Capital Financial Planners
Capital Financial Planners is a fee-only SEC-registered investment advisor in Salem, Oregon, founded in 1984, offering wealth management, financial planning, estate planning, and tax planning to high-net-worth individuals and business owners with a $1M minimum account size. The firm operates a team-based advisory model and recently launched Beyond Wealth for clients facing life-altering medical events.
- Company typePrivate
- Founded1984
- HeadquartersSalem, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Capital Financial Planners does
Capital Financial Planners is a fee-only registered investment advisor (Capital Financial Planners, LLC) headquartered in Salem, Oregon, founded in 1984. The firm delivers wealth management, financial planning, estate planning, and tax planning services to high-net-worth individuals, business owners, tech executives, retirees, and individuals facing life-altering medical events, with a $1,000,000 minimum account size and management fees starting at 1% annually. The firm's signature offering is a team-based model in which multiple CFP®-credentialed advisors collaborate on each client relationship, integrated with the client's existing legal, tax, and insurance professionals via a "one-call concierge" structure.
The product surface has expanded over time, most notably with the August 2025 launch of Beyond Wealth, a specialized initiative for clients facing cancer or other life-altering medical events, inspired by Principal Chad Campbell's personal diagnosis experience. The firm's technology stack is intentionally lean: no proprietary platforms are disclosed, with the team relying on Orion Advisor for client portal and relationship management and FMG Suite for website and content delivery. The firm is owned by Managing Partner Barry Nelson and Principal Chad Campbell, supported by a third wealth advisor (Danae Johnson), a Business Operations Manager, and a Client Service Manager — five people in total.
The business model is straightforward recurring-fee advisory: subscription-based investment management (typically 1% annually) bundled with financial planning services, supplemented by specialized trustee and fiduciary services. Go-to-market is entirely direct, relationship-driven, and geographically concentrated in the Pacific Northwest, with no intermediaries, distributors, or external marketing channels beyond content marketing, client events, and the firm's website. No external funding, M&A, or institutional ownership has been disclosed across the firm's 40-year operating history.
Capital Financial Planners firmographics
Firmographics- Name
- Capital Financial Planners
- Legal name
- Capital Financial Planners, LLC
- Website
- https://capfina.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Capital Financial Planners is a fee-only SEC-registered investment advisor in Salem, Oregon, founded in 1984, offering wealth management, financial planning, estate planning, and tax planning to high-net-worth individuals and business owners with a $1M minimum account size. The firm operates a team-based advisory model and recently launched Beyond Wealth for clients facing life-altering medical events.
- Ownership category
- akta.pro rank
Capital Financial Planners industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fee-Only Advisory (FSAEAAAL)
- akta.pro secondary industry
- Comprehensive Financial Planning (FSAEAAAA)
Keywords
Where Capital Financial Planners is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capital Financial Planners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Advisory Services: Fee-only investment management services with a financial planning approach. Management fees start at 1% with a minimum account size of $1,000,000. Financial planning is generally included with investment management services at no additional charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard investment management with financial planning included |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Capital Financial Planners product offering
Product offeringCore offering
Capital Financial Planners is a fee-only registered investment advisor providing holistic wealth management, investment management, financial planning, estate planning, and tax planning services to high-net-worth individuals with a $1 million minimum account size. Management fees start at 1% annually, with financial planning generally included at no additional charge. The firm also operates a specialized initiative called Beyond Wealth for clients facing cancer or life-altering medical events, and provides fiduciary trustee and conservator services.
Product overview
Capital Financial Planners is a fee-only investment advisory firm offering a unified suite of wealth management services. The core offering comprises Wealth Management, Financial Planning, Estate Planning, Tax Planning, Client Communication, and Team Approach services. The firm has developed a specialized initiative called Beyond Wealth for clients facing life-altering medical events. Additional specialized services include fiduciary services for trustees and direct investment management with a minimum account size of $1 million. All services are provided holistically with the firm's core philosophy of 'bringing all the pieces together, optimally.'
Differentiator
Problem solved
Functional benefit
Brands
- Beyond Wealth: A specialized planning initiative for individuals and families facing cancer or other life-altering medical events, offering financial guidance with empathy and personal experience.
Products and services
- Wealth Management Comprehensive wealth management services for high-net-worth individuals, including values and vision alignment, strategic planning, tailored investments, ESG and socially responsible capabilities, portfolio monitoring and review, and multi-generational planning.
- Financial Planning Financial planning services covering retirement transition planning, sustainability analysis, distribution strategies, Social Security strategies, and collaboration with clients' insurance teams. Generally included at no additional charge with investment management services.
