Palmars Rentals

What Palmars Rentals does

Palmaers Verhuur BVBA, operating as Palmars Rentals, is a privately held Belgian equipment rental company founded in 1998 by Ivo Palmaers in Bilzen and now headquartered at Industrielaan 8, Hoeselt (Bilzen-Hoeselt). The company rents a fleet of more than 750 machines spanning earthmoving equipment, aerial work platforms, scaffolding, compressors, power generators and cables, concrete and paving machinery, drilling and demolition hammers, diamond tooling, woodworking and metalworking machines, laser/measurement instruments, garden equipment, pumps, cleaning gear, traffic safety equipment, and vans. It also sells second-hand equipment from its regularly refreshed fleet through a separate online platform, MachineWorld. Palmaers Verhuur is the rental arm of the Groep Palmaers diversified group, alongside sister companies Palmaers Vakhandel (hardware retail), Palmaers Trailers, Palmaers Park & Tuin (garden retail and rental), Palmaers Transport, Diatechnix (diamond drill-bit resharpening and electrical tool repair), PV Worx (wholesale), Kärcher Center Palmaers, and MachineWorld.

The company runs a counter-sales and field-delivery rental model from a single industrial site staffed by 11 people. Customers include professional contractors and construction companies (primary), garden and landscaping firms, and private DIY individuals. Pricing is quote-based and not publicly disclosed; rentals are available from half-day through multi-month terms, with long-term rentals (from two months) offered at discounted rates and package rentals available (e.g., power generator plus cables plus distribution box). An optional rental insurance covers damage at 10% of rental value with deductibles between €50 and €1,750, and an owned-transport service bundles four delivery/collection trips into a one-time fee. Distribution is direct: in-person counter sales, the company's own delivery fleet, and a website (palmaersverhuur.be) used as a catalog with online quote-request forms rather than a transactional e-commerce channel. The business is bootstrapped, has no external funding, and is not listed.

Geographically, Palmaers Verhuur operates only within Belgium's Flanders region, with no disclosed international presence. Its technology stack is limited to standard marketing tooling (Google Analytics) and a content footprint spanning a blog and profiles on Facebook, LinkedIn, YouTube, Pinterest, X, and Google Business Profile. No AI, API, SDK, or proprietary software platform has been disclosed. Brand partners include Kärcher, Wacker Neuson, SoRoTo, Bosch, Makita, and DeWalt.

Name

Palmars Rentals

Legal name

Palmaers Verhuur BVBA

Website

https://palmaersverhuur.be

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Palmaers Verhuur is a Belgian equipment rental company based in Hoeselt, founded in 1998, renting a fleet of 750+ construction, earthmoving, garden, and workshop machines to contractors and DIY customers as part of the Groep Palmaers group.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)

Keywords

• Construction equipment rental
• Earthmoving machinery hire
• Garden equipment rental
• Tool hire services
• Aerial work platform rental

Headquarters

HQ city

Hoeselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction machines, tools and equipment. Minimum rental period varies, with long-term rentals (from 2 months) offered at discounted rates. Package rentals available (e.g., power generator + cables + distribution box).
2. Rental Insurance: Machine breakage insurance charged at 10% of rental value. Covers damage during loading/unloading, transport damage, glass breakage during rental period. Deductibles range from €50 to €1,750 depending on equipment value.
3. Transport Service: One-time delivery fee covering 4 transport trips (delivery and collection). Non-hourly based pricing.
4. Second-hand Equipment Sales: Sale of used machines from regularly refreshed fleet. Also managed through Machine World online platform.
5. Consumables and Accessories: Sale of consumables such as grinding discs, sandpaper, blasting sand, fuel. Charged only for usage with remaining items returned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Palmars Rentals (Palmaers Verhuur) rents construction, earthmoving, garden, and industrial machines on flexible terms from half-day to multi-month contracts. The fleet of 750+ machines is supplemented by own delivery transport, optional rental breakage insurance, and consumables sales. The company serves both professional contractors and private DIY customers from a single physical location in Bilzen-Hoeselt, Belgium.

Product overview

Palmaers Verhuur operates as a diversified equipment rental company offering an extensive catalog of construction, industrial, and garden machinery across 20+ product categories. The portfolio spans earthmoving equipment and forklifts, aerial work platforms and scaffolding, power generators and compressors, concrete and paving equipment, drilling and demolition tools, woodworking machines, metalworking equipment, garden tractors and tools, pumps, and cleaning equipment. They also offer vans for rent and sell second-hand equipment from their regularly renewed fleet. The company partners with major tool and equipment brands including Kärcher, Wacker Neuson, SoRoTo, Bosch, Makita, and DeWalt. Rental services include flexible terms from half-day to multi-month contracts, with delivery available and optional rental insurance coverage.

