Forsikring Danmark

What Forsikring Danmark does

Forsikring Danmark is a privately held Danish insurance intermediary (insurance broker) operating in Denmark, registered under CVR 42308684 and FT.id 36907. Founded in 2017 and headquartered at Refshalevej 147, Copenhagen, the company distributes personal insurance products to individual Danish consumers rather than underwriting policies itself. Its portfolio comprises eight product lines: car (Bilforsikring), home contents (Indboforsikring), homeowners (Husforsikring), personal accident (Ulykkesforsikring), dog (Hundeforsikring), holiday home (Fritidshusforsikring), camper (Campingvognsforsikring), and moped/scooter (Knallertforsikring) insurance.

The company's revenue model is commission-based affiliate referral: Forsikring Danmark matches customers with coverage from partner carriers and earns referral/advisory fees from those underlying insurers. The digital operations layer—including the claims submission portal (easysure.dk/claims) and the customer self-service portal (ssp.easysure.dk)—is provided by easySure, the company's core technology and infrastructure partner ("Powered by easySure"). Forsikring Danmark positions itself as a "sales-led" intermediary with dedicated personal advisors assigned to each customer, conducting over 200 consultations per week and proactively recommending annual insurance reviews aligned with the Danish Consumer Council Tænk's guidance.

The company operates solely in Denmark, with no disclosed subsidiaries, parent entities, funding rounds, M&A activity, leadership bios, or institutional investors in the available data. The marketed claim of "over 30 years of industry experience" refers to the collective tenure of the advisory team rather than corporate history; the entity itself is eight years old at the time of the source data. The firm is small (11–50 employees), privately held, and serves a fragmented retail customer base with no enterprise or B2B segment disclosed.

Name

Forsikring Danmark

Legal name

Forsikring Danmark

Website

https://fodan.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Forsikring Danmark is a Danish insurance intermediary distributing personal insurance products—including auto, home, contents, accident, pet, and recreational vehicle coverage—to individual Danish consumers through dedicated personal advisors and easySure-powered digital infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance intermediation commissions: Forsikring Danmark operates as an insurance intermediary/broker, earning commissions from insurance providers for placing customer policies. The company matches customers with appropriate insurance products from their partner network, earning referral/advisory fees from the underlying insurance carriers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Forsikring Danmark is a Danish insurance intermediary that matches individual customers with personal insurance products from partner carriers, covering vehicles (car, camper, moped), property (homeowners, holiday home), home contents, accidents, and dog/pet coverage. Each customer is assigned a dedicated personal advisor who provides tailored recommendations, annual reviews, and proactive communication about coverage changes, with digital self-service and claims submission enabled through easySure technology infrastructure.

Product overview

Forsikring Danmark is a Danish insurance brokerage offering a portfolio of eight personal insurance products covering vehicles (car, camper, moped), property (homeowners, holiday home), and pet/lifestyle (home contents, accident, dog) insurance. The company operates as a unified brokerage platform with digital self-service portals integrated with easySure, complemented by personal advisory services. Products range from mandatory liability coverage to comprehensive kasko and extended add-on options.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilforsikring (Car Insurance) Car insurance for Danish vehicle owners providing mandatory liability (ansvarsforsikring) coverage plus optional kasko (comprehensive) coverage, with special features for electric and hybrid vehicles, parking damage, vandalism protection, plus coverage that avoids raised deductibles for young drivers, and lease-vehicle return coverage.
• Indboforsikring (Home Contents Insurance) Home contents insurance for Danish households covering theft, fire, and property damage, and including legal aid, liability coverage, identity theft protection, psychologist support after crises, and optional add-ons for bicycles, electronics, and travel.
• Husforsikring (Homeowners Insurance) Homeowners insurance for Danish property owners protecting against fire, storm, and sudden damage, covering solar panels, heat pumps, and other renewable energy systems, with combined policy options to avoid duplicate deductibles when paired with home contents insurance.
• Ulykkesforsikring (Personal Accident Insurance) Personal accident insurance for Danish individuals and families providing compensation for permanent disability or invalidity, covering medical and dental expenses after accidents, with instant payouts for fractures, children under 2 covered for 1 kr., and optional coverage for motorsport and dangerous sports.
• Hundeforsikring (Dog Insurance) Dog insurance for Danish dog owners including mandatory liability coverage, health coverage at basic or extended levels, free coverage for puppies up to 4 months of age, and free online veterinary consultation via iVet.
• Fritidshusforsikring (Holiday Home Insurance) Holiday home insurance for Danish owners covering fire, storm, and theft for both the structure and contents of the holiday home, with extended coverage for animal damage and cosmetic differences, and coverage applicable whether the owner uses the home themselves or rents it out.
• Campingvognsforsikring (Camper/Motorhome Insurance) Camper/motorhome insurance for Danish owners providing comprehensive kasko coverage, tent and awning (markise, fortelt, solsejl) protection, contents coverage, and roadside assistance within Denmark.
• Knallertforsikring (Moped/Scooter Insurance) Moped/scooter insurance for Danish riders providing mandatory liability coverage, available for children under 18, with coverage extending across Denmark and Europe.

