Parents Place

What Parents Place does

Parents Place, Inc. is a Wisconsin-incorporated nonprofit social services organization founded in 1983 and headquartered at S22 W22660 Broadway, Suite 2, Waukesha, WI. It delivers family support services across three program areas: Community Education (parenting classes, Triple P Positive Parenting, parent support groups, child care staff training, and Child Care Foundational Trainings), Supervised Visitation and Safe Exchange services for court-involved families, and a Community Response Program offering short-term voluntary support to at-risk families. The organization serves families with children ages 0-18 in Waukesha County and Southeastern Wisconsin, delivering services face-to-face at its Waukesha office and virtually via Zoom and the LearningStream registration platform. Its technology footprint is minimal and operational rather than productized: a Squarespace website, Microsoft Forms, Constant Contact email newsletters, Calendly scheduling, and Zoom for virtual classes; the underlying "technology" is its licensed delivery of evidence-based curricula including Triple P, Love and Logic, and Nurturing Parenting.

The business model is a hybrid nonprofit funding structure. Primary revenue derives from government contracts and grants — Wisconsin Department of Children and Families, Waukesha County Department of Health & Human Services, the federal Community Development Block Grant via Waukesha County, and the Wisconsin Child Abuse and Neglect Prevention Board — supplemented by United Way of Greater Milwaukee and Waukesha County support and grants from the Greater Milwaukee Foundation, Waukesha County Community Foundation, Women and Girls Fund of Waukesha County, and Thriving Wisconsin. Fee-for-service revenue comes from supervised visitation ($75 non-refundable intake fee plus $75/hour), safe exchange services ($10 per exchange to the non-custodial parent), and modest parent education class fees (with scholarships available; Triple P is free). Individual donations, corporate sponsorships, and an annual North of Nash Nashville-style songwriter fundraiser at $100/ticket provide unrestricted income. Go-to-market is community-led: referrals flow from Waukesha County Human Services, courts, child protective services, United Way, and community organizations, with awareness driven by the website, Facebook, and a monthly email newsletter.

Operationally, Parents Place is a small organization led by Executive Director Raquel Mehring with a team of approximately 10 named staff covering community education, finance, supervised visitation, and community response. It holds no patents, trademarks, or formal certifications and has not been involved in mergers, acquisitions, or restructuring. Customer concentration is high on the funding side (a handful of Wisconsin state and county agencies plus United Way) but highly fragmented on the beneficiary side, with hundreds of families served annually across Waukesha County and Southeastern Wisconsin.

Name

Parents Place

Legal name

Parents Place, Inc.

Website

https://parentsplacewi.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Parents Place is a Waukesha, Wisconsin nonprofit founded in 1983 that delivers supervised visitation, parent education, and community response services to at-risk families and families involved with the child welfare system in Waukesha County and Southeastern Wisconsin.

Ownership category

akta.pro rank

Product category

Family Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Supervised visitation services
• Family support programs
• Parent education classes
• Child abuse prevention
• Family resource center

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Contracts and Grants: Primary funding from Wisconsin Department of Children and Families, Waukesha County Department of Health and Human Services, Waukesha County Community Development Block Grant, and Child Abuse and Neglect Prevention Board grants.
2. United Way Support: Funding from United Way of Greater Milwaukee and Waukesha County.
3. Program Fees: Fees for supervised visitation services ($75 intake fee + $75/hour), safe exchange services ($10/exchange), and parent education classes.
4. Community Foundation Support: Funding from Greater Milwaukee Foundation (including Doucette Family Foundation, Anthony and Andrea Bryant Family Fund), Waukesha County Community Foundation, Women and Girls Fund of Waukesha County, and Thriving Wisconsin.
5. Individual Donations and Fundraising: Tax-deductible donations from individuals, corporate sponsorships, and special event fundraising including the annual North of Nash fundraiser.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Parents Place is a nonprofit social services organization that delivers supervised visitation, safe exchanges, parent education, child care professional training, Triple P parenting support, and the Community Response Program to families with children ages 0-18 in Waukesha County and Southeastern Wisconsin. Services are delivered in person at its Waukesha office and virtually, using evidence-based curricula such as Triple P, Love and Logic, and Nurturing Parenting. The organization also serves as the coordinator of Waukesha County's Family Resource Center under contract with the county.

