Bodylines

What Bodylines does

Bodylines is a UK-based classic car restoration specialist founded in March 1988 by Alan Pointer in Olney, Buckinghamshire, operating from a single workshop at Units 1 & 2, Stilebrook Road, Yardley Road Industrial Estate. The company serves individual owners of high-value prestige and classic vehicles, with marque-level depth across Aston Martin (nearly 25 years of dedicated work), Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus, executing complete rebuilds, chassis and panel work, and long-term maintenance. Its customer base is a long tail of private collectors and enthusiasts rather than enterprise accounts.

The firm's core technical capability is traditional hand-forming of car body panels, reinforced by a proprietary in-house library of jigs and patterns that enables precise reproduction of replacement panels without third-party tooling. This tooling asset underwrites a secondary revenue line: worldwide shipping of panels to international customers who prefer to self-install. A small specialist team — including panel beaters who trained at Aston Martin — executes projects under the founder's direction.

Commercially, Bodylines runs a sales-led, contact-based quotation model with no publicly disclosed pricing. Distribution combines on-site workshop services at Olney with global direct shipping of panels. Marketing is minimal — a corporate website with project galleries, phone, and email — consistent with a referral-driven luxury craft trade. The firm is founder-owned, with no institutional investors, funding rounds, or M&A activity disclosed.

Name

Bodylines

Legal name

Bodylines Ltd

Website

https://bodylinesltd.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodylines is a UK-based classic car restoration specialist founded in 1988 by Alan Pointer, offering hand-crafted panel beating, full vehicle restoration, and worldwide panel shipping for Aston Martin, Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus owners.

Ownership category

akta.pro rank

Product category

Classic Car Restoration Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Motor Vehicle Body Manufacturing (336211)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD)

akta.pro secondary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

Keywords

• Classic car restoration
• Panel beating services
• Aston Martin restoration
• Body panel manufacturing
• Prestige vehicle restoration

Headquarters

HQ city

Lower Boro

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Classic Car Restoration Services: Full restoration services for classic and prestige vehicles including Aston Martin, Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus. Includes complete rebuilds, panel work, and long-term maintenance.
2. Panel Sales and Shipping: Sale and worldwide shipping of replacement panels made using company jigs and patterns. Customers can receive panels for self-installation globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bodylines is a classic car restoration workshop that hand-forms and manufactures replacement body panels for prestige vehicles including Aston Martin, Ferrari, Jaguar, Bentley, Maserati, Bugatti, and Lotus models, using proprietary jigs and patterns developed over decades. The company offers complete vehicle rebuilds, panel beating, ongoing maintenance, and custom metalwork projects, and ships hand-made replacement panels worldwide to customers who prefer to fit them themselves.

Product overview

Bodylines is a classic car restoration workshop offering a unified set of specialist panel beating and restoration services. The core offerings are: Aston Martin Restoration (the company's particular area of expertise with nearly 25 years of specialization), Classic Car Restoration (covering Ferrari, Jaguar, Bentley, Maserati, Bugatti, Lotus, and other prestige marques), and Other Projects (custom metalwork including non-automotive design pieces like the Kelvin 40 by Marc Newson). All services rely on traditional hand-forming techniques with proprietary jigs and patterns, and the company ships panels internationally to customers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Aston Martin Restoration Specialized restoration services for classic Aston Martin vehicles, including complete rebuilds, panel work, chassis restoration, and ongoing maintenance. Designed for owners of classic Aston Martin models such as DBR1, DB5 Convertible, DB2 Convertible, DB4 GT Zagato, DB4 Convertible, DB2/4, and vintage 1.5 Litre models who want professional, long-term preservation of their vehicles.
• Classic Car Restoration Comprehensive restoration services for various prestige classic cars beyond Aston Martin, including Ferrari, Jaguar, Bentley, Maserati, Bugatti, Lotus, and other luxury vehicle marques. Services include panel beating, chassis work, and full vehicle rebuilds. Targeted at owners of these classic vehicles requiring high-quality, long-lasting restoration work.
• Panel Beating Services Hand-forming and fabrication of car body panels using traditional panel beating techniques, with panels manufactured using the company's own jigs and patterns for classic vehicles. Aimed at classic car owners needing bespoke panel work and exact reproduction of rare bodywork.
• Replacement Panel Sales and Worldwide Shipping Sale and worldwide shipping of hand-made replacement panels produced in-house using the company's proprietary jigs and patterns. Designed for international classic car enthusiasts who prefer to fit panels themselves rather than arrange full workshop restoration.
• Other Projects (Custom Metalwork and Design) Custom metalwork and non-automotive design projects leveraging Bodylines' panel-making expertise, including limited edition pieces such as the Kelvin 40 Design By Marc Newson. Targeted at designers and collectors seeking bespoke metalwork commissions.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Classic Motor Cars: UK-based classic car restoration specialist operating from Bridgnorth. Directly comparable to Bodylines in classic restoration services, panel beating and prestige marque work, with similar target customers and craft-based model.
• Hilton & Moss: UK classic and prestige car restoration and servicing business. Directly comparable in scope (restoration, panel work, prestige marque servicing) and target market to Bodylines.
• Hexagon Classics: London-based classic car sales, restoration and service specialist. Overlaps with Bodylines in prestige classic restoration, particularly on European marques, and shares the high-net-worth owner customer segment.
• Thornley Kelham: Classic car restoration workshop in the UK specializing in pre- and post-war sports cars. Comparable to Bodylines in high-end classic restoration, panel fabrication and prestige clientele.
• JD Classics: Well-known UK classic car restoration house. Directly comparable to Bodylines in classic restoration services across prestige marques and high-value clientele, although larger in scale.
• Eagle E-Types: UK specialist dedicated to Jaguar E-Type restoration and continuation cars. Comparable niche specialist with proprietary tooling, panel fabrication capability and international customer base similar to Bodylines' model.
• Paul Russell & Company: US specialist in restoration and sales of pre-war and post-war European classics including Ferrari and Alfa Romeo. Comparable in classic car restoration services, panel beating and prestige European marque expertise.
• Sergent Metalworks: US-based classic car metal fabrication and restoration specialist. Comparable craft model focused on hand-formed panels and prestige restorations, similar to Bodylines' core offering.

Others

• RM Sotheby's: Global auction house for collector cars. Not a direct competitor, but a key ecosystem participant whose auctions drive restoration demand and influence buyer behaviour relevant to Bodylines' customers.

Broad incumbents

• Classic & Sports Car Restoration Services: Major UK-based media and event brand serving the classic car community. Adjacent rather than directly competitive, but relevant as an ecosystem player connecting owners to restoration specialists like Bodylines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bodylines-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodylines