Avain Asunnot
Avain Asunnot is the housing brand of Finnish privately-held real estate group Avain Yhtiöt Oy, building and managing over 10,000 right-of-occupancy, rental, and owner-occupied apartments nationwide with annual investments exceeding EUR 120 million across Finnish growth centres.
- Company typePrivate
- Founded2010
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Avain Asunnot does
Avain Asunnot is the consumer-facing brand of Avain Yhtiöt Oy, a privately held Finnish real estate investment and housing services group founded in 2010 and headquartered in Helsinki. It produces, develops, and constructs housing across three core product lines: right-of-occupancy apartments (asumisoikeus), rental apartments (vuokra), and owner-occupied apartments (omistusasunnot), supplemented by commercial premises such as the Palazzo-quarter in Töölö. The Group owns more than 10,000 rental, right-of-occupancy, and service homes nationally, with a stated target of building 1,000 new homes per year in Finnish growth centres and annual investments exceeding EUR 120 million. Operations are organized through wholly-owned subsidiaries including Avain Asumisoikeus Oy (right-of-occupancy), Avain Vuokra Oy and Avain Vuokra-asunnot Oy (rentals), Avain Rakennuttaja Oy (project management), and Tencon Oy (construction).
The company monetizes through three primary revenue streams: recurring monthly residence charges on right-of-occupancy apartments (with residents paying 10-15% upfront that is refunded index-adjusted upon departure), recurring monthly rent on rental apartments (with a EUR 250 security deposit and open-ended leases with a 12-month minimum), and one-time sales of newly built owner-occupied apartments in developments such as Asunto Oy Helsingin Presto and Asunto Oy Helsingin Turkoosikulma. The right-of-occupancy segment operates within Finland's ARA-regulated framework, with applicant queue numbers obtained via the Varke system. Distribution is executed through seven regional sales offices covering Helsinki, Lahti, Tampere, Jyväskylä, Joensuu, Kuopio, and Oulu, plus an online apartment-search portal and central customer service.
The technology layer is modest but functional: a website-based apartment search and application system, the Kotiavain resident portal (powered by One4all Mobile), electronic maintenance fault reporting, digital move-in/move-out processing signed via Visma Sign using online banking credentials or Mobile ID, and integrations with Visma Sign, One4all Mobile, Suomen Asiakastieto Oy (credit data), and Finland's Population Register. The Group's strategic focus includes A-energy class construction funded through green loans, nationwide geographic expansion from Helsinki to Rovaniemi, sustainability leadership via its 2025 VSME-standard sustainability report and 100% fossil-free electricity transition, and large mixed-use project development anchored by the Tulistin Quarter in Keski-Pasila, its largest project to date following a record land purchase in February 2025.
Avain Asunnot firmographics
Firmographics- Name
- Avain Asunnot
- Legal name
- Avain Yhtiöt Oy
- Website
- https://avainasunnot.fi
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Avain Asunnot is the housing brand of Finnish privately-held real estate group Avain Yhtiöt Oy, building and managing over 10,000 right-of-occupancy, rental, and owner-occupied apartments nationwide with annual investments exceeding EUR 120 million across Finnish growth centres.
- Ownership category
- akta.pro rank
Avain Asunnot industry classification
Industry- Product category
- Residential Real Estate
- NAICS
- Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Multifamily (Apartment) Property Management (BPAJAGAD)
- akta.pro secondary industries
- Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Avain Asunnot is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices7 records
Markets served
Avain Asunnot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Right-of-occupancy Residence Charges: Monthly residence charges (käyttövastike) paid by right-of-occupancy residents. These charges are typically below market rent levels. Residents also pay an upfront right-of-occupancy fee of 10-15% of the apartment's original value.
- Rental Income: Monthly rent payments from rental apartment tenants. Security deposit of 250 euros required. Properties include non-subsidised apartments, short-term interest rate subsidized apartments, and means-tested apartments.
- Owner-occupied Apartment Sales: Sale of newly constructed owner-occupied apartments. Properties include buildings like Asunto Oy Helsingin Presto (50 apartments), Asunto Oy Helsingin Turkoosikulma (34 apartments), and others.
- Commercial Premises Sales and Rentals: Business premises and office spaces in prime locations sold or rented to businesses. Examples include commercial units in the Palazzo-quarter in Töölö.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Right-of-occupancy upfront fee: 10-15% of apartment purchase value |
| Subscription | Monthly | Right-of-occupancy monthly residence charge below market rent |
| Subscription | Monthly | Rental apartments with security deposit of 250 euros |
| One time/ perpetual license | Pay-as-you-go | Right-of-occupancy queue number from Varke |
| Unit Pricing | Other | Commercial premises pricing varies by unit |
| Other | Pay-as-you-go | Security deposit for right-of-occupancy residents |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Avain Asunnot product offering
Product offeringCore offering
Avain Asunnot develops, constructs, owns, and manages residential housing across Finnish growth centers through three tenure models: right-of-occupancy apartments (10-15% upfront payment, monthly charges below market rent), rental apartments (250 euro deposit, open-ended contracts), and newly built owner-occupied apartments for sale. The company also offers commercial premises (liiketilat) in select locations and provides integrated property management, maintenance, and digital resident services through the Kotiavain portal and app.
Product overview
Avain Asunnot is a Finnish real estate investment company offering three main housing products: right-of-occupancy apartments (asumisoikeus), rental apartments (vuokra-asunnot), and owner-occupancy apartments (omistusasunnot). The company operates a portfolio of over 12,000 homes nationwide, complemented by the Kotiavain resident app for digital services. Business premises (liiketilat) are offered as a separate commercial property line. The right-of-occupancy model combines ownership-like security with rental-like flexibility, while rental apartments offer immediate occupancy without capital requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Owner-occupied Apartments (Omistusasunnot) New construction owner-occupied apartments offered for sale in Finnish growth centers. Includes developments such as Asunto Oy Helsingin Presto (Sibeliuksenkatu 12, Helsinki), Asunto Oy Helsingin Turkoosikulma (Turkoosikuja 3 B, Helsinki), Asunto Oy Tuusulan Tsinnia (Puustellinraitti 3, Tuusula, ready 29 May 2026), and Asunto Oy Sipoon Kalliomäenkaari 3 (Sipoo, ready 27 February 2026). Targeted at individual buyers seeking modern, energy-efficient new homes.
- Rental Apartments (Vuokra-asunnot) Rental apartments available without state support or with state support (short-term interest rate subsidized or means-tested). New construction with modern amenities including laminate floors, dishwashers, and glazed balconies. Security deposit of 250 euros, minimum 12-month contract with open-ended lease and one-month notice period. Available in growth centers including Helsinki, Tampere, Lahti, Jyväskylä, Oulu, Joensuu, Kuopio, and Rovaniemi.
- Right-of-occupancy Apartments (Asumisoikeusasunnot / Aso-asunnot) Right-of-occupancy housing where residents pay 10-15% of the apartment's original value upfront as a right-of-occupancy fee and lower-than-market monthly residence charges (käyttövastike). The right-of-occupancy payment is refunded adjusted by the building cost index when giving up the apartment. Residents may renovate to their liking and gain long-term housing security. Applicants over 55 are exempt from wealth limits; households with children under 18 may qualify for income threshold adjustments. Queue numbers are obtained via Varke/ARA (9.20 euro fee, valid 2 years).
- Commercial Premises (Liiketilat) Retail, office, and restaurant business premises in prime locations sold or rented to businesses. Examples include commercial units at the Palazzo-quarter in Töölö (Unit 1: 83 m² at 342,000 euros; Unit 2: 137 m² at 557,700 euros; Unit 3: 56 m² at 227,550 euros) and Verkkosaarenranta 6 in Helsinki. Maintenance charge factor of 0.5.
Quantifiable outcome
- Monthly residence charges are typically significantly lower than market rent levels
- +3 more outcomes
Companies that use Avain Asunnot
Customer profileSegments5 records
Ideal customer profiles6 records
Avain Asunnot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Avain Asunnot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Varke (Housing Finance and Development Centre of Finland / ARA)coreAvain Asunnot operates within the Finnish right-of-occupancy housing system regulated by ARA. Right-of-occupancy applicants must obtain a queue number through Varke (ARA). The queue number is valid for 2 years and costs 9.20 euros. This partnership enables Avain to offer regulated right-of-occupancy housing as part of Finland's affordable housing policy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Avain Asunnot competitors and assessment
Company assessmentDirect peers
- Sato: Major Finnish rental housing operator focused on urban apartments, including right-of-occupancy and subsidized rental. Closely mirrors Avain's housing type mix and target markets in Helsinki and growth centres.
