Texas Regional Asthma & Allergy Center

What Texas Regional Asthma & Allergy Center does

Texas Regional Asthma & Allergy Center (TRAAC) is a private, physician-owned allergy, asthma, and immunology medical practice headquartered in Southlake, Texas, with a second location in Fort Worth serving the broader DFW Metroplex. The practice delivers diagnostic and treatment services for allergic, respiratory, skin, immune-deficiency, and food allergy conditions across pediatric and adult patients. Clinical offerings span skin prick, patch, and oral challenge testing; pulmonary function testing; in-office CT imaging and nasal endoscopy; and a broad treatment portfolio that includes conventional and rush immunotherapy, sublingual immunotherapy (SLIT), oral immunotherapy desensitization (OIT) for food allergies, and biologic therapies for severe asthma and related conditions. All care is delivered by fellowship-trained, board-certified allergist-immunologists and supporting physician assistants.

The practice runs a dual revenue model. The core clinical services are billed through insurance (most traditional plans accepted) as fee-for-service encounters, while a newer cash-pay IV therapy and injectable wellness line operates as a separate consumer vertical with pricing between approximately $35 and $500 per session. Cash-pay offerings include Myers' Cocktail, high-dose Vitamin C, NAD+, hydration, anti-inflammatory, and post-viral recovery drips, along with branded TRAAC Signature protocols, alongside injectable add-ons (B12, glutathione, MICC, Sermorelin, and forthcoming BPC-157). Technology infrastructure is intentionally lean: a third-party EMA patient portal for the insurance clinical flow, Klara for online scheduling of cash-pay services, and a Pollen.com widget for environmental allergen engagement. No AI/ML, proprietary software, or data assets are disclosed.

Distribution is exclusively regional and direct, with patient acquisition driven by organic search content (a blog covering allergy testing, immunotherapy, and biologics), word-of-mouth and physician referrals, and testimonials on the practice's website. The practice is owner-operated with no disclosed venture, private equity, or parent-company ownership, and a new Southlake office is announced as opening to expand clinical capacity.

Name

Texas Regional Asthma & Allergy Center

Legal name

Texas Regional Asthma, Allergy & Immunology Center

Website

https://traac.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Regional Asthma & Allergy Center is a private, physician-owned allergy, asthma, and immunology practice in the DFW Metroplex (Southlake and Fort Worth) that delivers diagnostic testing, immunotherapy, biologic therapy, and a cash-pay IV wellness line to pediatric and adult patients.

Ownership category

akta.pro rank

Product category

Allergy and Immunology Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAAAA

Allergy & Immunology Clinics

Healthcare & Life Sciences/Specialist Medical Practice/Allergy & Immunology

SECONDARYHLAKAAAC

Asthma & Airway Disease Specialty Care

Healthcare & Life Sciences/Specialist Medical Practice/Allergy & Immunology

SECONDARYHLAKAAAL

Allergy & Immunology Diagnostic Testing Centers (Skin/Challenge/PFT)

Healthcare & Life Sciences/Specialist Medical Practice/Allergy & Immunology

SECONDARYHLAKAAAB

Pediatric Allergy & Immunology

Healthcare & Life Sciences/Specialist Medical Practice/Allergy & Immunology

SECONDARYHLAKANAD

Asthma & Allergy-Related Pulmonary Care

Healthcare & Life Sciences/Specialist Medical Practice/Pulmonology & Sleep Medicine

SECONDARYHLAIACAF

Pulmonology & Allergy Specialty Pharmaceuticals

Healthcare & Life Sciences/Pharmaceuticals/Specialty Pharmaceuticals

SECONDARYHLAAAEAI

Allergy Immunotherapy Biologics (allergen extracts, desensitization)

Healthcare & Life Sciences/Biotechnology & Biologics/Vaccines & Immunization Biologics

Keywords

• Allergy treatment services
• Asthma management
• Immunology care
• Allergy testing diagnostics
• Iv therapy infusions

