Afval.nl

What Afval.nl does

Afval.nl bv, founded in 2008 and headquartered in Alkmaar, operates one of the Netherlands' earliest online container rental platforms, renting waste containers to consumers and businesses across all Dutch provinces. Its core offering consists of 3m³, 6m³, and 10m³ containers for seven waste streams including construction and demolition debris (Bouwafval), clean rubble (Puin), bulky household waste (Grofvuil), wood, soil, garden waste, and asbestos (handled via specialist partners). The technology stack is an integrated e-commerce and logistics platform: customers self-select container type and size online in roughly two minutes, schedule next-business-day delivery (ordered before 23:59), and pay via iDEAL, PayPal, Apple Pay, Google Pay, Mastercard, or iDEAL in3 through Multisafepay. A 'Mijn Afval.nl' customer portal handles account management, extensions, and swaps, while HubSpot, Mailchimp, and Google Analytics support CRM and marketing operations; the company does not disclose any public or partner-facing APIs.

The business model is direct-to-consumer e-commerce with a single-country distribution channel: Afval.nl employs its own drivers on fixed routes to deliver containers nationwide, achieving a claimed 99% next-day delivery fulfillment rate with all-inclusive pricing from €149 (3m³ puin) to €539 (10m³ closed grofvuil), including delivery, pickup, processing, and eight weeks of rental. Revenue derives from one-time rental fees per container, supplemented by penalty fees (e.g., €125 for failed pickups due to overloading or wrong waste type) and extension fees beyond the eight-week window. Two segments are targeted roughly equally: private consumers undertaking renovations or clearances, and business customers (construction, demolition, renovation contractors) requiring recurring or multi-container logistics; the company additionally serves large-scale clearance projects as a secondary use case. Operational scale is evidenced by an 8.9/10 customer rating across 10,305 reviews and certifications including ISO 9001, MVO Prestatieladder Level 4, CO2 Prestatieladder, WebwinkelKeur, and 'Website van het Jaar' status, alongside a VIHB waste-processing registration.

Name

Afval.nl

Legal name

Afval.nl bv

Website

https://afval.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Afval.nl is a Dutch online waste container rental platform serving consumers and businesses nationwide, offering 3m³ to 10m³ containers across seven waste streams with next-day delivery and all-inclusive pricing.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Other Waste Collection (562119), Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG)

akta.pro secondary industries

Compactor, Container & Roll-off Services (Rental, Service & Logistics) (EUAIAGAC), Bulky Waste & White Goods Drop-Off/Transfer (BPALABAE), Bulky Item & White Goods Collection (EUAIAAAH)

Keywords

• Waste container rental
• Construction waste disposal
• Skip hire services
• Demolition debris removal
• Bulky waste collection

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Container Rental: One-time rental fees for containers of various sizes and waste types. Pricing is all-inclusive covering delivery, pickup, processing, and up to 8 weeks of rental. Additional fees apply for extended rental periods and certain violations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Afval.nl rents waste containers (3m³, 6m³, and 10m³) for construction, demolition, bulky household, wood, soil, garden, and asbestos waste to both private individuals and businesses across the Netherlands. Customers order online in approximately 2 minutes, choosing waste type, size, and delivery date, with next-day delivery on orders placed before 23:59 weekdays and an all-inclusive price covering delivery, pickup, processing, and 8 weeks of rental. Add-on services include container extension, container swap, closed/locked containers, and a dedicated business rental program.

Product overview

Afval.nl is a Dutch online container rental platform offering a comprehensive range of waste container services for both residential and commercial customers throughout the Netherlands. The core product is the container rental service, available in three sizes (3m³, 6m³, 10m³), with specialized containers for different waste types including construction debris (Bouwafval), clean rubble (Puin), bulky waste (Grofvuil), wood (Hout), soil (Grond), garden waste (Groen/Tuin), and asbestos. The company operates through its online platform (Mijn Afval.nl) and offers add-on services including container extensions, swap services, and business rental programs. Deliveries are available nationwide with next-day delivery for orders placed before 23:59, and standard rental includes 8 weeks of storage. The company also provides customer support via phone, email, and live chat.