- Orava Asunnot: Finnish real estate investment company focused on rental residential properties. Comparable as a domestic apartment-focused investor with similar geographic exposure to Finnish growth centres.
- Hartela: Finnish construction and real estate developer producing owner-occupied, rental, and right-of-occupancy apartments. Directly comparable product mix and regional focus to Avain.
- YH Kodit: Finnish right-of-occupancy and rental housing provider (successor to YH-Suomi). Direct comparable on the ARA-regulated asumisoikeus model — also notable as former employer of Avain CEO Perttu Liukku.
- Kojamo: Finland's largest private residential rental housing company with ~35,000 apartments. Directly comparable to Avain's rental and right-of-occupancy operations as a Finnish multifamily landlord pursuing new construction in growth centres.
Broad incumbents
- YIT: Finland's largest construction company and major residential developer. Comparable as Avain's construction contractor partner and former employer of Avain's CFO, Sales Director, and Business Director.
- A. Ahlström Kiinteistöt: Finnish real estate investment company with diversified residential and commercial holdings. Board member Pia Lindborg is Director at A. Ahlström Kiinteistöt, indicating close governance overlap with Avain.
Emerging players
- Hoivatilat: Finnish real estate company focused on service housing and care properties. Adjacent comparable to Avain's Avain Vuokrakodit Oy service-home subsidiary, with shared governance through Huuskonen.
Others
- Aedifica: Belgian listed healthcare real estate investment trust. Comparable via Avain Chairman Pertti Huuskonen's board seat; an analogous regulated/listed European residential operator provides a valuation reference point.
- Taaleri: Finnish investment and real estate asset manager with exposure to residential development funds. Comparable as a Finnish capital provider/competitor adjacent to Avain's green-financed development pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avain Asunnot social profiles
Digital presenceAvain Asunnot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avain Asunnot leadership team
Management profileNumber of profiles
Profiles12 records
Avain Asunnot subsidiaries and ownership
Company hierarchySubsidiaries7 records
Avain Asunnot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avain Asunnot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avain Asunnot
What does Avain Asunnot do?
Avain Asunnot develops, constructs, owns, and manages residential housing across Finnish growth centers through three tenure models: right-of-occupancy apartments (10-15% upfront payment, monthly charges below market rent), rental apartments (250 euro deposit, open-ended contracts), and newly built owner-occupied apartments for sale. The company also offers commercial premises (liiketilat) in select locations and provides integrated property management, maintenance, and digital resident services through the Kotiavain portal and app.
Is Avain Asunnot a public or private company?
Avain Asunnot is a private company. It is classified as unknown and is currently operating.
When was Avain Asunnot founded?
Avain Asunnot was founded in 2010. It employs 51 to 100 people.
Where is Avain Asunnot based?
Avain Asunnot is headquartered in Helsinki, Finland, in the Europe region.
How does Avain Asunnot make money?
Four revenue lines are on record. Right-of-occupancy Residence Charges are the primary driver. The others are rental Income, owner-occupied Apartment Sales and commercial Premises Sales and Rentals.
Who are Avain Asunnot's main competitors?
Direct peers on record are Sato, Orava Asunnot, Hartela, YH Kodit and Kojamo. Broad incumbents are YIT and A. Ahlström Kiinteistöt. Hoivatilat is listed as an emerging player. Others are Aedifica and Taaleri.
Does Avain Asunnot have an API?
No public API is recorded for Avain Asunnot.
What industry is Avain Asunnot in?
Avain Asunnot's product category is Residential Real Estate. Its primary akta.pro industry code is BPAJAGAD, Multifamily (Apartment) Property Management, with a secondary code of IMAFABAK, Residential Accessory Dwelling Units (ADUs) & Backyard Homes. Its NAICS code is 531311 and its SIC code is 6513.