Bodylines
Bodylines is a UK-based classic car restoration specialist founded in 1988 by Alan Pointer, offering hand-crafted panel beating, full vehicle restoration, and worldwide panel shipping for Aston Martin, Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus owners.
- Company typePrivate
- Founded1988
- HeadquartersLower Boro, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bodylines does
Bodylines is a UK-based classic car restoration specialist founded in March 1988 by Alan Pointer in Olney, Buckinghamshire, operating from a single workshop at Units 1 & 2, Stilebrook Road, Yardley Road Industrial Estate. The company serves individual owners of high-value prestige and classic vehicles, with marque-level depth across Aston Martin (nearly 25 years of dedicated work), Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus, executing complete rebuilds, chassis and panel work, and long-term maintenance. Its customer base is a long tail of private collectors and enthusiasts rather than enterprise accounts.
The firm's core technical capability is traditional hand-forming of car body panels, reinforced by a proprietary in-house library of jigs and patterns that enables precise reproduction of replacement panels without third-party tooling. This tooling asset underwrites a secondary revenue line: worldwide shipping of panels to international customers who prefer to self-install. A small specialist team — including panel beaters who trained at Aston Martin — executes projects under the founder's direction.
Commercially, Bodylines runs a sales-led, contact-based quotation model with no publicly disclosed pricing. Distribution combines on-site workshop services at Olney with global direct shipping of panels. Marketing is minimal — a corporate website with project galleries, phone, and email — consistent with a referral-driven luxury craft trade. The firm is founder-owned, with no institutional investors, funding rounds, or M&A activity disclosed.
Bodylines firmographics
Firmographics- Name
- Bodylines
- Legal name
- Bodylines Ltd
- Website
- https://bodylinesltd.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodylines is a UK-based classic car restoration specialist founded in 1988 by Alan Pointer, offering hand-crafted panel beating, full vehicle restoration, and worldwide panel shipping for Aston Martin, Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus owners.
- Ownership category
- akta.pro rank
Bodylines industry classification
Industry- Product category
- Classic Car Restoration Services
- NAICS
- Automotive Body, Paint, Interior, and Glass Repair (81112), Motor Vehicle Body Manufacturing (336211)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD)
- akta.pro secondary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
Keywords
Where Bodylines is headquartered
LocationHeadquarters
- HQ city
- Lower Boro
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bodylines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Classic Car Restoration Services: Full restoration services for classic and prestige vehicles including Aston Martin, Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus. Includes complete rebuilds, panel work, and long-term maintenance.
- Panel Sales and Shipping: Sale and worldwide shipping of replacement panels made using company jigs and patterns. Customers can receive panels for self-installation globally.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Bodylines product offering
Product offeringCore offering
Bodylines is a classic car restoration workshop that hand-forms and manufactures replacement body panels for prestige vehicles including Aston Martin, Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus models, using proprietary jigs and patterns developed over decades. The company offers complete vehicle rebuilds, panel beating, ongoing maintenance, and custom metalwork projects, and ships hand-made replacement panels worldwide to customers who prefer to fit them themselves.
Product overview
Bodylines is a classic car restoration workshop offering a unified set of specialist panel beating and restoration services. The core offerings are: Aston Martin Restoration (the company's particular area of expertise with nearly 25 years of specialization), Classic Car Restoration (covering Ferrari, Jaguar, Bentley, Maserati, Bugatti, Lotus, and other prestige marques), and Other Projects (custom metalwork including non-automotive design pieces like the Kelvin 40 by Marc Newson). All services rely on traditional hand-forming techniques with proprietary jigs and patterns, and the company ships panels internationally to customers worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Aston Martin Restoration Specialized restoration services for classic Aston Martin vehicles, including complete rebuilds, panel work, chassis restoration, and ongoing maintenance. Designed for owners of classic Aston Martin models such as DBR1, DB5 Convertible, DB2 Convertible, DB4 GT Zagato, DB4 Convertible, DB2/4, and vintage 1.5 Litre models who want professional, long-term preservation of their vehicles.
- Classic Car Restoration Comprehensive restoration services for various prestige classic cars beyond Aston Martin, including Ferrari, Jaguar, Bentley, Maserati, Bugatti, Lotus, and other luxury vehicle marques. Services include panel beating, chassis work, and full vehicle rebuilds. Targeted at owners of these classic vehicles requiring high-quality, long-lasting restoration work.