Product overview

Parents Place is a non-profit social service organization offering a portfolio of family support programs organized into three core service areas: Community Education (parenting classes, support groups, Triple P Positive Parenting, and child care professional training), Supervised Visitation (supervised visits, safe exchanges), and Community Response Program (short-term family support services). The organization operates as a multi-program service provider rather than a software product, delivering these programs through in-person and virtual sessions, with supporting events including the annual North of Nash fundraiser. All programs are offered to families in Waukesha County and Southeastern Wisconsin, with funding from government agencies and community partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Supervised Visitation Program A program that allows children separated from their families to maintain relationships with parents while a permanency plan is being formulated; provides parent education, coaching, observation, documentation, and intervention in a safe, nurturing environment for families involved with the child welfare system.
• Safe Exchange Program Facilitates safe, non-confrontational exchanges of children between parents by providing a neutral drop-off and pick-up location for visitation compliance.
• Community Response Program A short-term, voluntary program that strengthens and supports at-risk families by working individually with families to identify needs and connect them to resources; offered at no charge and with confidentiality.
• Parent Education Classes Classes teaching parents effective ways to build positive relationships with children, covering child development, discipline, defiance, communication, stress, and anger management.
• Community Education Family resource for Waukesha County offering parenting classes, support groups, play groups, information and referral, and community awareness presentations for parents with children ages 0-18.
• Parent Support Groups On-going support groups throughout the year providing a safe, non-judgmental setting to share and learn about parent/child relationships.
• Triple P Positive Parenting Program Evidence-based, trauma-informed parenting curriculum providing practical strategies for managing life skills through one-on-one tailored support for families, offered free of charge.
• Child Care Staff Training Virtual and face-to-face training for early childhood professionals on topics including Triple P, behavior management, and parenting skills, with Wisconsin Registry credit available.
• Child Care Foundational Trainings (CCFT) State-approved foundational training courses for child care professionals including Introduction to Child Care Profession, Skills and Strategies for Child Care Teachers, and Fundamentals of Infant and Toddler Care.
• North of Nash Fundraiser Annual fundraising event featuring Nashville-style songwriter showcase with country music artists, complimentary food, and drinks; ticket price $100 per attendee.

Quantifiable outcome

• Maintain and strengthen family relationships
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wisconsin Department of Children and FamiliescoreStrategic or Co-development PartnerPrimary government funder and program administrator. Created the Community Response Program which is supported by the State of Wisconsin Division of Children and Families.
• Waukesha County Department of Health & Human ServicescoreStrategic or Co-development PartnerOriginal requestor of Supervised Visitation Program. Ongoing contract for family services and community response program coordination.
• Supervised Visitation NetworkminorStrategic or Co-development PartnerProfessional network for supervised visitation providers, part of advocacy network for children.
• Professional Development Network (PDN) at UW-MilwaukeeminorStrategic or Co-development PartnerWill serve as Child Care Foundational Training (CCFT) administrator beginning July 1, 2026, transitioning from The Wisconsin Registry.
• The Wisconsin RegistryminorStrategic or Co-development PartnerCurrent administrator for Child Care Foundational Training courses offering Wisconsin Registry credit. Transitioning to PDN at UW-Milwaukee in 2026.
• Trauma-Informed Care Partnership of Waukesha CountyminorStrategic or Co-development PartnerCollaborative network for trauma-informed care implementation in Waukesha County.
• Waukesha County Drug-Free CommunitiesminorStrategic or Co-development PartnerCoalition addressing substance abuse prevention in Waukesha County.
• Wisconsin Prevention NetworkminorStrategic or Co-development PartnerStatewide prevention network supporting community-based prevention efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Family Services of Southeast Wisconsin: Regional human-services nonprofit serving Waukesha and surrounding counties with family counseling, parenting support, and case-management — directly comparable mission, geography, and funder mix to Parents Place.
• Meta House: Milwaukee-based nonprofit providing family-focused treatment and prevention services including parenting education and family reunification support, overlapping with Parents Place's prevention/intervention continuum.
• Pathfinders Milwaukee: Milwaukee nonprofit serving youth and families through crisis intervention, housing, and case management; comparable in serving at-risk families in Southeastern Wisconsin through referrals and grant funding.
• Wisconsin Court Appointed Special Advocates (CASA): Statewide association of court-affiliated volunteer advocacy programs for children in foster care; directly comparable to Parents Place's court-ordered supervised visitation and safe exchange work.
• La Causa: Milwaukee-based nonprofit providing early childhood education, family services, and case management to at-risk families; comparable in serving Waukesha/Milwaukee families through state/county contracts.

Broad incumbents

• Children's Hospital of Wisconsin Community Services: Large Wisconsin health-affiliated organization running child welfare, family preservation, and community-based prevention programs statewide, partially overlapping with Parents Place's supervised visitation and prevention offerings.
• Easter Seals Southeast Wisconsin: Established regional nonprofit providing family and disability services including parenting education and case management, with overlapping funder relationships across Wisconsin.
• Prevent Child Abuse Wisconsin: State chapter focused on child abuse prevention, parent education, and family support — Parents Place is a grantee of the Child Abuse and Neglect Prevention Board that funds this network.

Regional players

• YMCA of Greater Waukesha County: Community-based nonprofit delivering youth, family, and parent education programs in Waukesha County, often serving overlapping referral populations through similar county/United Way funding channels.

Emerging players

• Big Brothers Big Sisters of Metro Milwaukee: Regional youth-development nonprofit operating mentor programs funded by United Way and county sources; comparable funding model and community-led GTM motion.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parentsplacewi
• LinkedInlinkedin.com/company/parents-place-wi

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parents Place