Swedish Floorball League

What Swedish Floorball League does

Swedish Floorball League, operating as Svenska Innebandyligan (SIL), is a privately held amateur floorball league organization founded in 1996 and headquartered in Järfälla, Sweden. It runs tiered series competition for amateur floorball teams across the greater Stockholm region, with a Saturday Major League spanning Superligan, Elit, Div 1, and Div 2, and a Sunday League covering Div 3 to Div 5, with promotion and relegation between divisions each term. The league serves ~200+ active teams — including corporate, club, and social friend-group teams — and tracks individual player statistics across multiple leaderboards (points, goals, assists, penalties, goalkeeping, fair play, and an all-time high record). Since May 2023, SIL has been owned by Stockholms Innebandycenter AB, the operator of the Hägersten venue where all league games are now consolidated.

The product surface extends beyond series play to include five annual cup tournaments (Julcup, Vårcup, Sthlm Cup, Nyårscup, Sommarcup), a Practice Matches program for new teams, a Player Bank (spelarbank) for substitute players, and Farm Team Agreements that allow cross-team player sharing. Technology consists of a statistics and scheduling platform (now on Teamplay, previously self-developed) and the sil.se website, which serves as the operations, registration, and content hub. A female Superliga division launched from HT2023 as a new customer segment.

SIL's revenue is generated from three streams: (1) per-team season registration fees of 6,000 SEK (reduced from 6,700 SEK in HT2023), billed in two installments; (2) per-team cup entry fees (~800 SEK) and referee fees (300 SEK per series matchday, 400 SEK per cup match); and (3) sponsorship and commercial partnerships with small local brands such as Fat Pipe, TACO Bar, O'Learys Mall of Scandinavia, Customize Ninja, and Beardshop.se. The organization runs with a 1–10 person team and has not raised external funding.

Name

Swedish Floorball League

Legal name

Svenska Innebandyligan AB

Website

https://sil.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Swedish Floorball League (Svenska Innebandyligan) operates a tiered amateur floorball league in the Stockholm region, serving 200+ corporate, club, and social teams across Saturday and Sunday divisions, with cup tournaments, a statistics platform, and a female Superliga.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakobsberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Season Registration Fees: Teams pay a per-season registration fee to participate in SIL. From HT2023 the fee was reduced to 6,000 SEK per team per season (from 6,700 SEK previously), billed in two installments — before autumn term and before spring term. The fee includes league play and spring playoffs.
2. Cup Entry Fees: SIL organizes multiple cup tournaments (Julcup, Vårcup, Sthlm Cup, Nyårscup, Sommarcup) throughout the year. Teams pay an entry fee of approximately 800 SEK per team to participate. Additional referee fees of 400 SEK per team apply for cup matches.
3. Sponsorship and Partnership Revenue: SIL generates revenue through commercial partnerships with brands including Fat Pipe (prize sponsorship), TACO Bar, O'Learys Mall of Scandinavia, Customize Ninja, and Beardshop.se. Sponsors receive branding visibility on the SIL website, at cup events, and through player recognition programs such as SIL VIP.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swedish Floorball League (Svenska Innebandyligan, SIL) operates an amateur floorball series competition in the greater Stockholm region, organizing Saturday Major League (Superligan, Elit, Div 1, Div 2) and Sunday League (Div 3–Div 5) play every other weekend with promotion/relegation, spring playoffs, and a calendar of cup tournaments (Julcup, Sthlm Cup, Vårcup, Nyårscup, Sommarcup). The league sells team registration, delivers professional refereeing, and maintains a comprehensive player and team statistics platform accessible via sil.se and the Teamplay scheduling system.

