Adventure Island

What Adventure Island does

Adventure Island Limited operates a 62-acre amusement park in Sector 10, Rohini, Delhi, adjacent to Rithala Metro Station on the Delhi Metro Red Line. The park features 23 rides designed by international consultants (Forrec Canada, Management Resources California, Electrosonic USA) and certified by TUV Germany against European DIN safety standards. The destination is structured as an integrated three-asset ecosystem: the amusement park itself (unlimited-ride ticketing at Rs 449 weekday / Rs 499 weekend), the co-located Metro Walk retail and dining area spanning 2 lakh+ square feet, and the Lagoon artificial lake offering separately ticketed boating. The legal entity is a joint venture between Adventure Island Limited and International Amusement Ltd (IAL), with Mr. Narendra Singh Rao as General Manager and 501-1000 reported employees.

The company operates a diversified revenue model spanning eight streams: entry tickets, on-site F&B (cash-only inside the park), parking (capacity ~3,500 vehicles), corporate and school group packages (minimum 25-50 persons), birthday and private event hosting, paid boating and other attractions, retail store rentals inside Metro Walk, and OOH advertising plus film/photography location rentals. Customer segmentation is vertical-based across Schools/Educational Institutions, Corporate Clients (with named enterprise logos HSBC, Airtel, HCL, Google), Families and Private Celebrations, Individual/Family Visitors, and Brands & Advertising Agencies. Distribution combines direct consumer sales (park ticket counters and a QR-code e-ticketing platform powered by Infibeam Avenues) with B2B sales via a dedicated corporate team and a registered travel-agent network under UAPL.

Technically, the operation is asset-heavy with a lean digital layer: TUV-certified rides with daily inspection protocols, an online e-ticketing system with QR-code validation, a Travel Agent Login portal, and one on-site SBI ATM for cash withdrawal. The company has no mobile app, no disclosed API, no AI/ML components, and no patents or trademarks. Recognition is limited to TripAdvisor Travellers Choice and continuous TUV safety certification; no funding rounds, M&A, or leadership changes are disclosed in available materials.

Name

Adventure Island

Legal name

Adventure Island Limited

Website

https://adventureisland.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Adventure Island Limited is a privately held Delhi-based operator of a 62-acre amusement park (23 rides, TUV/DIN safety certified), co-located with the Metro Walk retail center and Lagoon boating lake, serving families, schools, corporate clients, and brands across Delhi-NCR.

Ownership category

akta.pro rank

Product category

Amusement Park Entertainment

NAICS

Amusement and Theme Parks (713110), Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industries

Aqua Adventure Parks (Water-Based Adventure Courses, Climbing/Zip Over Water) (THAAABAG), Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

Keywords

• Amusement park services
• Theme park attractions
• Family entertainment center
• Corporate event hosting
• Water rides attractions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Entry Ticket Sales: Primary revenue stream from amusement park entry tickets. Unlimited tickets priced at Rs 449 weekdays and Rs 499 weekends allowing unlimited access to all rides except paid attractions.
2. Food & Beverage: On-site food and beverage sales. Cash-only payments inside the park for F&B and add-on tickets.
3. Parking Fees: Ground level parking with capacity for 2000+ cars and 1500+ two-wheelers. Nominal parking charges levied.
4. Corporate Events & Day Outs: Customized corporate packages for team building, family days, and client entertainment. Revenue from venue rental, F&B arrangements, and activity coordination.
5. Branding & Advertising: OOH advertising space, BTL activities, brand promotions, and photography/filming location rentals. Charges depend on time period and space occupied.
6. Birthday & Private Events: Birthday party packages including venue, food, entertainment (magic shows, bouncy, games), and party supplies at reasonable prices.
7. Boating & Paid Attractions: Separate charges for boating and other paid attractions not included in standard entry ticket.
8. Retail & Store Rentals: Metro Walk retail area over 2 lakh square feet featuring brands. Revenue from store rentals to various retailers and restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Adventure Island Limited operates a 62-acre world-class amusement park in Rohini, Delhi, featuring 23 rides and water attractions, accompanied by Metro Walk (a 2 lakh+ square foot retail shopping and dining area) and a Lagoon artificial lake offering boating. The park sells entry tickets granting unlimited access to rides, separate paid attractions, food and beverage, corporate/school group packages, birthday party hosting, and branding/film shoot venue rentals. All rides are TUV Germany-certified and follow European DIN safety standards.

Product overview

Adventure Island Limited operates a diversified entertainment destination portfolio consisting of three main components: Adventure Island (a 62-acre amusement park with 23 rides designed by international consultants), Metro Walk (a 2 lakh+ square feet retail shopping center), and Lagoon (an artificial lake with boating facilities). The company offers online ticket booking through Infibeam Avenues, along with supplementary services including school group packages (minimum 50 pax), corporate day out packages, birthday party packages, and branding/film shoot space rentals. The park follows European Safety Standards DIN and has TUV Germany certification for ride safety.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Walk: Retail experience area spanning over 2 lakh square feet with shopping, restaurants, and entertainment brands including Pantaloons, Pizza Hut, Woodland, and others.
• Lagoon

