Clayton Hotel
Clayton Hotels is a full-service hotel brand under Dalata Hotel Group operating 53+ properties across Ireland, the UK, Germany, and the Netherlands, offering accommodation, dining, meetings, weddings, and events to business and leisure travelers.
- Company typePrivate
- Founded2015
- HeadquartersCardiff, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Clayton Hotel does
Clayton Hotel is a full-service hotel brand operated under Dalata Hotel Group Limited, an Ireland-domiciled private hotel group. The brand runs 53+ properties across Ireland, the United Kingdom, Germany, and The Netherlands, with flagship presence in Dublin (8 properties), London (3), and Manchester, Cork, and Cardiff among others. Operating from city-center and airport locations, Clayton offers accommodation across Deluxe and Executive room tiers, plus ancillary on-site F&B (The Grill Restaurant & Bar, afternoon tea), state-of-the-art meeting rooms, wedding and special-occasion venues, and a multi-destination gift voucher program. The business runs on a direct-to-consumer model — anchored by a proprietary booking platform (bookings.claytonhotels.com) with a member-rate program offering £10 per night off direct bookings — complemented by a dedicated corporate sales portal for managed business travel accounts and segment-specific packages for families and city-break leisure travelers. The legal entity is Dalata Hotel Group Limited, headquartered in Ireland, with sister brands Maldron Hotels, The Gibson, and The Samuel sitting alongside Clayton in the group portfolio.
Revenue mechanics are straightforward accommodation-led hospitality: room bookings are the primary stream, with secondary contributions from dining, meetings and events, weddings, and gift voucher sales. Distribution is concentrated in owned channels (direct website, corporate portal, gift voucher storefront), with email marketing and the corporate sales motion supporting bookings. The pricing architecture is pay-as-you-go with discount tiers layered on (member rate £10 off, periodic promotional campaigns like the Summer Sale at 15% off). Customer segmentation is horizontal, with business and corporate travelers marked as the primary segment, and families and leisure travelers as secondary.
Technology footprint is conventional e-commerce and booking infrastructure; there is no disclosed proprietary technology, AI capability, or platform/data moat in the input. Headcount, revenue, leadership, M&A, and funding history are not disclosed in the source material, limiting visibility into unit economics and ownership structure beyond the brand-level Dalata parentage.
Clayton Hotel firmographics
Firmographics- Name
- Clayton Hotel
- Legal name
- Dalata Hotel Group Limited
- Website
- https://claytonhotelcardiff.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Clayton Hotels is a full-service hotel brand under Dalata Hotel Group operating 53+ properties across Ireland, the UK, Germany, and the Netherlands, offering accommodation, dining, meetings, weddings, and events to business and leisure travelers.
- Ownership category
- akta.pro rank
Clayton Hotel industry classification
Industry- Product category
- Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Clayton Hotel is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices17 records
Markets served
Clayton Hotel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Accommodation: Core revenue from room bookings across 53+ hotel properties in Ireland, UK, Germany, and Netherlands. Rooms range from Deluxe to Executive categories.
- Dining Services: On-site restaurant and bar services including The Grill Restaurant & Bar and Afternoon Tea offerings at hotel locations.
- Meetings and Events: Venue rental for business meetings, conferences, and events with state-of-the-art meeting rooms and natural light facilities.
- Gift Vouchers: Sale of gift vouchers across 53+ hotel destinations for personal gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Direct booking member rate with £10 nightly savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Clayton Hotel product offering
Product offeringCore offering
Clayton Hotel operates a multi-property full-service hotel portfolio of 53+ destinations across Ireland, the UK, Germany, and The Netherlands, offering room accommodation (Deluxe and Executive categories), on-site dining (The Grill Restaurant & Bar, Afternoon Tea), meeting and event spaces, wedding and special-occasion hosting, and a gift voucher program. The portfolio is positioned at central urban locations and is sold primarily through direct booking channels with member-rate incentives and a parallel corporate sales portal.
Product overview
Clayton Hotel is a full-service hotel brand operating as part of the Dalata Hotel Group, offering a unified hospitality platform across 53+ properties in Ireland, the United Kingdom, Germany, and The Netherlands. The portfolio comprises core accommodation services (Deluxe and Executive rooms), dining offerings (The Grill Restaurant & Bar, afternoon tea), meeting and event spaces, wedding and special occasion celebrations, gift vouchers, and specialized packages for families and city break travelers. Direct booking members receive exclusive discounts through the company's booking platform. Locations include major cities such as Dublin (multiple properties including Ballsbridge, Burlington Road, Cardiff Lane, Charlemont, Dublin Airport, Dublin Airport Central, Leopardstown, Liffey Valley), Cork (City, Silver Springs), Galway, Limerick, Sligo, Belfast, Birmingham, Bristol, Cardiff, Cambridge, Edinburgh, Glasgow, Leeds, London (Chiswick, City of London, London Wall), Manchester (Airport, City Centre), Duesseldorf, and Amsterdam.
Differentiator
Problem solved
Functional benefit
Brands
- Maldron Hotels: Sister hotel brand under Dalata Hotel Group.
- The Gibson
- The Samuel
Products and services
- Room Accommodation Hotel room offerings including Deluxe rooms and Executive rooms, designed for relaxation with various room types to suit different guest preferences.
- The Grill Restaurant & Bar On-site dining venue offering dinner with views, afternoon tea, and diverse menu options for hotel guests.
- Meeting & Event Spaces State-of-the-art meeting rooms with natural light suitable for business meetings and events of various sizes, featuring modern facilities and central city location.
- Wedding Services Wedding celebration services including venue hire, catering, and event planning for special occasions.
- Special Occasions Event celebration services for various special occasions beyond weddings.
- Gift Vouchers Hotel gift vouchers available across 53+ destinations in Ireland, the UK, and continental Europe, offering personal gift options for hotel stays.
- Family Breaks Family-friendly hotel packages with facilities catering to families, including proximity to local attractions such as Cardiff Castle and Cardiff Bay.
- City Breaks City break packages designed for leisure travelers exploring urban destinations.
Quantifiable outcome
- Save £10 on every room, every night when booking direct
Companies that use Clayton Hotel
Customer profileSegments3 records
Ideal customer profiles3 records
Clayton Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clayton Hotel partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Clayton Hotel competitors and assessment
Company assessmentDirect peers
- Travelodge: UK-focused limited-service hotel brand competing directly with Clayton in mid-market city-center locations across the UK and Ireland. Overlaps on price-sensitive leisure and business customers in many of the same urban markets.
- Premier Inn: UK's largest hotel chain operating budget-midscale full-service hotels in city centers where Clayton competes (London, Manchester, Birmingham, Edinburgh, Cardiff). Targets the same business and leisure traveler segments with a comparable central-urban, value-oriented proposition.
- Jurys Inn / Leonardo Hotels: Mid-market full-service hotel group with strong presence in Ireland, the UK, and continental Europe — directly comparable urban, value-positioned hotels often within walking distance of Clayton properties in Dublin, London, Birmingham, and Edinburgh.
- Maldron Hotels: Sister brand under the same Dalata Hotel Group operating full-service and midscale hotels across Ireland and the UK with overlapping city footprints (Dublin, Cork, Belfast, Cardiff). Operates on identical back-office infrastructure and competes for the same customer segments, making it the most direct functional peer.
Broad incumbents
- Hilton Hotels & Resorts: Global full-service hotel incumbent operating Hilton, DoubleTree, Hampton, and other brands in many of the same UK and European cities as Clayton. Competes for corporate and group bookings with a far larger loyalty base and meeting infrastructure.
- Marriott Hotels: Global full-service hotel incumbent with extensive UK, Ireland, and European city-center properties under Marriott, Courtyard, and Renaissance brands. Overlaps with Clayton in target customer (corporate, MICE) and geography, but with significantly broader scale.
- Radisson Hotel Group: European-based multi-brand hotel group operating Radisson Blu, Radisson, and Park Inn across Ireland, the UK, and continental Europe. Competes for the same business and meeting customers with comparable urban full-service offerings.
- Accor (Novotel, ibis, Mercure): European-headquartered global hotel group with a multi-tier brand portfolio (Novotel, Mercure, ibis) directly competing with Clayton in the mid-market full-service and limited-service segments across Ireland, UK, Germany, and the Netherlands.
- Holiday Inn (InterContinental Hotels Group): Global midscale full-service hotel brand under IHG with extensive UK and Ireland presence, IHG loyalty program, and meeting infrastructure. A broader incumbent with overlapping corporate and leisure demand but significantly larger scale and distribution.
Emerging players
- citizenM: Tech-forward lifestyle hotel brand operating in several of the same European cities as Clayton (London, Amsterdam, Dublin, Glasgow). Represents a rising, app-driven, design-led alternative targeting the same younger business and leisure segment Clayton courts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Clayton Hotel social profiles
Digital presenceClayton Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clayton Hotel leadership team
Management profileNumber of profiles
Clayton Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clayton Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clayton Hotel
What does Clayton Hotel do?
Clayton Hotel operates a multi-property full-service hotel portfolio of 53+ destinations across Ireland, the UK, Germany, and The Netherlands, offering room accommodation (Deluxe and Executive categories), on-site dining (The Grill Restaurant & Bar, Afternoon Tea), meeting and event spaces, wedding and special-occasion hosting, and a gift voucher program. The portfolio is positioned at central urban locations and is sold primarily through direct booking channels with member-rate incentives and a parallel corporate sales portal.
Is Clayton Hotel a public or private company?
Clayton Hotel is a private company. It is classified as unknown and is currently operating.
When was Clayton Hotel founded?
Clayton Hotel was founded in 2015. It employs 501 to 1,000 people.
Where is Clayton Hotel based?
Clayton Hotel is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Clayton Hotel make money?
Four revenue lines are on record. Hotel Accommodation is the primary driver. The others are dining Services, meetings and Events and gift Vouchers.
Who are Clayton Hotel's main competitors?
Direct peers on record are Travelodge, Premier Inn, Jurys Inn / Leonardo Hotels and Maldron Hotels. Broad incumbents are Hilton Hotels & Resorts, Marriott Hotels, Radisson Hotel Group, Accor (Novotel, ibis, Mercure) and Holiday Inn (InterContinental Hotels Group). citizenM is listed as an emerging player.
Does Clayton Hotel have an API?
No public API is recorded for Clayton Hotel.
What industry is Clayton Hotel in?
Clayton Hotel's product category is Hotel Accommodation. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.