Lagoa Country Club

What Lagoa Country Club does

Lagoa Country Club is a private Brazilian leisure and tourism resort located in Cidreira, Rio Grande do Sul, approximately 120km from Porto Alegre. The company operates on a 700-hectare site featuring native Atlantic Forest, century-old fig trees, and a freshwater lagoon beach, offering an integrated portfolio of vacation house rentals, real estate sales (land parcels and completed houses), annual membership titles, marina boat storage, restaurant services, and curated eco-tourism experiences such as boat tours to the Lençóis Cidreirenses dunes. The resort serves families, individual travelers, eco-tourism enthusiasts, and property buyers from the Rio Grande do Sul region, with pricing denominated in Brazilian Reais (R$590-R$2,618 for core packages) and a small operational team of 11-50 employees.

The company's go-to-market is direct-to-consumer, with bookings processed through a proprietary online platform (laco.stays.net), supplemented by WhatsApp, telephone, and social media channels. Revenue is generated through five distinct streams: recurring vacation rental income, one-time property sales, recurring membership dues and maintenance fees, marina rental and sales, and restaurant transaction fees. The resort does not operate a proprietary technology platform; it relies on third-party booking infrastructure and standard property management systems. There is no disclosed use of AI, no mobile application, and no publicly listed equity or external funding.

Founded more than 30 years ago (circa 1990) as a camping project, Lagoa Country Club has progressively expanded into a full-service resort with pools, sports courts, a children's space, 24-hour security, and a nautical village. Recent strategic actions include the 2020 infrastructure upgrade program (beach expansion, pool renovation, new gate access control with vehicle plate recognition), the 2020 acquisition of the Turismo Responsável certification from Brazil's Ministry of Tourism, and the January 2026 launch of Casa Mirante, a premium accommodation product. The company is owner-operated by Rodrigo Porciuncula, with ownership structure not publicly disclosed and no detected institutional backing.

Name

Lagoa Country Club

Legal name

Lagoa Country Club

Website

https://lagoacountryclub.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Lagoa Country Club is a private Brazilian leisure resort in Cidreira, Rio Grande do Sul, offering vacation house rentals, property sales, annual memberships, marina storage, and eco-tourism boat tours to families, individual travelers, and property buyers across the Rio Grande do Sul region.

Ownership category

akta.pro rank

Product category

Leisure Resort Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

River & Wetland Lodges (Delta/Okavango-style) (THAGAIAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Nature Lodges & Eco-Resorts (THAAAAAI)

Keywords

• Leisure resort services
• Vacation rental properties
• Country club membership
• Eco-tourism activities
• Resort property sales

Headquarters

HQ city

Cidreira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vacation Rental Income: Short-term and seasonal rental of fully furnished houses to tourists and visitors. Properties include Wi-Fi and are bookable through the company's booking platform.
2. Property Sales: Sale of land parcels and completed houses within the Lagoa Country Club resort to individuals seeking permanent or vacation property ownership.
3. Membership/Title Sales: Annual membership titles granting access to resort facilities, with pricing at 1+5 installments of R$590.00 or 10% cash discount, plus monthly maintenance fee of R$112.45.
4. Marina Rental and Sales: Marina boat storage boxes (2.4m x 6.8m) available for rent and purchase for boat, jet-ski, kayak, and fishing equipment storage.
5. Restaurant Services: On-site restaurant providing dining options for day visitors and overnight guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Lagoa Country Club operates a nature-based leisure resort in Cidreira, Brazil, offering vacation house rentals, property sales, club membership titles, marina services, boat tours to Lençóis Cidreirenses, and on-site dining. The resort spans 700 hectares of preserved native Atlantic Forest with a freshwater beach, pools, sports courts, and 24-hour security, targeting families and individual travelers seeking nature-focused leisure experiences.