Products and services

• Adventure Island Amusement Park A 62-acre world-class amusement park in Rohini, Delhi, featuring 23 rides and water attractions designed by international consultants and certified to European DIN safety standards. Entry tickets grant unlimited access to all rides except paid attractions, with separate weekday (Rs 449) and weekend/holiday (Rs 499) pricing.
• Metro Walk Retail and Dining A 2 lakh+ square foot retail and entertainment destination adjacent to Adventure Island featuring fashion brands (Pantaloons, Woodland), food courts, restaurants (Pizza Hut), and lifestyle accessories. It is a destination open to both park and mall visitors, with revenue generated from store rentals and dining.
• Lagoon Boating and Lakefront An artificial lake offering boating facilities purchased as a separate ticket, open to both amusement park and Metro Walk visitors. The lake provides a picturesque backdrop for Metro Walk and supports paid boating rides.
• School Group Packages Group booking packages for schools and educational institutions including unlimited international rides, water rides, rain dance, teachers lounge, live DJ, and special timings. Minimum 50 persons required with student ID for special rates, designed for annual picnics, freshers parties, founders day, and teachers day celebrations.
• Corporate Day Out Packages Customized corporate packages for team building, family day outs, client entertainment, dealer meetings, and sales meets. Includes venue rental, F&B arrangements, activity coordination, and skill-building activities. Corporate sales handled through a dedicated team (Ms. Babita, Ms. Archana) with minimum group sizes of 25-50 persons.
• Birthday Party Packages Birthday and private celebration packages including venue, cakes, decorations, return gifts, buffet meals, magic shows, bouncy, games, puppet shows, and toon characters. Designed for families, kitty parties, family gatherings, marriage ceremonies, and farewell parties at reasonable prices.
• Branding and Film Shoot Venue Rentals OOH advertising space, BTL activities, brand promotions, and photography/filming location rentals at the park. Includes hoardings, stalls, and venue rentals for pre-wedding shoots and music videos. Charges depend on time period and space occupied.

Quantifiable outcome

• Preferred destination for school picnics for 7+ years
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Infibeam Avenues LimitedcoreTechnology or IntegrationTicket bookings for Adventure Island are operationally supported by Infibeam Avenues Limited (ia.ooo). Provides e-ticketing platform infrastructure for online booking, payment processing, and transaction handling.
• International Amusement Ltd (IAL)coreStrategic or Co-development PartnerAdventure Island Limited is a joint venture between Adventure Island Limited and IAL (International Amusement Ltd). IAL is a key strategic partner in the venture.
• TUV GermanycoreStrategic or Co-development PartnerGerman safety certification agency providing ride safety certification from design inception through installation and ongoing inspections. All rides certified before NOC application to government agencies.
• Forrec Ltd (Canada)majorStrategic or Co-development PartnerInternational design consultants hired for project design to create a world-class amusement park meeting all customer needs and international safety standards.
• Management Resources (California, USA)majorStrategic or Co-development PartnerInternational consultants providing project design and management expertise for the amusement park development.
• Travel Agents (UAPL Network)minorChannel Partner/ Reseller/ DistributorNetwork of travel agents registered through UAPL for B2B group bookings and package sales. Agents can register via downloadable forms and email to [email protected]

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• KidZania India: Indoor edutainment concept for children with strong school and family group demand. Comparable in school and family group booking channels and Delhi-NCR catchment, though differentiated as indoor role-play versus outdoor rides.
• Smaaash: Indoor gaming and entertainment venue with locations across India. Competes for the same family and corporate group spend in NCR with a more urban, technology-driven format, particularly relevant to indoor entertainment substitution risk.

Direct peers

• Wonderla Holidays: India's largest listed amusement park chain with parks in Bengaluru, Kochi, Hyderabad, and Bhubaneswar. Most direct comparable: regional ride-based amusement parks, multi-revenue stream model (entry, F&B, merchandise), and similar target audience of families, schools, and corporate groups.
• Worlds of Wonder (WOW): Noida-based amusement and water park complex. Direct NCR competitor targeting the same family, school, and corporate groups, with similar ticket pricing structure and ride mix.
• Nicco Park: Long-standing amusement park in Kolkata with rides, water park, and corporate event facilities. Comparable as an Indian regional amusement park with school picnic and corporate day-out orientation targeting the same institutional sales channels.
• Imagicaa (Adlabs Imagica): Theme park destination near Mumbai featuring rides, attractions, and on-site hotel/water park. Directly comparable as an Indian regional amusement park with integrated entertainment-retail positioning and similar B2C/B2B group booking model.
• Appu Ghar (Gurgaon / International Amusement): Iconic Indian amusement park brand, now revived in NCR region. Direct competitor in Delhi-NCR market with overlapping school and corporate group audience, and similar ride-based positioning.
• Essel World: Mumbai-based amusement and water park complex. Comparable as a regional Indian amusement park operator with combined ride and water attractions, family audience, and group/corporate booking offerings.

Others

• Infibeam Avenues: E-commerce and digital payments infrastructure provider powering Adventure Island's online ticketing. Ecosystem participant rather than a competitor, but material to the company's digital distribution capability and operational cost structure.

Broad incumbents

• Ramoji Film City: Large integrated entertainment destination near Hyderabad combining theme park, film studio, and hospitality. Comparable integrated leisure-retail-filming positioning, particularly relevant to Adventure Island's branding and shoot rental business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/funatadventure
• Facebookfacebook.com/funatadventureisland
• LinkedInlinkedin.com/company/adventure-island-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Island