Family & Childrens Service

What Family & Childrens Service does

Family & Children's Service (FCS) is a 501(c)(3) private nonprofit social service agency headquartered in Long Branch, New Jersey, operating continuously since 1909. It is the oldest private nonprofit social service agency in Monmouth County and offers a portfolio of 13 programs serving vulnerable adults, elderly individuals, families, and at-risk children across Monmouth, Middlesex, Mercer, and Ocean counties. Core services include county-designated Adult Protective Services (APS), licensed Home Care Services (CAHC accredited), Home Care Grant Assistance, Jersey Assistance for Community Caregiving (JACC), Statewide Respite Care, SSA-approved Representative Payee financial management, free SHIP Medicare counseling, and the Operation Sleighbells holiday giving program. Volunteer-engaged programs under the AmeriCorps Seniors RSVP umbrella—OARS, Telefriends, In-Home Recreation, and Reading Buddies—engage 175+ senior volunteers supporting 800+ early-elementary students across 10 Monmouth County public schools, 1,500+ children through holiday giving, and isolated seniors via weekly telephone outreach.

The organization's revenue model is multi-stream: charitable donations (via GiveSmart, PayPal, AmazonSmile), annual fundraising events (Golf Classic, Leading Lights Gala, Navarumsunk Bridge Event, Plein Air Art Show), government grants and contracts (CNCS for RSVP, county contracts for APS, state funding for JACC and Statewide Respite), and fee-for-service Home Care revenue (commercial insurance, long-term care insurance, private pay). The go-to-market approach is community-led, relying on referrals from the NJ Division of Developmental Disabilities, Social Security Administration, Veterans Administration, mental health facilities, and private physicians, combined with grassroots donor cultivation and event-based fundraising. There is no proprietary technology platform; delivery is human-led through CHHAs (60-75 staff serving 170+ clients), licensed social workers, and trained volunteer counselors, with technology limited to administrative tools for donations, event ticketing, and beneficiary applications.

Name

Family & Childrens Service

Legal name

Family & Children's Services, Inc.

Website

https://fcsmonmouth.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

101–250 employees

Short description

Family & Children's Service is a 501(c)(3) nonprofit founded in 1909 providing county-designated social services—including Adult Protective Services, licensed Home Care, Medicare counseling, financial management, and senior volunteer programs—to vulnerable adults, elderly individuals, families, and at-risk children across central New Jersey.

Ownership category

akta.pro rank

Product category

Social Services - Nonprofit Community Care

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Social services
• Home health care
• Adult protective services
• Nonprofit community support
• Senior volunteer programs

Headquarters

HQ city

Long Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropy: The organization relies heavily on charitable donations from individuals, businesses, foundations, and community organizations. Donations are accepted through various methods including GiveSmart, PayPal, and AmazonSmile.
2. Fundraising Events: Annual fundraising events including Golf Classic, Leading Lights Gala, Navarumsunk Bridge Event, Plein Air Art Show, Pickleball Social, and Sleighbells in the Summer generate revenue for agency programs and services.
3. Government Grants and Contracts: FCS receives funding through government partnerships including the Corporation for National and Community Service (CNCS) for RSVP program, county grants, and state funding for programs like Adult Protective Services, JACC, and Statewide Respite Care.
4. Fee for Service - Home Care: Home Care services are paid through commercial insurance, long-term care insurance, and private pay arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Family & Children's Service is a private nonprofit social service agency that delivers a portfolio of community-based programs including adult protective services, licensed home health aide care, in-home caregiver support, Social Security Representative Payee financial management, free Medicare counseling, holiday gift-giving for struggling families, and senior volunteer engagement programs. Many of its services are county-designated, making FCS the sole provider of certain protective and respite services in Monmouth and Middlesex Counties, New Jersey.

Product overview

Family & Children's Service is a portfolio of social service programs unified by its mission to provide compassionate care, intervention, and education to support people during challenging times. The agency operates as a single unified nonprofit organization offering 13 distinct programs and services. The core services include Adult Protective Services, Home Care (licensed and CAHC accredited), Home Care Grant Assistance, Jersey Assistance for Community Caregiving, Statewide Respite Care, Representative Payee, SHIP/Medicare Counseling, and Operation Sleighbells. Volunteer programs include OARS, Telefriends, In-Home Recreation, and Reading Buddies, administered through the AmeriCorps Seniors RSVP program. Many programs are county-designated, making FCS the sole provider of certain services in Monmouth and Middlesex counties.

