What MagiKitch'n does

MagiKitch'n is a U.S.-based commercial foodservice equipment manufacturer specializing in gas and electric charbroilers and griddles for chain restaurants, hospitality operators, and outdoor catering applications. The product line comprises four charbroiler sub-families (APM Low Profile, CM Counter, FM Floor, and MagiCater Outdoor) with BTU outputs ranging from 60,000 to 160,000 across Natural Gas and Propane variants, and two griddle series (MKE Electric and MKG Gas) in 24-inch and 36-inch widths. Differentiated features include chrome-plated griddle plates marketed as delivering up to 30% energy savings, embedded temperature probes with thermostat options spanning 150°F to 625°F, and modular customization of grates, grids, and grease trough placement.

The company runs a multi-channel go-to-market: an authorized dealer network, manufacturer representatives operating physical test kitchens that allow pre-purchase trials, a direct enterprise sales team organized by regional VPs and chain-account VPs, and a dedicated VP of International Sales covering European and global accounts. Equipment is also distributed through parent Middleby Corporation's online shop (shop.middleby.com), and lease-to-own financing for transactions between $500 and $5 million is offered via a LeaseQ partnership, including $0 down and deferred payment programs. Customers are concentrated in chain restaurants but extend to hotels, banquet operations, and outdoor catering.

MagiKitch'n is a wholly-owned brand within The Middleby Corporation (NASDAQ: MIDD), headquartered at 265 Hobson St., Smithville, Tennessee, and operates alongside sister brands including Lang, Star Manufacturing, Wells, APW Wyott, and Bakers Pride. The company carries a 2-year standard warranty and emphasizes chain-ready, customizable configurations as its core value proposition. Revenue, pricing, and growth metrics are not publicly disclosed as MagiKitch'n is a non-reporting subsidiary.

Name

MagiKitch'n

Legal name

MagiKitch'n

Website

https://magikitchn.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

MagiKitch'n manufactures commercial gas and electric charbroilers and griddles for chain restaurants, hospitality and outdoor catering operators, distributing through dealers, manufacturer representatives, and direct sales as a Middleby Corporation subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Smithville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Cooking Equipment Sales: One-time hardware sales of commercial charbroilers and griddles. Products sold as freestanding, counter, or floor models with various BTU ratings and configurations.
2. Equipment Financing Services: Partnership with LeaseQ providing lease-to-own financing options ranging from $500 to $5 million transactions. Enables customers to make monthly payments while operating equipment.
3. Service and Warranty: Technical support and warranty service through Star Brands authorization process. Parts ordering available through partstown.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

MagiKitch'n designs, manufactures, and sells commercial charbroilers and commercial griddles used by foodservice operators. The product line spans low-profile, counter, and floor charbroilers, outdoor MagiCater units, and electric and gas griddles, all aimed at high-volume chain restaurants, hospitality venues, and outdoor catering operations.

Product overview

MagiKitch'n is a commercial foodservice equipment manufacturer specializing in two core product lines: Commercial Charbroilers and Commercial Griddles. The charbroiler portfolio includes four sub-families (APM Low Profile, CM Counter, FM Floor, and MagiCater Outdoor) offering gas-powered charbroilers with various BTU outputs and mounting configurations. The griddle portfolio includes MKE Electric and MKG Gas sub-families with multiple width options (24" and 36") and temperature control systems. The company emphasizes chain-ready, customizable equipment with a 2-year warranty, operating for over 75 years as part of the Star Brands portfolio under Middleby Corporation.

Differentiator

Problem solved

Functional benefit

Brands

• MagiCater: Outdoor charbroiler product line for outdoor cooking applications
• MKE (Electric)
• MKG (Gas)

Products and services

• APM (Low Profile) Charbroilers Low-profile commercial charbroilers designed for space-constrained kitchen installations while maintaining high-volume charbroiling performance for chain restaurants and foodservice operators.
• CM (Counter) Charbroilers Counter-model commercial charbroilers built for installation on countertops and work surfaces in commercial kitchens, serving chain restaurant and hospitality operators.
• FM (Floor) Charbroilers Floor-model commercial charbroilers engineered for heavy-duty, high-volume cooking operations and integration into full commercial kitchen lines.
• MagiCater (Outdoor) Charbroilers Outdoor-rated commercial charbroilers designed for catering, hospitality, and event applications where cooking is performed outside or in mobile deployments.
• MKE (Electric) Griddles Electric commercial griddles featuring chrome griddle plate technology for high-volume griddling in commercial kitchens.
• MKG (Gas) Griddles Gas-powered commercial griddles designed for high-capacity, continuous-use griddling in chain restaurant and foodservice operations.

Quantifiable outcome

• 30% energy savings with chrome griddle plates
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• MiddlebycoreOEM/ Whitelabel/ Licensing PartnerMagiKitch'n is a subsidiary of The Middleby Corporation. Products are sold through Middleby's online shop (shop.middleby.com) and fall under Middleby's foodservice equipment portfolio alongside brands like Lang, Star Manufacturing, Wells, Toastmaster, APW Wyott, and Bakers Pride.
• Star BrandssupportingImplementation/ SI/ Consulting PartnerStar Brands handles service authorization for MagiKitch'n warranty service calls. Service agents require authorization numbers before responding to warranty service. Contact: 1-800-264-7827 prompt 2 for technical support during business hours (Mon-Fri 7am-8pm CST).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vulcan: Leading commercial cooking equipment manufacturer offering ranges, charbroilers, and griddles to chains and restaurants — direct overlap in core product categories with MagiKitch'n.
• Southbend: Direct competitor in commercial charbroilers, griddles, ranges, and broilers for chain and institutional kitchens. Highly comparable product portfolio targeting the same commercial foodservice buyer.
• Blodgett: Commercial ovens, charbroilers, and griddles for chain restaurants and foodservice operators. Overlaps directly with MagiKitch'n's charbroiler and griddle lines.
• Bakers Pride (Middleby): Middleby sister brand producing commercial cooking and baking equipment, including charbroilers and griddles for chain restaurants — shared parent, shared dealers, shared customer base.
• Star Manufacturing (Middleby): Middleby sister brand commercial foodservice cooking equipment — handles service authorization for MagiKitch'n warranty calls, indicating deep product and channel overlap.
• Wolf Range: Manufacturer of commercial ranges, charbroilers, planchas, and griddles for restaurants and hotels — closely aligned cooking-equipment offering to MagiKitch'n's portfolio.
• Imperial: Commercial cooking equipment maker with heavy overlap in charbroilers and griddles for chain and full-service restaurants, serving the same buyer profile as MagiKitch'n.
• Lang (Middleby): Sister brand under Middleby Corporation producing commercial charbroilers, griddles, and cooking equipment. Most direct comparable — same parent, overlapping product lines and channel.
• Garland: Commercial ranges, charbroilers, griddles, and salamanders for chain restaurant and institutional kitchens. Competes head-to-head with MagiKitch'n in the same equipment categories.
• Wells Manufacturing (Middleby): Middleby sister brand manufacturing commercial cooking equipment such as warmers, griddles, and counter cooking — adjacent product overlap and shared Middleby distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magikitchn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MagiKitch'n