Differentiator

Problem solved

Functional benefit

Brands

• MachineWorld: Online platform for buying and selling new and used construction equipment including excavators, wheel loaders, forklifts, and aerial work platforms. Part of Groep Palmaers.

Products and services

• Construction and Earthmoving Equipment Rental Short-term and long-term rental of construction machines, earthmoving equipment, tools, and machinery including excavators, wheel loaders, forklifts, aerial work platforms, compressors, power generators, and concrete/paving equipment. Offered to professional contractors and DIY customers with flexible rental periods and package deals.
• Rental Insurance (Huurverzekering)

Quantifiable outcome

• Equipment availability for any job type

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Machine WorldminorChannel Partner/ Reseller/ DistributorMachine World is a separate online platform (under Groep Palmaers) for selling second-hand construction equipment including excavators, wheel loaders, forklifts, and aerial work platforms. All machines undergo thorough check-up in their own workshop.
• TerramaxminorChannel Partner/ Reseller/ DistributorBrand partner shown on Palmaers website. Terramax is a manufacturer/distributor of ground engagement equipment.
• Palmaers VakhandelcoreOthersRelated company under Groep Palmaers. Hardware/store selling tools and equipment. Located at Tongersestraat 94, Bilzen.
• Palmaers TrailerscoreOthersRelated company under Groep Palmaers. Sales and rental of trailers. Located at Tongersestraat 94, Bilzen.
• Palmaers Park & TuincoreOthersRelated company under Groep Palmaers. Garden equipment sales and rental. Located at Hasseltsestraat 6, Bilzen.
• Palmaers GrondverzetmachinescoreOthersRelated company under Groep Palmaers. Earthmoving equipment rental. Website: palmaersgrondverzetmachines.be
• Kärcher Center PalmaerscoreChannel Partner/ Reseller/ DistributorOfficial Kärcher Center under Groep Palmaers. High-pressure cleaners sales and service. Located at Kempische Steenweg 508, Hasselt.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Hendrik Vragen Verhuur: Hendrik Vragen is a Flemish regional equipment rental company with a similar regional depot model, competing for the same contractor and DIY customer base in overlapping Belgian provinces.
• Dura Vermeer Materieel: Dura Vermeer operates equipment rental and construction support services in the Benelux region, with overlapping categories in construction tools and machinery rental.
• AERTSSEN Group: AERTSSEN is a Belgian heavy equipment and earthmoving specialist with rental capabilities, primarily serving infrastructure and large construction projects. It competes with Palmaers in the earthmoving and heavy equipment rental category.

Direct peers

• Kiloutou: Kiloutou is a major French-headquartered equipment rental chain with Belgian operations, providing construction tools, scaffolding, and machinery. It competes with Palmaers across the same customer segments in overlapping geographies.
• Loxam: Loxam is the largest European equipment rental company with Belgian branches, offering a full range of construction equipment and tools. It represents a broad incumbent competitor to Palmaers in the Belgian market.
• Mateco: Mateco is a leading European aerial work platform and material handling rental specialist with Belgian operations. It directly competes with Palmaers' aerial work platform, forklift, and material handling categories.
• Boels Rental: Boels is the largest equipment rental company in the Netherlands and Belgium with a multi-branch network, offering construction equipment, aerial work platforms, and tools. It is the most directly comparable scaled competitor to Palmaers in the Belgian market.
• Boels Verhuur (Belgium): Belgian operating entity of Boels Rental operating multi-branch depots across Flanders and Wallonia. Closest direct competitor given overlapping service lines and Belgian geographic overlap.

Broad incumbents

• TVH Equipment: TVH is a Belgian-headquartered global leader in material handling, forklifts, and industrial equipment parts and rentals. It overlaps with Palmaers in material handling and forklift categories from a much larger scale.

Emerging players

• Riwal: Riwal is a European specialist in aerial work platform rental with Belgian presence. It competes primarily in the high work platform and scissor lift categories where Palmaers also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCE1uQ9etOEKdo3O1Wl0ZXEA
• Facebookfacebook.com/palmaersverhuur
• LinkedInlinkedin.com/company/palmaers-vakhandel
• Pinterestpinterest.com/marketing9311/?skipFac=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmars Rentals