Ren Thang Co.

What Ren Thang Co. does

Ren Thang Co., Ltd. (睿城工業股份有限公司) is a Taiwanese industrial machinery manufacturer founded in August 1983 that designs and builds equipment for electronic component lead forming, cutting, and bending, plus PCB assembly preparation. The company is headquartered in New Taipei City (Xinzhuang District) and operates four Taiwan-based production facilities under the Rui Cheng brand, supplemented by wholly-owned operations in Dongguan (since 1996), Shanghai (sales office 1997, factory 2001), a Shenzhen subsidiary called Rui Li Wang Electronics Machinery (since 2000), and a sales office in Kuala Lumpur, Malaysia (since 2000). The product portfolio spans axial, radial, and IC lead forming machines; PCB V-cut/depaneling machines and PCB lead cutters; jumper wire forming, air-drive (pneumatic) forming, tube feeders, component counters, conveyor systems, soldering equipment, and SMT production equipment, plus a hot-foil stamping line. The company's technology base rests on 40+ patent products and 20+ national patents from Taiwan's Central Standard Bureau, with international patents and ISO 9001:2000 plus CE certifications; manufacturing is anchored by in-house CNC capabilities.

The company's revenue model combines one-time equipment sales (standard catalog machines and custom-built units), per-unit contract processing fees on an electronic component forming outsourcing service (with a one-time custom die set fee plus per-1,000-pcs pricing), quote-based CNC machining services through the internal RT Machine Shop division, recurring spare parts and consumables (cutters, blades, tungsten carbide, belts), and turnkey factory planning services for PCB assembly line setup. Distribution is a hybrid of direct sales from the Taiwan headquarters and a global agent and distributor network covering more than 50 countries. Customers are horizontal: electronics factories (PCB assembly), industrial buyers in automotive/medical/printing/computer components, and contract manufacturers with small-batch forming needs. Pricing is not publicly disclosed; quotes are obtained through named sales contacts. Ren Thang is privately held with no parent company, no external investors, and no funding rounds disclosed; ownership appears to remain founder/management-controlled more than 40 years after founding.

Name

Ren Thang Co.

Legal name

REN THANG CO., LTD.

Website

https://renthang.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Ren Thang Co., Ltd. is a Taiwan-based (founded 1983) industrial machinery manufacturer producing electronic component lead forming, cutting, and PCB assembly equipment, plus CNC machining services, sold globally through a 50+ country distributor network to electronics factories and contract manufacturers.

Ownership category

akta.pro rank

Product category

Electronic Component Processing Machinery

NAICS

All Other Industrial Machinery Manufacturing (333248), Machine Shops (332710)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro industry

PRIMARYIMAHADAC

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Machine Tools & Metalworking Equipment

Keywords

• Lead forming machines
• PCB assembly equipment
• Electronic component processing
• SMT production machinery
• PCB depaneling equipment

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of electronic components lead forming/cutting machines, PCB assembly equipment, SMT machines, soldering machines, and related industrial machinery. Products sold as standard or custom-built machines.
2. Outsourcing/OEM Services: Electronic component lead forming processing services where customers send parts for contract manufacturing. Custom die set fees plus per-unit processing charges.
3. CNC Machining Services: Precision CNC milling and turning services for mechanical parts, serving both internal equipment manufacturing and external customers in automotive, medical, printing, and other industries.
4. Spare Parts and Consumables: Sale of replacement parts, cutters, blades, tungsten carbide刀片, belts, and other consumables for Ren Thang equipment.
5. Turnkey Solutions: Complete factory planning and design services for electronics assembly lines, including conveyor systems, production line configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ren Thang Co., Ltd. designs, manufactures, and sells industrial machinery used by electronics factories to form, cut, bend, and prepare leads on axial, radial, and IC components, and to depanel, cut, and assemble printed circuit boards. The portfolio spans lead forming machines, PCB V-cut cutters and lead cutters, soldering equipment, SMT production machines, conveyors, tube feeders, component counters, jumper wire formers, and hot foil stamping machines, sold both as standard and custom-built units with global after-sales support, spare parts, contract processing, and turnkey factory planning services.

