What Growler USA does

Growler USA is a United States-based, privately held craft beverage company founded in 2013 and headquartered in Eugene, Oregon. Per its own positioning, it invites guests to enjoy craft beverages "suiting their unique palate," indicating a consumer-facing retail concept centered on the filling and serving of craft beer growlers, with implied multi-location or franchise-style distribution within the U.S. market. The company operates at a small scale (11–50 employees) and has no public listing.

The firm's product surface is narrow and experiential rather than technology-driven: it functions as a craft beverage hospitality/retail concept, with the headline offer being growler fills of varied craft beverages selected to match individual guest preferences. There is no indication in the supplied data of proprietary technology, digital platforms, or third-party integrations underpinning the core product; the business model is fundamentally brick-and-mortar retail hospitality.

From a business model standpoint, Growler USA generates revenue through direct consumer transactions at its venue(s). Its one documented corporate-development move was the April 20, 2016 acquisition of Smiling Moose Rocky Mountain Deli for an undisclosed amount, signaling an earlier attempt to broaden the platform into adjacent foodservice. Aside from that acquisition, no funding rounds, partnerships, leadership changes, or revenue disclosures are present in the supplied source data, leaving most corporate detail beyond the firmographic baseline unverifiable.

Name

Growler USA

Legal name

Xoilac TV

Website

https://growlerusa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Growler USA is a privately held U.S. craft beverage company founded in 2013 and headquartered in Eugene, Oregon, operating a consumer-facing retail concept where guests select and enjoy craft beverages suited to their individual palate.

Ownership category

akta.pro rank

Product category

Craft Beer Pubs and Casual Dining

NAICS

Drinking Places (Alcoholic Beverages) (7224), Breweries (312120), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft beverage pubs
• Casual dining restaurants
• Craft beer retail
• Growler fills
• Franchise restaurants

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from display advertising. The platform hosts banner advertisements primarily from large, reputable betting operators (casinos) on the homepage. While advertisements are present on the main page, the service explicitly avoids inserting ads during live match broadcasts to maintain viewer experience.
2. Sports Betting Partnerships: Revenue generated through partnerships with online sports betting operators. The platform features links and promotions for betting sites including 8XBET. These partnerships appear to be a significant revenue source supporting platform maintenance and upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Growler USA operates a chain of craft beverage pubs where guests can enjoy craft beer and other craft beverages paired with a food menu. The brand emphasizes personalized beverage experiences, allowing patrons to explore craft beverages suited to their individual palate across multiple locations in the United States.

Product overview

Xoilac TV is a unified online sports streaming platform offering live broadcasts of football, basketball, tennis, badminton, volleyball, and esports. The core product features live streaming with Full HD video quality and Vietnamese commentary, supported by companion modules including Livescore for real-time score tracking, Highlight videos for match replays, Schedule for upcoming match information, Standings for league rankings, Odds for betting comparison, Results for match statistics, and News for daily sports coverage. The platform covers major international leagues (Premier League, Champions League, La Liga, Serie A, Bundesliga, World Cup, Euro) as well as domestic Vietnamese V-League and regional competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beverage Pub Dining On-premise dining and drinking service at Growler USA craft beverage pubs, offering craft beers and other craft beverages paired with a food menu for adult guests.

Quantifiable outcome

• Over 576 football leagues and competitions covered
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 8XBETcoreGTM or Marketing Partner8XBET is a primary advertising partner and sponsor of Xoilac TV. The betting operator's banners and promotional links appear prominently on the Xoilac TV homepage. 8XBET is marketed as the official partner of Manchester City FC, positioning Xoilac TV's association with a reputable international sports brand. This partnership provides significant advertising revenue supporting the platform's operations.

Scale indicators4 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• TGI Fridays: TGI Fridays is a long-established U.S. casual dining and bar chain with a significant on-premise alcohol business — comparable on-premise beverage venue, though broader and less craft-specialized.
• Yard House: Yard House is a large-scale U.S. restaurant and craft beer bar chain offering 100+ taps — operates in the same craft-on-premise category as Growler USA but at significantly broader scale.
• Craft Brew Alliance: Craft Brew Alliance (now part of AB InBev) operated a portfolio of craft breweries (Kona, Redhook, Widmer) with associated taprooms — a broader incumbent in the craft beverage production and on-premise space adjacent to Growler USA's concept.
• BJ's Restaurant Brewhouse: BJ's is a national brewpub chain that brews and serves its own beer alongside a full food menu — comparable to a Growler USA-style brewpub/taproom model but with company-owned scale.
• Buffalo Wild Wings: Buffalo Wild Wings is a large U.S. sports bar and beer-focused casual dining chain. While beer-centric like Growler USA, it operates at a much larger scale and broader sports-bar positioning.

Direct peers

• World of Beer: World of Beer is a U.S. craft beer bar and taproom franchise offering rotating taps and curated craft beverage experiences — directly comparable to Growler USA's taproom and craft beverage focus.
• HopCat: HopCat (Hopcat / Cosmopolitan Bar Group) is a craft beer-focused bar chain featuring an extensive tap list — a direct peer in the curated craft beer on-premise segment.
• The Brass Tap: The Brass Tap is a craft beer taproom franchise with a rotating selection of draft beers and a gastropub-style food offering — closely aligned with Growler USA's taproom-plus-food concept.

Emerging players

• Beer Belly: Beer Belly is an independent craft beer bar concept pairing curated taps with elevated food — comparable to Growler USA's craft-beverage-plus-food positioning, but operating at a smaller, single-market scale.

Others

• Total Wine & More: Total Wine & More is the largest U.S. independent retailer of wine, beer, and spirits. Not a direct competitor, but adjacent to Growler USA's craft beverage space as a major distribution and consumer-education channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/growler_usa
• Facebookfacebook.com/xoilactvznet
• Instagraminstagram.com/xoilactvznet
• LinkedInlinkedin.com/company/growler-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growler USA