Soul Performance Products

What Soul Performance Products does

Soul Performance Products (Soul Performance LLC) is a Willow Grove, Pennsylvania-based manufacturer of high-performance exhaust systems and complementary performance components, founded in 2015. The company designs, prototypes, and fabricates complete exhaust systems, headers, downpipes, x-pipes, and related hardware for Porsche (911, Boxster, Cayman, Cayenne, Macan across multiple generations including GT3 and Turbo variants), Lamborghini (Huracan, Aventador, Urus, Gallardo), McLaren (570S through 750S and Senna), Ferrari (488, 458, FF), Chevrolet Corvette C8 (including ZR1/ZR1X), Audi R8/RS, and BMW M models. Its product portfolio also extends to Silver Rocket carbon fiber aerodynamic components (aeroshields, roll cages, wind buffeting kits, wing endplates, shark fin kits), SOUL Forged Wheels (custom 1–3 piece forged wheels), Eventuri carbon intakes, and branded apparel.

The company's core manufacturing technology combines in-house 3D scanning and rapid plastic prototyping with a fleet of 3D metal printers for additive manufacturing of exhaust components, achieving optimized internal flow paths and tolerance precision unattainable through conventional fabrication. Fabrication uses back-purged TIG welding with Airgas ARCAL Prime argon shielding gas, ISO 9001-certified aerospace partners for waterjet/laser cutting, tube bending, and CNC machining at ±0.002 inch tolerances, and proprietary processes including a signature bead-blasted satin finish blend and PVD-coated tips that outperform powder or ceramic coating under exhaust heat. Acoustic tuning relies on engineered Helmholtz resonators calculated against cylinder count and target RPM to suppress drone while preserving desired tone. All products carry an industry-leading lifetime warranty covering both street and track use.

Soul Performance Products operates a hybrid go-to-market combining direct-to-consumer e-commerce (soulpp.com) with a managed 255+ dealer network featuring Premiere Dealer tiers and MAP pricing discipline. Revenue streams include unit-priced exhaust systems ($4,000–$12,000+ complete), individual components ($358–$4,980), custom wheel consultations, ECU tune packages co-developed with M-Engineering, and in-house installation services at $200/hour. The company is privately held with no disclosed external funding, led by Executive Vice President John Brandenberger and a small team that doubles as racing ambassadors through PCA Club Racing, 944 Cup, and TrackXperienz sponsorships.

Name

Soul Performance Products

Legal name

Soul Performance LLC

Website

https://soulpp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Soul Performance Products manufactures high-performance exhaust systems, carbon fiber aero components, and custom forged wheels for premium sports cars — primarily serving Porsche enthusiasts alongside Lamborghini, McLaren, Ferrari, Corvette, Audi, and BMW owners through direct e-commerce, a 255+ dealer network, and in-house installation.

Ownership category

akta.pro rank

Product category

Performance Automotive Parts

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Automotive NVH, Insulation & Acoustic Components Manufacturing (Sound Deadening/Thermal Barriers) (IMACAKAH)

Keywords

• Performance exhaust systems
• Aftermarket automotive parts
• Custom forged wheels
• Carbon fiber components
• High-performance vehicle upgrades

Headquarters

HQ city

Willow Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Exhaust Systems and Components: Primary revenue from manufacturing and selling performance exhaust systems, headers, downpipes, x-pipes, and related components for Porsche, Lamborghini, McLaren, Ferrari, Corvette, Audi, and BMW vehicles. Products sold as complete systems or individual components with various price points from hundreds to several thousand dollars.
2. Performance Upgrades and Accessories: Additional revenue from related performance products including intakes, ECU tunes, carbon fiber components, wheels (SOUL Forged Wheels), and accessories like apparel.
3. Installation Services: In-house installation services at Willow Grove facility for customers who prefer professional installation. Labor rate of $200 per hour. Services include exhaust, headers, tips, and ECU tunes.
4. Custom Forged Wheels: Custom wheel consultation and manufacturing services. Customers work with specialists to design custom wheels with various options including 1-3 piece construction, diameter, colors, offsets. Premium pricing for bespoke products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Soul Performance Products designs, engineers, and manufactures high-performance exhaust systems (Valved, Competition, and Performance variants), headers, downpipes, x-pipes, and complementary upgrades for high-end sports cars including Porsche, Lamborghini, McLaren, Ferrari, Corvette, Audi, and BMW. The company also produces Silver Rocket carbon fiber aerodynamic components, SOUL Forged Wheels, ECU tuning packages, and offers in-house installation services at its 20,000 sq ft Willow Grove, PA facility backed by an industry-leading lifetime warranty.

