El Aguila
El Aguila is a Mexico-based auto insurance carrier specializing in private-use vehicle coverage for individual consumers. Operating since 1994 as part of Great American Insurance Group's Mexico Division, the company sells six coverage tiers through an online quote engine, phone sales, and eight branch offices.
- Company typePrivate
- Founded1994
- HeadquartersBonita Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What El Aguila does
El Aguila Compañía de Seguros S.A. de C.V. is a Mexican insurance carrier specializing exclusively in private-use automobile insurance. Founded in 1994 and headquartered in Mexico City, the company has operated continuously for over 30 years serving individual vehicle owners across Mexico. El Aguila operates as part of Great American Insurance Group's Mexico Property & Casualty Division (División Daños México), providing it with the backing of a major international insurance group while maintaining its specialized Mexican-market focus.
The company's product portfolio consists of six core coverage tiers: Cobertura 100 Clásica, Cobertura 100 Plus, Cobertura Amplia, Cobertura Semi-Amplia, Cobertura Limitada, and Cobertura Responsabilidad Civil. These are supplemented by optional add-on coverages including legal assistance, road assistance, replacement vehicle, deductible exemption, civil liability extension, special equipment coverage, and partial theft protection. Underlying technology is a web-based online quote engine (cotizador) that delivers real-time pricing based on vehicle specifications (make, model, year), driver demographics (gender, date of birth, marital status), and coverage selection. The company maintains an online customer self-service portal supporting policy status inquiry, claims lookup, invoice download, and document upload. No mobile application, public API, or third-party integrations are disclosed.
El Aguila generates revenue through recurring auto insurance premiums with flexible billing options including full payment, monthly installments, and 6 or 12-month interest-free financing. Distribution occurs through a multi-channel approach: an online quote engine, phone-based direct sales (8007058800, 55-5488-8810), and a network of 8 physical branch offices spanning CDMX (headquarters), San Luis Potosí, Querétaro, Monterrey, Mérida, León, Guadalajara, and Aguascalientes. Marketing is conducted via the company website and social media channels (Facebook, Twitter/X, Instagram). The stated differentiators include no-deductible coverage for the first one or two accidents depending on tier, total loss payouts that include vehicle value plus $10,000 MXN additional compensation, and 30+ years of specialized auto insurance expertise.
El Aguila firmographics
Firmographics- Name
- El Aguila
- Legal name
- El Aguila Compañía de Seguros S.A. de C.V.
- Website
- https://elaguila.com.mx
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Aguila is a Mexico-based auto insurance carrier specializing in private-use vehicle coverage for individual consumers. Operating since 1994 as part of Great American Insurance Group's Mexico Division, the company sells six coverage tiers through an online quote engine, phone sales, and eight branch offices.
- Ownership category
- akta.pro rank
El Aguila industry classification
Industry- Product category
- Auto Insurance
- NAICS
- Insurance Carriers (5241), Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Commercial Auto & Fleet Insurance (FSAJAMAB)
Keywords
Where El Aguila is headquartered
LocationHeadquarters
- HQ city
- Bonita Springs
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
El Aguila business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Auto Insurance Premiums: Revenue generated from auto insurance policy premiums. Customers pay either in full (contado) or in monthly installments (mensual) with options for 6 or 12 months without interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cobertura 100 Clásica |
| Subscription | Monthly | Cobertura 100 Plus |
| Subscription | Monthly | Cobertura Amplia |
| Subscription | Monthly | Cobertura Semi-Amplia |
| Subscription | Monthly | Cobertura Limitada |
| Subscription | Monthly | Cobertura Responsabilidad Civil |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
El Aguila product offering
Product offeringCore offering
El Aguila is a Mexican auto insurance company that sells private-use vehicle insurance policies through an online quote engine, phone sales, and 8 branch offices. The company offers tiered coverage plans including Cobertura 100 (Clásica and Plus), Cobertura Amplia, Cobertura Limitada, Cobertura Semi-Amplia, and Cobertura Responsabilidad Civil, with optional add-ons such as legal assistance, road assistance, and replacement vehicle.
Product overview
El Aguila is a specialized auto insurance company with over 30 years of experience in Mexico, offering a tiered portfolio of products under the Cobertura 100 family (Clásica and Plus), Cobertura Amplia, Cobertura Limitada, Cobertura Semi-Amplia, and Cobertura Responsabilidad Civil. These core coverage products are supplemented by optional add-on coverages (Coberturas Opcionales) including legal assistance, road assistance, replacement vehicle, TERRSA, deductible exemption, and partial theft protection. The company operates through an online quote platform (cotizador) and maintains regional branches across Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Cobertura 100 Clásica Comprehensive auto insurance coverage for private-use vehicles: 3% deductible on material damages and total theft, no deductible for 1 accident, vehicle value plus MX$10,000 payout in case of total loss, third-party liability for accidents while driving an uninsured vehicle not owned by the policyholder, civil liability coverage, and occupant medical expenses.
