Okeechobee Music & Arts Festival

What Okeechobee Music & Arts Festival does

Okeechobee Music & Arts Festival (OMF) is an annual four-day multi-genre music and arts festival operated by Soundslinger, LLC and held at Sunshine Grove, an 800-acre site in Okeechobee, Florida. Founded in 2016, the festival has run annually and the 2026 edition is scheduled for March 19-22. OMF serves a primarily consumer audience of live-music attendees via tiered ticketing (General Admission, GA+, VIP, and high-end VIP packages), on-site camping, glamping and RV packages, and curated dining and add-on experiences.

The commercial offering centers on the tiered ticket structure complemented by multiple camping tiers, shuttle services from Miami, Orlando, and Tampa, and a portfolio of beverage sponsors including Heineken and White Claw. Ticketing and event access are delivered through Front Gate Tickets, while marketing and retention operations rely on Klaviyo for SMS and email, Discord for community engagement, a dedicated mobile app, and a lost-and-found portal. Revenue is structurally event-driven: the bulk of ticket and sponsorship revenue is concentrated in a four-day window each year, with merchandise, on-site F&B concessions, and sponsorship layering on top.

Operational differentiation rests on the proprietary 800-acre venue, a curated multi-genre lineup spanning electronic, indie, hip-hop, and jam bands, and a community that has matured over roughly ten annual editions. Sustainability and accessibility programs (single-use plastic ban, food rescue partnerships, WCAG/ADA commitments) are documented, though the parent LLC's lean reported headcount (1-10 employees) suggests most festival operations are run through contracted production partners rather than full-time staff. The 2026 edition is being run through a dedicated subsidiary, OMF 2026 LLC.

Name

Okeechobee Music & Arts Festival

Legal name

Soundslinger, LLC

Website

https://okeechobeefest.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Okeechobee Music & Arts Festival is an annual four-day multi-genre music and arts festival held at the 800-acre Sunshine Grove venue in Okeechobee, Florida, operating under Soundslinger, LLC since 2016 and serving live-music attendees through tiered ticketing, camping, glamping, dining experiences, and beverage sponsorships.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Other Amusement and Recreation Industries (7139), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

Keywords

• Live music festival
• Outdoor music events
• Camping festival experience
• Immersive arts festival
• Multi-genre music event

Headquarters

HQ city

Okeechobee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from 4-day festival passes (GA, GA+, VIP), single-day tickets, weekend passes, and group/portal pair ticket bundles. Tickets include festival admission plus tent camping access.
2. Camping Passes: Additional revenue from car camping passes, RV camping (30/50 amp), and premium lakeside camping options across GA, GA+, and VIP tiers.
3. VIP Packages: Premium experience packages including Glamping ($5,139), Safari Glamping ($6,952), Rockstar RV ($14,509), and Grand Kachobee RV ($27,205) packages bundled with VIP tickets.
4. Add-Ons and Experiences: Supplementary revenue from locker rentals ($20-$60), tent packages ($240), Speakeasy experiences ($83), VIP dining experiences (The Grove Table $299, Argentine BBQ $155), and Mr. B's General Store merchandise.
5. Beverage and Food Vendor Revenue: Revenue from on-site food and beverage vendors including alcohol brands (Heineken, White Claw, NUTRL, Yerba Mate), with sponsors receiving brand exposure in exchange for vendor placement and sponsorship fees.
6. Sponsorships: Corporate sponsorship revenue from beverage and lifestyle brands including Heineken, White Claw, NUTRL Vodka Seltzer, Yerba Mate, Kona Big Wave, Monster Energy, and NDO Bev.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Okeechobee Music & Arts Festival (OMF) is an annual four-day multi-genre music, camping, and immersive arts festival held at the 800-acre Sunshine Grove venue in Okeechobee, Florida. The company sells tiered festival passes (GA, GA+, VIP) across multi-day and single-day durations, plus camping accommodations ranging from standard tent camping to luxury glamping and RV packages, along with curated on-site dining and immersive add-on experiences.

Product overview

Okeechobee Music & Arts Festival (OMF) is a four-day multi-genre music and arts festival held annually at Sunshine Grove in Okeechobee, Florida. The offering is structured as a tiered ticket system with multiple experience levels: General Admission (GA), GA+, and VIP passes, each offering escalating comfort, amenities, and exclusive access. The core festival experience includes access to multiple music stages (BE, HERE, NOW Stages), art installations, immersive experiences, and wellness activities. Camping is available across various tiers from basic GA car camping to luxury RV and glamping packages. Add-on experiences include VIP dining events (The Grove Table, Argentine BBQ Supper Club), the Champagne Problems speakeasy experience, and practical services like mobile charging lockers and Mr. B's General Store. Special discounted programs are available for students and military personnel. The festival also provides comprehensive accessibility services including wheelchair access, accessible camping, service animal support, and ASL interpretation.

