NEMRA
- Company typePrivate
- Founded1969
- HeadquartersCarmel, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
NEMRA firmographics
Firmographics- Name
- NEMRA
- Legal name
- National Electrical Manufacturers Representatives Association
- Website
- https://nemra.org
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where NEMRA is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NEMRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Membership Dues: Annual membership fees for both Representative and NMG Manufacturer members with tiered qualification requirements
- Annual Conference Revenue: Conference registration fees for the annual NEMRA conference attracting 2,000+ attendees, including modular office rentals and sponsorship opportunities
- RepConnect Service Fees: Paid posting service for manufacturers ($395 for members, $995 for non-members) to reach hundreds of sales reps directly
- NEMRA University Licensing: $180 annually per user for access to training platform, course catalog, and CEU-accredited programs
- Research Reports and Whitepapers: Sale of industry research reports including the Rep of the Future Report and Manufacturer of the Future Report to members and non-members
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | NEMRA University annual license per user |
| Subscription | Pay-as-you-go | RepConnect posting service for manufacturers |
| Subscription | Annual | EC&M Data Reports subscription |
| Usage-based | Pay-as-you-go | DISC Economic Forecasting |
| Subscription | Annual | Service Provider Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
NEMRA product offering
Product offeringCore offering
NEMRA is a nonprofit trade association that serves independent electrical manufacturers' representatives and the manufacturers they partner with across the United States and Canada. It delivers member services including advocacy, networking, professional education, and a code of ethics that govern the manufacturer-rep relationship, with member access delivered through an online portal and supported by an annual conference and continuing-education programs.
Product overview
NEMRA (National Electrical Manufacturers Representatives Association) is a not-for-profit trade association serving the electrical industry since 1969. It is not a single product company but rather provides a platform of interconnected programs and services for independent sales representatives and manufacturers. The core offerings include the Member Portal (central access point), NEMRA University (LMS-based training powered by TopClass), Sales Mastery Programs (bootcamps and workshops), RepConnect Service (manufacturer-rep matching platform), Guidelines & Whitepapers Library (research and best practices), and the Annual Conference (networking event). These are complemented by specialized divisions like NEMRA Lighting, certification programs through MRERF, the NEMMY Awards, scholarship fund, small business advocacy, and the Digital Transformation Initiative. The association also facilitates exclusive access to third-party technology platforms including mETaL cloud (B2B CRM), Flow RMS (AI ERP), Repfabric (CRM/commission), TradeTech Solutions (rep firm OS), and DISC Corp (market intelligence), which members can adopt for their operations.
Differentiator
Problem solved
Functional benefit
Products and services
- NEMRA Membership (Independent Rep Firm Membership) Annual membership program for independent electrical manufacturers' representative firms that grants access to member benefits including the code of ethics, advocacy representation, networking events, and the online member portal. Members are typically regional or multi-state rep agencies selling electrical products on behalf of manufacturers.
- NEMRA Annual Conference Annual industry conference bringing together independent electrical manufacturers' representatives and manufacturer partners for networking, education, line-show opportunities, and association business meetings. The event is the main in-person touchpoint for the NEMRA community.
- NEMRA Member Portal Members-only web portal at members.nemra.org that allows dues-paying representatives and manufacturers to access association resources, member directories, documents, and program updates. It is the primary digital member engagement channel for the association.
- NEMRA University Continuing-education program offered to NEMRA members, delivered through a TopClass-powered learning management system, that provides professional development content for electrical manufacturers' representatives and their manufacturer partners.
- RepConnect Matching service that connects electrical manufacturers seeking independent rep coverage with qualified NEMRA-member rep firms across product categories and US/Canadian territories. The service is used by manufacturers to identify candidate rep partners and by reps to be discovered by new manufacturer principals.
- NEMRA Code of Ethics and Industry Advocacy Industry standards and advocacy program through which NEMRA establishes and upholds a code of ethics for independent electrical manufacturers' representatives and represents the channel collectively to manufacturers, distributors, and other industry stakeholders.
Companies that use NEMRA
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
NEMRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature3 records
NEMRA partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
NEMRA competitors and assessment
Company assessmentDirect peers
- Heating, Air-conditioning and Refrigeration Distributors International (HARDI): HARDI is the US trade association for HVACR distributors and their manufacturer-rep partners. It operates an analogous member association model with conferences, education, advocacy, and manufacturer-representative engagement — structurally the closest non-electrical analog to NEMRA in terms of how it organizes the rep-distributor-manufacturer channel.
- Air-Conditioning, Heating, and Refrigeration Institute (AHRI): AHRI is the trade association representing manufacturers of heating, ventilation, air conditioning, and refrigeration equipment. It is a direct structural peer to NEMRA on the manufacturer-association side of the HVAC channel, with similar advocacy, certification, and standards development functions but in an adjacent industry vertical.
- National Association of Electrical Distributors (NAED): NAED is the leading trade association for electrical distributors in North America. It is the most direct counterpart to NEMRA — both serve the electrical channel with a similar membership association model, conferences, education, and advocacy, but NAED represents the distributor side while NEMRA represents the rep-manufacturer side.
- Electro-Federation Canada (EFC): EFC is the Canadian counterpart trade association for the electrical, electronics, and telecommunications industries, mirroring NEMRA's rep-manufacturer focus in Canada. NEMRA's contact directory lists EFC's Canadian office (CEMRA), confirming an active cross-border partnership for the same channel.
- National Electrical Manufacturers Association (NEMA): NEMA is the trade association for electrical equipment and medical imaging manufacturers in the US. It is a direct peer to NEMRA on the manufacturer side of the electrical channel, with overlapping members (NEMRA's NMG manufacturers are often NEMA members) and similar advocacy, standards, and conference functions. NEMRA and NEMA co-established IDEA, the industry's central data exchange.
Others
- IMARK Group: IMARK is a member-owned marketing and distribution group for independent electrical and other distributors in North America. It is an adjacent channel organization that overlaps with NEMRA's downstream distributors but operates as a buying/marketing cooperative rather than a rep-manufacturer association.
- American Society of Association Executives (ASAE): ASAE is the professional society for the association management profession. NEMRA, as a not-for-profit trade association, is the type of organization ASAE serves — ASAE provides best-practice frameworks, certification (CAE), and benchmarking that NEMRA would reference, but it does not directly compete for members.
- Industry Data Exchange Association (IDEA): IDEA is the central data standards body for the electrical industry, established jointly by NEMA and NAED. NEMRA actively promotes IDEA Connector and the Harmonized Data Model as a Digital Transformation Initiative partner. It is an ecosystem peer — a data infrastructure provider NEMRA members rely on — rather than a competing association.
- Manufacturers' Representatives Educational Research Foundation (MRERF): MRERF is a 501(c)(3) educational foundation that administers the CPMR, CPSC, and GSR certification programs referenced throughout NEMRA's offerings. It is a direct partner/ecosystem peer — not a competitor — providing the certification backbone that NEMRA distributes to its members.
Broad incumbents
- National Association of Wholesaler-Distributors (NAW): NAW is a broader US trade association representing the wholesale distribution industry across all verticals. It serves as a meta-association for distribution, providing advocacy, education, and executive conferences to member firms including electrical distributors. It is comparable to NEMRA as a higher-order association layer that overlaps in advocacy and education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
NEMRA social profiles
Digital presenceNEMRA compliance and trust
Trust signalCompliance1 record
NEMRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEMRA leadership team
Management profileNumber of profiles
NEMRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEMRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEMRA
What does NEMRA do?
NEMRA is a nonprofit trade association that serves independent electrical manufacturers' representatives and the manufacturers they partner with across the United States and Canada. It delivers member services including advocacy, networking, professional education, and a code of ethics that govern the manufacturer-rep relationship, with member access delivered through an online portal and supported by an annual conference and continuing-education programs.
Is NEMRA a public or private company?
NEMRA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NEMRA founded?
NEMRA was founded in 1969. It employs 1 to 10 people.
Where is NEMRA based?
NEMRA is headquartered in Carmel, United States, in the North America region.
How does NEMRA make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are annual Conference Revenue, repConnect Service Fees, NEMRA University Licensing and research Reports and Whitepapers.
Who are NEMRA's main competitors?
Direct peers on record are Heating, Air-conditioning and Refrigeration Distributors International (HARDI), Air-Conditioning, Heating, and Refrigeration Institute (AHRI), National Association of Electrical Distributors (NAED), Electro-Federation Canada (EFC) and National Electrical Manufacturers Association (NEMA). Others are IMARK Group, American Society of Association Executives (ASAE), Industry Data Exchange Association (IDEA) and Manufacturers' Representatives Educational Research Foundation (MRERF). National Association of Wholesaler-Distributors (NAW) is listed as a broad incumbent.
Does NEMRA have an API?
No public API is recorded for NEMRA.