Allocacoc

What Allocacoc does

Allocacoc s.r.o., operating commercially as Cubenest, is a Czech Republic-based direct-to-consumer distributor and brand of consumer electronics accessories headquartered in Brno and founded in 2013. The company's commercial identity centers on the PowerCube power-strip line and a MagSafe/Qi-compatible charging ecosystem, including foldable 3v1 and 2v1 wireless charging stations, MagSafe power banks, in-car wireless chargers, and a GaN (Gallium Nitride) USB-C adapter family spanning 45W to 240W with PD3.1 support. Accessories such as Apple Watch bands, MagSafe-compatible iPhone cases, MagSafe wallets, screen protectors, USB-C cables, stands, lamps, and hair dryers extend the catalog into adjacent Apple-ecosystem and lifestyle categories. Underlying technology differentiation is concentrated in Qi2.2 certification, MagSafe magnetic alignment, and GaN-based compact power delivery, marketed as enabling faster charging (e.g., 0-50% in 25 minutes) in travel-friendly form factors.

The company monetizes exclusively through one-time hardware unit sales at price points ranging from 399 to 2,999 Czech Koruna, with no subscription, licensing, or services revenue. Its go-to-market is asset-light direct-to-consumer e-commerce through eight localized country domains (cubenest.cz, .sk, .pl, .eu, .de, .hu, .es, .ro), supported by social media presence on Instagram, TikTok, YouTube, and Facebook, an email newsletter, and SEO-optimized product catalogs. The primary customer segment is horizontal: owners of Apple devices (iPhone, Apple Watch, AirPods) and, more recently, Samsung Galaxy users, with secondary use-case segmentation around multi-device households. The organization is lean at 1-10 employees, reports 30,000+ units sold on its flagship S312 Pro 3v1 charger, and maintains a 98% positive rating on the Heureka Czech e-commerce review platform.

Name

Allocacoc

Legal name

Allocacoc s.r.o.

Website

https://powercube.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Allocacoc (Cubenest) is a Czech direct-to-consumer brand selling MagSafe/Qi2.2 chargers, GaN USB-C adapters, PowerCube power strips, and Apple-device accessories to consumers across eight European country e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Other Electronic Parts and Equipment Merchant Wholesalers (423690)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• MagSafe charging accessories
• GaN USB-C chargers
• Wireless power banks
• PowerCube power strips
• Apple device accessories

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time hardware sales of charging accessories, Apple Watch bands, and related electronics through e-commerce channels. Products include MagSafe chargers (1299-2999 Kč), GaN adapters (799-2799 Kč), powerbanks (1199 Kč), PowerCube units (459-669 Kč), and Apple Watch bands (549-699 Kč).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Allocacoc, operating under the Cubenest brand, is a Czech manufacturer and distributor of Apple and mobile device accessories. Its core products are MagSafe/Qi2.2 wireless chargers, GaN USB-C chargers, magnetic power banks, and PowerCube power strips, sold direct-to-consumer via e-commerce across European markets.

