Authentic Education

What Authentic Education does

Authentic Education is a Sydney-based, bootstrapped personal-development and coach-training company founded in 2009 by Benjamin J Harvey and Cham Tang. The company delivers ICF-certified coaching certification, business-acceleration programs for aspiring and existing coaches, and skill-specific courses covering sales, marketing, presentation, video confidence, and wealth creation. Its primary customer segments are aspiring new coaches seeking to launch a practice, existing coaches aiming to scale toward $100k+ revenue, and service professionals or educators packaging their expertise into paid offerings.

The product portfolio spans free top-of-funnel assets — a flagship 6.5-hour "How To Become A Highly Successful Coach" Zoom workshop, evergreen webinars, and a content library across 10 blog categories — and a paid tier that includes the Accelerated Coaching Certification (ICF-accredited), the Difference-Maker Accelerator, the PHD program for heart-centred difference-makers, and skill courses such as Inspire To Buy, Present Like A Pro, Digital Marketing Made Easy, Confidence On Camera, The Way Of The Wealthy, and Success Automation. Delivery is exclusively online via live Zoom events and a student login portal; proprietary frameworks (RAPID Results Model, Difference Maker Method, Neuro-Reset Technique) anchor the curriculum, and a "Find A Coach" directory marketplace across 80+ locations connects certified alumni with prospective clients.

Revenue mechanics rely on a freemium funnel: free workshops and webinars generate leads, of which a small percentage convert into premium paid certification and skill programs. Pricing is not publicly disclosed, but the model combines one-time course fees with subscription-style recurring engagements, all transacted in AUD by Authentic Education Australia Pty Ltd (ABN 88 140 322 087). The company operates with ~20 full-time employees, claims 100,000+ people helped across 21+ countries, has trained 3,300+ internationally certified coaches, and has won AFR Fast 100 (2015) and BRW Fast Starters (2013, 2015) recognition.

Name

Authentic Education

Legal name

Authentic Education Australia Pty Ltd

Website

https://authentic.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Authentic Education is a Sydney-based, bootstrapped coaching training company founded in 2009 that delivers ICF-certified certification programs and skill-specific courses via Zoom to aspiring and existing coaches globally.

Ownership category

akta.pro rank

Product category

Professional Coaching Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Standalone Creator Course Platforms (Branded Schools) (MPACALAB)

akta.pro secondary industries

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Coaching certification programs
• Personal development training
• Online coaching courses
• Professional coaching education
• Business coaching training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Paid Certification Programs: ICF-certified coaching certification courses including Accelerated Coaching Certification and Difference-Maker Accelerator. These are premium programs with multi-day commitment and community support.
2. Skill-Specific Paid Programs: Individual programs covering sales (Inspire to Buy), presentation (Present Like a Pro), marketing (Digital Marketing Made Easy), video confidence (Confidence on Camera), wealth (The Way of the Wealthy), and automation (Success Automation).
3. PHD Program: Flagship program for heart-centred difference-makers seeking comprehensive transformation and business building.
4. Freemium Lead Generation: Free workshops, webinars and masterclasses attract prospects; a small percentage convert to paid programs. No random calling or pressure tactics used.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Authentic Education sells online coaching certification and personal development training programs delivered live via Zoom and through an on-demand learning platform. Its portfolio includes free workshops and webinars that funnel learners into paid programs such as ICF-accredited coaching certification, business acceleration, sales, presentation, digital marketing, on-camera confidence, wealth creation, and success automation courses. A "Find A Coach" directory connects graduates with prospective clients, reinforcing a referral ecosystem around the brand.

Product overview

Authentic Education is a coaching and personal development training company offering a portfolio of free online workshops, webinars, and paid certification programs. The free offerings include the flagship 'How To Become A Highly Successful Coach' workshop and several masterclasses teaching marketing and business development. The paid programs include ICF-certified coaching certification (Accelerated Coaching Certification), business acceleration programs (Difference-Maker Accelerator, PHD), sales and presentation skills programs (Inspire To Buy, Present Like A Pro), digital marketing training (Digital Marketing Made Easy), video creation (Confidence On Camera Program), and wealth/financial strategies (The Way Of The Wealthy, Success Automation). The company also operates a Find A Coach directory connecting users with certified coaches globally. All programs are delivered via Zoom for live online events.

Differentiator

Problem solved

Functional benefit

Products and services

• How To Become A Highly Successful Coach (Free Workshop) Free live online workshop via Zoom (6.5 hours) that teaches participants how to start or grow a coaching business, covering topics such as finding a niche, coaching methodologies, packaging offers, and client attraction. Comes with a 50-page workbook. Aimed at new and existing coaches globally.
• The Most Effective Coaching Model For Rapid Results (Webinar) Free 1-hour on-demand online webinar teaching the proprietary 5-step RAPID Results Model for achieving fast and lasting results for coaching clients. Used as a lead-generation entry point into paid programs.
• 5 Steps To Starting A Coaching Or Consulting Business (Webinar)
• How To Attract Coaching Clients Consistently (Masterclass)
• Accelerated Coaching Certification
• Difference-Maker Accelerator
• PHD: Path For Heart-Centred Difference-Makers
• Inspire To Buy
• Present Like A Pro
• Digital Marketing Made Easy
• Confidence On Camera Program
• Success Automation
• The Way Of The Wealthy
• Find A Coach Directory

Quantifiable outcome

• Trainers can earn up to $100,000 per year as a coach
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iPEC Coaching: ICF-accredited coach training and certification provider offering multi-level certifications and a coach directory. Direct competitor to the Accelerated Coaching Certification and Find-a-Coach marketplace.
• Mindvalley: Global creator-led online learning platform offering personal development, coaching and transformation programs with both free masterclasses and paid certifications. Closely comparable to Authentic Education in freemium-to-paid funnel and Zoom-delivered curriculum.
• B-School by Marie Forleo: Online training business teaching entrepreneurs and coaches how to build a profitable coaching/consulting practice. Direct competitor to Authentic Education's Difference-Maker Accelerator and PHD programs, with a similar flagship founder and funnel model.
• International Coach Academy (ICA): ICF-accredited online coach training school offering certification programs for aspiring and existing coaches globally. Competes head-on with Authentic Education's ICF-certified pathway.

Emerging players

• Marisa Peer (Rapid Transformational Therapy): Creator-led training company certifying practitioners in a proprietary coaching/therapy methodology (RTT). Closely analogous to Authentic Education's proprietary RAPID Results Model and Neuro-Reset Technique certifications.
• Lewis Howes / School of Greatness: Podcast-led personal development brand with paid coaching business programs targeting aspiring coaches. Comparable founder-led, content-to-paid-funnel motion to Authentic Education.
• Jay Shetty Coaching (On Purpose): Creator-led personal development and coaching programs built around a high-profile media figure. Comparable to Authentic Education's founder-led freemium model and certification/lifestyle offers.
• Dean Graziosi (Million Dollar Year / Knowledge Business Blueprint): Creator-led training programs teaching aspiring coaches and consultants how to package and sell their knowledge. Overlaps directly with Authentic Education's Difference-Maker Method and PHD program.

Others

• NeuroLeadership Institute: Research and training organization applying neuroscience to leadership, coaching and performance. Tangentially comparable to Authentic Education's Neuro-Reset Technique, which similarly packages neuroscience-rooted methods for coach training.

Broad incumbents

• Robbins Research International (Tony Robbins): Long-established personal development and coaching brand offering live events, certifications and business mastery programs. A broader incumbent in the same coaching/personal development space where Authentic Education operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/authenticeducation
• LinkedInlinkedin.com/company/authentic-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authentic Education