Differentiator

Problem solved

Functional benefit

Products and services

• Afvalcontainer Verhuur (Waste Container Rental) Core service offering container rental for construction, renovation, and cleanup projects, providing containers in 3m³, 6m³, and 10m³ sizes for various waste types including construction debris, rubble, bulky waste, wood, soil, and garden waste. Targets both private consumers and commercial customers across the Netherlands.
• Bouwafval Container (Construction & Demolition Waste Container) Container for mixed construction and demolition waste including wood, metal, plastic, gypsum, and tiles. Available in 3m³, 6m³, and 10m³ sizes for renovation and demolition projects.
• Puin Container (Clean Rubble Container) Container specifically for clean rubble including bricks, concrete, tiles, and ceramics. Available in 3m³ and 6m³ sizes for demolition and sledgehammer projects.
• Grofvuil Container (Bulky Household Waste Container) Container for bulky household waste including furniture, carpeting, flooring, and general household items. Available in 3m³, 6m³, and 10m³ sizes for major home clear-outs.
• Hout Container (Wood Waste Container) Container for wood waste including planks, beams, and panel materials (excluding garden wood), for renovation and demolition projects producing wood debris.
• Grond Container (Soil Container) Container for clean soil and sod from garden or excavation work, suitable for landscaping and groundwork projects.
• Groencontainer / Tuincontainer (Garden Waste Container) Container for garden waste including branches, leaves, and pruning debris from landscaping and garden clean-up projects.
• Asbest Container Service (Asbestos Removal Service) Specialty service for safe and certified asbestos disposal. Customers are referred to specialized asbestos removal companies that handle collection in compliance with regulations.
• Zakelijke Container Verhuur (Business Container Rental) Dedicated business container rental service for commercial customers, including construction companies, tradespeople, and commercial enterprises needing tailored rental solutions for ongoing projects.
• Mijn Afval.nl (Customer Portal) Online customer portal for managing container orders, scheduling pickups, requesting extensions, and viewing invoices for both consumer and business customers.

Quantifiable outcome

• 8.9 customer satisfaction rating from 10,305 reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• WebwinkelKeurminorOthersIndependent webshop review and trust verification service that provides the trust badge displayed on the website.
• iDEALminorOthersPopular Dutch online payment method enabling bank transfers for Dutch customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Afvalcontainerhuren.nl: Direct online Dutch container rental platform offering similar 3/6/10 m³ sizes and waste types with next-day delivery. Closely comparable product range, customer base, and GTM motion to Afval.nl.
• Containerwinkel.nl: Online Dutch container rental broker/platform. Comparable self-service e-commerce motion and product offering, competing on price transparency and nationwide delivery.
• Van Vliet Groep: Dutch waste and container services company serving construction, demolition, and commercial clients. Comparable in offering container rental alongside broader waste services in the Dutch market.
• Puincontainers.nl: Dutch online container rental specialist focused on construction and rubble waste. Direct head-to-head competitor to Afval.nl in the same self-service e-commerce container model serving Dutch consumers and tradespeople.

Broad incumbents

• Veolia Netherlands: Global environmental services group active in the Netherlands, providing commercial and municipal waste collection including container services. Comparable as a broad incumbent serving the same Dutch customer base.
• Renewi: Major Dutch/European waste management incumbent (formerly Van Gansewinkel/Shanks) operating container rental, collection, and processing at scale across the Netherlands. Represents the upper-tier competition for both consumer and commercial waste streams.
• Prezero Netherlands: European environmental services provider (Schwarz Group) operating in the Netherlands with commercial waste collection, recycling, and container logistics. Comparable on B2B and sustainability-driven service offerings.
• Remondis Netherlands: German-headquartered waste management major with Dutch operations offering commercial container services, recycling, and disposal. Comparable on the commercial/industrial side of container rental.
• SUEZ Netherlands: Global waste and recycling major with a substantial Dutch footprint, offering commercial container services, recycling, and waste processing. Overlaps with Afval.nl on the B2B and large-project container rental segment.

Regional players

• GP Groot: Regional Dutch waste collector and processor in North Holland, offering container rental and collection services. Comparable on the container rental product but anchored to a regional service territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/geoffrey-kossen-8411a781
• Xx.com/containerhuren
• Facebookfacebook.com/afval.nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afval.nl