- Estate Planning Estate planning services including collaboration with legal teams, trust and estate services, charitable planning strategies, estate tax and gifting strategies, and beneficiary coordination.
- Tax Planning Tax planning services featuring collaboration with financial teams, tax minimization approaches, portfolio coordination, and tax law updates.
- Investment Management Fee-only investment management service constructing portfolios based on client-specific goals and circumstances. Management fees start at 1% annually with a minimum account size of $1,000,000 for new relationships.
- Services for Trustees Fiduciary services assisting trustees, conservators, and personal representatives with investments and asset management, portfolio review, administrative advice and counsel, discretionary distributions, and collaborative estate planning. Fees start at 1% with a minimum account size of $1,000,000.
- Beyond Wealth A specialized planning initiative designed for individuals and families facing cancer or other life-altering medical events, providing empathetic guidance combining fiduciary wealth planning with compassionate support. Best suited for those with $1 million or more in investable assets.
Companies that use Capital Financial Planners
Customer profileSegments5 records
Ideal customer profiles5 records
Capital Financial Planners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capital Financial Planners partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Capital Financial Planners competitors and assessment
Company assessmentBroad incumbents
- Edelman Financial Engines: Large US RIA combining advisor-led wealth planning with technology-enabled investment solutions for HNW households — comparable offering with greater scale.
- Empower (formerly Personal Capital): Large hybrid RIA combining digital wealth management dashboards with human advisors for HNW clients — competing for the same fee-only, holistic-planning client segment Capital Financial Planners serves.
- Fisher Investments: Large investment management firm serving high-net-worth and institutional clients with portfolio management services — broader-scale competitor in the HNW investment advisory space.
- Carson Group: RIA platform serving independent financial advisors with holistic wealth management services — comparable offerings to Capital Financial Planners but delivered through a large partner-advisor network.
- Mercer Advisors: One of the largest US fee-only RIAs, offering comprehensive wealth management, estate planning, and tax services to HNW clients — a broader, scaled analog of Capital Financial Planners' fee-only model.
- Creative Planning: National fee-only RIA providing holistic financial planning, investment management, and estate services to HNW households — comparable service model at much greater scale.
Direct peers
- Ritholtz Wealth Management: Fee-only RIA providing tailored wealth management and financial planning to HNW individuals — directly comparable business model with content-driven client engagement similar to Capital Financial Planners' blog strategy.
- Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based investment management and comprehensive financial planning for HNW clients — closely aligned business model and target client to Capital Financial Planners.
Emerging players
- Facet Wealth: Tech-enabled fee-only RIA providing personalized financial planning to HNW clients virtually — directly comparable target market with a digital delivery model that contrasts with Capital Financial Planners' in-person approach.
Regional players
- TrueWealth Advisors: Regional fee-only RIA serving HNW individuals in the Pacific Northwest with comprehensive financial planning — closely comparable regional peer in the same geographic market as Capital Financial Planners.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Capital Financial Planners social profiles
Digital presenceCapital Financial Planners compliance and trust
Trust signalCompliance2 records
Capital Financial Planners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Financial Planners leadership team
Management profileNumber of profiles
Profiles5 records
Capital Financial Planners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Financial Planners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Financial Planners
What does Capital Financial Planners do?
Capital Financial Planners is a fee-only registered investment advisor providing holistic wealth management, investment management, financial planning, estate planning, and tax planning services to high-net-worth individuals with a $1 million minimum account size. Management fees start at 1% annually, with financial planning generally included at no additional charge. The firm also operates a specialized initiative called Beyond Wealth for clients facing cancer or life-altering medical events, and provides fiduciary trustee and conservator services.
Is Capital Financial Planners a public or private company?
Capital Financial Planners is a private company. It is classified as management employee owned and is currently operating.
When was Capital Financial Planners founded?
Capital Financial Planners was founded in 1984. It employs 1 to 10 people.
Where is Capital Financial Planners based?
Capital Financial Planners is headquartered in Salem, United States, in the North America region.
How does Capital Financial Planners make money?
One revenue line is on record: investment Advisory Services.
Who are Capital Financial Planners's main competitors?
Broad incumbents on record are Edelman Financial Engines, Empower (formerly Personal Capital), Fisher Investments, Carson Group, Mercer Advisors and Creative Planning. Direct peers are Ritholtz Wealth Management and Buckingham Strategic Wealth. Facet Wealth is listed as an emerging player. TrueWealth Advisors is listed as a regional player.
Does Capital Financial Planners have an API?
No public API is recorded for Capital Financial Planners.
What industry is Capital Financial Planners in?
Capital Financial Planners's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory, with a secondary code of FSAEAAAA, Comprehensive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.