What Lisboat does

Lisboat is a maritime tourism operator headquartered in Lisbon, Portugal, offering boat and sailing tours along the Tagus River. Founded in 2018 (operating under the legal entity Miracle Horizon, Lda., a privately-held Portuguese limited company), the company serves international and domestic tourists, corporate groups, celebration parties (bachelor/bachelorette, birthdays), couples, and families seeking flexible sightseeing experiences on the river. The company holds RNAAT No. 149-C/2017 tourism registration and DGRM maritime safety certification, both legally required for maritime tourism operations in Portugal.

The core product portfolio centers on a 48-hour Hop-on Hop-off boat service that allows unlimited boarding at three piers across Lisbon (Terreiro do Paço, Cais do Sodré, Belém), supplemented by themed cruises including a Fado on the River Tagus experience with live music, Sunset Boat Tour with DJ, and daylight and sunset sailing cruises from Doca de Alcântara. The private events portfolio spans corporate outings, historian-guided tours, wine tasting sails, live fado sailing cruises, full-day excursions to Cascais or Sesimbra, and combined boat-and-land experiences (Lisbon 360º, Electric Lisbon, Tastes and Tides). The fleet comprises sheltered boats equipped with onboard Wi-Fi, toilets, seating, blankets, and a bar, with accessibility features at all three piers.

The business operates a direct-to-consumer model through its own website (powered by TourCMS booking system with 10-30% online discounts), physical ticket kiosks at the three main piers, mobile sales points near Padrão dos Descobrimentos and Doca do Bom Sucesso, and a distribution partnership with Gray Line for Hop-on Hop-off integration. Revenue is generated from individual ticket sales (€18-€45 per person), private group bookings (€450-€1,500+ per group), and gift vouchers, with marketing executed primarily via Instagram, blog content, email newsletters, and TripAdvisor presence.

Name

Lisboat

Legal name

Miracle Horizon, Lda.

Website

https://lisboat.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lisboat is a Lisbon-based maritime tourism operator (Miracle Horizon, Lda.) offering Tagus River boat and sailing tours — including a 48-hour Hop-on Hop-off across three piers, themed sunset and fado cruises, and private events — to international tourists, corporate groups, and celebration parties.

Ownership category

akta.pro rank

Product category

Maritime Tourism Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Inland Water Passenger Transportation (483212)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industries

Theme & Specialty River Cruises (Culinary/Wellness/Music/etc.) (THAEACAL), Tourist & Sightseeing Cruise Operators (Day Cruises) (TLAFALAF)

Keywords

• River boat tours
• Hop-on hop-off cruises
• Sailing excursions
• Private boat charters
• Maritime tourism

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Individual Tour Tickets: Direct ticket sales for individual tourists purchasing experiences online or at physical ticket kiosks. Includes Hop-on Hop-off 48h, Sunset Boat Tour, Fado on the River, Single Ticket, Daylight Sailing Cruise, and Sunset Sailing Cruise. Online discounts of 10-30% available for advance booking.
2. Private Group Tours and Events: Private boat and sailing experiences for groups including corporate events, celebrations, and special occasions. Pricing from €450 to €1,500+ per group. Includes add-on services such as tour guides, DJs, catering, and open bars.
3. Gift Vouchers: Tailor-made gift vouchers available in digital or physical format for boat tour experiences. Allows gifting of specific tours or custom experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lisboat operates boat and sailing tours along the Tagus River in Lisbon, Portugal, selling individual sightseeing tickets and private group experiences. The core product is a 48-hour Hop-on Hop-off boat service with unlimited boarding at three piers (Belém, Cais do Sodré, and Terreiro do Paço), supplemented by themed cruises such as Fado on the River, Sunset Boat Tour, Daylight and Sunset Sailing Cruises, single one-way tickets, and an extensive catalogue of private charters for celebrations, corporate events, and combined boat-and-land tours.

Product overview

Lisboat is a maritime tourism operator offering boat and sailing tours along the Tagus River in Lisbon. The company operates a portfolio of experiences spanning individual tickets and private group events. Core products include the Hop-on Hop-off 48h (unlimited boarding at three piers over 48 hours), themed boat tours (Fado on the River Tagus with live music, Sunset Boat Tour with DJ), and sailing cruises (Daylight Sailing Cruise, Sunset Sailing Cruise). The private experiences portfolio includes group boat tours, sailing experiences, historian-guided tours, gastronomic combined tours, bachelor/bachelorette parties, wine tasting sails, live fado sailing cruises, coastal day trips to Cascais or Sesimbra, and combined boat-and-bus city tours. Gift vouchers are available for custom experiences. The company partners with Gray Line for Hop-on Hop-off services and operates from three piers: Estação Fluvial Sul e Sueste (Terreiro do Paço), Cais da Ribeira das Naus (Cais do Sodré), and Cais da Princesa (Belém).

