Bregaglia Engadin Turismo

Name

Bregaglia Engadin Turismo

Website

https://bregaglia.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Bregaglia Engadin Turismo is the official destination marketing organization for Val Bregaglia, a Swiss Alpine valley in Graubünden connecting Switzerland and Italy. It serves leisure and cultural tourists through its portal bregaglia.ch, promoting outdoor activities and the birthplace of Alberto Giacometti.

Ownership category

akta.pro rank

Product category

Tourism Destination Marketing

NAICS

Travel Agencies (561510), Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKABAH

Inbound/Local Retail Travel Agencies (Destination Booking Offices)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

SECONDARYBPAMAIAJ

Tours, Activities & Experiences Booking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYTHAKAFAB

Adventure & Expedition Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAJABAL

Multi-Activity & Expedition Packages (Guided Adventure Trips)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

Keywords

• Destination tourism marketing
• Alpine tourism services
• Outdoor recreation activities
• Cultural tourism experiences
• Travel information services

Headquarters

HQ city

Stampa

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Core offering

Bregaglia Engadin Turismo operates the official destination marketing portal (bregaglia.ch) for the Val Bregaglia Alpine valley, which connects Canton Graubünden (Switzerland) with Italy. It promotes outdoor activities, cross-country skiing, and group exhibitions, and markets the region as the birthplace of artist Alberto Giacometti to attract leisure and cultural tourists.

Differentiator

Problem solved

Functional benefit

Products and services

• Val Bregaglia Tourism Portal Official destination tourism portal providing visitor information about the Val Bregaglia Alpine valley in Canton Graubünden, Switzerland, including details on outdoor activities, cultural heritage, and regional events. Targeted at leisure travelers and cultural tourists exploring the Swiss-Italian Alpine region.
• Outdoor Activities and Cross-Country Skiing Promotion

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Comune di BregagliacoreOthersThe municipality of Bregaglia operates the official municipal website at comunebregaglia.ch. Both organizations appear to work together as the administrative and tourism arms of the Val Bregaglia region, with Bregaglia Engadin Turismo handling tourism promotion and the municipality handling civic administration.

Direct peers

• Pontresina Tourism: Local DMO for the neighboring Engadin resort of Pontresina, sharing the same tourism corridor, alpine activity mix (skiing, hiking), and inbound/outbound retail agency functions for group bookings.
• Davos Klosters Tourismus: DMO for another major Graubünden destination with similar year-round mountain activities (skiing, hiking, cultural events). Comparable in being a Swiss Alpine destination-marketing entity with group activity booking.
• Zermatt Tourism: Mature Alpine DMO operating the Zermatt/Matterhorn destination with activity booking (skiing, hiking, exhibitions). Comparable operating model despite larger scale.
• Graubünden Tourism (Graubünden Ferien): Cantonal-level DMO covering all of Graubünden including Bregaglia. Operates the same destination-marketing business model and competes/cooperates with Bregaglia for visitor share within the same canton.
• Engadin St. Moritz Tourismus AG: Regional DMO for the Upper Engadin, immediately adjacent to Val Bregaglia in Canton Graubünden. Most comparable peer given shared geography, target market (DACH and Italian visitors), and year-round outdoor/winter sports positioning.
• Lenzerheide Marketing und Support AG: DMO for another Graubünden resort with a parallel combination of winter sports, summer outdoor activities, and group/event bookings. Direct comparable in scale and service mix.
• Valposchiavo Turismo: DMO for neighboring Val Poschiavo, another Italian-speaking valley in Graubünden. Comparable in being a small, valley-specific DMO with cross-border positioning and outdoor activity focus.
• IDM Südtirol / Südtirol Marketing: DMO for South Tyrol / Alto Adige on the Italian side of the Alps, directly adjacent to Val Bregaglia. Comparable Alpine destination marketing function and shares the cross-border Italian-speaking feeder market.

Broad incumbents

• Switzerland Tourism (Schweiz Tourismus): National DMO that markets all of Switzerland internationally. Sets the broader campaign context within which Bregaglia competes for visibility and often channels visitors down to regional DMOs like Bregaglia.

Emerging players

• Outdoor Interlaken: Swiss activity and adventure tour operator focused on guided outdoor experiences. Comparable business model component (bookable outdoor activities for groups) though operating in a different region.

Market position

Customer concentration

• LinkedInlinkedin.com/company/comune-bregaglia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bregaglia Engadin Turismo