Clayton Hotel

What Clayton Hotel does

Clayton Hotel is a full-service hotel brand operated under Dalata Hotel Group Limited, an Ireland-domiciled private hotel group. The brand runs 53+ properties across Ireland, the United Kingdom, Germany, and The Netherlands, with flagship presence in Dublin (8 properties), London (3), and Manchester, Cork, and Cardiff among others. Operating from city-center and airport locations, Clayton offers accommodation across Deluxe and Executive room tiers, plus ancillary on-site F&B (The Grill Restaurant & Bar, afternoon tea), state-of-the-art meeting rooms, wedding and special-occasion venues, and a multi-destination gift voucher program. The business runs on a direct-to-consumer model — anchored by a proprietary booking platform (bookings.claytonhotels.com) with a member-rate program offering £10 per night off direct bookings — complemented by a dedicated corporate sales portal for managed business travel accounts and segment-specific packages for families and city-break leisure travelers. The legal entity is Dalata Hotel Group Limited, headquartered in Ireland, with sister brands Maldron Hotels, The Gibson, and The Samuel sitting alongside Clayton in the group portfolio.

Revenue mechanics are straightforward accommodation-led hospitality: room bookings are the primary stream, with secondary contributions from dining, meetings and events, weddings, and gift voucher sales. Distribution is concentrated in owned channels (direct website, corporate portal, gift voucher storefront), with email marketing and the corporate sales motion supporting bookings. The pricing architecture is pay-as-you-go with discount tiers layered on (member rate £10 off, periodic promotional campaigns like the Summer Sale at 15% off). Customer segmentation is horizontal, with business and corporate travelers marked as the primary segment, and families and leisure travelers as secondary.

Technology footprint is conventional e-commerce and booking infrastructure; there is no disclosed proprietary technology, AI capability, or platform/data moat in the input. Headcount, revenue, leadership, M&A, and funding history are not disclosed in the source material, limiting visibility into unit economics and ownership structure beyond the brand-level Dalata parentage.

Name

Clayton Hotel

Legal name

Dalata Hotel Group Limited

Website

https://claytonhotelcardiff.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clayton Hotels is a full-service hotel brand under Dalata Hotel Group operating 53+ properties across Ireland, the UK, Germany, and the Netherlands, offering accommodation, dining, meetings, weddings, and events to business and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Hospitality services
• Meeting venues
• Corporate travel
• City break packages

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from room bookings across 53+ hotel properties in Ireland, UK, Germany, and Netherlands. Rooms range from Deluxe to Executive categories.
2. Dining Services: On-site restaurant and bar services including The Grill Restaurant & Bar and Afternoon Tea offerings at hotel locations.
3. Meetings and Events: Venue rental for business meetings, conferences, and events with state-of-the-art meeting rooms and natural light facilities.
4. Gift Vouchers: Sale of gift vouchers across 53+ hotel destinations for personal gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Clayton Hotel operates a multi-property full-service hotel portfolio of 53+ destinations across Ireland, the UK, Germany, and The Netherlands, offering room accommodation (Deluxe and Executive categories), on-site dining (The Grill Restaurant & Bar, Afternoon Tea), meeting and event spaces, wedding and special-occasion hosting, and a gift voucher program. The portfolio is positioned at central urban locations and is sold primarily through direct booking channels with member-rate incentives and a parallel corporate sales portal.

Product overview

Clayton Hotel is a full-service hotel brand operating as part of the Dalata Hotel Group, offering a unified hospitality platform across 53+ properties in Ireland, the United Kingdom, Germany, and The Netherlands. The portfolio comprises core accommodation services (Deluxe and Executive rooms), dining offerings (The Grill Restaurant & Bar, afternoon tea), meeting and event spaces, wedding and special occasion celebrations, gift vouchers, and specialized packages for families and city break travelers. Direct booking members receive exclusive discounts through the company's booking platform. Locations include major cities such as Dublin (multiple properties including Ballsbridge, Burlington Road, Cardiff Lane, Charlemont, Dublin Airport, Dublin Airport Central, Leopardstown, Liffey Valley), Cork (City, Silver Springs), Galway, Limerick, Sligo, Belfast, Birmingham, Bristol, Cardiff, Cambridge, Edinburgh, Glasgow, Leeds, London (Chiswick, City of London, London Wall), Manchester (Airport, City Centre), Duesseldorf, and Amsterdam.