Differentiator

Problem solved

Functional benefit

Products and services

• Hop-on Hop-off 48h A 48-hour unlimited hop-on hop-off boat tour along the Tagus River in Lisbon, allowing boarding and disembarking at three piers: Sul Sueste River Station (Terreiro do Paço), Ribeira das Naus (Cais do Sodré), and Cais da Princesa (Belém). Features views of Belém Tower, Monument to the Discoveries, Electricity Museum, Alcântara Dock, 25 de Abril Bridge, and MAAT.
• Fado on the River Tagus
• Sunset Boat Tour A 1.5-hour sunset boat tour on the Tagus River featuring a live DJ and complimentary drink. Departs from Cais da Ribeira das Naus (Cais do Sodré), available February to December daily. Standard price €35; online price €24.50 (-30%).
• Daylight Sailing Cruise A 2-hour daytime sailing cruise on the Tagus River departing from Doca de Alcântara (Doca do Espanhol), offering views of Alcântara Docks and Terreiro do Paço Square. Available March to October on select days. Standard price €38 per person.
• Sunset Sailing Cruise
• Single Ticket A one-way 45-minute boat trip between Terreiro do Paço River Station and Torre de Belém (or vice versa). Standard price €20; online price €18 (-10%).
• Private Boat Tour Private boat tour for groups up to 50 people with views of Lisbon's monuments between Cais do Sodré and Belém. Includes welcome drink and music, with options for tour guide, live DJ, open bar, catering, and shuttle service. Duration: 1h or 2h. Starting from €495 total group price.
• Private Sailing Experience Private sailing tour on the Tagus River for up to 12 people, departing from Alcântara Docks. Includes welcome drink and music, with optional tour guide, historian, open bar, and catering. Duration from 2h. Starting from €450 total group price.
• Echoes of Lisbon: Boat Trip with Historian Guide Private boat tour with a historian guide narrating Lisbon's history along the route between Cais do Sodré and Belém. Includes welcome drink. Duration: 1h30. Starting from €645 total group price.
• Tastes and Tides of Lisbon Combined walking and boat tour including a guided walk through Lisbon's main attractions with 5 gastronomic tastings, followed by a boat trip along the Tagus. Departs from Praça da Figueira, arrives at Cais da Princesa (Belém). Duration: 3h30. Capacity: 6-15 people. Price: €85/pax for groups of 6 or more.
• Hag & Stag by Boat Bachelor/bachelorette party boat tour between Cais do Sodré and Belém with drinks and music. Optional live DJ, tour guide, open bar, catering, exotic dancing, shuttle service. Duration: 2h. Starting from €750 total group price.
• 1-Day Tour to Cascais or Sesimbra Full-day sailing tour to Cascais or Sesimbra with free time for village exploration or swimming. Includes light lunch and drinks. Duration: 8h-10h. Starting from €1,500 total group price.
• Electric Lisbon: Boat Tour + Central Tejo Combined boat tour from Cais do Sodré to Belém with guided tour of the Electricity Museum (Central Tejo) and MAAT. Duration: 2h30. Capacity: 10-50 people. Price: €40/pax for groups of 10 or more.
• Lisbon 360º – The City by Land and Along the Tagus Panoramic guided experience combining a boat tour on the Tagus and a bus tour through Lisbon. Includes drink, onboard music, and guided tours on both. Duration: 1h30 (boat) + 3h (bus). Starting from €35/pax.
• Gift Vouchers Tailor-made gift vouchers for Lisboat boat tours, available in digital or physical format. Includes options for Sunset Boat Tour (adults €35, children €17) and Single Ticket (adults €16, children €8).

Quantifiable outcome

• Free cancellation up to 24 hours in advance for all bookings
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gray LinecoreChannel Partner/ Reseller/ DistributorGray Line partnership for Hop-on Hop-off boat tours along the Tagus River. This partnership integrates Lisboat services with Gray Line's established sightseeing tour network, providing cross-promotion and distribution through Gray Line's global tourism network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HippoTrip (HippoCampus): HippoTrip runs sunset, sightseeing, and party cruises on the Tagus River in Lisbon with comparable vessel sizes, pricing, and tourist customer base, making it one of the closest direct competitors to Lisboat.
• Blue Cruises Lisbon: Blue Cruises offers sightseeing, sunset, and private charter boat tours on the Tagus River, overlapping with Lisboat in product type, pier geography, and target tourist segments.
• Taguscruises: Taguscruises operates sightseeing and sunset boat tours on the Tagus River in Lisbon, directly competing with Lisboat across the same waterfront route, pier locations, and individual/corporate customer segments.
• Lisbon Sightseeing Tours / Lisbon by Boat: Local Lisbon tour operator offering boat and combined land/water sightseeing tours targeting the same international tourist segment with similar pricing and pier-based pickup, closely overlapping Lisboat's product mix.
• Sailor's Corner Lisbon: Sailor's Corner provides sailing experiences and private boat tours departing from Alcântara Docks on the Tagus, directly competing with Lisboat's Daylight Sailing Cruise, Sunset Sailing Cruise, and private sailing products.

Regional players

• DouroAzul: DouroAzul is the leading Portuguese river cruise operator on the Douro, providing themed multi-day river cruise experiences with similar onboard hospitality concepts (Fado, wine, regional cuisine) used by Lisboat's shorter tours.
• Oceanario de Lisboa (Oceanário): Oceanário is a major Lisbon waterfront tourism attraction drawing similar international tourist demand to the same Lisbon riverside, and competes for tourist time and ticket share alongside Lisboat's Tagus experiences.

Broad incumbents

• Carristur (Yellow Bus Lisboa Vista): Carristur operates Lisbon's dominant hop-on hop-off bus sightseeing network and is the same Gray Line group that partners with Lisboat. It serves the same tourist customer base with a broader multi-modal sightseeing portfolio, making it both a partner and a substitute.
• Transtejo & Soflusa: Transtejo & Soflusa operates the public ferry service across the Tagus River between Lisbon and the south bank, sharing pier infrastructure with Lisboat and offering a low-cost transit alternative for some of the same tourist routes.

Emerging players

• Portugal Yacht Charter: Portugal Yacht Charter provides private sailing and boat charters departing from Lisbon marinas, competing directly with Lisboat's higher-end private sailing experiences and 1-day Cascais/Sesimbra tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lisboat.tours/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lisboat