Garock
Garock is a Perth, Australia-based manufacturer founded in 2012 that produces ground support systems—including rock bolts, mesh, and related hardware—for the mining and civil construction industries across Australia.
- Company typePrivate
- Founded2012
- HeadquartersPerth, Australia
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Garock does
Garock is a private Australian manufacturer of ground support systems, headquartered in Perth, Western Australia, and founded in 2012. The company designs and produces ground support products—including rock bolts, mesh, plates, anchors, and related consumables—used in underground and surface mining operations as well as civil construction projects. With a workforce of 251-500 employees, Garock operates at a mid-sized manufacturer scale and serves customers across the Australian mining and civil infrastructure sectors, leveraging its Perth base for proximity to major iron ore, gold, and critical minerals operations in Western Australia.
Garock's business model centers on the sale of physical ground support hardware to mining operators and civil contractors, with products typically consumed or installed as part of ongoing ground control regimes in active mine development and tunnelling projects. The company is positioned as a specialist supplier rather than a full-line underground equipment OEM, competing on product reliability, local availability, and alignment with Australian mining standards and ground conditions. Revenue mechanics are tied to mining capex and operating expenditure cycles, which are highly correlated with commodity prices and project development pipelines.
The available data does not disclose specific product lines, pricing structures, customer logos, certifications, patent portfolio, distribution channels, or financial performance. The absence of disclosed digital, automation, or AI-enabled product capabilities suggests Garock competes as a traditional hardware manufacturer rather than as a technology-led supplier, though the company may hold Australian mining industry approvals and standards-based certifications not captured in the input material.
Garock firmographics
Firmographics- Name
- Garock
- Legal name
- Normet
- Website
- https://garock.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Garock is a Perth, Australia-based manufacturer founded in 2012 that produces ground support systems—including rock bolts, mesh, and related hardware—for the mining and civil construction industries across Australia.
- Ownership category
- akta.pro rank
Garock industry classification
Industry- Product category
- Mining Ground Support Systems
- NAICS
- Support Activities for Mining (213)
- SIC
- Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)
- akta.pro primary industry
- Ground Support & Rock Reinforcement (Bolting, Mesh, Shotcrete Systems) (IMAKANAG)
- akta.pro secondary industries
- Ground Anchors, Rock Bolting & Tiebacks (IMAFAOAE), Tunneling & Underground Geotechnics (Ground Treatment, Support, NATM/SEM Interfaces) (IMAFAOAJ)
Keywords
Where Garock is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Garock business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Equipment Sales: Sale of underground mining and tunnelling equipment including BEV vehicles, rock breaking solutions, concrete spraying machines, and material handling equipment
- Service and Support: Comprehensive service offerings including remote monitoring, maintenance services, and ongoing support for installed equipment fleet
- Rock Reinforcement Products: Supply of rock support products including HD-Bolts and other ground support solutions
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Garock product offering
Product offeringCore offering
Garock is a manufacturer of ground support systems that provides ground support products to the mining and civil industries. The company produces physical rock reinforcement hardware and related ground support solutions used in underground mining operations and civil construction projects. Its product range includes engineered ground support bolts such as the HD-Bolt, a hollow dynamic bolt designed to lower ground support costs in mining and tunnelling applications.
Product overview
Garock (Normet) offers a comprehensive portfolio of underground mining, tunnelling, and civil construction solutions organized around three core pillars: electrified equipment (SmartDrive BEV fleet), rock reinforcement (HD-Bolt dynamic bolts, Xrock rock breaking), and sprayed concrete systems. The platform approach integrates equipment, admixtures, and digital tools (SmartScan, SmartSpray, Remote Monitoring) to deliver end-to-end solutions. Key product lines include Utimec material handlers, Utilift lifting equipment, Aliva equipment, Spraymec concrete sprayers, and Scamec scaling machines, all supported by automation technologies like VR Training Simulators and Xrock Automation.
Differentiator
Problem solved
Functional benefit
Brands
- Normet SmartDrive: Electric vehicle (BEV) equipment for underground mining, featuring SmartDrive® technology for electrification of underground operations.
