Avain Asunnot

What Avain Asunnot does

Avain Asunnot is the consumer-facing brand of Avain Yhtiöt Oy, a privately held Finnish real estate investment and housing services group founded in 2010 and headquartered in Helsinki. It produces, develops, and constructs housing across three core product lines: right-of-occupancy apartments (asumisoikeus), rental apartments (vuokra), and owner-occupied apartments (omistusasunnot), supplemented by commercial premises such as the Palazzo-quarter in Töölö. The Group owns more than 10,000 rental, right-of-occupancy, and service homes nationally, with a stated target of building 1,000 new homes per year in Finnish growth centres and annual investments exceeding EUR 120 million. Operations are organized through wholly-owned subsidiaries including Avain Asumisoikeus Oy (right-of-occupancy), Avain Vuokra Oy and Avain Vuokra-asunnot Oy (rentals), Avain Rakennuttaja Oy (project management), and Tencon Oy (construction).

The company monetizes through three primary revenue streams: recurring monthly residence charges on right-of-occupancy apartments (with residents paying 10-15% upfront that is refunded index-adjusted upon departure), recurring monthly rent on rental apartments (with a EUR 250 security deposit and open-ended leases with a 12-month minimum), and one-time sales of newly built owner-occupied apartments in developments such as Asunto Oy Helsingin Presto and Asunto Oy Helsingin Turkoosikulma. The right-of-occupancy segment operates within Finland's ARA-regulated framework, with applicant queue numbers obtained via the Varke system. Distribution is executed through seven regional sales offices covering Helsinki, Lahti, Tampere, Jyväskylä, Joensuu, Kuopio, and Oulu, plus an online apartment-search portal and central customer service.

The technology layer is modest but functional: a website-based apartment search and application system, the Kotiavain resident portal (powered by One4all Mobile), electronic maintenance fault reporting, digital move-in/move-out processing signed via Visma Sign using online banking credentials or Mobile ID, and integrations with Visma Sign, One4all Mobile, Suomen Asiakastieto Oy (credit data), and Finland's Population Register. The Group's strategic focus includes A-energy class construction funded through green loans, nationwide geographic expansion from Helsinki to Rovaniemi, sustainability leadership via its 2025 VSME-standard sustainability report and 100% fossil-free electricity transition, and large mixed-use project development anchored by the Tulistin Quarter in Keski-Pasila, its largest project to date following a record land purchase in February 2025.

Name

Avain Asunnot

Legal name

Avain Yhtiöt Oy

Website

https://avainasunnot.fi

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Avain Asunnot is the housing brand of Finnish privately-held real estate group Avain Yhtiöt Oy, building and managing over 10,000 right-of-occupancy, rental, and owner-occupied apartments nationwide with annual investments exceeding EUR 120 million across Finnish growth centres.

Ownership category

akta.pro rank

Product category

Residential Real Estate

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

akta.pro secondary industries

Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

• Residential real estate
• Right-of-occupancy housing
• Rental apartments
• Housing development
• Property management

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Right-of-occupancy Residence Charges: Monthly residence charges (käyttövastike) paid by right-of-occupancy residents. These charges are typically below market rent levels. Residents also pay an upfront right-of-occupancy fee of 10-15% of the apartment's original value.
2. Rental Income: Monthly rent payments from rental apartment tenants. Security deposit of 250 euros required. Properties include non-subsidised apartments, short-term interest rate subsidized apartments, and means-tested apartments.
3. Owner-occupied Apartment Sales: Sale of newly constructed owner-occupied apartments. Properties include buildings like Asunto Oy Helsingin Presto (50 apartments), Asunto Oy Helsingin Turkoosikulma (34 apartments), and others.
4. Commercial Premises Sales and Rentals: Business premises and office spaces in prime locations sold or rented to businesses. Examples include commercial units in the Palazzo-quarter in Töölö.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Avain Asunnot develops, constructs, owns, and manages residential housing across Finnish growth centers through three tenure models: right-of-occupancy apartments (10-15% upfront payment, monthly charges below market rent), rental apartments (250 euro deposit, open-ended contracts), and newly built owner-occupied apartments for sale. The company also offers commercial premises (liiketilat) in select locations and provides integrated property management, maintenance, and digital resident services through the Kotiavain portal and app.

