SERMIG

What SERMIG does

SERMIG (Serviço de Radiologia e Ultrassonografia de Minas Gerais Ltda), founded in 1980 by Dr. Irlei Terra de Oliveira, is a private diagnostic imaging clinic headquartered in Belo Horizonte, Brazil. The company operates four sites within the Belo Horizonte metropolitan area and is the legal entity behind the SERMIG clinical brand. Its service portfolio spans digital mammography including 3D tomosynthesis, magnetic resonance imaging (MRI), computed tomography (CT), general and obstetric ultrasound, specialized endometriosis-mapping ultrasound, bone densitometry, digital X-ray, echocardiography, duplex/Doppler studies, transrectal prostate ultrasound, MRI arthrography, and ultrasound-guided biopsies and PAAF (fine-needle aspiration).

SERMIG's business model is a fee-for-service outpatient imaging operation billed primarily through a network of more than 50 Brazilian health insurance plans — including Bradesco Saúde, Unimed, SulAmérica, Amil, NotreDame Intermédica, IPSEMG, Saúde Caixa, Petrobras Regap, and PMMG — supplemented by self-pay patients and physician referrals. Patient access channels include on-site service across the four units, a web-based results portal for digital delivery, and a humanized MRI suite (Sala Humanizada) configured for patient comfort during scanning.

The company differentiates on regulatory credentials rather than technology platform: it has held ONA (Organização Nacional de Acreditação) Level 3 Excellence accreditation since 2009, most recently reconfirmed in December 2023 via IQG, and CBR (Colégio Brasileiro de Radiologia) Quality Seals across multiple modalities since 2010. The customer base is geographically concentrated in Belo Horizonte, and the operation is mature (44 years) with no disclosed funding rounds, leadership changes, or M&A activity in the source material.

Name

SERMIG

Legal name

SERMIG - Serviço de Radiologia e Ultrassonografia de MG Ltda

Website

https://sermig.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Short description

SERMIG is a Belo Horizonte-based diagnostic imaging clinic operating four units, offering mammography, MRI, CT, ultrasound, and X-ray services. Founded in 1980, it holds ONA Level 3 Excellence accreditation and serves patients via 50+ health insurance partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Medical diagnostic imaging examinations provided to patients, billed through health insurance plans (convênios) and direct patient payments for uncovered procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SERMIG is a diagnostic imaging clinic providing radiology and ultrasonography examinations including tomossíntese (3D mammography), digital mammography, MRI with humanized exam rooms, CT, digital X-ray, general and obstetric ultrasound, endometriosis mapping ultrasound, bone densitometry, echocardiogram, vascular duplex scans, and ultrasound-guided biopsies. Services are delivered across four units in Belo Horizonte, billed to Brazilian health insurance plans (convênios) or paid directly by patients for procedures not covered by ANS.

Product overview

SERMIG is a diagnostic imaging services company offering a comprehensive portfolio of radiology and ultrasound services. The core offerings include advanced imaging modalities such as 3D Tomosynthesis Mammography, Magnetic Resonance Imaging (MRI) with humanized exam rooms, Digital Mammography, Computed Tomography (CT), Digital X-Ray, Bone Densitometry, and various ultrasound services including obstetric, general, endometriosis mapping, echocardiogram, and transrectal prostate imaging. Specialized procedures include ultrasound-guided biopsies and fine needle aspirations. Results are delivered via a secure web portal with personal passwords. The company operates four units in Belo Horizonte, MG (Matriz, Maranhão 90, Maranhão 198, and Life Center), each offering different service combinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomossíntese (Mamografia 3D) 3D mammography (tomosynthesis) examination enabling three-dimensional visualization of breast tissue with improved diagnostic accuracy and reduced radiation dose compared to conventional mammography; provided to patients seeking advanced breast imaging, currently self-pay (not covered by ANS or convênios).
• Ressonância Magnética (MRI)

Quantifiable outcome

• Reduced radiation exposure with tomossíntese compared to conventional mammography
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• IQG - Instituto Qualisa de GestãocoreImplementation/ SI/ Consulting PartnerHealthcare accreditation services provider that conducted SERMIG's ONA accreditation assessment. IQG is the Instituição Acreditadora responsible for evaluating SERMIG against Brazilian Healthcare Accreditation Manual standards, including organizational management, quality, and patient safety criteria.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CDI (Centro de Diagnóstico por Imagem): Diagnostic imaging center in Belo Horizonte offering MRI, CT, ultrasound, mammography, and X-ray. Closest geographic and modality peer to SERMIG within the same metro market.
• Diagnósticos do Brasil (DB): Brazilian diagnostic imaging network with a similar outpatient-center operating model. Comparable to SERMIG in service mix and target customer segments, with broader regional presence.
• Clínica Felippe Mattoso: Diagnostic imaging clinic in Belo Horizonte with comparable modality offering including MRI, CT, ultrasound, and mammography. Directly competes with SERMIG in the same metro market.

Broad incumbents

• Hermes Pardini: Brazilian diagnostics group offering both laboratory and imaging services. Comparable in operating model but with much broader geographic reach and a stronger lab business.
• Alliar: Brazilian diagnostics network focused on outpatient imaging centers across multiple states. Comparable to SERMIG in imaging-center operating model and modality mix, but with multi-state geographic reach and institutional backing.
• Dasa (Diagnósticos da América): Largest diagnostics company in Latin America, operating a national network of labs and imaging centers across Brazil. Directly comparable to SERMIG in offering MRI, CT, mammography, ultrasound, and X-ray, but at vastly greater scale and with public-market funding.
• Fleury: Major Brazilian diagnostics chain offering comprehensive imaging and laboratory services with strong brand recognition. Comparable to SERMIG across the same imaging modalities, but operates nationally with extensive digital infrastructure and premium brand positioning.

Regional players

• Grupo Cedip: Regional diagnostic imaging operator with locations in Minas Gerais. Comparable to SERMIG in modality mix and regional focus, providing direct competition in the broader Minas Gerais market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/clinicasermig
• LinkedInlinkedin.com/company/sermig

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERMIG