What Alpha Press does

Alpha Press, Inc. is a family-owned, second-generation commercial printing agency headquartered in Orlando, Florida, operating since 1998 under the legal entity Alpha Press, Inc. and doing business as Apiprint. The company operates a single production facility at 4333 Silver Star Road, Suite 195, Orlando, delivering a full-service print operation that spans pre-press, digital printing, offset pressroom, bindery, and post-press finishing entirely in-house. Its equipment base includes Heidelberg Speed Master SM 74 Perfector, multiple Ryobi presses, Kodak and Konica Bizhub digital presses, Polar and Challenge cutters, MBO and Baum folders, Muller Martini stitching, and a CP Bourg perfect binder, supporting a catalog of 29+ print products ranging from business cards, brochures, and banners to books, magazines, catalogs, envelopes, carbonless forms, and offering envelopes.

The company's revenue model is transaction-based: customers select products from the website (apiprint.net), submit specifications, and receive custom quotes on a pay-as-you-go basis. There are no public pricing tiers or subscription contracts. Go-to-market is direct-to-consumer B2B through three channels: a self-service website with quote-request and file-upload functionality, walk-in customers at the Orlando facility, and nationwide rush shipping for enterprise and event-driven orders. Customer segments are horizontal and span SMBs, Fortune 500 marketing departments, marketing agencies, real estate professionals, restaurants, publishers, associations, and churches; named testimonial customers include Richard McClelland (Fortune 500 VP of Sales/Marketing), Rick Belben, and Leonard Kodra, but no named enterprise contracts or revenue concentration data are disclosed.

The company is led by John Latorre (Vice President, 18+ years industry experience, second-generation printer) and Aleksander Latorre (Supervisor/HR, trained accountant with degrees from Liberty University and Florida State University). Ownership is fully internal with no disclosed external investors, private equity, or institutional funding. Adjacent services include in-house graphic design (Adobe Creative Suite), USPS-compliant direct mail fulfillment (CASS, NCOA, EDDM), file prep and proofing, and rush printing with same-day, next-day, and overnight delivery options.

Name

Alpha Press

Legal name

Alpha Press, Inc.

Website

https://apiprint.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpha Press is a family-owned, second-generation commercial printing agency in Orlando, Florida, offering 29+ print products and integrated design, mailing, file prep, and rush services to SMBs, Fortune 500 firms, churches, publishers, and event-driven customers across the U.S.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (3231), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Book Printing (2732), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG)

akta.pro secondary industries

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Commercial printing services
• Digital printing
• Offset printing
• Direct mail services
• Custom print production

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Custom Printing Services: Transaction-based custom printing services for a wide range of products including business cards, brochures, banners, catalogs, books, and more. Customers pay per job based on quantity, size, paper type, and finishing options. Services include rush printing, nationwide delivery, and design assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Alpha Press is a full-service commercial printing company in Orlando, Florida that produces custom printed materials including business cards, brochures, banners, books, magazines, and envelopes using offset and digital presses. The company also provides complementary design, file preparation, mailing, and rush printing services to businesses and organizations, with nationwide shipping available.

Product overview

Alpha Press is a full-service commercial printing company based in Orlando, Florida, offering a comprehensive portfolio of print products and services. The core product portfolio includes 29 distinct print products spanning marketing materials (brochures, sell sheets, rack cards, postcards), business stationery (business cards, letterheads, envelopes), publication products (books, magazines, catalogs, newsletters, booklets), promotional items (stickers, magnets, car magnets, door hangers, hang tags, greeting cards), event materials (banners, banner stands, table covers, posters, tickets), and operational print (carbonless forms, notepads, presentation folders, binders, offering envelopes, catalogs). These products are supported by four complementary service offerings: Design Services (in-house graphic design using Adobe creative tools), Mailing Services (direct mail with USPS processing including CASS certification and EDDM), File Prep/Proofing Services (print-ready file preparation and proofing), and Rush/Nationwide Rush Printing Services (same-day, next-day, and overnight delivery). The company operates as a single unified commercial printing platform rather than a modular software product, serving businesses, organizations, schools, churches, and government entities across the United States with both short-run and bulk quantity options.

Differentiator

Problem solved

Functional benefit

Products and services

• Banner Stands

Quantifiable outcome

• Cut book printing costs by 30%

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Allegra Marketing Print Mail: Franchise network specializing in marketing, print, and direct mail services for SMBs and mid-market clients, including integrated mailing. Comparable to Alpha Press in combining print production with mailing and design under one roof.
• MOO: Online-first commercial print brand specializing in premium business cards, brochures, postcards, and marketing materials with a focus on design quality and SMB/mid-market customers. Overlaps directly with Alpha Press's core SKUs (business cards, postcards, brochures) but competes via online self-service rather than quote-based sales.
• PrintingForLess: Independent commercial printing company offering offset and digital printing across business cards, brochures, books, postcards, and marketing collateral with online ordering. Closest size-and-scope peer to Alpha Press as a privately held, multi-product commercial print shop.
• 4over: Wholesale commercial printing marketplace connecting print buyers with production facilities across a wide product range including business cards, brochures, banners, books, and large-format signage. Comparable to Alpha Press in product breadth and commercial customer base, but operates as a trade platform rather than a single in-house shop.
• Minuteman Press: International franchise network of independently owned commercial print shops offering business cards, brochures, banners, direct mail, and full in-house print and bindery services. Closest structural peer to Alpha Press in scope of services, customer segments, and small-shop full-service model.
• AlphaGraphics: Franchise-based commercial print and marketing services network with in-house offset and digital production, bindery, mailing, and design. Direct comparable to Alpha Press in service breadth, family/SMB customer base, and one-stop-shop positioning.
• Sir Speedy: Franchise network of commercial print centers providing offset and digital printing, bindery, mailing, and signs/graphics services to SMB and mid-market customers. Direct comparable to Alpha Press in service mix, customer profile, and small-shop full-service operating model.

Broad incumbents

• Staples Print & Marketing Services: Large office-supply retailer offering business cards, brochures, banners, flyers, and marketing materials via online ordering and in-store pickup. Competes with Alpha Press on small-business print jobs, though with limited offset and mailing capability.
• Vistaprint (Cimpress): Mass-market online commercial printing platform owned by Cimpress, serving SMBs with business cards, brochures, postcards, and marketing materials via instant online ordering. Competes with Alpha Press on the SMB tier across the same core product categories, though at vastly greater scale.
• FedEx Office: National retail print and shipping chain offering business cards, banners, posters, binding, and same-day printing at retail locations. Competes with Alpha Press on SMB convenience printing, though lacks deep offset/bindery capacity and mailing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Press