Product overview

Ren Thang Co., Ltd. (睿城工業股份有限公司) is a machinery manufacturer founded in 1983 specializing in electronic components processing equipment for PCB assembly factories. The product portfolio consists of lead forming machines (axial, radial, IC, and pneumatic forming), PCB processing equipment (V-cut cutters, lead cutters, depaneling machines), assembly line equipment (conveyors, tube feeders, component counters), soldering equipment (wave solder pots, reflow ovens), and SMT production equipment (paste printers, pick-and-place machines, solder paste mixers). The company also provides supporting services including spare parts supply, contract manufacturing/outsourcing for component forming, turnkey factory planning, and CNC machining services. Products range from manual to fully automatic configurations and are sold globally through distributors in over 50 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Axial Lead Forming Machines Lead forming machines for axial electronic components including resistors, diodes, and inductors, available in taped, loose, manual, automatic, and combined formats with capabilities for forming, bending, flattening, and taping operations.
• Radial Lead Forming Machines Lead forming machines for radial/vertical electronic components including capacitors, ceramic capacitors, and LEDs, supporting taped, loose, hand-operated, automatic, and tube packaging formats with forming, cutting, bending, and short-leg operations.
• IC Lead Forming Machines IC and transistor forming machines for SMD components including ICs, transistors, and crystals, with cutting, forming, bending, foot-spreading, and flat pressing capabilities and intermittent, roller, and tube-type automation options.
• Tube Feeder / Tube Loader Automatic tube feeding equipment for tube-packaged components including transistors, ICs, and rectifiers, with models RT-700 tube feeder, RT-720 dual-tube feeder, and CF-360 tube alignment machine.
• PCB V-Cut Cutter / V-Groove Depaneling Machine PCB V-groove cutting machines for depaneling ultra-thin PCBs, SMD mounted boards, and irregular boards, available in roller-type, straight-cut, and traveling-knife configurations including NTG-520N, NTG-530N, NTG-20, and NTG-350 models.
• PCB Lead Cutter PCB lead cutting and polishing machines for removing excess leads after wave soldering, including manual and automatic models (KA-8, KA-66, KA-22 dual-blade) with tungsten carbide cutting blades and brush cleaning.
• Jumper Wire Forming Machines Computer-controlled jumper wire forming machines for tinned copper wire, jumpers, cables, and tubing, with automatic wire feeding, cutting, and forming with adjustable dimensions, in models JF-600, JF-600X, JF-760, and tube cutting machines XD-906A, XD-1000, XD-2000.
• Air-Drive Forming Machines Pneumatic forming machines that use cylinders to drive molds for forming, cutting, and bending electronic components, in models AR-106 (dual-cylinder), AR-108 (single-cylinder), and AR-110 for special-shaped components.
• Component Counter Electronic component counting equipment for SMD and standard vertical/horizontal components, with models RTM-12A/12D SMD auto counter (LCD display) and M-831 counter (dual-side counting, preset modes).
• Conveyor Systems PCB assembly line conveyor systems including belt lines, dual-joint assembly lines, 90-degree turn lines, slope lines, repair lines, test lines, packaging lines, and roller conveyors for complete factory planning.
• Soldering Machines Soldering equipment including wave soldering machines, digital temperature-controlled round solder pots (SP-100PV), small solder pots (SP Series), tabletop jet flow solder machines (PS-120), high-temperature solder pots (SP-1020HS1), IC automatic constant-temperature round solder pots (SP-060), and foam tubes (KA-40).
• SMT Machines / Production Equipment SMT production equipment including manual solder paste printers (RT-2100), semi-automatic stencil printers (STP-450, STP-550), semi-automatic SMT pick-and-place machines (SMT-401, SMT-402 with dispensing), solder paste mixers (RAM-60), ESD carts (HC-1420S, HC-1420M1), and BGA lead-free reflow ovens (RTU-380).
• Foil Machine / Hot Stamping Machine Hot foil stamping and card cutting machines for A3/A4 printed paper including FT-10 foil stamper, FT-10T automatic tape laminator, FC-80 foil cutter, and folding machines for digital printing applications.
• Spare Parts Service Supply of replacement parts, cutting blades, rails, belts, and tungsten carbide blades for Ren Thang equipment, with operating manuals available for download.
• Outsourcing / Contract Processing Service Electronic component lead forming outsourcing service for small batch DIP forming assemblies, with custom die set tooling available and processing fees charged per 1,000 pcs.
• Turnkey Solution Complete factory planning and design services for PCB assembly line setup and equipment configuration, bundling Ren Thang's machinery with production line layout design.
• CNC Machining Services CNC milling and turning services for mechanical parts, including surface treatments (anodizing, chrome plating, powder coating), heat treating, gear hobbing, and keyway broaching, across materials such as steel, aluminum, stainless steel, brass, and engineering plastics; serves automotive, medical, printing, and computer industries.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• RT Machine Shop (Internal CNC Division)coreOthersInternal CNC machining department (rtmachineshop.com) providing precision manufacturing services for Ren Thang equipment and external customers. Specializes in CNC milling and turning for automotive, medical, printing, and computer industries.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• Essemtec: Swiss SMT pick-and-place and assembly equipment specialist for high-mix / low-volume production. Comparable to Ren Thang in serving small-to-mid electronics assembly customers with flexible, customizable equipment; both compete for niche factory automation deals.