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Allergy and Immunology Services: Fee-for-service medical consultations, diagnostic testing, and treatment procedures billed through accepted insurance plans (most traditional insurance plans). Services include office visits, allergy testing, immunotherapy injections, and biologic injections administered in-office.
2. IV Wellness / Infusion Therapy: Cash-only IV therapy services offered at the practice including Myers' Cocktail, High Dose Vitamin C, Radiance Drip, Hydration Drip, Anti-inflammatory Protocol, NAD+, Post Viral/Post COVID Recovery, and Immune Boost Bundle. Patients pay out-of-pocket per session.
3. Injectable Add-Ons: Cash-only intramuscular and subcutaneous injectable services including B12/Methylated B Complex, Glutathione push, MICC + B12, and Sermorelin. BPC-157 peptide also available on a cash basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Texas Regional Asthma & Allergy Center is a medical practice diagnosing and treating allergic diseases, asthma, and immune system disorders in patients of all ages. Services include allergy skin prick testing, patch testing, oral challenges, immunotherapy (including rush and sublingual), biologic therapy, oral immunotherapy for food allergies, and on-site advanced diagnostics (CT imaging, spirometry, nasal endoscopy). The practice also operates a cash-only IV wellness infusion clinic offering vitamin drips, hydration therapy, NAD+, and injectable add-ons.

Product overview

Texas Regional Asthma & Allergy Center is a medical practice offering a comprehensive portfolio of allergy, asthma, and immunology services. The practice operates as a unified care platform combining diagnostic testing services (allergy skin tests, blood tests, oral challenges, patch testing), treatment services (immunotherapy, rush immunotherapy, sublingual immunotherapy, biologic therapy, food allergy oral immunotherapy), and wellness IV infusions (Myers' Cocktail, high-dose vitamin C, NAD+, hydration drips, anti-inflammatory protocols). Services are delivered by fellowship-trained, board-certified allergist-immunologists at two Texas locations (Southlake and Fort Worth).

Differentiator

Problem solved

Functional benefit

Products and services

• Allergy Testing Services Comprehensive allergy diagnostic testing including skin prick tests, patch tests, blood (IgE) tests, and oral challenge tests to identify specific allergen sensitivities for food, airborne, and contact allergens, for pediatric and adult patients.
• Immunotherapy Desensitization treatment that retrains the immune system to tolerate allergens using subcutaneous allergy shots and sublingual drops/tablets for long-term allergy relief.
• Rush Immunotherapy Accelerated allergy immunotherapy protocol allowing patients to reach their maintenance dose much faster than traditional treatment schedules.
• Biologic Therapy Advanced targeted medication therapy for moderate to severe asthma and allergic conditions. Biologics target specific immune system pathways driving inflammation, including treatments for eosinophilic and allergic asthma subtypes.
• Asthma Treatment Comprehensive asthma management including daily inhaled corticosteroids for inflammation control, quick-relief bronchodilator inhalers, biologic medications for severe cases, and personalized asthma action plans.
• Food Allergy Treatment Food allergy management including oral immunotherapy desensitization (OIT) for life-threatening food allergies, allergen identification, avoidance planning, and emergency epinephrine prescriptions.
• IV Therapy / Wellness Infusions Customized IV infusion therapies including Myers' Cocktail, High-Dose Vitamin C, NAD+, Radiance Drip, Hydration Drips, Anti-inflammatory Protocol, Post Viral/COVID Recovery, and Immune Boost Bundle. Cash-only service delivered in a comfortable setting.
• Injectable Add-Ons Intramuscular and subcutaneous injection therapies including B12/Methylated B Complex, Glutathione Push, Zinc+Selenium, BPC-157, MICC+B12, and Sermorelin for various health and wellness benefits.
• Environmental Allergy Treatment Management of allergies triggered by pollen, dust, mold, pet dander, and other environmental factors using avoidance strategies, medications, and long-term immunotherapy.
• Skin Disease Treatment Treatment for immune-mediated skin conditions including eczema, contact skin allergies, hives (urticaria), and angioedema driven by allergic inflammation or immune dysfunction.
• Drug Allergy Testing Evaluation of medication reactions through detailed history and targeted testing to identify drug allergies, reduce reaction risks, and enable safe medication use.
• Insect Allergy Services Evaluation and management of allergic reactions to insect stings through history, testing, personalized treatment plans, and prevention strategies.
• Immune Deficiency Treatment Evaluation and management of immune deficiencies that impair the body's ability to fight infections, leading to frequent, severe, or lingering illnesses.
• Sublingual Immunotherapy (SLIT) Allergen drops or tablets administered under the tongue as a less invasive alternative to injection-based immunotherapy for desensitization.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/traac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Regional Asthma & Allergy Center