American Legion Child Well-Being Foundation

Name

American Legion Child Well-Being Foundation

Legal name

American Legion Child Well-being Foundation, Inc.

Website

https://cwf-inc.org

Company type

Private

Founded year

1954

Operating status

Operating

Ownership category

akta.pro rank

Product category

Nonprofit Grantmaking / Charitable Foundation

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Child Protection & Child Rights (BPAGABAG)

Keywords

• Child welfare grants
• Nonprofit foundation
• Youth welfare programs
• Philanthropic grantmaking
• Veteran-affiliated charity

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales

Revenue model

1. Charitable Donations: The foundation collects monetary donations from individuals and organizations through The American Legion's online donation portal (mylegion.org). Donors can make one-time or monthly recurring donations at preset amounts ($25, $50, $100) or custom amounts. Donations may be dedicated in honor or memory of someone. The foundation also receives funds from individuals who contributed to the betterment of children.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The American Legion Child Well-Being Foundation is a nonprofit charitable foundation that awards grants to nonprofit, tax-exempt organizations for research, programs, surveys, projects, and activities benefiting the physical, mental, emotional, and spiritual welfare of children and youth in the United States, its territories, and possessions. Funded projects must have national or large-geographic-area impact and the awarded funds must be used within a single calendar year.

Product overview

The American Legion Child Well-Being Foundation operates as a single-focus philanthropic organization offering grant programs to nonprofit organizations. The core offering is the CWF Grants Program, which funds research, programs, and activities benefiting children's welfare. Supporting offerings include the CAT Program (children's activities/therapy), the 100% Banner Program for promotional materials, a publications suite (Grants at a Glance reports, brochures, annual reports), and an online donation portal via MyLegion.org. The organization does not operate a technology platform but provides grantmaking services and downloadable application materials. The products function independently rather than as an integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

• 100% Banner Program: Banner program for ordering promotional materials related to the foundation.

Products and services

• CWF Grants Program Primary grantmaking program awarding funds to nonprofit, tax-exempt organizations for research, programs, surveys, projects, and activities that benefit the physical, mental, emotional, and spiritual welfare of children and youth in the United States, its territories, and possessions. Funded projects must have national or large-geographic-area impact and must expend awarded funds within a single calendar year.
• CAT Program

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Direct peers

• Childhelp: National nonprofit dedicated to the treatment and prevention of child abuse, operating treatment centers and education programs. Comparable child-welfare mission and donations-funded operating model.
• Children's Defense Fund: National child welfare advocacy and grantmaking organization. Comparable mission around child wellbeing and policy/programmatic support, with U.S.-only scope and reliance on philanthropic funding.
• National Children's Alliance: National nonprofit that funds and accredits Child Advocacy Centers serving abused and neglected children. Comparable grant-and-program distribution model targeting child welfare nonprofits in the U.S.
• Starlight Children's Foundation: Child-focused nonprofit that funds programs benefiting hospitalized and seriously ill children. Similar scope (holistic child welfare, donations-funded grants) but distinct therapeutic niche.
• Ronald McDonald House Charities: Major U.S. nonprofit that funds programs supporting children's health, wellbeing, and family services. Operates as a national grant- and program-distributing foundation with a similar donor-funded, child-welfare-focused model.
• Prevent Child Abuse America: National nonprofit that distributes grants and supports programs aimed at child abuse prevention. Directly comparable mission (child welfare), U.S.-only scope, and donor-funded foundation structure.
• Make-A-Wish Foundation: Grantmaking-style nonprofit that directs funds and programs to benefit children facing critical illnesses. Comparable mission scope around child welfare and similar reliance on individual donations and chapter-based affiliate networks.

Regional players

• American Legion Auxiliary: Sister organization to The American Legion with overlapping veteran-family and youth programs. Closely affiliated entity that shares the parent's brand, donor pipeline, and Indianapolis-area operational footprint.

Broad incumbents

• March of Dimes: Established U.S. nonprofit foundation funding research and programs for maternal and child health. Comparable grantmaking-and-research model and individual-donor revenue mix, but with a broader health focus.
• Boys & Girls Club of America: Large, established national youth-development nonprofit. Operates a much broader direct-service footprint but shares the youth welfare mission, donor base, and U.S.-only geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Legion Child Well-Being Foundation