Product overview

Avain Asunnot is a Finnish real estate investment company offering three main housing products: right-of-occupancy apartments (asumisoikeus), rental apartments (vuokra-asunnot), and owner-occupancy apartments (omistusasunnot). The company operates a portfolio of over 12,000 homes nationwide, complemented by the Kotiavain resident app for digital services. Business premises (liiketilat) are offered as a separate commercial property line. The right-of-occupancy model combines ownership-like security with rental-like flexibility, while rental apartments offer immediate occupancy without capital requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Owner-occupied Apartments (Omistusasunnot) New construction owner-occupied apartments offered for sale in Finnish growth centers. Includes developments such as Asunto Oy Helsingin Presto (Sibeliuksenkatu 12, Helsinki), Asunto Oy Helsingin Turkoosikulma (Turkoosikuja 3 B, Helsinki), Asunto Oy Tuusulan Tsinnia (Puustellinraitti 3, Tuusula, ready 29 May 2026), and Asunto Oy Sipoon Kalliomäenkaari 3 (Sipoo, ready 27 February 2026). Targeted at individual buyers seeking modern, energy-efficient new homes.
• Rental Apartments (Vuokra-asunnot) Rental apartments available without state support or with state support (short-term interest rate subsidized or means-tested). New construction with modern amenities including laminate floors, dishwashers, and glazed balconies. Security deposit of 250 euros, minimum 12-month contract with open-ended lease and one-month notice period. Available in growth centers including Helsinki, Tampere, Lahti, Jyväskylä, Oulu, Joensuu, Kuopio, and Rovaniemi.
• Right-of-occupancy Apartments (Asumisoikeusasunnot / Aso-asunnot) Right-of-occupancy housing where residents pay 10-15% of the apartment's original value upfront as a right-of-occupancy fee and lower-than-market monthly residence charges (käyttövastike). The right-of-occupancy payment is refunded adjusted by the building cost index when giving up the apartment. Residents may renovate to their liking and gain long-term housing security. Applicants over 55 are exempt from wealth limits; households with children under 18 may qualify for income threshold adjustments. Queue numbers are obtained via Varke/ARA (9.20 euro fee, valid 2 years).
• Commercial Premises (Liiketilat) Retail, office, and restaurant business premises in prime locations sold or rented to businesses. Examples include commercial units at the Palazzo-quarter in Töölö (Unit 1: 83 m² at 342,000 euros; Unit 2: 137 m² at 557,700 euros; Unit 3: 56 m² at 227,550 euros) and Verkkosaarenranta 6 in Helsinki. Maintenance charge factor of 0.5.

Quantifiable outcome

• Monthly residence charges are typically significantly lower than market rent levels
• +3 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Varke (Housing Finance and Development Centre of Finland / ARA)coreStrategic or Co-development PartnerAvain Asunnot operates within the Finnish right-of-occupancy housing system regulated by ARA. Right-of-occupancy applicants must obtain a queue number through Varke (ARA). The queue number is valid for 2 years and costs 9.20 euros. This partnership enables Avain to offer regulated right-of-occupancy housing as part of Finland's affordable housing policy.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sato: Major Finnish rental housing operator focused on urban apartments, including right-of-occupancy and subsidized rental. Closely mirrors Avain's housing type mix and target markets in Helsinki and growth centres.
• Orava Asunnot: Finnish real estate investment company focused on rental residential properties. Comparable as a domestic apartment-focused investor with similar geographic exposure to Finnish growth centres.
• Hartela: Finnish construction and real estate developer producing owner-occupied, rental, and right-of-occupancy apartments. Directly comparable product mix and regional focus to Avain.
• YH Kodit: Finnish right-of-occupancy and rental housing provider (successor to YH-Suomi). Direct comparable on the ARA-regulated asumisoikeus model — also notable as former employer of Avain CEO Perttu Liukku.
• Kojamo: Finland's largest private residential rental housing company with ~35,000 apartments. Directly comparable to Avain's rental and right-of-occupancy operations as a Finnish multifamily landlord pursuing new construction in growth centres.

Broad incumbents

• YIT: Finland's largest construction company and major residential developer. Comparable as Avain's construction contractor partner and former employer of Avain's CFO, Sales Director, and Business Director.
• A. Ahlström Kiinteistöt: Finnish real estate investment company with diversified residential and commercial holdings. Board member Pia Lindborg is Director at A. Ahlström Kiinteistöt, indicating close governance overlap with Avain.

Emerging players

• Hoivatilat: Finnish real estate company focused on service housing and care properties. Adjacent comparable to Avain's Avain Vuokrakodit Oy service-home subsidiary, with shared governance through Huuskonen.

Others

• Aedifica: Belgian listed healthcare real estate investment trust. Comparable via Avain Chairman Pertti Huuskonen's board seat; an analogous regulated/listed European residential operator provides a valuation reference point.
• Taaleri: Finnish investment and real estate asset manager with exposure to residential development funds. Comparable as a Finnish capital provider/competitor adjacent to Avain's green-financed development pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmMg1Pi2yfRrYMvIryubBzA
• Facebookfacebook.com/avainasunto
• LinkedInlinkedin.com/company/avainyhtiot
• Instagraminstagram.com/avainasunnot/?hl=fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avain Asunnot