Product overview

Soul Performance Products is a manufacturer of high-performance exhaust systems and automotive performance upgrades. The core product offering centers on SOUL exhaust systems available in multiple tiers: Valved Exhaust (street/comfort focused), Competition Exhaust (maximum flow/track focused), and Performance Exhaust (balanced street/track). Complementary products include Silver Rocket carbon fiber aerodynamic components (aeroshields, roll cages, wind buffeting kits, wing endplates, shark fin kits), forged wheels under the SOUL Forged Wheels sub-brand, ECU tuning packages developed with M-Engineering, and branded apparel. The company serves Porsche, Lamborghini, McLaren, Ferrari, Corvette, Audi, and BMW platforms with both bolt-on upgrades and full system replacements.

Differentiator

Problem solved

Functional benefit

Brands

• Soul Forged Wheels: Premium forged wheels for automotive applications, featuring custom design options including 1-3 piece wheels with various colors, diameters, and offset options. Also includes a line of premium SOUL Carved wooden wheels.
• SOUL Apparel

Products and services

• SOUL Valved Exhaust Package Premium valved exhaust system with adjustable valve control for customizable sound levels between quiet cruise and aggressive track modes; features electronic valve controller compatible with HomeLink garage door openers.
• SOUL Competition Exhaust Package High-performance competition exhaust system featuring larger 3.5-inch diameter tubing for maximum flow, designed for track-focused applications with significant power gains for Chevrolet C8 ZR1/ZR1X.
• SOUL Performance Exhaust System Standard performance exhaust system offering improved flow and sound over factory components, designed for street and occasional track use on Porsche 992.2 Turbo S.
• SOUL Sport Cat X-Pipe High-flow catalytic converter X-pipe section featuring HJS 200 cell catalysts that maintain emissions compliance while improving exhaust flow and sound character for Porsche 992.2 Turbo S.
• SOUL VTA Conversion Kit Vent-to-atmosphere conversion kit for removing factory catalytic converters, designed for competition use with complementary exhaust upgrades on Porsche 992.2 Turbo S.
• ECU Tune Package (M-Engineering / SOUL Stage 2) Collaborative ECU tuning package developed with M-Engineering for Porsche 992.2 Carrera GTS, calibrated to maximize performance gains when paired with SOUL exhaust modifications.
• Silver Rocket Carbon Fiber Aeroshield Ultra downforce front carbon fiber aerodynamic component for Porsche 718 GT4 RS, designed to increase front-end grip and stability at high speeds.
• Silver Rocket Carbon Fiber Roll Cage Seamless carbon fiber roll cage for enhanced chassis rigidity and safety in Porsche 718 and 991/992 GT3 models, designed for track-focused builds.
• Silver Rocket Carbon Fiber Wind Buffeting Kit Carbon fiber wind deflector kit for Porsche 992.1 and 992.2 GT3/GT3 RS models to reduce wind intrusion and improve aerodynamic efficiency.
• Silver Rocket EVO-X Wing Endplates Rear wing endplate kit for Porsche 992 GT3 RS featuring Silver Rocket branding, complementing the car's aerodynamic package.
• Silver Rocket SR EVO-X See Through Shark Fin Kit Aerodynamic shark fin kit for Porsche 992 GT3 RS and GT3 models, featuring see-through design for visual appeal.
• SOUL Forged Wheels Premium forged aluminum wheels designed and manufactured in-house, available in 1-3 piece configurations with extensive customization including face color, lip color, offset, and hundreds of finish choices; includes IMS1 and LSA series designs.
• SOUL Apparel Branded apparel including t-shirts, snapback hats, and accessories featuring SOUL Performance Products branding for automotive enthusiasts.
• In-House Installation Services Professional installation of exhaust systems, headers, tips, and ECU tunes at the Willow Grove, PA facility; labor rate of $200 per hour, available Monday-Friday and weekends by appointment.