Differentiator

Problem solved

Functional benefit

Brands

• AmeriCorps Seniors RSVP: Volunteer program for residents aged 55+ addressing needs of families, children, and seniors
• Operation Sleighbells
• SHIP (State Health Insurance Assistance Program)
• OARS (Outreach, Awareness and Resources for Seniors)
• Telefriends
• Reading Buddies
• Navarumsunk Auxiliary

Products and services

• Adult Protective Services County-designated program receiving and investigating reports of suspected abuse, neglect, and exploitation of vulnerable adults in Monmouth and Middlesex Counties.
• Home Care Grant Assistance

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• AmeriCorps SeniorscoreStrategic or Co-development PartnerFCS serves as designated sponsor of the RSVP program for Monmouth County, engaging 175+ senior volunteers in community service.
• New Jersey Department of Health and Senior ServicescoreStrategic or Co-development PartnerState agency sponsoring the SHIP (State Health Insurance Assistance Program) statewide program that FCS implements in Monmouth County.
• Social Security Administration (SSA)coreStrategic or Co-development PartnerSSA approves FCS as designated Representative Payee to receive and manage Social Security Disability or SSI benefits for qualifying individuals.
• Le Papillon (Rumson)supportingGTM or Marketing PartnerFashion retailer that hosts and produces the annual Spring Luncheon fashion show, with proceeds benefiting FCS.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Others

• United Way of Monmouth and Ocean Counties: Funder and convener for Monmouth/Ocean nonprofits including FCS. Comparable as a community support organization in the same geography, though its role as a grantmaker/fundraiser rather than direct service provider differentiates it.

Direct peers

• Visiting Nurse Association Health Group (VNACG): Large NJ-based nonprofit home health, hospice, and community-based care provider. Comparable as a licensed home care agency serving Monmouth/Middlesex counties with CHHA services and fee-for-service reimbursement.
• Jewish Family Services of Central New Jersey: Nonprofit providing case management, counseling, and senior services across Middlesex and Monmouth counties. Comparable scale and service mix targeting overlapping vulnerable adult and family populations in NJ.
• Family Service of Morris County: New Jersey-based nonprofit family and social service agency offering counseling, aging, and home care support. Highly comparable in mission, portfolio of family/elder services, and NJ nonprofit structure (FCS CEO Louis Schwarcz previously served as Associate Executive Director here).
• Catholic Charities, Diocese of Trenton: Faith-based NJ social services nonprofit providing family support, counseling, and senior services in Mercer, Monmouth, Middlesex, and Ocean counties. Directly competes for county-designated contracts and donor dollars in FCS's service area.
• Mental Health Association of Morris County: New Jersey nonprofit providing mental health, aging, and family support services. Comparable NJ county-based social services portfolio (FCS CEO previously served as CEO here).
• The Bridge, Inc. Community-based behavioral health and social service nonprofit operating across New Jersey. Comparable as a multi-program NJ social services nonprofit with county contracts; FCS's incoming CEO previously led The Bridge as CEO.

Broad incumbents

• Bayada Home Health Care: Large national nonprofit home health provider operating across New Jersey. Competes directly with FCS for fee-for-service home care clients in Monmouth County and could pressure commercial insurance-funded revenue.

Regional players

• 180 Turning Lives Around: Monmouth County-based nonprofit providing domestic violence, sexual assault, and victim support services. Comparable as a Monmouth County safety-net nonprofit that competes for similar donor and grant funding.
• Preferred Behavioral Health Group: New Jersey behavioral health nonprofit serving Monmouth, Middlesex, and Ocean counties. Comparable as a county-contracted nonprofit addressing vulnerable adult and family mental health needs in overlapping NJ geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fcsmonmouth
• Facebookfacebook.com/FCSMonmouth
• LinkedInlinkedin.com/company/1443592/admin
• Instagraminstagram.com/fcsmonmouth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family & Childrens Service