Direct peers

• Universal Instruments: Specialist in through-hole insertion equipment and odd-form assembly. The closest historical competitor to Ren Thang's lead forming and through-hole component processing core product, serving the same shrinking but persistent through-hole electronics segment.
• Heller Industries: US-based manufacturer of reflow soldering ovens and soldering equipment. Directly comparable to Ren Thang's soldering machine product line, serving the same PCB assembly customers with similar through-hole and SMT soldering equipment.
• Kurtz Ersa: German manufacturer of wave soldering, selective soldering, and reflow equipment. Comparable to Ren Thang's soldering machine portfolio and serves overlapping automotive and industrial electronics assembly customers.

Broad incumbents

• JUKI SMT Systems: Long-established Japanese SMT equipment maker for PCB assembly lines. Comparable buyer overlap with Ren Thang (PCB assembly factories) and competes in adjacent assembly equipment categories like soldering and inspection.
• ASMPT (ASM Pacific Technology): Global leader in SMT assembly equipment (pick-and-place, encapsulation, soldering). Competes with Ren Thang in PCB assembly equipment but at much larger scale and across full SMT lines rather than Ren Thang's lead forming and through-hole specialty.
• Panasonic Connect (SMT/Factory Solutions): Sells SMT placement machines, welding equipment, and factory automation. Overlaps with Ren Thang in PCB assembly line equipment (soldering, mounting support) but at enterprise scale with broader automation portfolio.
• Yamaha Motor Robotics (IM): Major SMT pick-and-place and factory automation supplier. Comparable to Ren Thang in serving PCB assembly line buyers but with a much broader equipment portfolio spanning SMT, robotics, and surface-mount automation.

Regional players

• Autotronik-SMT: China-based pick-and-place and SMT equipment maker. Comparable to Ren Thang in serving mid-size Asian electronics assembly customers with cost-competitive SMT equipment; regional peer in the same PCB assembly equipment market.
• GKG Asia (GKG Precision Machine): China-based SMT stencil printer maker with strong Asia-Pacific presence. Regional peer to Ren Thang in supporting PCB assembly lines; competes in adjacent SMT equipment category with similar target customer base in Greater China EMS factories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/RenThang
• Facebookfacebook.com/renthang
• Xx.com/renthang
• LinkedInlinkedin.com/company/ren-thang-co-ltd-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ren Thang Co.