MindShare Learning
MindShare Learning is a privately held Canadian EdTech media and consulting firm that publishes a monthly eMagazine to 40,000+ educators, runs the annual Canadian EdTech Summit and Schools of the Future Challenge, and offers custom EdTech strategy consulting and advertising to vendors.
- Company typePrivate
- Founded2003
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MindShare Learning does
MindShare Learning Technology, operating as MindShare Learning, is a privately held Canadian EdTech media and consulting firm founded in 2003 by Robert Martellacci and headquartered in Toronto. The company's core product is the MindShare Learning Report, a monthly digital eMagazine (also branded as the Can/Am EdTech Report) featuring vodcasts, podcasts, polling, and curated EdTech news, distributed to over 40,000 Canadian educators across K-12, higher education, and corporate eLearning segments. Surrounding the eMagazine, the company operates an ecosystem of complementary products: the MindShareTV podcast series, the annual Canadian EdTech Leadership Summit (17th edition planned for 2026), the Schools of the Future student video challenge, the Top 10 Archive newsletter, a Jobs Board, Case Studies publications, and the Can/Am EdTech Alliance network.
MindShare generates revenue through two primary streams: advertising and sponsorship in the MindShare Learning Report, which gives EdTech vendors access to its Canadian educator audience, and custom EdTech strategy consulting on multi-year contracts to help companies enter or expand in the Canadian education market. The go-to-market motion is event-driven and content-led, anchored by the annual Summit, recurring Schools of the Future Challenge, and partnerships with ISTE, MaRS Discovery District, and other ecosystem players. Recent product launches include the C21 AI Micro-credential for Students (2025, with C21 Canada) and The Canadian EdTech Playbook: Florida Edition 2025, the first explicit move beyond a Canada-only footprint. Underlying technology is a Web 2.0-era digital media platform supporting vodcasts, podcasts, polling, and electronic report distribution; there is no disclosed proprietary AI/ML capability, and the firm's competitive position rests on its 15+ years of editorial brand equity and distribution access rather than on technology differentiation.
MindShare Learning firmographics
Firmographics- Name
- MindShare Learning
- Legal name
- MindShare Learning Technology
- Website
- https://mindsharelearning.ca
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MindShare Learning is a privately held Canadian EdTech media and consulting firm that publishes a monthly eMagazine to 40,000+ educators, runs the annual Canadian EdTech Summit and Schools of the Future Challenge, and offers custom EdTech strategy consulting and advertising to vendors.
- Ownership category
- akta.pro rank
MindShare Learning industry classification
Industry- Product category
- Education Technology Media & Consulting
- NAICS
- Broadcasting and Content Providers (516), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
- akta.pro secondary industry
- Microlearning & Short-Form Lesson Platforms (MPACALAE)
Keywords
Where MindShare Learning is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MindShare Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising & Sponsorship: The company generates revenue through advertising and sponsorship opportunities in the MindShare Learning Report eMagazine, reaching over 40,000 Canadian educators monthly
- Custom EdTech Strategy Consulting: Custom consulting services to help companies achieve sales and marketing goals in the Canadian education market
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom EdTech strategy consulting services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MindShare Learning product offering
Product offeringCore offering
MindShare Learning operates a digital media and consulting platform serving the Canadian education technology ecosystem. Its primary offerings are the monthly MindShare Learning Report eMagazine (North America's leading Learning & Technology publication), the annual Canadian EdTech Leadership Summit, the Schools of the Future student video challenge, custom EdTech strategy consulting, advertising and sponsorship media kits, and the C21 AI Micro-credential for K-12 students. The company monetizes a 40,000+ Canadian educator audience and an EdTech-vendor network through media sales, sponsorships, and consulting engagements.
Product overview
MindShare Learning operates as a media and consulting company serving the Canadian EdTech ecosystem. Its core offerings consist of the MindShare Learning Report (Can/Am EdTech Report), a monthly eMagazine featuring news, podcasts (MindShareTV), and research publications; the annual Canadian EdTech Summit and Schools of the Future Challenge as flagship events; and the Top 10 Archive newsletter. Supporting services include the Canadian EdTech Alliance network, an EdTech Jobs Board, Case Studies platform, and MindShare Blog editorial content. The company also offers custom EdTech strategy consulting services and a Digital Media Kit for advertising and sponsorship. Recent additions include the C21 AI Micro-credential program for student AI literacy and the Canadian EdTech Playbook regional market guides.
Differentiator
Problem solved
Functional benefit
Brands
- MindShare Learning Report: Canada's Leadership, Learning & Technology eMagazine featuring Vodcasts, podcasts, polling, North American educational technology news headlines & upcoming strategic industry events in K-12, Higher Ed and corporate eLearning market segments.
- Schools of the Future Challenge
- Canadian EdTech Summit
- MindShareTV
Products and services
- MindShare Learning Report (Can/Am EdTech Report) eMagazine North America's leading Learning & Technology eMagazine published monthly, featuring vodcasts, podcasts, polling, North American educational technology news headlines, and upcoming strategic industry events across K-12, Higher Ed, and corporate eLearning market segments. Reaches over 40,000 Canadian educators monthly and supports advertising and sponsorship placements.
- Canadian EdTech Summit (EdTech Leadership Summit) Annual flagship EdTech Leadership Summit bringing together Canadian educators, EdTech industry leaders, and policymakers to discuss trends and innovations in educational technology. The 17th annual edition is scheduled for 2026.
- Custom EdTech Strategy Consulting Services Custom professional services engagements where MindShare Learning helps EdTech vendors achieve sales and marketing goals in the Canadian education market, including strategy development, market positioning, and go-to-market planning for K-12, higher education, and corporate eLearning segments.