Differentiator

Problem solved

Functional benefit

Brands

• Maldron Hotels: Sister hotel brand under Dalata Hotel Group.
• The Gibson
• The Samuel

Products and services

• Room Accommodation Hotel room offerings including Deluxe rooms and Executive rooms, designed for relaxation with various room types to suit different guest preferences.
• The Grill Restaurant & Bar On-site dining venue offering dinner with views, afternoon tea, and diverse menu options for hotel guests.
• Meeting & Event Spaces State-of-the-art meeting rooms with natural light suitable for business meetings and events of various sizes, featuring modern facilities and central city location.
• Wedding Services Wedding celebration services including venue hire, catering, and event planning for special occasions.
• Special Occasions Event celebration services for various special occasions beyond weddings.
• Gift Vouchers Hotel gift vouchers available across 53+ destinations in Ireland, the UK, and continental Europe, offering personal gift options for hotel stays.
• Family Breaks Family-friendly hotel packages with facilities catering to families, including proximity to local attractions such as Cardiff Castle and Cardiff Bay.
• City Breaks City break packages designed for leisure travelers exploring urban destinations.

Quantifiable outcome

• Save £10 on every room, every night when booking direct

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Travelodge: UK-focused limited-service hotel brand competing directly with Clayton in mid-market city-center locations across the UK and Ireland. Overlaps on price-sensitive leisure and business customers in many of the same urban markets.
• Premier Inn: UK's largest hotel chain operating budget-midscale full-service hotels in city centers where Clayton competes (London, Manchester, Birmingham, Edinburgh, Cardiff). Targets the same business and leisure traveler segments with a comparable central-urban, value-oriented proposition.
• Jurys Inn / Leonardo Hotels: Mid-market full-service hotel group with strong presence in Ireland, the UK, and continental Europe — directly comparable urban, value-positioned hotels often within walking distance of Clayton properties in Dublin, London, Birmingham, and Edinburgh.
• Maldron Hotels: Sister brand under the same Dalata Hotel Group operating full-service and midscale hotels across Ireland and the UK with overlapping city footprints (Dublin, Cork, Belfast, Cardiff). Operates on identical back-office infrastructure and competes for the same customer segments, making it the most direct functional peer.

Broad incumbents

• Hilton Hotels & Resorts: Global full-service hotel incumbent operating Hilton, DoubleTree, Hampton, and other brands in many of the same UK and European cities as Clayton. Competes for corporate and group bookings with a far larger loyalty base and meeting infrastructure.
• Marriott Hotels: Global full-service hotel incumbent with extensive UK, Ireland, and European city-center properties under Marriott, Courtyard, and Renaissance brands. Overlaps with Clayton in target customer (corporate, MICE) and geography, but with significantly broader scale.
• Radisson Hotel Group: European-based multi-brand hotel group operating Radisson Blu, Radisson, and Park Inn across Ireland, the UK, and continental Europe. Competes for the same business and meeting customers with comparable urban full-service offerings.
• Accor (Novotel, ibis, Mercure): European-headquartered global hotel group with a multi-tier brand portfolio (Novotel, Mercure, ibis) directly competing with Clayton in the mid-market full-service and limited-service segments across Ireland, UK, Germany, and the Netherlands.
• Holiday Inn (InterContinental Hotels Group): Global midscale full-service hotel brand under IHG with extensive UK and Ireland presence, IHG loyalty program, and meeting infrastructure. A broader incumbent with overlapping corporate and leisure demand but significantly larger scale and distribution.

Emerging players

• citizenM: Tech-forward lifestyle hotel brand operating in several of the same European cities as Clayton (London, Amsterdam, Dublin, Glasgow). Represents a rising, app-driven, design-led alternative targeting the same younger business and leisure segment Clayton courts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clayton_cardiff
• Facebookfacebook.com/claytonhotelcardiff
• LinkedInlinkedin.com/company/clayton-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clayton Hotel