Product overview

Lagoa Country Club is a leisure and tourism resort offering an integrated portfolio of vacation rentals, property sales, club memberships, and recreational activities. Core offerings include Casa Mirante (high-standard accommodation), vacation house rentals, property sales, and club membership titles. Additional services include Vila Náutica (marina facilities), boat tours to Lençóis Cidreirenses, and comprehensive resort amenities (pools, sports courts, restaurant, water sports, security). The resort is positioned as a nature-focused destination for families seeking tranquility, with properties available for purchase or rental, and various membership tiers for access to facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Mirante High-standard accommodation with privileged lagoon view, featuring modern and innovative concept designed for exclusive experiences. Accommodates up to 3 people with 1 bedroom, 1 bed and sofa bed, 1 bathroom. Pet-friendly environment.
• House Rentals (Hospedagem) Vacation rental properties available for weekend or seasonal stays, all houses fully furnished with Wi-Fi. Designed for families and individual travelers seeking nature-based leisure experiences.
• Property Sales (Venda de Imóveis) Sale of land parcels and completed houses within the Lagoa Country Club resort, offering property ownership within the resort's infrastructure and security. Properties registered through REUB system with minimum 30% property value appreciation expected.
• Club Membership (Título de Sócio) Club membership title for up to 6 people allowing day access to all resort infrastructure year-round, with discounts up to 50% on accommodation. Investment: 1+5 installments of R$590.00 or 10% discount for cash payment. Monthly maintenance fee: R$112.45 with 6-month grace period.
• Vila Náutica (Marina Services) Marina boxes (2.4m x 6.8m) for boats, jet-skis, paddleboards, kayaks, and fishing equipment. Available for rent or purchase, offering a cozy space near the beach with lagoon views.
• Boat Tours to Lençóis Cidreirenses Boat tours to the Lençóis Cidreirenses paradise, approximately 1:30 hours duration with scheduled stops for photos, swimming at the paradise beach. Up to 12 people per tour, R$99.00 per person. Departures from Lagoa Country Club, reservation required.
• Resort Amenities and Leisure Center Complete resort infrastructure including pools, restaurant, kids space, market, nautical village, water sports, residential houses, vacation rentals, 24-hour security, sports courts, boutique, beauty salon, game room, library, TV room, air compressor, barbecues, fitness space, roller-skate track, slackline, fishing channel, bike rental, and pet-friendly areas.
• On-Site Restaurant Services On-site restaurant providing dining options for day visitors and overnight guests at the Lagoa Country Club resort.

Quantifiable outcome

• Minimum 30% property value appreciation through REUB registration
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights10 records

Broad incumbents

• Bourbon Hotéis & Resorts: One of Brazil's largest hotel and resort chains operating full-service hotels and leisure resorts nationwide — broader incumbent offering overlapping lodging and leisure experiences, though not regional/nature-specialized.
• Nobile Hotéis: Brazilian hotel chain operating leisure and business hotels across multiple regions — overlapping lodging/leisure product, with a broader portfolio that does not specialize in Lagoa's nature-lagoon niche.
• Atlantica Hotels: Large Brazilian hotel group managing multiple brands across leisure and business segments — comparable full-service accommodation operator with broader geographic reach.
• SESC (Serviço Social do Comércio): Brazilian social-service organization operating dozens of leisure hotels and resorts nationwide — competing for Brazilian family leisure demand with broader geographic coverage and member-based access.

Others

• Airbnb: Global vacation-rental platform aggregating regional leisure inventory; not a direct operator but a distribution and pricing benchmark that competes with Lagoa Country Club's direct vacation-rental business.

Direct peers

• Beach Park: Large Brazilian beach resort complex in Ceará combining accommodations, water recreation, marina activities, and entertainment — comparable resort/leisure operating model, though at much larger scale.
• Termas de Gravatal: Brazilian thermal/leisure resort in Santa Catarina offering accommodations, recreation, and spa — directly comparable to Lagoa Country Club's nature-anchored leisure resort model with vacation rentals and amenities.
• Salinas Maragogi Resort: Brazilian all-inclusive beach resort in Alagoas with vacation rentals, recreation, and on-site amenities — directly comparable as a nature/leisure resort with multiple accommodation tiers.
• Cocal Beach Resort: Brazilian beachfront leisure resort offering vacation accommodations, marina/water activities, and amenities in a preserved natural setting — comparable resort/leisure product mix.
• Resort Toriba: Long-established Brazilian mountain leisure resort in Campos do Jordão with full amenities, nature setting, and vacation accommodations — closely mirrors Lagoa Country Club's preserved-natural-asset leisure positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lagoaco
• Facebookfacebook.com/lagoacidreira
• Instagraminstagram.com/lagoacidreira
• Xx.com/lagoaco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagoa Country Club