Quantifiable outcome

• 200+ consultations per week demonstrating high customer engagement and trust

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• easySurecoreTechnology or IntegrationeasySure is the technology and infrastructure partner powering Forsikring Danmark's digital operations. This includes the claims submission portal (easysure.dk/claims), customer self-service portal (ssp.easysure.dk), and underlying insurance platform technology. The partnership enables Forsikring Danmark to offer digital solutions while maintaining their personal advisory brand. Forsikring Danmark is powered by easySure technology.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• If Skadeförsäkring: Nordic insurance carrier serving Danish consumers with auto, home and personal accident products. Comparable because it covers the same product categories for Danish households, but writes policies directly rather than intermediating.
• Gjensidige (Denmark): Nordic mutual insurer with a Danish personal-lines operation spanning car, home and pet insurance. Comparable due to overlapping Danish consumer products and brand presence, though it operates as a carrier with its own distribution.
• Codan: Established Danish insurance carrier (part of RSA/Intact) providing personal lines including car, home contents and accident insurance. Comparable because it targets the same Danish consumer segments with similar product lines, though as a carrier rather than intermediary.
• Aon Denmark: Global insurance brokerage with a Danish office offering personal and commercial insurance intermediation. Comparable as a Danish insurance intermediary, though predominantly focused on commercial rather than personal lines and backed by global scale.
• Tryg: Leading Nordic insurance company with a large Danish personal-lines franchise spanning auto, home, accident and pet. Comparable due to overlapping Danish consumer products and brand, but Tryg is a direct insurer, not a broker.
• Topdanmark: Large Danish insurance company with deep personal-lines offerings across auto, home, contents and accident insurance. Comparable for serving identical Danish consumer needs, but Topdanmark underwrites directly rather than acting as a broker.
• Alm. Brand: Major Danish insurance group offering personal and commercial lines including car, home and accident insurance. Comparable because it serves the same Danish consumer base with overlapping product categories, but operates as a full-stack carrier rather than a pure intermediary.

Others

• easySure: Technology and platform partner that powers Forsikring Danmark's claims portal and self-service infrastructure. Comparable as the enabler of Forsikring Danmark's digital operations and as an Insurtech platform that could itself compete in distribution.

Direct peers

• Aros Forsikring: Danish insurance broker offering personal-lines products with personal advisory service to Danish consumers. Highly comparable as a same-model Danish insurance intermediary targeting overlapping customer segments with similar broker economics.

Emerging players

• Samlino (Compare Europe Group): Danish price-comparison and lead-generation platform for insurance, banking and telecom products. Comparable as a Danish consumer-facing insurance acquisition channel competing for the same personal-lines customers, though via a digital aggregator model rather than personal advice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forsikring-danmark-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forsikring Danmark