- Panel Beating Services Hand-forming and fabrication of car body panels using traditional panel beating techniques, with panels manufactured using the company's own jigs and patterns for classic vehicles. Aimed at classic car owners needing bespoke panel work and exact reproduction of rare bodywork.
- Replacement Panel Sales and Worldwide Shipping Sale and worldwide shipping of hand-made replacement panels produced in-house using the company's proprietary jigs and patterns. Designed for international classic car enthusiasts who prefer to fit panels themselves rather than arrange full workshop restoration.
- Other Projects (Custom Metalwork and Design) Custom metalwork and non-automotive design projects leveraging Bodylines' panel-making expertise, including limited edition pieces such as the Kelvin 40 Design By Marc Newson. Targeted at designers and collectors seeking bespoke metalwork commissions.
Companies that use Bodylines
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Bodylines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bodylines partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Bodylines competitors and assessment
Company assessmentDirect peers
- Classic Motor Cars: UK-based classic car restoration specialist operating from Bridgnorth. Directly comparable to Bodylines in classic restoration services, panel beating and prestige marque work, with similar target customers and craft-based model.
- Hilton & Moss: UK classic and prestige car restoration and servicing business. Directly comparable in scope (restoration, panel work, prestige marque servicing) and target market to Bodylines.
- Hexagon Classics: London-based classic car sales, restoration and service specialist. Overlaps with Bodylines in prestige classic restoration, particularly on European marques, and shares the high-net-worth owner customer segment.
- Thornley Kelham: Classic car restoration workshop in the UK specializing in pre- and post-war sports cars. Comparable to Bodylines in high-end classic restoration, panel fabrication and prestige clientele.
- JD Classics: Well-known UK classic car restoration house. Directly comparable to Bodylines in classic restoration services across prestige marques and high-value clientele, although larger in scale.
- Eagle E-Types: UK specialist dedicated to Jaguar E-Type restoration and continuation cars. Comparable niche specialist with proprietary tooling, panel fabrication capability and international customer base similar to Bodylines' model.
- Paul Russell & Company: US specialist in restoration and sales of pre-war and post-war European classics including Ferrari and Alfa Romeo. Comparable in classic car restoration services, panel beating and prestige European marque expertise.
- Sergent Metalworks: US-based classic car metal fabrication and restoration specialist. Comparable craft model focused on hand-formed panels and prestige restorations, similar to Bodylines' core offering.
Others
- RM Sotheby's: Global auction house for collector cars. Not a direct competitor, but a key ecosystem participant whose auctions drive restoration demand and influence buyer behaviour relevant to Bodylines' customers.
Broad incumbents
- Classic & Sports Car Restoration Services: Major UK-based media and event brand serving the classic car community. Adjacent rather than directly competitive, but relevant as an ecosystem player connecting owners to restoration specialists like Bodylines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bodylines social profiles
Digital presenceBodylines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodylines leadership team
Management profileNumber of profiles
Profiles1 record
Bodylines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodylines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodylines
What does Bodylines do?
Bodylines is a classic car restoration workshop that hand-forms and manufactures replacement body panels for prestige vehicles including Aston Martin, Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus models, using proprietary jigs and patterns developed over decades. The company offers complete vehicle rebuilds, panel beating, ongoing maintenance, and custom metalwork projects, and ships hand-made replacement panels worldwide to customers who prefer to fit them themselves.
Is Bodylines a public or private company?
Bodylines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodylines founded?
Bodylines was founded in 1988. It employs 11 to 50 people.
Where is Bodylines based?
Bodylines is headquartered in Lower Boro, Australia, in the Oceania region.
How does Bodylines make money?
Two revenue lines are on record. Classic Car Restoration Services are the primary driver. The others are panel Sales and Shipping.
Who are Bodylines's main competitors?
Direct peers on record are Classic Motor Cars, Hilton & Moss, Hexagon Classics, Thornley Kelham, JD Classics, Eagle E-Types, Paul Russell & Company and Sergent Metalworks. RM Sotheby's is listed as an others. Classic & Sports Car Restoration Services is listed as a broad incumbent.
Does Bodylines have an API?
No public API is recorded for Bodylines.
What industry is Bodylines in?
Bodylines's product category is Classic Car Restoration Services. Its primary akta.pro industry code is IMACAKAD, Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates), with a secondary code of IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks). Its NAICS code is 81112 and its SIC code is 3711.