Flitch

What Flitch does

Flitch operates flitch-hw.com, an affiliate marketing site that funnels traffic into Zoome Casino, a direct-to-consumer online casino platform targeting Australian players. The platform combines a web-based casino with native iOS and Android applications, offering slots, live dealer tables, sports wagering, and esports betting, supported by 37+ game providers (including Evolution, Pragmatic Play, Play'n GO, Netgame, Booongo, Playson, and Bgaming) and a proprietary Original Games studio (InOut Games). Underlying infrastructure includes KYC verification tuned to Australian documents, a multi-currency payment gateway supporting AUD via Visa, Mastercard, ApplePay, GooglePay, Neosurf, bank transfer, and cryptocurrency, 24/7 live chat with triage and human escalation, and a retention stack (Loyalty Program, VIP Club, Cashback, Wheel, Activity Hub, Promotions).

Name

Flitch

Website

https://flitch-hw.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Flitch operates an affiliate marketing site that drives Australian players to Zoome Casino, a direct-to-consumer online casino offering slots, live dealer, sports, and esports betting via web and mobile apps with AUD payment rails and 24/7 support.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Gambling Industries (7132)

akta.pro industry

PRIMARYMPAEABAA

Real-Money Online Casino Operators (RNG Slots & Table Games)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

SECONDARYMPAEAMAB

Casino/iCasino Affiliate & Review Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEABAB

Live Dealer Online Casinos

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

Keywords

• IGaming affiliate marketing
• Online casino reviews
• Bonus code aggregation
• Casino player guides
• Gambling affiliate platform

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Casino Wagering (House Edge): Revenue generated from the mathematical house edge on casino games including slots, table games, and live dealer games. Players wager real money and the casino retains a percentage over time.
2. Sports/Esports Betting Margins: Revenue from sports and esports wagering through odds margins built into betting lines.
3. VIP and Highroller Programs: Revenue from high-value players through dedicated VIP programs offering personalized bonuses, higher limits, and exclusive promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Flitch operates as an affiliate marketing website (flitch-hw.com) that promotes Zoome Casino, an online casino targeting Australian players. The site aggregates casino product access (Casino, Live Casino, Sports, Esports), bonus codes (450 AUD welcome bonus, 25-50% highroller match), promotional content (Bonus Hub, Activity Hub, Wheel, Loyalty Program, Cashback, VIP Club), and player guides. It drives traffic to the casino through content marketing, SEO, and affiliate referral links.

Product overview

Flitch operates as an affiliate marketing website for Zoome Casino, an online gaming platform. The core offering consists of Casino, Live Casino, Sports, and Esports products. The platform is complemented by a mobile Casino App and various engagement features including Bonus Hub, Activity Hub, Wheel, Loyalty Program, Cashback, VIP Club, and Promotions. The Support Center provides 24/7 assistance. The platform integrates with payment providers (Visa, Mastercard, ApplePay, GooglePay, Crypto, Neosurf) and hosts games from multiple providers including Original Games, Playson, Bgaming, Evolution, Netgame, and Booongo.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Online casino platform access featuring slot games, table games, and casino entertainment for Australian players via Flitch's affiliate gateway.
• Live Casino Live dealer casino games featuring real-time gameplay with human dealers via video streaming, accessed through Flitch's affiliate site.
• Sports Betting Sports betting platform providing wagering on various sporting events for Australian bettors, accessed through Flitch's affiliate site.
• Esports Betting Esports betting and gaming entertainment options for Australian players interested in competitive video gaming wagering.
• Casino Mobile App Mobile application for iOS and Android providing access to casino games, live chat support, and account management on mobile devices.

Quantifiable outcome

• Live chat connects in 30-90 seconds during normal hours, with sub-10-minute queues during peak periods
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationLive casino game provider powering the live dealer experience with real-time streaming of table games including blackjack, roulette, and baccarat. Integration provides professional dealers and HD video streaming.
• Pragmatic PlaycoreTechnology or IntegrationSlot game provider offering a portfolio of video slots and casino games with multi-language support and cross-platform compatibility.
• Play'n GOcoreTechnology or IntegrationSlot game developer providing a library of casino games with language-aware interfaces and mobile-optimized gameplay.
• VisacoreTechnology or IntegrationPayment method partner enabling instant AUD deposits and withdrawals via Visa debit/credit cards with standard processing timelines.
• MastercardcoreTechnology or IntegrationPayment method partner providing instant AUD deposits via Mastercard with withdrawal capability to verified accounts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ignition Casino: Online casino and poker platform actively serving Australian players with crypto and AUD banking options. Comparable vertical mix (casino + poker), payment breadth, and AU-facing marketing approach.
• BitStarz Casino: Crypto-friendly online casino with multi-vertical offering (slots, live dealer, table games) and tier-1 provider integrations. Closely comparable on crypto cashier, game provider breadth, and live dealer emphasis via Evolution.
• Fair Go Casino: Long-running Australian-targeted online casino with AUD cashier, RealTime Gaming portfolio, and bonus-heavy acquisition model. Comparable single-geography focus, AUD-first payments, and bonus-driven GTM.
• Joe Fortune Casino: Australian-facing online casino targeting AUD players with localized banking, bonuses, and customer support. Comparable product scope, geographic focus, and player segment to Zoome Casino.
• Woo Casino: International online casino with tier-1 provider portfolio, loyalty/VIP tiering, and crypto payment support. Comparable product architecture and tier-1 provider partnerships, though operates across many jurisdictions.
• King Billy Casino: Multi-vertical online casino with broad game provider portfolio and VIP/loyalty programs comparable to Zoome's offering. Overlapping product architecture and player retention mechanics, though broader geographic footprint.
• Ricky Casino: Online casino serving Australia and New Zealand with localized cashier and 24/7 support. Comparable AU-focused operating model, game provider breadth, and bonus/loyalty-driven retention strategy.
• Stake.com: Global real-money online casino and sportsbook with strong Australian player base, crypto-first cashier, and tier-1 game provider integrations. Closest direct competitor given overlapping product mix (casino + sports + esports), crypto rails, and Australia-facing brand.

Regional players

• PlayAussie Casino: Australian-targeted online casino brand focused exclusively on AU players with localized payments and support. Comparable single-geography positioning and AUD-first experience, though smaller scale.

Others

• Pragmatic Play (Operator-side): Game studio that supplies slot content and live casino products to operators including Zoome. Comparable on the live dealer and slot aggregation layer that defines the player experience; not a competing operator but a key ecosystem dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flitchatx
• LinkedInlinkedin.com/company/flitch-by-hw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flitch