What FairMarket does

FairMarket operates a single event venue in East Austin, Texas, located at 1100 East 5th Street. The property is a repurposed 1952 five-vault Quonset Hut originally built as a warehouse by the Steck Company, a regional publisher and printer. The site offers 12,000 square feet of flexible indoor warehouse space connected to a 10,000 square foot outdoor lawn, with total event capacity of up to 1,400 guests across configurations ranging from seated dinners (450) to concerts (1,100). The venue serves corporate event planners, wedding clients, festival and market organizers, and film/photography production crews seeking a large-format, industrial-aesthetic event space. Pricing is quote-based and not publicly disclosed.

The company monetizes through one-time venue rental fees, requiring a 50% deposit to confirm a booking with the balance due 30 days prior to the event date. An hourly pricing model is also offered for film and photoshoots. FairMarket does not handle ticketing — external event producers rent the space and manage their own audience transactions. Distribution is direct via the company website and email inquiries, with marketing driven primarily through Instagram, Facebook, and an email newsletter. The venue cross-promotes with Assembly Hall, an affiliated sub-brand operated by the same team, which offers a complementary 8,500 square foot event space in the same neighborhood.

FairMarket is privately held with 1-10 employees, no disclosed institutional investors, funding rounds, or parent company, and no formal legal entity type publicly stated. The business operates with no disclosed technology platform, APIs, or AI/ML capabilities — it is a physical asset rental operation. Note: firmographic metadata erroneously described the company as a Minneapolis life insurance provider; all primary source content consistently describes an Austin, TX event venue, which has been used as the basis for this analysis.

Name

FairMarket

Legal name

Fair Market Austin

Website

https://fairmarketaustin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FairMarket operates a 22,000 square foot repurposed 1952 Quonset Hut event venue in East Austin, Texas, renting flexible indoor-outdoor space for corporate events, weddings, concerts, festivals, and film/photo shoots on a per-event basis.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival Grounds & Fairgrounds Operations (MPAGALAH)

akta.pro secondary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Event venue rental
• Corporate event space
• Wedding reception venue
• Warehouse event space
• Film photoshoot location

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Rental: Fair Market generates revenue through one-time venue rental fees for events. Pricing is quote-based and not publicly disclosed. Clients pay a 50% deposit to confirm a booking, with the remaining balance due 30 days prior to the event. The venue also books the space at an hourly rate for film and photoshoots.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fair Market is an event venue rental business operating from a historic 1950s Quonset hut at 1100 East 5th Street in Austin, Texas. The venue offers 12,000 square feet of indoor warehouse space connected to a 10,000-square-foot exterior lawn (22,000 sf total), accommodating up to 1,400 guests across seated dinner (450), theatre (700), cocktail reception (900), and concert (1,100) configurations. Bookings are taken via direct website inquiry or email for corporate events, weddings, social receptions, concerts, markets, festivals, and hourly film/photoshoot use.

Product overview

FairMarket operates as a venue rental company offering two distinct event spaces in Austin, TX. The primary offering is Fair Market, a historic Quonset hut warehouse featuring 12,000 square feet of flexible indoor space plus a 10,000 square foot outdoor lawn. The secondary venue, Assembly Hall, provides complementary options with its Main Hall, Meeting Room, and Courtyard spaces. Both venues share industrial aesthetic features and serve similar event types including corporate gatherings, social receptions, concerts, markets, festivals, and weddings.

Differentiator

Problem solved

Functional benefit

Brands

• Assembly Hall: An elegant East Austin venue with industrial features, offering a unique backdrop for a wide range of private and public events. The property offers a 5500 square foot Main Hall, 1000 square foot Meeting Room, and a 2000 square foot Courtyard. Assembly Hall is from the same team that brought Fair Market.

Products and services

• Fair Market Venue Rental Rental of a 12,000-square-foot indoor warehouse space connected to a 10,000-square-foot lawn in a historic 1950s Quonset hut at 1100 East 5th Street, Austin, TX. Configured for corporate events, social receptions, concerts, markets, festivals, weddings, and private celebrations; also offered at hourly rates for film and photoshoot productions. Capacity up to 1,400 guests across seated dinner (450), theatre (700), cocktail reception (900), and concert (1,100) configurations.
• Assembly Hall Venue Rental An affiliated East Austin venue operated by the same team as Fair Market, offering a 5,500-square-foot Main Hall, 1,000-square-foot Meeting Room, and 2,000-square-foot Courtyard for private and public events. Used as a complementary venue option and cross-promoted with Fair Market.

Named customers5 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Assembly HallcoreStrategic or Co-development PartnerAssembly Hall is an affiliated East Austin venue operated by the same team that operates Fair Market. Assembly Hall offers an elegant East Austin venue with industrial features, including a 5500 square foot Main Hall, 1000 square foot Meeting Room, and 2000 square foot Courtyard. The venues cross-promote each other.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Tagvenue: Global online marketplace for booking event venues and meeting rooms. Acts as both a potential channel for Fair Market and a competitor aggregating supply from comparable industrial/flexible spaces.
• Splacer: Marketplace for unique short-term venue rentals, with strong presence in Austin and other creative cities. Comparable to Fair Market in targeting distinctive, non-traditional event spaces for productions, corporate, and private events.
• PeerSpace: Online marketplace for hourly and daily booking of unique event and production spaces. Relevant as a channel and aggregator competing for the same customer base (corporate offsites, weddings, film shoots) that Fair Market serves directly.

Direct peers

• The Belmont Hall: Large Austin event venue offering flexible indoor-outdoor space for weddings, corporate, and social events. Comparable in scale, urban location, and event format mix to Fair Market.
• Barr Mansion: Austin venue specializing in weddings and events with indoor-outdoor space and historic character. Comparable as a high-end Austin event venue targeting weddings, corporate, and social functions.
• 601 Events: Austin event venue offering flexible industrial space for private and corporate events. Directly competes in the same East/Central Austin market for medium-to-large event bookings.
• Assembly Hall: Sister venue operated by the same team as Fair Market, located in East Austin. Offers an elegant industrial setting with a 5,500 sf Main Hall, 1,000 sf Meeting Room, and 2,000 sf Courtyard. Closest direct comparable due to shared ownership, cross-promotion, and overlapping event verticals.
• Brazos Hall: Downtown Austin event venue offering industrial-chic interior space for weddings, corporate events, and receptions. Directly competes for the same Austin event-organizer and wedding client base, with similar capacity ranges.

Broad incumbents

• AEG Presents: Global live entertainment and venue operator with owned/operated venues across major cities. Relevant as a large-scale incumbent in the live event venue space that Fair Market's concert bookings ultimately feed into.
• Live Nation Entertainment: Global live entertainment and venue operator running arenas, theaters, and event spaces. Comparable as a broad incumbent that owns/operates concert and event venues (the same concerts Fair Market hosts) and could expand into smaller distinctive spaces.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fairmarketatx
• Instagraminstagram.com/fairmarketatx
• Xx.com/fairmarketatx
• LinkedInlinkedin.com/company/fair-market-austin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FairMarket