- Normet Xrock
- Normet Xrock Automation
- Aliva
- Charmec
- Sprayed Concrete Solutions
- Utimec
- Utilift
- Scamec
- Spraymec
- HD-Bolt
- Normet SmartScan
- Normet SmartSpray
- VR Training Simulators
- Normet ElectroDynamic
Products and services
- HD-Bolt
Companies that use Garock
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Garock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Garock partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights2 records
Garock competitors and assessment
Company assessmentDirect peers
- Epiroc: Epiroc is a leading global manufacturer of underground mining equipment, rock drilling tools, and ground support products. It directly competes with Garock/Normet across underground mining equipment, rock reinforcement, and bolted ground support systems.
- DSI Underground (Minova): DSI Underground (including Minova) is a global specialist in ground support products for mining and tunnelling, including rock bolts, anchors, and resin systems. Directly comparable to Garock as a ground support product manufacturer serving the same mining and civil tunnelling customer base.
- Sandvik Mining and Rock Solutions: Sandvik's mining division manufactures underground mining equipment, rock tools, and ground support systems including rock bolts. It competes head-to-head with Garock/Normet in underground mining equipment and ground reinforcement products.
- MacLean Engineering: MacLean Engineering designs and manufactures underground mining equipment including ground support bolters, scissor bolters, and material handling vehicles. Comparable to Garock/Normet in serving underground hard rock mining with mechanized ground support equipment.
- Jennmar: Jennmar is a major manufacturer of ground control products for mining and tunnelling, including bolts, plates, mesh, and resin. Directly competes with Garock in ground support systems, particularly across coal and metal mining markets.
- Feroz Group: Feroz Group is a manufacturer of ground support systems including rock bolts, plates, and accessories for the mining industry, with strong presence in Australia and emerging markets. Directly comparable to Garock in product category and customer segment.
Broad incumbents
- Caterpillar (Mining): Caterpillar is a global mining equipment incumbent offering underground hard rock equipment as part of a broader mining portfolio. While not focused on ground support components, it competes in underground mining equipment and provides integrated solutions to the same mining majors.
- Komatsu Mining: Komatsu Mining (including Joy Global) manufactures underground mining equipment and provides comprehensive solutions to mining operators. Overlaps with Garock/Normet in underground equipment, though broader in scope across surface mining and autonomous systems.
- Liebherr (Mining): Liebherr manufactures underground mining trucks and loaders, competing with broader mining equipment offerings from Normet. While not focused on ground support, it serves the same underground mining customer base with capital equipment.
Emerging players
- Boart Longyear: Boart Longyear provides drilling services and products for the mining industry, including ground support-related drilling products. Comparable to Garock/Normet as a mining-focused equipment and consumables supplier, though with greater emphasis on drilling services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Garock social profiles
Digital presenceGarock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garock leadership team
Management profileNumber of profiles
Garock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garock
What does Garock do?
Garock is a manufacturer of ground support systems that provides ground support products to the mining and civil industries. The company produces physical rock reinforcement hardware and related ground support solutions used in underground mining operations and civil construction projects. Its product range includes engineered ground support bolts such as the HD-Bolt, a hollow dynamic bolt designed to lower ground support costs in mining and tunnelling applications.
Is Garock a public or private company?
Garock is a private company. It is classified as unknown and is currently operating.
When was Garock founded?
Garock was founded in 2012. It employs 251 to 500 people.
Where is Garock based?
Garock is headquartered in Perth, Australia, in the Oceania region.
How does Garock make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are service and Support and rock Reinforcement Products.
Who are Garock's main competitors?
Direct peers on record are Epiroc, DSI Underground (Minova), Sandvik Mining and Rock Solutions, MacLean Engineering, Jennmar and Feroz Group. Broad incumbents are Caterpillar (Mining), Komatsu Mining and Liebherr (Mining). Boart Longyear is listed as an emerging player.
Does Garock have an API?
No public API is recorded for Garock.
What industry is Garock in?
Garock's product category is Mining Ground Support Systems. Its primary akta.pro industry code is IMAKANAG, Ground Support & Rock Reinforcement (Bolting, Mesh, Shotcrete Systems), with a secondary code of IMAFAOAE, Ground Anchors, Rock Bolting & Tiebacks. Its NAICS code is 213 and its SIC code is 3532.