- Schools of the Future Challenge Annual national K-12 student competition inviting students to create videos showcasing innovative classroom designs and ideas for the future of education, originally launched as the '21st Century National Classroom Video Challenge'. The 17th annual edition was held in 2024 with a focus on AI for student wellbeing.
- MindShare Learning Digital Media Kit (Advertising & Sponsorship Packages) Tiered advertising and sponsorship offering that gives EdTech brands paid access to the MindShare Learning audience of over 40,000 Canadian educators, available across the eMagazine, podcast, newsletter, and summit channels.
- C21 AI Micro-credential for Students AI literacy and skills micro-credential program for K-12 students developed in partnership with C21 Canada, providing formal recognition of student competencies in artificial intelligence.
Quantifiable outcome
- Over 40,000 monthly report distributions to Canadian educators
Companies that use MindShare Learning
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
MindShare Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MindShare Learning partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- MaRS Discovery DistrictcoreStrategic partnership with MaRS Discovery District in Toronto for advisory board meetings and EdTech ecosystem collaboration. MindShare Learning hosts annual advisory board meetings at MaRS to discuss future EdTech trends.
- CONNECT 2013 Conference (DSBN and Brock University)flagshipMindShare Learning partnered with District School Board of Niagara (DSBN) and Brock University's Faculty of Education to host CONNECT 2013 - Canada's K20 Learning & Technology Conference in Niagara Falls.
- Future of Education Technology Conference (FETC)coreMindShare Learning Technology partnered with FETC in 2015 to bring a large contingent of Canadian educators to the Orlando, FL conference.
- Can/Am EdTech AllianceflagshipFounding partner of the Can/Am EdTech Alliance organizing the annual Canadian EdTech Leadership Summit, hosting the 17th edition in 2026.
- International Society for Technology in Education (ISTE)coreLong-standing partnership for hosting Can/Am receptions at ISTE annual conferences, celebrating MindShare's 10th anniversary at ISTE 2013 in San Antonio.
Scale indicators3 records
Recent moves7 records
Expansion highlights2 records
MindShare Learning competitors and assessment
Company assessmentDirect peers
- eSchool News: eSchool News is a long-running EdTech publication covering K-12 and higher ed technology trends, with a similar editorial and advertiser-supported model targeting educators and decision-makers in North America.
- EdTech Digest: EdTech Digest is an EdTech media outlet that produces editorial coverage and awards (including the Cool Tool Awards, which MindShare has won). It directly competes for EdTech vendor attention and recognition.
- EdSurge: EdSurge is a US-based EdTech news, research, and community publication serving educators and EdTech vendors. It is the closest direct competitor to MindShare's eMagazine/content model, with a comparable B2B media and events business.
- District Administration: District Administration is a print and digital publication serving K-12 district leaders and superintendents. It targets the same administrator persona as MindShare's Canadian EdTech Summit audience and competes for sponsorship dollars.
Broad incumbents
- Education Week (EdWeek): EdWeek is a major US-based K-12 news organization with broad coverage including EdTech. As a much larger incumbent, it overlaps with MindShare's editorial coverage of education technology trends but operates at significantly greater scale.
- ISTE (International Society for Technology in Education): ISTE is the largest nonprofit membership organization for EdTech professionals, running the annual ISTE conference and a content/community platform. MindShare has a long-standing partnership with ISTE but ISTE's conference and standards work are also competitive.
- EdTech Magazine (by CDW): EdTech Magazine is published by CDW and covers K-12 and higher education technology. It is a broader-incumbent EdTech media outlet backed by a major technology reseller, competing for the same advertiser and educator audience.
Emerging players
- Getting Smart: Getting Smart is an EdTech advisory and media firm covering innovation in learning. It overlaps with MindShare's consulting and content offerings, though more focused on thought leadership than Canadian market curation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MindShare Learning social profiles
Digital presenceMindShare Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindShare Learning leadership team
Management profileNumber of profiles
Profiles1 record
MindShare Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindShare Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindShare Learning
What does MindShare Learning do?
MindShare Learning operates a digital media and consulting platform serving the Canadian education technology ecosystem. Its primary offerings are the monthly MindShare Learning Report eMagazine (North America's leading Learning & Technology publication), the annual Canadian EdTech Leadership Summit, the Schools of the Future student video challenge, custom EdTech strategy consulting, advertising and sponsorship media kits, and the C21 AI Micro-credential for K-12 students. The company monetizes a 40,000+ Canadian educator audience and an EdTech-vendor network through media sales, sponsorships, and consulting engagements.
Is MindShare Learning a public or private company?
MindShare Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MindShare Learning founded?
MindShare Learning was founded in 2003. It employs 11 to 50 people.
Where is MindShare Learning based?
MindShare Learning is headquartered in Toronto, Canada, in the North America region.
How does MindShare Learning make money?
Two revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are custom EdTech Strategy Consulting.
Who are MindShare Learning's main competitors?
Direct peers on record are eSchool News, EdTech Digest, EdSurge and District Administration. Broad incumbents are Education Week (EdWeek), ISTE (International Society for Technology in Education) and EdTech Magazine (by CDW). Getting Smart is listed as an emerging player.
Does MindShare Learning have an API?
No public API is recorded for MindShare Learning.
What industry is MindShare Learning in?
MindShare Learning's product category is Education Technology Media & Consulting. Its primary akta.pro industry code is MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries), with a secondary code of MPACALAE, Microlearning & Short-Form Lesson Platforms. Its NAICS code is 516 and its SIC code is 2721.