuyers and B40 buyers seeking affordable urban housing.
• OSK ARECA, Bandar Baru Nilai Residential development in Bandar Baru Nilai with over 30 curated lifestyle facilities, semi-furnished homes with up to 2 bedrooms, dedicated shuttle service to universities, and GreenRE certification. Targets university students, young professionals, and investors.
• OSK Yarra 33 Commercial development in Sungai Petani with shoplots fronting major thoroughfare, prime frontage with ready catchments and ample parking. Targets SME business owners and commercial tenants.
• BPJ Business Park Premier commercial hub in Sungai Petani featuring innovative Drive-Thru Concept serving a community of nearly 200,000 residents with integrated business destination. Targets SME and F&B business operators.
• Melbourne Square 5-acre masterplanned precinct in Southbank, Melbourne with parks and curated residences including MSQ Residences, BLVD, and Aura tower, featuring Woolworths supermarket and Kennedy Park. Targets Malaysian and international investors seeking overseas property investment.
• Assure+ Home Protection Home protection program providing complimentary home content coverage up to RM50,000 and personal accident coverage up to RM100,000 for homeowners, bundled with property purchases. Targets all OSK Property homebuyers.

Quantifiable outcome

• OSK Ombak expected to achieve 60% sales by year end with GDV of RM690 million
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Swiss Garden InternationalcoreStrategic or Co-development Partner · 1 May 2026Swiss Garden International provides hospitality management for Windmill Upon Hills (option for unit management) and previously managed Swiss-Grand Beach Resort (formerly Swiss-Garden Beach Resort) which was recently refurbished to a five-star hotel in January.
• One World Animal Care (OWAC)minorOthers · 21 December 2024OSK Property collaborated with OWAC and Nilufar Pet Store for Furry Friends Projects CSR activity, donating RM6,000 worth of Nilufar Gift Vouchers for rescued cats. OWAC will conduct TNR program for stray cats in Iringan Bayu Township.
• Yayasan Food Bank MalaysiaminorOthers · 6 September 2024OSK Property collaborated with OSK Foundation and Yayasan Food Bank Malaysia for a Virtual Food Bank Drive to aid B40 families. The month-long campaign raised monetary donations delivered directly to food bank for distribution with supplemental essential daily food supplies.
• Women's Institute of Management (WIM)minorOthers · 1 September 2024OSK Property and OSK Foundation partnered with WIM to support underserved women communities through upcycling 600 decommissioned corporate shirts into stylish pouches. WIM members from B40 community were commissioned for the task, providing sustainable livelihood while reducing textile waste.
• SUKA Society (Persatuan Kebajikan Suara Kanak-kanak Malaysia)minorOthers · 21 July 2024SUKA Society partnered with OSK Group for The Good Cause Initiative Orang Asli community support. SUKA Society's role is to identify and train a homeroom preschool teacher from within the Orang Asli community, ensuring early childhood education access through the new community library.
• Mercy MalaysiaminorOthers · 10 July 2024OSK Property collaborated with Mercy Malaysia to collect 270 pairs of used spectacles for donation to underprivileged students from low-income families. Donation drop boxes were located at all OSK Property sales galleries nationwide.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Lendlease: Lendlease is an Australian-based international property developer with major urban regeneration projects. Directly comparable as the Australian peer for OSK Property's Melbourne Square development, both operating in the Southbank/Melbourne market with large-scale integrated precincts.
• Sime Darby Property: Sime Darby Property is one of Malaysia's largest developers with township, residential, and commercial projects. Comparable as a top-10 Malaysian developer with extensive township portfolio and integrated developments targeting similar buyer segments as OSK Property.
• Mah Sing Group: Mah Sing is a Malaysian developer focused on residential and commercial projects in Klang Valley and other key Malaysian regions. Comparable as a mid-to-large Malaysian developer targeting similar first-time homebuyer and young family segments with affordable luxury positioning similar to OSK Property.
• Eco World Development Group: Eco World is a major Malaysian developer with township, residential, and commercial projects plus international operations. Comparable as a top-tier Malaysian developer with similar township development approach and emphasis on sustainable/green certified projects like OSK Property.
• UEM Sunrise: UEM Sunrise is a Malaysian developer with major projects in Iskandar Puteri and other regions. Comparable as a top-10 Malaysian developer competing for similar buyer segments in the Malaysian residential and commercial property market.
• IOI Properties Group: IOI Properties is a major Malaysian property developer with township, residential, and commercial developments plus international operations in Singapore and China. Comparable as a large-scale Malaysian developer with mixed-use and integrated township portfolio similar to OSK Property's approach.
• SP Setia Berhad: SP Setia is one of Malaysia's largest property developers with township and residential projects across Malaysia and international markets including Australia, UK, and Singapore. Directly comparable as a Malaysian developer with township development focus and international expansion ambitions similar to OSK Property.

Emerging players

• Frasers Property Limited: Frasers Property is a Singapore-based developer with operations across Southeast Asia and Australia. Comparable as an Asia-Pacific developer with mixed residential, commercial, and integrated development portfolio operating in similar markets to OSK Property including Australia.

Regional players

• Paramount Corporation: Paramount Corporation is a Malaysian developer focused on Klang Valley residential and commercial projects. Comparable as a Malaysian developer targeting similar first-time homebuyer and family segments in overlapping Malaysian regional markets.

Broad incumbents

• Sunway Berhad: Sunway is a Malaysian conglomerate with a major property division developing integrated townships (Sunway City). Comparable as a larger diversified Malaysian developer with broader business portfolio including construction and hospitality overlapping with OSK Property's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OSKProp
• LinkedInlinkedin.com/company/osk-property
• Instagraminstagram.com/oskpropertymy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSK Property