- Cobertura 100 Plus Enhanced comprehensive auto insurance: 3% deductible on material damages and total theft, no deductible for up to 2 accidents, vehicle value plus MX$10,000 payout in case of total loss, third-party liability, civil liability, and occupant medical expenses.
- Cobertura Amplia Wide auto insurance coverage protecting against material damages, total theft, third-party civil liability, and occupant medical expenses.
- Cobertura Limitada Limited auto insurance coverage including total theft, third-party civil liability, and occupant medical expenses.
- Cobertura Responsabilidad Civil Civil liability-only auto insurance covering third-party damages and occupant medical expenses.
- Cobertura Semi-Amplia Semi-wide auto insurance coverage including total loss due to material damages, total theft, third-party civil liability, and occupant medical expenses.
Quantifiable outcome
- No deductible for 1 accident under Cobertura 100 Clásica
- +2 more outcomes
Companies that use El Aguila
Customer profileSegments1 record
Ideal customer profiles1 record
El Aguila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
El Aguila partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Great American Insurance Group - División Daños MéxicocoreEl Aguila is part of Great American Insurance Group's Mexico Property & Casualty Division. This affiliation provides the company with the backing and resources of a major international insurance group.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
El Aguila competitors and assessment
Company assessmentBroad incumbents
- Seguros Inbursa: Mexican financial conglomerate's insurance arm, part of the Carlos Slim business group. Inbursa offers auto insurance bundled with banking products, competing with El Aguila for the same private-use customer segment.
- Sura México: Latin American insurance group's Mexico operation offering P&C including auto. Sura competes with El Aguila in private auto with regional Latin American expertise and corporate capabilities.
- GNP (Grupo Nacional Provincial): One of Mexico's largest multi-line insurers offering auto, life, and health products. GNP competes head-to-head with El Aguila in private auto insurance as part of a broader portfolio, with substantially greater scale and brand recognition.
- Chubb Seguros México: Global specialty insurer's Mexico operation providing auto and other P&C coverage. Chubb competes in the Mexican auto market with international underwriting capabilities, particularly in higher-end vehicle segments.
- Seguros Banorte: Major Mexican bank's captive insurance arm offering auto and other lines. Banorte competes for El Aguila's customer base through banking-channel distribution advantages and bundled offerings.
- AXA Seguros México: Global insurance leader's Mexico subsidiary offering auto insurance among other lines. AXA competes with El Aguila for private auto customers with a broader multi-line franchise and stronger digital capabilities.
- Mapfre México: Spanish global insurer's Mexican subsidiary operating across multiple P&C lines including auto. Mapfre directly competes with El Aguila in private auto insurance as part of a wider portfolio.
- Zurich Seguros México: Global insurer's Mexico operation with auto insurance as part of its P&C portfolio. Zurich competes with El Aguila in private auto coverage with international backing and broader corporate capabilities.
Direct peers
- Quálitas Controladora: Mexico's largest auto insurance specialist with dominant market share (~30%+). Quálitas is the most direct peer as both companies focus exclusively on auto insurance in Mexico, though Quálitas operates at vastly greater scale across commercial and personal lines.
- HDI Seguros México: Mid-sized Mexican P&C insurer with meaningful auto insurance exposure. HDI is a direct competitor in private-use auto coverage and similar in operating model, with comparable branch-based distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
El Aguila social profiles
Digital presenceEl Aguila financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Aguila leadership team
Management profileNumber of profiles
Profiles1 record
El Aguila funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Aguila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Aguila
What does El Aguila do?
El Aguila is a Mexican auto insurance company that sells private-use vehicle insurance policies through an online quote engine, phone sales, and 8 branch offices. The company offers tiered coverage plans including Cobertura 100 (Clásica and Plus), Cobertura Amplia, Cobertura Limitada, Cobertura Semi-Amplia, and Cobertura Responsabilidad Civil, with optional add-ons such as legal assistance, road assistance, and replacement vehicle.
Is El Aguila a public or private company?
El Aguila is a private company. It is classified as corporate owned and is currently operating.
When was El Aguila founded?
El Aguila was founded in 1994. It employs 11 to 50 people.
Where is El Aguila based?
El Aguila is headquartered in Bonita Springs, United States, in the North America region.
How does El Aguila make money?
One revenue line is on record: auto Insurance Premiums.
Who are El Aguila's main competitors?
Broad incumbents on record are Seguros Inbursa, Sura México, GNP (Grupo Nacional Provincial), Chubb Seguros México, Seguros Banorte, AXA Seguros México, Mapfre México and Zurich Seguros México. Direct peers are Quálitas Controladora and HDI Seguros México.
Does El Aguila have an API?
No public API is recorded for El Aguila.
What industry is El Aguila in?
El Aguila's product category is Auto Insurance. Its primary akta.pro industry code is FSAJAMAB, Commercial Auto & Fleet Insurance. Its NAICS code is 5241 and its SIC code is 6331.