Asset Reliability

What Asset Reliability does

Asset Reliability is a Dubai-based industrial services firm founded in 2017 that specializes in machinery lubrication reliability and oil contamination control for heavy industrial clients. The company serves power generation, oil and gas/petrochemical, heavy manufacturing, and general industrial sectors — including food industry applications — across the Middle East with claimed global reach. Its technical offering is anchored by the proprietary HYPRO SVR1200 Soluble Varnish Removal Unit, a mobile oil-cleaning skid that removes varnish, sludge, and degradation byproducts from turbine and compressor lubrication systems without requiring oil change-out. Supporting products include the Easy-SAM Motorized Sampling Kit, oil filtration rental services, oil analysis programs (ISO 4406 particle count, MPC, TAN), online oil health monitoring, and grease reliability testing.

The business model combines four revenue streams: professional services for lubrication reliability consulting and training, managed services through equipment rental and on-site filtration deployment, hardware sales of filtration products and sampling kits, and software/predictive maintenance offerings including vibration monitoring, ultrasonic air leak detection, steam trap surveys, and lubrication software implementation. Go-to-market is sales-led, with direct engagement of enterprise industrial clients, on-site implementation, and case-study-driven customer acquisition. Pricing is custom-quotation-based and structured as multi-year contracts.

Operationally, the firm holds a 74+ patent portfolio across 62 countries and reports 640+ tons per month of oil filtration processing capacity across 18 production halls. Documented case studies include turbine oil cleaning in 42 days for GE Frame 9E power turbines, 40,000-liter compressor decontamination in 40 days with >$1.5M in client-side production and maintenance savings, and ISO 4406 particle count reduction from 20/17/13 to 14/12/7. The company is headquartered in Al Qusais, Dubai, and serves clients in the UAE and Oman with no institutional investment, public listing, or acquisition activity disclosed in the input data.

Name

Asset Reliability

Legal name

Asset Reliability

Website

https://assetreliable.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Asset Reliability is a Dubai-based industrial services firm providing machinery lubrication reliability, oil contamination control, and predictive maintenance to power generation, oil and gas, and heavy industry clients across the Middle East using proprietary HYPRO filtration technology.

Ownership category

akta.pro rank

Product category

Industrial Lubrication Reliability Services

NAICS

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Oil & Gas Field Services, Nec (1389), Oil & Gas Field Machinery & Equipment (3533), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Lubrication, Oil Analysis & Tribology Services (EUAEAKAI)

Keywords

• Lubrication reliability services
• Oil filtration and conditioning
• Varnish removal systems
• Predictive maintenance services
• Industrial reliability consulting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Lubrication Reliability Consulting: Expert advisory services for machinery lubrication best practices, reliability assessments, and maintenance management. Services include on-site surveys, oil analysis interpretation, and continuous improvement programs.
2. Equipment Rental and Filtration Services: Oil filtration rental services using proprietary HYPRO equipment including SVR skids for on-site varnish removal and oil cleaning
3. Product Sales - Filtration Equipment and Supplies: Sale of oil filtration products, filter elements, and oil analysis supplies including Easy-SAM sampling kits
4. Training Services: Machinery lubrication training programs for industrial maintenance personnel

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asset Reliability provides industrial lubrication reliability services and equipment to power generation, oil and gas, petrochemical, and heavy industrial operators. The company sells proprietary HYPRO filtration technology (SVR1200 varnish removal unit, Easy-SAM sampling kits, filter elements), rents mobile oil-cleaning skids for on-site deployment, and delivers consulting, oil analysis, predictive maintenance, and training services aimed at extending machinery life and reducing unplanned downtime.

Product overview

Asset Reliability offers a comprehensive suite of machinery reliability services focused on lubrication excellence. The portfolio includes the HYPRO SVR1200 Soluble Varnish Removal Unit for oil cleaning systems, the Easy-SAM Motorized Sampling Kit for oil sample extraction, and various oil filtration products and rental services. Core service offerings span lubrication reliability services (advisory, training, contamination control, oil analysis, software implementation, and grease testing), predictive maintenance services (vibration monitoring, ultrasonic air leak detection, steam trap surveys), and reliability management consulting. These services work together to help industrial clients extend machinery lifespan, reduce costs, and maintain optimal equipment performance through improved lubrication practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Easy-SAM Motorized Sampling Kit

Quantifiable outcome

• GE Frame 9E turbine oil cleaned in 42 days using SVR1200
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• C.C. Jensen: C.C. Jensen specializes in offline oil filtration and condition-monitoring systems for hydraulic and lubricating oils, serving similar industrial reliability and maintenance needs.
• Noria Corporation: Noria provides machinery lubrication training, oil analysis, and lubrication-reliability consulting, closely matching Asset Reliability's advisory, training, and contamination-control model for industrial operators.
• Des-Case: Des-Case supplies industrial filtration, contamination-control, and oil-conditioning products for reliability and maintenance programs, overlapping with Asset Reliability's filtration equipment and contamination-control services.
• Fluitec: Fluitec provides oil filtration, purification, and fluid-condition monitoring solutions for industrial equipment, making it a close technology and use-case peer.
• Lubrication Engineers: Lubrication Engineers combines specialty lubricants, lubrication-management services, and reliability expertise, comparable on customer use cases though more product-led.

Broad incumbents

• Pall Corporation: Pall supplies filtration and fluid-management systems, including condition-monitoring applications, for industrial and energy customers; its portfolio overlaps Asset Reliability's oil-cleaning and filtration offering but is much broader.
• HYDAC: HYDAC provides filtration, hydraulics, and condition-monitoring products and services for industrial machinery, offering adjacent alternatives for contamination control and predictive maintenance.
• SGS: SGS offers industrial inspection, testing, oil analysis, and asset-integrity services to energy and manufacturing customers, overlapping with Asset Reliability's analysis and reliability-assessment work at a broader scale.
• GE Vernova: GE Vernova serves power-generation customers with turbine equipment, maintenance, and digital reliability and performance services, overlapping with the turbine lubrication and trip-prevention use cases Asset Reliability addresses.
• Baker Hughes: Baker Hughes provides oil-field equipment and services, including production optimization and maintenance support, making it a broad incumbent comparable in energy customers and compressor reliability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/78455011/admin/feed/posts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Reliability