Australian Medical Acupuncture College

What Australian Medical Acupuncture College does

The Australian Medical Acupuncture College (AMAC) is an Australian non-profit professional college founded in 1973 (originally as the Australian Medical Acupuncture Society, renamed in 1998) that delivers AHPRA-accredited training and credentialing for medical and dental practitioners integrating acupuncture into clinical practice. It is headquartered in Boondall/Bundall, Queensland, with state branches across NSW, VIC, QLD, WA, SA, and TAS, and operates with 11–50 employees and a membership base of over 600 doctors across Australia and New Zealand.

AMAC's core offering is a two-stage curriculum: an 11-month Part 1 Foundation Course leading to AHPRA accreditation to practise medical acupuncture, followed by the Part 2 Fellowship Course, which is the senior qualification for hospital, university, and specialist-level practice. The college also operates a public Find-a-Medical-Acupuncturist directory, a Continuing Professional Development (CPD) program aligned with the Medical Board of Australia's registration standards, and state-level educational seminars. The technology backbone is the Membes AMS association management platform handling course registration, membership applications, and event bookings; the curriculum itself is AMAC's proprietary contribution, developed with international standardisation input through ICMART and the Pan Pacific Medical Acupuncture Forum.

Revenue is generated through course enrolment fees (annual Part 1 and Part 2 intakes with earlybird pricing), a one-time joining fee of A$385 plus recurring annual membership subscriptions, and CPD event registrations across state branches. AMAC is an independent member-governed organisation affiliated with the Australian Medical Association, RACGP, AIMA, AMC, and Chronic Pain Australia, with no parent company, external investors, or funding rounds disclosed. Financial figures are not publicly disclosed.

Name

Australian Medical Acupuncture College

Legal name

Australian Medical Acupuncture College

Website

https://amac.org.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Medical Acupuncture College is a non-profit professional college founded in 1973 that delivers AHPRA-accredited training, Fellowship examinations, and CPD for medical and dental practitioners integrating medical acupuncture into practice across Australia and New Zealand, with over 600 doctor members.

Ownership category

akta.pro rank

Product category

Medical Acupuncture Professional Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.) (EDAHAGAH)

Keywords

• Medical acupuncture training
• AHPRA accredited courses
• Continuing medical education
• Professional medical college
• Fellowship qualification

Headquarters

HQ city

Boondall

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Full membership with $385.00 joining fee plus annual membership fees. Membership is available upon successful completion of Part 1 course. AMAC verifies AHPRA registration as part of approval process.
2. Training Course Registration: Revenue from Part 1 and Part 2 course enrolments. Earlybird fees available until 30 September. Course registration opens annually from 01 July to 30 November.
3. CPD Activities: Continuing Professional Development activities including Part 1 and Part 2 courses, State workshops, and Annual Federal AGM and Conference generate revenue through event registrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Australian Medical Acupuncture College (AMAC) delivers AHPRA-accredited medical acupuncture training courses — an eleven-month Part 1 Foundation Course and a Part 2 Fellowship Course — to registered medical and dental practitioners in Australia, culminating in examinations that confer AHPRA accreditation to practice medical acupuncture. Supporting offerings include a Continuing Professional Development (CPD) program (minimum 50 hours annually), state branch seminars and events, a public Find a Medical Acupuncturist directory, and annual Full Membership with member-only resources.

Product overview

The Australian Medical Acupuncture College operates a structured training and professional development ecosystem for medical practitioners. The core offering consists of two sequential courses: the Part 1 Foundation Course (an 11-month AHPRA-accredited program) and the Part 2 Fellowship Course (advanced qualification for specialist/hospital practice). Supporting services include a searchable practitioner directory, a CPD requirements program mandating 50 hours annually including 12 hours of acupuncture-specific training, state branch seminars, and full membership access with resources for registered doctors and dentists.