Quantifiable outcome

• 125+ whp and 168 ft-lbs torque gains at 4,000 RPM with C8 ZR1 Competition Exhaust on 93 octane
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Miller Electric / Miller DynastycoreTechnology or Integration · 31 March 2026Partnership with Miller Electric to help launch their new Dynasty family of TIG welders. SOUL utilizes Miller Dynasty welders in their fabrication process, enabling high-quality welding for exhaust manufacturing.
• M-EngineeringcoreStrategic or Co-development Partner · 15 December 2023Collaboration with M-Engineering for ECU tuning and software development to complement exhaust systems. Testing exhaust and software combinations at M-Engineering facility in South Florida. Joint development ensures reliable, repeatable performance gains through properly calibrated engine management.
• ISO 9001 Certified Aerospace ManufacturerscoreTechnology or IntegrationPartnership with ISO 9001 certified aerospace manufacturers enables precision manufacturing with tolerances down to +/- 0.002 inches. Capabilities include waterjet and laser cutting, tube bending, CNC machining, robotic welding.
• AirgascoreTechnology or IntegrationUses Airgas ARCAL Prime argon shielding gas for back purging welding process. This premium gas ensures maximum weld strength and longevity while minimizing impact to exhaust flow.
• Porsche Club of America (PCA)coreGTM or Marketing PartnerAnnual sponsor for PCA Club Racing, Riesentoter region events, Hershey Swap Meet. Supports Phil-A-Frunk charity drive and Street Survival driver training program. Team member John Gaydos serves as PCA National Instructor.
• 944 Cup Racing SeriescoreGTM or Marketing PartnerOfficial sponsor of 944 Cup Racing Series. Company EVP John Brandenberger won 2021 National Championship. Partnership supports Porsche racing community.
• TrackXperienzminorGTM or Marketing PartnerSponsors and helps run the novice program for private track group TrackXperienz at New Jersey Motorsports Park and New York Safety Track.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Akrapovič: Slovenian premium exhaust manufacturer that is the global benchmark in the aftermarket exhaust category, publicly traded and serving multiple OEM and exotic brands. Comparable product overlap (Porsche, Lamborghini, Ferrari, McLaren exhausts) but at vastly larger scale, broader geographic distribution, and stronger brand recognition.
• Borla Performance Industries: Large US-based aftermarket exhaust manufacturer serving a broad range of domestic and import performance vehicles. Comparable on product category but operates at much higher volume with broader, less enthusiast-specialized positioning.
• MagnaFlow: Major US aftermarket exhaust and emissions components manufacturer serving automotive, motorcycle, and heavy-duty markets. Comparable on product category and US manufacturing footprint but at significantly larger scale with mass-market positioning.

Direct peers

• Agency Power: US-based manufacturer of aftermarket performance parts and exhaust systems for sports cars including Porsche, Subaru, Nissan, and BMW. Comparable on product mix and enthusiast customer base, though with broader (less premium) positioning.
• AWE Tuning: Pennsylvania-based manufacturer of performance exhausts and intakes for German performance cars (Porsche, Audi, BMW, Volkswagen). Closely comparable business model — premium bolt-on exhausts with dyno-validated performance, lifetime warranty positioning, and direct-to-consumer plus dealer distribution.
• iPE Exhaust: Taiwan-based manufacturer of premium valved performance exhausts for European and exotic sports cars. Comparable on valved exhaust technology, premium positioning, and exotic car customer base, primarily competing in the Asian and global markets.
• Capristo Automotive: German manufacturer of high-end valved exhaust systems for Ferrari, Lamborghini, Porsche, and McLaren. Directly comparable on product category, premium positioning, valved exhaust technology, and European exotic customer base.
• Remus Innovation: Austrian performance exhaust manufacturer with deep coverage of European performance brands (Porsche, BMW M, Audi RS, Mercedes-AMG). Comparable on product category and target customer, with a more European-centric distribution footprint.
• Fabspeed Motorsport: US-based Porsche aftermarket exhaust and performance specialist with in-house fabrication. Directly comparable to SOUL on product category (Porsche and exotic exhaust systems), customer base (high-end sports car enthusiasts), and go-to-market (e-commerce + dealer installer network).
• Tubi Style: Italian performance exhaust specialist serving Ferrari, Lamborghini, Maserati, and McLaren. Comparable on premium exotic car exhaust category, with a heritage Italian brand position and OEM-adjacent reputation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgvC2tAAN_oQ4Lg4rsLBYCQ
• Facebookfacebook.com/soulperformanceproducts
• Instagraminstagram.com/soulperformanceproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Performance Products