Product overview

Allocacoc (operating as Cubenest) is a Czech brand specializing in Apple accessories, primarily focused on MagSafe charging solutions. The product portfolio centers on three main categories: (1) MagSafe chargers including 3-in-1 and 2-in-1 wireless charging stations, car chargers, and power banks featuring Qi2.2 certification and fast charging up to 25W; (2) USB-C GaN chargers ranging from 45W to 240W for travel, mobile devices, and laptops; (3) PowerCube power strips combining AC outlets with USB ports. Additional accessories include Apple Watch bands, iPhone cases, screen protectors, USB-C cables, stands for tablets and HomePod, lamps, and hair dryers. The products are sold primarily through their e-commerce platform across multiple European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• MagSafe Chargers 3v1/2v1 (MagSafe Nabíječky) Wireless magnetic charging stations compatible with MagSafe, supporting simultaneous charging of up to 3 devices (iPhone, Apple Watch, AirPods). Features Qi2.2 certification, 15W fast charging, and foldable compact designs. For consumers with Apple devices.
• MagSafe Power Banks (MagSafe Powerbanky) Ultrathin magnetic wireless power banks with 5000 mAh capacity, compatible with MagSafe and Qi2 standard. Features dual magnets and ability to charge 2 devices simultaneously.
• MagSafe Car Chargers (MagSafe do auta) Magnetic wireless car chargers with Qi2.2 25W certification and MagSafe support. Features cooling chip to prevent overheating and universal mounting options for vent, window, or dashboard.
• USB-C GaN Chargers (USB-C GaN Nabíječky) GaN-based USB-C chargers ranging from 45W to 240W output. Includes nano travel chargers, multi-port adapters, and models with integrated cables. Supports PD3.1 protocol for fast charging laptops.
• PowerCube Power strip design combining multiple AC outlets with USB ports. Available in Original (cordless), Extended (with cable), and Rewirable (travel) variants. Features non-blocking outlet design.
• Apple Watch Bands (Řemínky na Apple Watch) Premium sport bands and trail straps for Apple Watch 42/44/45/46/Ultra 49mm. Made from medical-grade silicone, 100% waterproof, breathable, and available in multiple color variants.
• MagSafe iPhone Cases (MagSafe Kryty na iPhone) Premium ultra-thin iPhone cases with MagSafe compatibility, featuring soft matte finish and extra-strong magnets for attaching MagSafe accessories.
• MagSafe Wallets (MagSafe Peněženky) Premium magnetic wallets and stands compatible with MagSafe. Made from vegan leather, featuring 1cm thickness and 66.5g weight.
• Screen Protectors (Ochranná skla) Protective glass screen protectors for smartphones and tablets.
• USB-C Cables (USB-C Kabely) USB-C charging and data cables.
• Stands (Stojany) Universal tablet stands and aluminum stands for HomePod mini.
• Lamps (Lampičky) Desk lamps and lighting accessories.
• Hair Dryers (Fény na vlasy) Hair styling products including hair dryers.

Quantifiable outcome

• 30,000+ units sold on single product SKU
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Belkin: Established Apple-aligned accessories maker with first-party MagSafe 3v1 chargers, BoostCharge power banks, and GaN adapters. Direct overlap in MagSafe/Qi2 charging stations, the same core category as Cubenest's hero SKU.
• Baseus: Chinese consumer electronics brand specializing in GaN chargers, power banks, and MagSafe-compatible accessories. Comparable mass-market positioning in charging hardware with broader SKU range.
• ESR: Direct-to-consumer Apple accessories brand with MagSafe chargers, iPhone cases, and Qi2 wireless charging products. Highly comparable DTC-led model targeting iPhone/Apple Watch users across Europe.
• Anker: Global leader in charging accessories including GaN USB-C chargers, MagSafe-compatible power banks, and wireless charging stations. Directly comparable product portfolio (GaN adapters, MagSafe/Qi power banks) with far greater scale and brand reach.
• Nomad: Premium Apple accessories brand offering MagSafe-compatible chargers, power banks, and cables with a design-led positioning. Comparable premium-materials go-to-market and Apple-user focus.
• Satechi: Premium Apple-focused accessories maker offering GaN USB-C chargers, MagSafe-compatible chargers, and stands. Overlaps with Cubenest on GaN adapters and design-led Apple accessories.
• UGREEN: Major Chinese charging and connectivity accessories brand offering GaN chargers, MagSafe-compatible power banks, USB-C cables, and Apple accessories. Comparable product mix and target customer (iPhone/Apple ecosystem users).
• Mophie: Established power bank and charging accessories brand with MagSafe-compatible power stations. Direct overlap in portable charging solutions for the Apple ecosystem.

Broad incumbents

• Apple (first-party MagSafe Charger / Duo): Apple's first-party MagSafe Charger and MagSafe Duo set the reference design and pricing for the category. Defines the MagSafe standard and competes as the default alternative to third-party brands like Cubenest.

Others

• Allocacoc (PowerCube heritage): PowerCube is the company's own legacy/anchor product line (modular power strips), making Powercube.cz a relevant reference for the brand's design heritage and original product DNA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cubenest/shorts
• Facebookfacebook.com/allocacoccz
• Instagraminstagram.com/cubenest.cz
• TikToktiktok.com/@cubenest
• Xx.com/PowerCubeCZ
• LinkedInlinkedin.com/company/allocacoc-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allocacoc