Differentiator

Problem solved

Functional benefit

Products and services

• AMAC Course Part 1 The foundational AHPRA-accredited medical acupuncture training course run over eleven months, culminating in an examination which leads to AHPRA accreditation to practise medical acupuncture when successfully passed. Designed for registered medical and dental practitioners in Australia.
• AMAC Course Part 2 (Fellowship Course) The senior qualification in Medical Acupuncture in Australia, providing advanced knowledge required to practise at tertiary level for Hospital, University and Specialist level practice. Requires completion of Part 1 Course and minimum 12 months practising medical acupuncture.
• Medical Acupuncturist Directory

Quantifiable outcome

• AHPRA accreditation to practice medical acupuncture upon successful completion of 11-month course and examination
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• I.C.M.A.R.T (International Council for Medical Acupuncture and Related Techniques)coreStrategic or Co-development Partner · 1 January 2001AMAC has been a member since 2001. I.C.M.A.R.T is the only umbrella organisation representing Medical Acupuncture and Related Techniques worldwide, comprising over 80 associations and colleges representing 35,000+ doctors.
• Australian Medical Association (AMA)majorGTM or Marketing Partner · 1 January 1980AMAC has been affiliated with AMA as a Special Interest Group since the 1980s. AMA recognised acupuncture importance and included it as a procedure in their list of medical services in 1991.
• World Health Organization (WHO)coreStrategic or Co-development Partner · 1 January 1980AMAC was represented by Dr Tom C.T.Tsiang in the WHO Committee for Standardisation of Acupuncture Nomenclature in the early 1980s.
• Pan Pacific Medical Acupuncture ForumcoreStrategic or Co-development PartnerAMAC participates in the Pan Pacific Forum involving Medical Acupuncture organisations from Australia, Canada, New Zealand and United States of America. AMAC contributed to International Standardisation of Acupuncture Teaching in English-speaking world.
• Royal Australian College of General Practitioners (RACGP)majorGTM or Marketing PartnerRACGP partnership for CPD accreditation and recognition of AMAC courses for continuing professional development requirements.
• Australian Integrative Medical Association (AIMA)minorGTM or Marketing PartnerProfessional association partnership for integrative medicine practitioners interested in medical acupuncture.
• Chronic Pain AustraliaminorGTM or Marketing PartnerNon-profit consumer advocacy partnership for pain management awareness and acupuncture as treatment option.
• Australian Medical Council (AMC)majorStrategic or Co-development PartnerMedical council partnership for standards and recognition of medical acupuncture within Australian medical practice framework.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• International Council of Medical Acupuncture and Related Techniques (ICMART): AMAC's umbrella organisation representing 80+ medical acupuncture associations and 35,000+ doctors worldwide. Comparable as the international standards-setting body to which AMAC belongs and contributes curriculum.

Broad incumbents

• Royal Australian College of General Practitioners (RACGP): Australia's largest specialist medical college for GPs, which accredits CPD activities including AMAC courses. Overlapping in serving GPs and providing accredited continuing education, but much broader in scope.
• Australian Medical Association (AMA): Australia's peak professional body for medical practitioners. AMAC is affiliated with AMA as a Special Interest Group; AMA recognises acupuncture within its list of medical services and is broadly comparable as a physician-facing professional institution.

Direct peers

• Canadian Medical Acupuncture Society: Canadian member organisation of ICMART that provides accredited medical acupuncture training to physicians. Operates a comparable membership-and-course model in a similar regulatory environment.
• American Academy of Medical Acupuncture (AAMA): The US physician membership body for medical acupuncture that provides accredited training pathways for medical doctors. Directly comparable in serving registered physicians seeking formal medical acupuncture qualification.
• British Medical Acupuncture Society (BMAS): The UK counterpart to AMAC, BMAS is a long-established membership organisation that trains and accredits medical practitioners in medical acupuncture. It is directly comparable in mission, training pathway, and membership model.
• New Zealand Medical Acupuncture Society (NZMAS): New Zealand's medical acupuncture training body for physicians, operating a comparable membership-and-course model and serving practitioners AMAC also reaches via its directory. A direct trans-Tasman peer.

Emerging players

• Australasian Society of Lifestyle Medicine: Adjacent professional body training doctors in lifestyle and integrative approaches to chronic disease. Comparable in addressing practitioner demand for non-pharmacological modalities but distinct in clinical emphasis.
• Australian Integrative Medicine Association (AIMA): AIMA represents Australian integrative medicine practitioners and overlaps with AMAC in serving doctors practising complementary modalities. Comparable in audience and mission but broader in modality scope than AMAC's acupuncture focus.

Regional players

• Australian Acupuncture and Chinese Medicine Association (AACMA): National association for non-medical acupuncturists in Australia. Distinct from AMAC in training non-physician practitioners but operates in the same country and competing for acupuncture practitioner identity and recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-australian-medical-acupuncture-college

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Medical Acupuncture College