Rainy Day Foods

What Rainy Day Foods does

Rainy Day Foods is a privately held, direct-to-consumer e-commerce retailer specializing in long-term food storage and emergency preparedness supplies. Founded in 1972 in Montpelier, Idaho (originally operating as Walton Feed), the company sells freeze-dried and dehydrated food products through its Magento-based website rainydayfoods.com, shipping within the United States via UPS, FedEx, and LTL freight for bulk orders exceeding 500 lbs. The core technology underlying its offering is food preservation through freeze drying and dehydration, with products carrying stated shelf lives of 15-25 years when properly sealed in enameled cans or Superpail buckets under cool, dark conditions.

The product catalog spans approximately 15+ food categories including grains and cereals, beans and legumes, freeze-dried meats, prepared meals, vegetables, fruits, dairy (Monterey Jack cheese), drinks, sauces and gravies, baking supplies, desserts, eggs, sweeteners, and sprouting supplies. Adjacent equipment includes grain mills (Wondermill Junior), Sproutmaster sprouting supplies, and water storage solutions (15 and 55 gallon barrels). Products are sourced internationally (USA, China, Hungary, Poland, Serbia, Mexico, Canada, Vietnam, India, Egypt, Peru) and processed in shared facilities handling milk, wheat, eggs, and soy. Distribution formats include individual cans ($11.99-$99.09), pre-assembled preparedness paks ($28.39-$96.59), cases of six cans ($53-$517), and warehouse/clearance channels.

The business model is single-channel DTC e-commerce with no disclosed wholesale, marketplace, or B2B enterprise contracts, though the freight-shipping option implies limited bulk buyers. Customer segments include emergency preparedness households (primary), outdoor enthusiasts (camping/hiking), home food storage consumers, and gluten-free buyers. Marketing is concentrated on a 261+ article blog, six social media platforms (Facebook, Instagram, YouTube, TikTok, Pinterest, X), email, and organic SEO. Revenue, headcount inside the 11-50 band, and ownership structure (founder/privately held, no disclosed investors) are not disclosed in available data.

Name

Rainy Day Foods

Legal name

Rainy Day Foods

Website

https://rainydayfoods.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Rainy Day Foods is a privately held, US-based e-commerce retailer founded in 1972 in Montpelier, Idaho, selling freeze-dried and dehydrated long-term food storage and emergency preparedness supplies directly to consumers through rainydayfoods.com.

Ownership category

akta.pro rank

Product category

Long-term food storage

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYAFAKACAK

Dried & Dehydrated Foods Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Canned, Frozen & Preserved Foods Manufacturing

SECONDARYCRAHAJAF

Shelf-Stable Prepared Meals & Heat-and-Eat Retail

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

Keywords

• Freeze dried foods
• Emergency preparedness supplies
• Long-term food storage
• Dehydrated food products
• Food preservation

Headquarters

HQ city

Montpelier

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of freeze dried and dehydrated food products directly to consumers. Products include grains, beans, meats, vegetables, fruits, dairy, and emergency preparedness supplies sold in various packaging sizes including individual cans, cases, and bulk options.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Rainy Day Foods is an eCommerce retailer that sells freeze-dried and dehydrated food products for emergency preparedness and long-term food storage. The catalog spans grains, beans, meats, vegetables, fruits, dairy, drinks, sauces, baking supplies, eggs, sweeteners, and prepared meals, available in individual cans, multi-can cases, and bulk packaging, alongside storage equipment (grinders, water barrels, Superpail buckets), preparedness packs, and cookbooks.

Product overview

Rainy Day Foods is a single-brand e-commerce retailer specializing in long-term emergency food storage and preparedness products. The company offers a comprehensive portfolio of freeze dried and dehydrated foods, storage equipment, and emergency supplies through its Magento-based e-commerce platform. The core product offerings are organized into food categories including grains/cereals, beans/legumes/pasta, meats, meals/entrees, vegetables, fruits, dairy, drinks, sauces/gravies, baking supplies, desserts/mixes, eggs, cookbooks, sprouting supplies, and sweeteners. Equipment offerings include grinders/mixers (such as Wondermill Junior), water storage solutions (including 15 and 55 gallon barrels), and Superpail storage buckets. Pre-assembled preparedness packs provide curated emergency food packages. The company also carries Mountain House brand meals and operates sales channels including warehouse inventory sales, monthly specials, and clearance offerings. Products are sourced from multiple countries including USA, China, Hungary, Poland, Serbia, Mexico, Canada, Vietnam, India, Egypt, Peru, and others. All products are processed in facilities that handle milk, wheat, eggs, and soy.

Differentiator

Problem solved

Functional benefit

Products and services

• Grains and Cereals Bulk grains and cereals for long-term food storage including wheat and other staples, sold in cans, cases, and bulk sizes to individuals and families building emergency food supplies.
• Beans, Legumes, and Pasta Dried beans, legumes, and pasta varieties packaged for food storage and emergency preparedness, sold to home storage consumers and outdoor enthusiasts.
• Freeze Dried Meats Freeze dried meat products including diced chicken, diced beef, and ground beef in #10 cans and case packs, targeted at emergency preparedness consumers and outdoor enthusiasts needing lightweight protein.
• Meals and Entrees Prepared freeze dried meals and entrees packaged for emergency food storage and convenience, sold to preparedness and outdoor consumers.
• Dehydrated and Freeze Dried Vegetables Dehydrated and freeze dried vegetables including broccoli, asparagus, garden peas, green beans, cauliflower, corn, and jalapeno peppers in various can and case sizes for storage and cooking use.
• Dehydrated and Freeze Dried Fruits Dehydrated and freeze dried fruits including mango, apple dices, bananas, blackberries, blueberries, pineapple, raspberries, strawberries, cranberries, and pomegranate arils, sold in cans and cases.
• Freeze Dried Dairy Freeze dried dairy products including gluten-free shredded Monterey Jack cheese in #2.5 cans, #10 cans, and case packs with a 5-10 year shelf life.
• Drinks Beverage mixes and drink powders packaged for long-term storage, sold to home storage and emergency preparedness consumers.
• Sauces and Gravy Mixes Instant sauce and gravy mixes including sun-dried tomato pesto mix, sold for pantry and emergency food storage use.
• Baking Supplies Baking ingredients including Saf-Instant Yeast (1 lb packages and case of 20 lb packages), targeted at home bakers and food storage consumers.
• Desserts and Mixes Dessert mixes and specialty food preparations packaged for long-term storage, sold to home storage consumers.
• Freeze Dried Eggs Freeze dried or dehydrated egg products packaged for food storage and emergency preparedness use.
• Mountain House Meals Mountain House brand freeze dried meals retailed through the store for outdoor adventures and emergency food storage.
• Preparedness Packs Pre-assembled emergency food packages and preparedness units, including Freeze Dried Vegetable Pak, Freeze Dried Fruit Pak, and Freeze Dried Sample Pak, designed for household emergency preparedness.
• Grinders and Mixers Grain mills and food grinders including Wondermill Junior, sold to home food storage consumers who process their own grains.
• Water Storage Solutions Water storage containers and solutions for emergency preparedness including 15 and 55 gallon water barrels, sold to emergency preparedness consumers.
• Superpail Buckets Large Superpail storage buckets designed for bulk food storage and long-term preservation of grains and other dry goods.
• Emergency and Storage Supplies Emergency preparedness supplies and storage solutions carried to complement the food storage catalog, targeted at household preparedness consumers.
• Gluten-Free Food Storage Products Dedicated category of gluten-free food storage products for customers with dietary restrictions, including gluten-free freeze dried cheese and other specialty items.
• Sprouting Supplies Sprouting supplies including the Sproutmaster system for home sprout growing, sold to self-sufficiency and food storage consumers.
• Sweeteners Sweetening products including honey included in the long-term food storage catalog, sold to home food storage consumers.
• Cookbooks Educational cookbooks including The Art of Baking with Natural Yeast, offered to food storage consumers seeking recipe guidance for stored ingredients.

Quantifiable outcome

• Products can store up to 25 years when properly packaged and stored
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Walton FeedminorOthersWalton Feed is mentioned in shipping logistics context. Orders are checked and shipping estimates are determined at Walton Feed, indicating a historical operational relationship for order processing and shipping coordination.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Survival Frog: Survival Frog sells freeze-dried emergency food, survival gear, and preparedness kits to the same consumer persona, competing on bundles and shelf-stable meals.
• Valley Food Storage: Valley Food Storage (successor brand to Wise Company) sells freeze-dried emergency food meals and bulk ingredients to the same preparedness and outdoor buyer, with overlapping product format (#10 cans, pouches) and shelf-life positioning.
• Honeyville: Honeyville is a grains, dehydrated, and freeze-dried food manufacturer and retailer with strong overlap in bulk staples (wheat, beans) and emergency preparedness offerings; also a long-tenured Idaho-area operator.
• Mountain House: Mountain House is the leading branded freeze-dried meal company in the emergency preparedness and outdoor categories, selling direct and through retailers. Rainy Day Foods resells Mountain House SKUs, evidencing direct product overlap and category competition.
• Augason Farms: Augason Farms is a long-established direct-to-consumer retailer of freeze-dried and dehydrated emergency food storage, with a comparable SKU breadth across grains, meats, fruits, vegetables, and dairy. Operates in the same niche and customer base.
• Be Prepared: Be Prepared is an emergency preparedness retailer offering long-shelf-life foods, water storage, and survival supplies directly comparable to Rainy Day Foods' assortment and target persona.
• Legacy Food Storage: Legacy Food Storage is a direct-to-consumer emergency preparedness brand offering freeze-dried entrées, fruits, vegetables, and meats in long-shelf-life formats. Highly comparable to Rainy Day Foods on assortment and target customer.
• 4Patriots: 4Patriots sells curated emergency food kits, freeze-dried meals, and survival supplies direct to consumers, competing head-to-head with Rainy Day Foods in the preparedness category with strong DR/TV-style marketing.

Broad incumbents

• Thrive Market: Thrive Market is a large online natural and organic foods retailer that acquired Emergency Essentials; it competes indirectly with Rainy Day Foods across shelf-stable and specialty-diet grocery, including preparedness.
• Costco: Costco sells emergency food kits (including branded Mountain House packs) at scale in-store and online, competing with Rainy Day Foods on price and convenience for occasional preparedness buyers, though it does not specialize in the niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/RainyDayFoods
• YouTubeyoutube.com/@RainyDayFoods
• Facebookfacebook.com/rainydayfoods
• Instagraminstagram.com/rainydayfoods
• Pinterestpinterest.com/rainydayfoods
• TikToktiktok.com/@rainydayfoods
• LinkedInlinkedin.com/company/rainydayfoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainy Day Foods