Product overview

Swedish Floorball League (SIL) operates as a comprehensive amateur floorball league centered on its core series play offerings: the Saturday Major League (Superligan, Elit, Div1, Div2) and the Sunday League (Div3-Div5). The league organizes seasonal play with automatic promotion and relegation, supporting both competitive teams and recreational players. Supplementary offerings include various cup tournaments (SIL Julcup, SIL Sthlm Cup, SIL Vårcup), practice matches, a statistics platform tracking multiple performance metrics, a player bank for temporary roster needs, and farm team agreements for player sharing. The product portfolio is unified under SIL branding, delivered primarily through the sil.se website and Teamplay scheduling system, with Facebook for community engagement.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 200+ active teams participating per season across 8+ competitive divisions
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Stockholms Innebandycenter ABcoreStrategic or Co-development Partner · 31 May 2023Stockholms Innebandycenter AB acquired SIL in May 2023. The company, which previously operated as the same entity that ran the Hammarby Sjöstadt venue, now owns and operates the league from its Hägersten facility. From HT2023, all SIL games are consolidated at Stockholms Innebandycenter in Hägersten.
• Customize NinjaminorGTM or Marketing Partner · 18 September 2020Customize Ninja was announced as a cooperation partner of SIL in September 2020, offering team customization products to SIL teams.
• Beardshop.seminorGTM or Marketing Partner · 7 March 2020Beardshop.se co-sponsors the SIL Very Important Player (VIP) recognition program, providing prizes to players selected for their contributions to the game, sportsmanship, and community.
• O'Learys Mall Of ScandinaviacoreGTM or Marketing Partner · 9 November 2019O'Learys Mall Of Scandinavia became a collaboration partner of SIL in November 2019. As the largest O'Learys restaurant, it offers player discounts, hosts SIL player gatherings (with food and cinema), and features sponsor promotions. The partnership provides players with restaurant and conference facilities while giving O'Learys visibility among SIL's participant base.
• Fat PipeminorGTM or Marketing PartnerFat Pipe provides prizes for the SIL Vårcup tournament, including gear and equipment for winners of the A-playoff division.
• TACO BarminorGTM or Marketing PartnerTACO Bar has sponsored the SIL Nyårscup (New Year Cup), providing prize dinners at their restaurant for winning teams.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Powerleague Sweden: Operates small-sided football (and increasingly other sports) leagues across Sweden and the UK on a pay-per-team subscription basis. Highly comparable commercial model: league-based amateur sport, team registration fees, venue-based delivery, multiple divisions/tiers.
• ZogSports: US-based social sports league operator running co-ed amateur leagues across multiple sports in major US cities. Operates with a similar subscription-based team league model and community-driven marketing approach, making it a useful international peer for league economics.
• Korpen Svenska Motionsidrottsförbundet: Sweden's largest multi-sport amateur league association, organizing corporate and recreational leagues in football, floorball, and other sports. Closest comparable to SIL in terms of subscription-based amateur league model, team registration fees, and Stockholm-area operations.

Broad incumbents

• Riksidrottsförbundet (RF): Swedish National Sport Confederation overseeing all organized amateur sport. While not a direct competitor, RF's policies, funding, and the LOK-stöd (activity support) framework shape the environment in which amateur leagues like SIL operate.
• Svenska Innebandyförbundet: National governing body for floorball in Sweden, overseeing federation-affiliated leagues and competitive series. While broader in scope (governance, elite series, national teams), it directly competes with SIL for amateur floorball participation in Stockholm and sets league standards.

Regional players

• Stockholms Innebandyförbund: Regional floorball federation serving the Stockholm area, organizing district-level series and youth competitions. Operates in the same geographic market and targets overlapping amateur player pools, but with a federation/governance focus rather than a commercial league format.

Others

• Engelbrekt Cup / Engelbrekt Sportsresor: Swedish organizer of corporate sports tournaments, travel, and multi-sport events. Comparable to SIL's cup portfolio and corporate-team engagement model, though focused on event delivery rather than recurring league play.
• SportaGym / Friskis&Svettis (recreational sports ecosystem): Swedish recreational sports organizations providing structured amateur sports participation. Adjacent to SIL's market as alternative recreational outlets for the same weekend-amateur segment in Stockholm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/Svenskainnebandyligan
• LinkedInlinkedin.com/company/svenska-innebandyligan-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedish Floorball League