Differentiator

Problem solved

Functional benefit

Brands

• Sunshine Grove: The venue and location where the Okeechobee Music & Arts Festival takes place, located in Okeechobee, FL
• Aquachobee
• The Grove
• Moonlight Oasis
• Chobeewobee Village
• Mr. B's General Store

Products and services

• Festival Passes (GA, GA+, VIP; 4-day, 2-day, single-day)
• Camping Passes (GA, GA+, VIP; tent, RV, lakeside)
• VIP Glamping Packages (Glamping, Safari Glamping, Rockstar RV, Grand Kachobee RV)
• Speakeasy Experience: Champagne Problems
• VIP Dining Experiences (The Grove Table; Argentine BBQ Supper Club)
• Mobile Charging Locker Rental
• Mr. B's Festival Needs General Store
• Festival Merchandise (2026 Merch Store)

Quantifiable outcome

• 17,395+ lbs of food rescued and donated
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• HeinekencoreGTM or Marketing PartnerBeverage sponsorship providing beer products throughout festival bars and venues. Sponsor logo displayed on festival website as presenting sponsor alongside other alcohol brands.
• White ClawcoreGTM or Marketing PartnerBeverage sponsorship providing White Claw hard seltzer products at festival bars. Sponsor logo displayed on festival website.
• NUTRL Vodka SeltzercoreGTM or Marketing PartnerBeverage sponsorship providing NUTRL vodka seltzer products. Sponsor logo displayed on festival website.
• Yerba MateminorGTM or Marketing PartnerMate beverage brand sponsorship providing alternative beverage options. Sponsor logo displayed on festival website.
• Kona Big WaveminorGTM or Marketing PartnerHawaiian beer brand sponsorship. Sponsor logo displayed on festival website.
• Monster EnergycoreGTM or Marketing PartnerEnergy drink sponsorship providing Monster brand energy products throughout festival grounds and campsites.
• NDO BevcoreGTM or Marketing PartnerBeverage company sponsorship with two logo placements on festival website. Provides alcoholic beverage products and/or sponsorship funding.
• Front Gate TicketscoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner handling all ticket sales, order confirmations, and customer support for festival passes, camping, and add-ons.
• Mr. B's Festival Needs General StoreminorChannel Partner/ Reseller/ DistributorOn-site general store operator providing camping supplies, essentials, and pre-order bundles. Available both on-site and for pre-order via mrbsfestivalneeds.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Electric Forest Festival: Electric Forest combines multi-genre music, immersive art installations, and camping in a forested venue, with tiered GA and VIP packages. It overlaps directly with OMF on the camping-plus-arts-plus-wellness positioning.
• Lollapalooza: Lollapalooza is a flagship multi-genre multi-stage US music festival with tiered tickets and broad sponsor activation. It is comparable to OMF on festival programming structure and competes for similar mainstream and crossover headliners.
• Austin City Limits Music Festival: ACL is a multi-genre multi-stage Texas music festival with tiered GA/VIP tickets and a strong regional pull. It is directly comparable to OMF in tier structure, multi-genre curation, and tiered VIP offerings.
• Lightning in a Bottle: Lightning in a Bottle is a boutique California camping festival that combines multi-genre music, immersive art, and wellness programming (yoga, meditation). It is one of the closest cultural and experiential analogs to OMF.
• Bonnaroo Music & Arts Festival: Bonnaroo is the canonical US multi-genre camping festival, featuring multiple stages, art installations, wellness programming, and tiered camping/GA/VIP options over a multi-day run. It is the closest structural analog to OMF in combining music, camping, immersive arts, and community.
• Outside Lands Music & Arts Festival: Outside Lands is a multi-genre music, arts, and food festival with tiered GA/GA+/VIP tickets and immersive programming. It is comparable to OMF in offering diverse genre curation alongside art and culinary experiences.
• Coachella Valley Music and Arts Festival: Coachella is the largest US multi-genre music and arts festival with tiered GA/GA+/VIP tickets, art installations, and camping-adjacent lodging. It directly competes with OMF for headliners, attendees, and sponsor dollars in the same boutique multi-genre category.
• Firefly Music Festival: Firefly is a multi-day camping-focused music festival in the US with multiple stages and tiered camping/GA/VIP offerings. Its camping-integrated format and boutique positioning make it a near-direct peer to OMF's Sunshine Grove experience.

Broad incumbents

• Live Nation Entertainment: Live Nation is the largest US live entertainment promoter, producing and operating major festivals globally. It is a broad incumbent comparable to OMF on festival operations, ticketing infrastructure, and sponsorship scale, but at vastly larger scope.

Regional players

• III Points Festival: III Points is a Miami-based multi-genre music and arts festival. It overlaps with OMF on Florida geography, multi-genre programming, and immersive art positioning, though it does not center camping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/okeechobeefest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okeechobee Music & Arts Festival