MAFG

What MAFG does

MidAmerica Farm Publications, Inc., operating under the brand MidAmerica Farm Grower (MAFG), is a privately held agricultural publishing company headquartered in Perryville, Missouri. The company produces a weekly digital newsletter, online editorial articles, and a content website (mafg.net) delivering agricultural news, commodity market information, livestock reports, and farming industry coverage to farmers and agricultural producers across an eleven-state Mid-South and lower Midwest region (Arkansas, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Oklahoma, Tennessee, and Texas). It is classified as a small private for-profit with 1-10 employees and is incorporated in the USA as MidAmerica Farm Publications, Inc.

MAFG's product set spans four lines: (1) the core MidAmerica Farm Grower weekly newsletter covering commodities, livestock, and farming practices; (2) MAFG TV, a video content platform featuring agricultural news, interviews, and educational programming; (3) an Agricultural Auctions Directory listing upcoming farm equipment, land, and livestock auctions across the eleven-state footprint; and (4) an online Classifieds marketplace for farm-related listings. The underlying technology is a content management and classifieds/auctions web platform, with distribution supplemented by a weekly e-newsletter and a Twitter presence (@_mafg_). The platform integrates third-party links to the Chicago Board of Trade and Weather Channel, indicating reliance on external data sources rather than proprietary market data infrastructure.

The business model combines subscription registrations for the publication with free digital newsletter content and a visible advertising layer (banner ads, rotator placements) on the website. Additional revenue mechanics plausibly include listing fees from the auctions directory and classifieds, although specific pricing is not publicly disclosed. The company operates as an independent, regionally focused niche publisher with no disclosed parent company, institutional investors, funding rounds, acquisitions, or leadership changes in the available data.

Name

MAFG

Legal name

MidAmerica Farm Publications, Inc

Website

https://mafg.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MidAmerica Farm Publications, Inc., doing business as MidAmerica Farm Grower (MAFG), is a privately held agricultural news publisher serving farmers and agricultural producers across an eleven-state Mid-South and lower Midwest US region with a weekly newsletter, MAFG TV video content, an auctions directory, and a classifieds marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Perryville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

MAFG (MidAmerica Farm Grower) is a regional agricultural news publication that delivers a weekly newsletter containing farming news, market reports, and producer-focused features across 11 Mid-South US states. It supplements the newsletter with MAFG TV video content, an Agricultural Auctions Directory listing livestock and equipment auctions, and an online classifieds marketplace for farm-related listings.

Product overview

MidAmerica Farm Grower (MAFG) is an agricultural news publication platform operated by MidAmerica Farm Publications, Inc. The offering consists of a core weekly newsletter delivering editorial content and agricultural news, supplemented by MAFG TV video content, an agricultural auctions directory spanning eleven states, and a classifieds marketplace. The platform primarily serves farmers and agricultural professionals in the mid-south United States with market information, livestock reports, and farming guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• MidAmerica Farm Grower Newsletter A weekly digital and email newsletter that publishes agricultural news, commodity market reports, features, and producer-focused stories for farmers, ranchers, and livestock producers in 11 Mid-South US states.
• MAFG TV A video content platform providing agricultural video content associated with the MidAmerica Farm Grower publication for farm producers in the Mid-South US.
• Agricultural Auctions Directory An online directory of livestock and farm equipment auctions across 11 Mid-South US states, used by farmers and ranchers to find regional auction schedules and listings.
• MAFG Classifieds An online classifieds marketplace that allows users to submit and browse farm-related listings such as equipment, livestock, and other agricultural goods.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights4 records

Regional players

• AgriNews: Regional agricultural newspaper serving the Upper Midwest with crop, livestock, and auction coverage. Comparable to MAFG as a regional ag-news title with similar weekly/digital cadence, serving a different but adjacent territory.
• Iowa Farmer Today: Midwestern agricultural publication serving Iowa and surrounding states with news, market data, and auction listings. Comparable to MAFG's editorial-and-market-information model, with a different but adjacent regional footprint.
• Missouri Farmer Today: State-level agricultural publication serving Missouri farmers — the home state of MAFG. Comparable as a regional/state ag-news title with a similar production-agriculture audience, though smaller in scope than MAFG's 11-state footprint.
• High Plains Journal: Regional agricultural publication covering the High Plains / Mid-South-adjacent states with a similar weekly print-plus-digital model. Closely comparable to MAFG as a regional ag-news brand, though it covers a different geographic territory.
• Delta Farm Press: Regional agricultural publication focused on the Mid-South / Delta row-crop region — covering cotton, soybeans, rice, and corn. Highly comparable to MAFG in both geography and crop focus, though owned by a larger parent.
• Southeast Farm Press: Regional agricultural publication covering the Southeastern U.S., with overlapping crop coverage (cotton, soybeans, corn). Comparable to MAFG as a regional ag-news title, serving an adjacent but distinct geography.

Direct peers

• Successful Farming (Agriculture.com): Long-running agricultural magazine and digital publication covering farming news, markets, and production guidance. Directly comparable to MAFG in editorial scope (crops, livestock, market data) and audience (U.S. farmers), with a national footprint.
• DTN / Progressive Farmer: DTN's agricultural media brand combining Progressive Farmer magazine with digital market and weather data products. Directly comparable to MAFG as a producer of editorial ag content plus market/pricing information for farmers.
• Farm Journal: One of the largest U.S. agricultural media companies, publishing magazines, digital properties (AgWeb), and TV (AgDay) for production agriculture. Directly comparable to MAFG as a multi-format ag publisher serving farmers, but at much greater national scale.
• AgWeb (Farm Journal Media): Digital-first agricultural news and market-data site owned by Farm Journal. Directly comparable to MAFG's website as a destination for daily ag news, market commentary, and farmer-targeted content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/_mafg_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAFG